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Stock Comparison

FC vs STRA

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
FC
Franklin Covey Co.

Consulting Services

IndustrialsNYSE • US
Market Cap$259M
5Y Perf.+5.4%
STRA
Strategic Education, Inc.

Education & Training Services

Consumer DefensiveNASDAQ • US
Market Cap$1.79B
5Y Perf.-53.7%

FC vs STRA — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
FC logoFC
STRA logoSTRA
IndustryConsulting ServicesEducation & Training Services
Market Cap$259M$1.79B
Revenue (TTM)$262M$1.27B
Net Income (TTM)$-1M$130M
Gross Margin75.4%37.4%
Operating Margin1.5%14.0%
Forward P/E59.9x10.9x
Total Debt$8M$109M
Cash & Equiv.$32M$141M

FC vs STRALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

FC
STRA
StockMay 20May 26Return
Franklin Covey Co. (FC)100105.4+5.4%
Strategic Education… (STRA)10046.3-53.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: FC vs STRA

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: STRA leads in 6 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Franklin Covey Co. is the stronger pick specifically for recent price momentum and sentiment. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
FC
Franklin Covey Co.
The Momentum Pick

FC is the clearest fit if your priority is momentum.

  • +9.4% vs STRA's -7.8%
Best for: momentum
STRA
Strategic Education, Inc.
The Income Pick

STRA carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 1 yrs, beta 0.48, yield 3.2%
  • Rev growth 4.0%, EPS growth 16.1%, 3Y rev CAGR 6.0%
  • 114.7% 10Y total return vs FC's 39.4%
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthSTRA logoSTRA4.0% revenue growth vs FC's -7.0%
ValueSTRA logoSTRALower P/E (10.9x vs 59.9x)
Quality / MarginsSTRA logoSTRA10.2% margin vs FC's -0.5%
Stability / SafetySTRA logoSTRABeta 0.48 vs FC's 1.36, lower leverage
DividendsSTRA logoSTRA3.2% yield; 1-year raise streak; the other pay no meaningful dividend
Momentum (1Y)FC logoFC+9.4% vs STRA's -7.8%
Efficiency (ROA)STRA logoSTRA6.2% ROA vs FC's -0.6%, ROIC 9.0% vs 10.2%

FC vs STRA — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

FCFranklin Covey Co.
FY 2025
Subscriptions
55.4%$148M
Services And Products
37.2%$99M
Royalties
6.2%$17M
Leases And Other
1.2%$3M
STRAStrategic Education, Inc.
FY 2025
U.S. Higher Education Segment
68.5%$868M
Australia/New Zealand Segment
19.8%$252M
Education Technology Services
11.7%$148M

FC vs STRA — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSTRALAGGINGFC

Income & Cash Flow (Last 12 Months)

STRA leads this category, winning 5 of 6 comparable metrics.

STRA is the larger business by revenue, generating $1.3B annually — 4.8x FC's $262M. STRA is the more profitable business, keeping 10.2% of every revenue dollar as net income compared to FC's -0.5%. On growth, STRA holds the edge at +0.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricFC logoFCFranklin Covey Co.STRA logoSTRAStrategic Educati…
RevenueTrailing 12 months$262M$1.3B
EBITDAEarnings before interest/tax$12M$216M
Net IncomeAfter-tax profit-$1M$130M
Free Cash FlowCash after capex$3M$174M
Gross MarginGross profit ÷ Revenue+75.4%+37.4%
Operating MarginEBIT ÷ Revenue+1.5%+14.0%
Net MarginNet income ÷ Revenue-0.5%+10.2%
FCF MarginFCF ÷ Revenue+1.3%+13.7%
Rev. Growth (YoY)Latest quarter vs prior year-7.3%+0.8%
EPS Growth (YoY)Latest quarter vs prior year-4.0%+19.4%
STRA leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

STRA leads this category, winning 5 of 6 comparable metrics.

At 14.5x trailing earnings, STRA trades at a 85% valuation discount to FC's 93.5x P/E. On an enterprise value basis, STRA's 7.2x EV/EBITDA is more attractive than FC's 16.7x.

MetricFC logoFCFranklin Covey Co.STRA logoSTRAStrategic Educati…
Market CapShares × price$259M$1.8B
Enterprise ValueMkt cap + debt − cash$235M$1.8B
Trailing P/EPrice ÷ TTM EPS93.54x14.50x
Forward P/EPrice ÷ next-FY EPS est.59.87x10.93x
PEG RatioP/E ÷ EPS growth rate1.93x
EV / EBITDAEnterprise value multiple16.74x7.17x
Price / SalesMarket cap ÷ Revenue0.97x1.41x
Price / BookPrice ÷ Book value/share4.38x1.09x
Price / FCFMarket cap ÷ FCF21.45x11.60x
STRA leads this category, winning 5 of 6 comparable metrics.

Profitability & Efficiency

STRA leads this category, winning 6 of 8 comparable metrics.

STRA delivers a 7.9% return on equity — every $100 of shareholder capital generates $8 in annual profit, vs $-3 for FC. STRA carries lower financial leverage with a 0.07x debt-to-equity ratio, signaling a more conservative balance sheet compared to FC's 0.12x. On the Piotroski fundamental quality scale (0–9), STRA scores 8/9 vs FC's 5/9, reflecting strong financial health.

MetricFC logoFCFranklin Covey Co.STRA logoSTRAStrategic Educati…
ROE (TTM)Return on equity-2.6%+7.9%
ROA (TTM)Return on assets-0.6%+6.2%
ROICReturn on invested capital+10.2%+9.0%
ROCEReturn on capital employed+6.2%+10.7%
Piotroski ScoreFundamental quality 0–958
Debt / EquityFinancial leverage0.12x0.07x
Net DebtTotal debt minus cash-$24M-$32M
Cash & Equiv.Liquid assets$32M$141M
Total DebtShort + long-term debt$8M$109M
Interest CoverageEBIT ÷ Interest expense2.95x
STRA leads this category, winning 6 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

STRA leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in STRA five years ago would be worth $11,955 today (with dividends reinvested), compared to $7,209 for FC. Over the past 12 months, FC leads with a +9.4% total return vs STRA's -7.8%. The 3-year compound annual growth rate (CAGR) favors STRA at 1.1% vs FC's -14.0% — a key indicator of consistent wealth creation.

MetricFC logoFCFranklin Covey Co.STRA logoSTRAStrategic Educati…
YTD ReturnYear-to-date+34.9%+0.8%
1-Year ReturnPast 12 months+9.4%-7.8%
3-Year ReturnCumulative with dividends-36.3%+3.2%
5-Year ReturnCumulative with dividends-27.9%+19.5%
10-Year ReturnCumulative with dividends+39.4%+114.7%
CAGR (3Y)Annualised 3-year return-14.0%+1.1%
STRA leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — FC and STRA each lead in 1 of 2 comparable metrics.

STRA is the less volatile stock with a 0.48 beta — it tends to amplify market swings less than FC's 1.36 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. FC currently trades 90.9% from its 52-week high vs STRA's 84.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricFC logoFCFranklin Covey Co.STRA logoSTRAStrategic Educati…
Beta (5Y)Sensitivity to S&P 5001.36x0.48x
52-Week HighHighest price in past year$24.70$93.45
52-Week LowLowest price in past year$11.16$69.70
% of 52W HighCurrent price vs 52-week peak+90.9%+84.1%
RSI (14)Momentum oscillator 0–10062.348.2
Avg Volume (50D)Average daily shares traded189K317K
Evenly matched — FC and STRA each lead in 1 of 2 comparable metrics.

Analyst Outlook

STRA leads this category, winning 1 of 1 comparable metric.

Wall Street rates FC as "Buy" and STRA as "Buy". Consensus price targets imply 11.4% upside for FC (target: $25) vs 10.7% for STRA (target: $87). STRA is the only dividend payer here at 3.21% yield — a key consideration for income-focused portfolios.

MetricFC logoFCFranklin Covey Co.STRA logoSTRAStrategic Educati…
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$25.00$87.00
# AnalystsCovering analysts818
Dividend YieldAnnual dividend ÷ price+3.2%
Dividend StreakConsecutive years of raises01
Dividend / ShareAnnual DPS$2.52
Buyback YieldShare repurchases ÷ mkt cap+10.2%+7.8%
STRA leads this category, winning 1 of 1 comparable metric.
Key Takeaway

STRA leads in 5 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 1 category is tied.

Best OverallStrategic Education, Inc. (STRA)Leads 5 of 6 categories
Loading custom metrics...

FC vs STRA: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is FC or STRA a better buy right now?

For growth investors, Strategic Education, Inc.

(STRA) is the stronger pick with 4. 0% revenue growth year-over-year, versus -7. 0% for Franklin Covey Co. (FC). Strategic Education, Inc. (STRA) offers the better valuation at 14. 5x trailing P/E (10. 9x forward), making it the more compelling value choice. Analysts rate Franklin Covey Co. (FC) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — FC or STRA?

On trailing P/E, Strategic Education, Inc.

(STRA) is the cheapest at 14. 5x versus Franklin Covey Co. at 93. 5x. On forward P/E, Strategic Education, Inc. is actually cheaper at 10. 9x.

03

Which is the better long-term investment — FC or STRA?

Over the past 5 years, Strategic Education, Inc.

(STRA) delivered a total return of +19. 5%, compared to -27. 9% for Franklin Covey Co. (FC). Over 10 years, the gap is even starker: STRA returned +114. 7% versus FC's +39. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — FC or STRA?

By beta (market sensitivity over 5 years), Strategic Education, Inc.

(STRA) is the lower-risk stock at 0. 48β versus Franklin Covey Co. 's 1. 36β — meaning FC is approximately 181% more volatile than STRA relative to the S&P 500. On balance sheet safety, Strategic Education, Inc. (STRA) carries a lower debt/equity ratio of 7% versus 12% for Franklin Covey Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — FC or STRA?

By revenue growth (latest reported year), Strategic Education, Inc.

(STRA) is pulling ahead at 4. 0% versus -7. 0% for Franklin Covey Co. (FC). On earnings-per-share growth, the picture is similar: Strategic Education, Inc. grew EPS 16. 1% year-over-year, compared to -86. 2% for Franklin Covey Co.. Over a 3-year CAGR, STRA leads at 6. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — FC or STRA?

Strategic Education, Inc.

(STRA) is the more profitable company, earning 10. 0% net margin versus 1. 1% for Franklin Covey Co. — meaning it keeps 10. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: STRA leads at 15. 5% versus 2. 1% for FC. At the gross margin level — before operating expenses — FC leads at 76. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is FC or STRA more undervalued right now?

On forward earnings alone, Strategic Education, Inc.

(STRA) trades at 10. 9x forward P/E versus 59. 9x for Franklin Covey Co. — 48. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FC: 11. 4% to $25. 00.

08

Which pays a better dividend — FC or STRA?

In this comparison, STRA (3.

2% yield) pays a dividend. FC does not pay a meaningful dividend and should not be held primarily for income.

09

Is FC or STRA better for a retirement portfolio?

For long-horizon retirement investors, Strategic Education, Inc.

(STRA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 48), 3. 2% yield, +114. 7% 10Y return). Both have compounded well over 10 years (STRA: +114. 7%, FC: +39. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between FC and STRA?

These companies operate in different sectors (FC (Industrials) and STRA (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: FC is a small-cap quality compounder stock; STRA is a small-cap deep-value stock. STRA pays a dividend while FC does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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FC

Quality Business

  • Sector: Industrials
  • Market Cap > $100B
  • Gross Margin > 45%
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STRA

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 6%
  • Dividend Yield > 1.2%
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Beat Both

Find stocks that outperform FC and STRA on the metrics below

Revenue Growth>
%
(FC: -7.3% · STRA: 0.8%)
P/E Ratio<
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(FC: 93.5x · STRA: 14.5x)

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