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FGI vs AMZN vs MSFT vs SWIM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
FGI
FGI Industries Ltd.

Furnishings, Fixtures & Appliances

Consumer CyclicalNASDAQ • US
Market Cap$65M
5Y Perf.-72.1%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+81.3%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+35.4%
SWIM
Latham Group, Inc.

Construction

IndustrialsNASDAQ • US
Market Cap$673M
5Y Perf.-65.5%

FGI vs AMZN vs MSFT vs SWIM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
FGI logoFGI
AMZN logoAMZN
MSFT logoMSFT
SWIM logoSWIM
IndustryFurnishings, Fixtures & AppliancesSpecialty RetailSoftware - InfrastructureConstruction
Market Cap$65M$2.92T$3.13T$673M
Revenue (TTM)$136M$742.78B$318.27B$552M
Net Income (TTM)$-4M$90.80B$125.22B$9M
Gross Margin26.3%50.6%68.3%28.5%
Operating Margin-2.2%11.5%46.8%5.5%
Forward P/E34.8x25.3x34.4x
Total Debt$28M$152.99B$112.18B$35M
Cash & Equiv.$5M$86.81B$30.24B$71M

FGI vs AMZN vs MSFT vs SWIMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

FGI
AMZN
MSFT
SWIM
StockJan 22May 26Return
FGI Industries Ltd. (FGI)10027.9-72.1%
Amazon.com, Inc. (AMZN)100181.3+81.3%
Microsoft Corporati… (MSFT)100135.4+35.4%
Latham Group, Inc. (SWIM)10034.5-65.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: FGI vs AMZN vs MSFT vs SWIM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. FGI Industries Ltd. is the stronger pick specifically for recent price momentum and sentiment. AMZN also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
FGI
FGI Industries Ltd.
The Momentum Pick

FGI is the #2 pick in this set and the best alternative if momentum is your priority.

  • +129.8% vs SWIM's -3.7%
Best for: momentum
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the clearest fit if your priority is valuation efficiency.

  • PEG 1.24 vs MSFT's 1.35
  • Better valuation composite
Best for: valuation efficiency
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • 7.9% 10Y total return vs AMZN's 7.0%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
Best for: income & stability and growth exposure
SWIM
Latham Group, Inc.
The Quality Angle

SWIM lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: industrials exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs SWIM's 7.4%
ValueAMZN logoAMZNBetter valuation composite
Quality / MarginsMSFT logoMSFT39.3% margin vs FGI's -2.9%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs SWIM's 2.11
DividendsMSFT logoMSFT0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)FGI logoFGI+129.8% vs SWIM's -3.7%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs FGI's -5.4%, ROIC 24.9% vs -3.8%

FGI vs AMZN vs MSFT vs SWIM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

FGIFGI Industries Ltd.
FY 2024
Sanitaryware
76.3%$81M
Bath Furniture
13.9%$15M
Others
9.8%$10M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
SWIMLatham Group, Inc.
FY 2025
In-Ground Swimming Pools
48.0%$262M
Covers
29.4%$161M
Liners
22.6%$123M

FGI vs AMZN vs MSFT vs SWIM — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGFGI

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 5 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 5475.5x FGI's $136M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to FGI's -2.9%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricFGI logoFGIFGI Industries Lt…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SWIM logoSWIMLatham Group, Inc.
RevenueTrailing 12 months$136M$742.8B$318.3B$552M
EBITDAEarnings before interest/tax$183,538$155.9B$192.6B$69M
Net IncomeAfter-tax profit-$4M$90.8B$125.2B$9M
Free Cash FlowCash after capex-$3M-$2.5B$72.9B$18M
Gross MarginGross profit ÷ Revenue+26.3%+50.6%+68.3%+28.5%
Operating MarginEBIT ÷ Revenue-2.2%+11.5%+46.8%+5.5%
Net MarginNet income ÷ Revenue-2.9%+12.2%+39.3%+1.5%
FCF MarginFCF ÷ Revenue-2.0%-0.3%+22.9%+3.3%
Rev. Growth (YoY)Latest quarter vs prior year-0.7%+16.6%+18.3%+5.3%
EPS Growth (YoY)Latest quarter vs prior year-14.0%+74.8%+23.4%-40.0%
MSFT leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

SWIM leads this category, winning 3 of 7 comparable metrics.

At 30.9x trailing earnings, MSFT trades at a 50% valuation discount to SWIM's 62.0x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricFGI logoFGIFGI Industries Lt…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SWIM logoSWIMLatham Group, Inc.
Market CapShares × price$65M$2.92T$3.13T$673M
Enterprise ValueMkt cap + debt − cash$88M$2.98T$3.21T$636M
Trailing P/EPrice ÷ TTM EPS-52.15x37.82x30.86x61.96x
Forward P/EPrice ÷ next-FY EPS est.34.77x25.34x34.41x
PEG RatioP/E ÷ EPS growth rate1.35x1.64x
EV / EBITDAEnterprise value multiple81.73x20.47x19.72x7.64x
Price / SalesMarket cap ÷ Revenue0.49x4.07x11.10x1.23x
Price / BookPrice ÷ Book value/share3.01x7.14x9.15x1.70x
Price / FCFMarket cap ÷ FCF378.98x43.66x25.82x
SWIM leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

MSFT leads this category, winning 5 of 9 comparable metrics.

MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $-19 for FGI. SWIM carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to FGI's 1.29x. On the Piotroski fundamental quality scale (0–9), SWIM scores 7/9 vs FGI's 1/9, reflecting strong financial health.

MetricFGI logoFGIFGI Industries Lt…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SWIM logoSWIMLatham Group, Inc.
ROE (TTM)Return on equity-19.3%+23.3%+33.1%+2.1%
ROA (TTM)Return on assets-5.4%+11.5%+19.2%+1.0%
ROICReturn on invested capital-3.8%+14.7%+24.9%+4.7%
ROCEReturn on capital employed-5.9%+15.3%+29.7%+4.3%
Piotroski ScoreFundamental quality 0–91667
Debt / EquityFinancial leverage1.29x0.37x0.33x0.09x
Net DebtTotal debt minus cash$23M$66.2B$81.9B-$36M
Cash & Equiv.Liquid assets$5M$86.8B$30.2B$71M
Total DebtShort + long-term debt$28M$153.0B$112.2B$35M
Interest CoverageEBIT ÷ Interest expense-2.14x39.96x55.65x1.66x
MSFT leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in MSFT five years ago would be worth $17,246 today (with dividends reinvested), compared to $1,989 for SWIM. Over the past 12 months, FGI leads with a +129.8% total return vs SWIM's -3.7%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs FGI's -7.8% — a key indicator of consistent wealth creation.

MetricFGI logoFGIFGI Industries Lt…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SWIM logoSWIMLatham Group, Inc.
YTD ReturnYear-to-date+18.7%+19.7%-10.8%-9.2%
1-Year ReturnPast 12 months+129.8%+43.7%-2.1%-3.7%
3-Year ReturnCumulative with dividends-21.6%+156.2%+39.5%+124.6%
5-Year ReturnCumulative with dividends-65.2%+64.8%+72.5%-80.1%
10-Year ReturnCumulative with dividends-65.2%+697.8%+787.7%-78.9%
CAGR (3Y)Annualised 3-year return-7.8%+36.8%+11.7%+31.0%
AMZN leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than SWIM's 2.11 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs FGI's 53.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricFGI logoFGIFGI Industries Lt…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SWIM logoSWIMLatham Group, Inc.
Beta (5Y)Sensitivity to S&P 5001.08x1.51x0.89x2.11x
52-Week HighHighest price in past year$12.62$278.56$555.45$8.97
52-Week LowLowest price in past year$2.48$185.01$356.28$5.04
% of 52W HighCurrent price vs 52-week peak+53.7%+97.3%+75.8%+64.1%
RSI (14)Momentum oscillator 0–10055.381.154.047.0
Avg Volume (50D)Average daily shares traded226K45.5M32.5M791K
Evenly matched — AMZN and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 1 of 1 comparable metric.

Analyst consensus: AMZN as "Buy", MSFT as "Buy", SWIM as "Buy". Consensus price targets imply 43.5% upside for SWIM (target: $8) vs 13.1% for AMZN (target: $307). MSFT is the only dividend payer here at 0.77% yield — a key consideration for income-focused portfolios.

MetricFGI logoFGIFGI Industries Lt…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SWIM logoSWIMLatham Group, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$306.77$551.75$8.25
# AnalystsCovering analysts94818
Dividend YieldAnnual dividend ÷ price+0.8%
Dividend StreakConsecutive years of raises0192
Dividend / ShareAnnual DPS$3.23
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+0.6%0.0%
MSFT leads this category, winning 1 of 1 comparable metric.
Key Takeaway

MSFT leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). SWIM leads in 1 (Valuation Metrics). 1 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 3 of 6 categories
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FGI vs AMZN vs MSFT vs SWIM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is FGI or AMZN or MSFT or SWIM a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus 7. 4% for Latham Group, Inc. (SWIM). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — FGI or AMZN or MSFT or SWIM?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus Latham Group, Inc. at 62. 0x. On forward P/E, Microsoft Corporation is actually cheaper at 25. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Microsoft Corporation's 1. 35x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — FGI or AMZN or MSFT or SWIM?

Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +72.

5%, compared to -80. 1% for Latham Group, Inc. (SWIM). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus SWIM's -78. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — FGI or AMZN or MSFT or SWIM?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Latham Group, Inc. 's 2. 11β — meaning SWIM is approximately 138% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Latham Group, Inc. (SWIM) carries a lower debt/equity ratio of 9% versus 129% for FGI Industries Ltd. — giving it more financial flexibility in a downturn.

05

Which is growing faster — FGI or AMZN or MSFT or SWIM?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus 7. 4% for Latham Group, Inc. (SWIM). On earnings-per-share growth, the picture is similar: Latham Group, Inc. grew EPS 161. 9% year-over-year, compared to -274. 0% for FGI Industries Ltd.. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — FGI or AMZN or MSFT or SWIM?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -0. 9% for FGI Industries Ltd. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -1. 6% for FGI. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is FGI or AMZN or MSFT or SWIM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Microsoft Corporation's 1. 35x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Microsoft Corporation (MSFT) trades at 25. 3x forward P/E versus 34. 8x for Amazon. com, Inc. — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SWIM: 43. 5% to $8. 25.

08

Which pays a better dividend — FGI or AMZN or MSFT or SWIM?

In this comparison, MSFT (0.

8% yield) pays a dividend. FGI, AMZN, SWIM do not pay a meaningful dividend and should not be held primarily for income.

09

Is FGI or AMZN or MSFT or SWIM better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Latham Group, Inc. (SWIM) carries a higher beta of 2. 11 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, SWIM: -78. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between FGI and AMZN and MSFT and SWIM?

These companies operate in different sectors (FGI (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and SWIM (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

MSFT pays a dividend while FGI, AMZN, SWIM do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

FGI

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 15%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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SWIM

Quality Business

  • Sector: Industrials
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 17%
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Beat Both

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Revenue Growth>
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(FGI: -0.7% · AMZN: 16.6%)

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