FFIN vs UMBF

For growth investors, UMB Financial Corporation (UMBF) is the stronger pick with 68.

5% revenue growth year-over-year, versus 18. 8% for First Financial Bankshares, Inc. (FFIN). UMB Financial Corporation (UMBF) offers the better valuation at 14. 4x trailing P/E (10. 3x forward), making it the more compelling value choice. Analysts rate UMB Financial Corporation (UMBF) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, UMB Financial Corporation (UMBF) is the cheapest at 14.

4x versus First Financial Bankshares, Inc. at 20. 7x. On forward P/E, UMB Financial Corporation is actually cheaper at 10. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: UMB Financial Corporation wins at 1. 14x versus First Financial Bankshares, Inc. 's 3. 04x — a reasonable growth-adjusted valuation.

Over the past 5 years, UMB Financial Corporation (UMBF) delivered a total return of +42.

6%, compared to -29. 6% for First Financial Bankshares, Inc. (FFIN). Over 10 years, the gap is even starker: UMBF returned +168. 6% versus FFIN's +145. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), First Financial Bankshares, Inc.

(FFIN) is the lower-risk stock at 0. 95β versus UMB Financial Corporation's 1. 19β — meaning UMBF is approximately 25% more volatile than FFIN relative to the S&P 500. On balance sheet safety, First Financial Bankshares, Inc. (FFIN) carries a lower debt/equity ratio of 12% versus 49% for UMB Financial Corporation — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), UMB Financial Corporation (UMBF) is pulling ahead at 68.

5% versus 18. 8% for First Financial Bankshares, Inc. (FFIN). On earnings-per-share growth, the picture is similar: First Financial Bankshares, Inc. grew EPS 12. 2% year-over-year, compared to 1. 6% for UMB Financial Corporation. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

First Financial Bankshares, Inc.

(FFIN) is the more profitable company, earning 30. 2% net margin versus 15. 8% for UMB Financial Corporation — meaning it keeps 30. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FFIN leads at 36. 8% versus 20. 3% for UMBF. At the gross margin level — before operating expenses — FFIN leads at 70. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, UMB Financial Corporation (UMBF) is the more undervalued stock at a PEG of 1. 14x versus First Financial Bankshares, Inc. 's 3. 04x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, UMB Financial Corporation (UMBF) trades at 10. 3x forward P/E versus 15. 8x for First Financial Bankshares, Inc. — 5. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FFIN: 21. 8% to $39. 25.

All stocks in this comparison pay dividends.

First Financial Bankshares, Inc. (FFIN) offers the highest yield at 2. 2%, versus 1. 4% for UMB Financial Corporation (UMBF).

For long-horizon retirement investors, First Financial Bankshares, Inc.

(FFIN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 95), 2. 2% yield, +145. 2% 10Y return). Both have compounded well over 10 years (FFIN: +145. 2%, UMBF: +168. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.