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FLO vs SJM vs BGS vs CPB vs GIS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
FLO
Flowers Foods, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$1.81B
5Y Perf.-63.7%
SJM
The J. M. Smucker Company

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$10.58B
5Y Perf.-12.7%
BGS
B&G Foods, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$433M
5Y Perf.-76.7%
CPB
Campbell Soup Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$6.34B
5Y Perf.-58.3%
GIS
General Mills, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$19.05B
5Y Perf.-43.4%

FLO vs SJM vs BGS vs CPB vs GIS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
FLO logoFLO
SJM logoSJM
BGS logoBGS
CPB logoCPB
GIS logoGIS
IndustryPackaged FoodsPackaged FoodsPackaged FoodsPackaged FoodsPackaged Foods
Market Cap$1.81B$10.58B$433M$6.34B$19.05B
Revenue (TTM)$5.26B$8.93B$1.83B$10.04B$18.37B
Net Income (TTM)$84M$-1.26B$-43M$550M$2.21B
Gross Margin48.1%33.6%21.8%29.3%33.0%
Operating Margin6.0%-8.0%5.3%12.1%19.1%
Forward P/E10.3x11.0x9.6x9.7x10.4x
Total Debt$2.33B$7.76B$2.00B$7.21B$15.30B
Cash & Equiv.$12M$70M$56M$132M$364M

FLO vs SJM vs BGS vs CPB vs GISLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

FLO
SJM
BGS
CPB
GIS
StockMay 20May 26Return
Flowers Foods, Inc. (FLO)10036.3-63.7%
The J. M. Smucker C… (SJM)10087.3-12.7%
B&G Foods, Inc. (BGS)10023.3-76.7%
Campbell Soup Compa… (CPB)10041.7-58.3%
General Mills, Inc. (GIS)10056.6-43.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: FLO vs SJM vs BGS vs CPB vs GIS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SJM and BGS are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. B&G Foods, Inc. is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. GIS and FLO also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
FLO
Flowers Foods, Inc.
The Income Pick

FLO is the clearest fit if your priority is income & stability.

  • Dividend streak 19 yrs, beta 0.32, yield 11.5%
  • 11.5% yield, 19-year raise streak, vs SJM's 4.3%, (1 stock pays no dividend)
Best for: income & stability
SJM
The J. M. Smucker Company
The Long-Run Compounder

SJM has the current edge in this matchup, primarily because of its strength in long-term compounding and sleep-well-at-night.

  • 5.6% 10Y total return vs GIS's -9.2%
  • Lower volatility, beta 0.04, current ratio 0.81x
  • Beta 0.04, yield 4.3%, current ratio 0.81x
  • 6.7% revenue growth vs BGS's -5.4%
Best for: long-term compounding and sleep-well-at-night
BGS
B&G Foods, Inc.
The Value Play

BGS is the #2 pick in this set and the best alternative if value and momentum is your priority.

  • Lower P/E (9.6x vs 10.4x)
  • +30.9% vs FLO's -45.0%
Best for: value and momentum
CPB
Campbell Soup Company
The Growth Play

CPB is the clearest fit if your priority is growth exposure.

  • Rev growth 6.4%, EPS growth 6.3%, 3Y rev CAGR 6.2%
Best for: growth exposure
GIS
General Mills, Inc.
The Quality Compounder

GIS ranks third and is worth considering specifically for quality and efficiency.

  • 12.1% margin vs SJM's -14.1%
  • 6.8% ROA vs SJM's -7.7%, ROIC 10.6% vs -3.4%
Best for: quality and efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthSJM logoSJM6.7% revenue growth vs BGS's -5.4%
ValueBGS logoBGSLower P/E (9.6x vs 10.4x)
Quality / MarginsGIS logoGIS12.1% margin vs SJM's -14.1%
Stability / SafetySJM logoSJMBeta 0.04 vs BGS's 0.40, lower leverage
DividendsFLO logoFLO11.5% yield, 19-year raise streak, vs SJM's 4.3%, (1 stock pays no dividend)
Momentum (1Y)BGS logoBGS+30.9% vs FLO's -45.0%
Efficiency (ROA)GIS logoGIS6.8% ROA vs SJM's -7.7%, ROIC 10.6% vs -3.4%

FLO vs SJM vs BGS vs CPB vs GIS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

FLOFlowers Foods, Inc.
FY 2024
Branded Retail
63.9%$3.3B
Other
36.1%$1.8B
SJMThe J. M. Smucker Company
FY 2025
U.S. Retail Coffee
32.2%$2.8B
U.S. Retail Consumer Foods
21.5%$1.9B
U.S. Retail Pet Foods
19.1%$1.7B
International and Away From Home
13.8%$1.2B
Sweet Baked Snacks
13.5%$1.2B
BGSB&G Foods, Inc.
FY 2025
Specialty Segment
58.6%$630M
Meals Segment
41.4%$444M
CPBCampbell Soup Company
FY 2025
Baked Snacks
43.2%$4.4B
Beverages
29.7%$3.0B
Soups
27.1%$2.8B
GISGeneral Mills, Inc.
FY 2025
Snacks
21.5%$4.2B
Cereal
15.8%$3.1B
Convenient meals
14.5%$2.8B
Pet Segment
13.3%$2.6B
Dough
12.2%$2.4B
Baking mixes and ingredients
10.0%$1.9B
Yogurt
7.1%$1.4B
Other (2)
5.7%$1.1B

FLO vs SJM vs BGS vs CPB vs GIS — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLFLOLAGGINGCPB

Income & Cash Flow (Last 12 Months)

Evenly matched — FLO and GIS each lead in 2 of 6 comparable metrics.

GIS is the larger business by revenue, generating $18.4B annually — 10.0x BGS's $1.8B. GIS is the more profitable business, keeping 12.1% of every revenue dollar as net income compared to SJM's -14.1%. On growth, FLO holds the edge at +11.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricFLO logoFLOFlowers Foods, In…SJM logoSJMThe J. M. Smucker…BGS logoBGSB&G Foods, Inc.CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…
RevenueTrailing 12 months$5.3B$8.9B$1.8B$10.0B$18.4B
EBITDAEarnings before interest/tax$482M-$595M$157M$1.6B$3.9B
Net IncomeAfter-tax profit$84M-$1.3B-$43M$550M$2.2B
Free Cash FlowCash after capex$329M$971M$79M$919M$1.7B
Gross MarginGross profit ÷ Revenue+48.1%+33.6%+21.8%+29.3%+33.0%
Operating MarginEBIT ÷ Revenue+6.0%-8.0%+5.3%+12.1%+19.1%
Net MarginNet income ÷ Revenue+1.6%-14.1%-2.4%+5.5%+12.1%
FCF MarginFCF ÷ Revenue+6.3%+10.9%+4.3%+9.2%+9.0%
Rev. Growth (YoY)Latest quarter vs prior year+11.0%+7.0%-2.2%-4.5%-8.4%
EPS Growth (YoY)Latest quarter vs prior year-2.6%-9.3%+93.2%-17.2%-50.0%
Evenly matched — FLO and GIS each lead in 2 of 6 comparable metrics.

Valuation Metrics

BGS leads this category, winning 4 of 6 comparable metrics.

At 8.7x trailing earnings, GIS trades at a 59% valuation discount to FLO's 21.4x P/E. On an enterprise value basis, CPB's 7.5x EV/EBITDA is more attractive than BGS's 24.5x.

MetricFLO logoFLOFlowers Foods, In…SJM logoSJMThe J. M. Smucker…BGS logoBGSB&G Foods, Inc.CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…
Market CapShares × price$1.8B$10.6B$433M$6.3B$19.1B
Enterprise ValueMkt cap + debt − cash$4.1B$18.3B$2.4B$13.4B$34.0B
Trailing P/EPrice ÷ TTM EPS21.43x-8.59x-10.04x10.57x8.71x
Forward P/EPrice ÷ next-FY EPS est.10.31x11.01x9.64x9.74x10.43x
PEG RatioP/E ÷ EPS growth rate3.04x
EV / EBITDAEnterprise value multiple8.06x24.48x7.51x8.84x
Price / SalesMarket cap ÷ Revenue0.34x1.21x0.24x0.62x0.98x
Price / BookPrice ÷ Book value/share1.39x1.74x0.95x1.63x2.16x
Price / FCFMarket cap ÷ FCF5.67x12.96x6.13x8.99x8.31x
BGS leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

GIS leads this category, winning 5 of 9 comparable metrics.

GIS delivers a 23.7% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $-24 for SJM. SJM carries lower financial leverage with a 1.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to BGS's 4.42x. On the Piotroski fundamental quality scale (0–9), CPB scores 7/9 vs BGS's 4/9, reflecting strong financial health.

MetricFLO logoFLOFlowers Foods, In…SJM logoSJMThe J. M. Smucker…BGS logoBGSB&G Foods, Inc.CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…
ROE (TTM)Return on equity+6.4%-24.0%-8.9%+14.0%+23.7%
ROA (TTM)Return on assets+2.0%-7.7%-1.5%+3.7%+6.8%
ROICReturn on invested capital+8.1%-3.4%+2.9%+9.1%+10.6%
ROCEReturn on capital employed+11.4%-4.3%+3.6%+11.4%+13.3%
Piotroski ScoreFundamental quality 0–945475
Debt / EquityFinancial leverage1.79x1.28x4.42x1.85x1.66x
Net DebtTotal debt minus cash$2.3B$7.7B$1.9B$7.1B$14.9B
Cash & Equiv.Liquid assets$12M$70M$56M$132M$364M
Total DebtShort + long-term debt$2.3B$7.8B$2.0B$7.2B$15.3B
Interest CoverageEBIT ÷ Interest expense4.52x-1.88x0.67x3.14x5.01x
GIS leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SJM leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in SJM five years ago would be worth $8,802 today (with dividends reinvested), compared to $3,724 for BGS. Over the past 12 months, BGS leads with a +30.9% total return vs FLO's -45.0%. The 3-year compound annual growth rate (CAGR) favors SJM at -10.6% vs FLO's -26.3% — a key indicator of consistent wealth creation.

MetricFLO logoFLOFlowers Foods, In…SJM logoSJMThe J. M. Smucker…BGS logoBGSB&G Foods, Inc.CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…
YTD ReturnYear-to-date-18.3%+4.0%+33.6%-20.5%-19.2%
1-Year ReturnPast 12 months-45.0%-7.5%+30.9%-35.4%-29.9%
3-Year ReturnCumulative with dividends-59.9%-28.5%-49.8%-52.6%-52.3%
5-Year ReturnCumulative with dividends-46.3%-12.0%-62.8%-41.9%-25.3%
10-Year ReturnCumulative with dividends-14.3%+5.6%-53.5%-44.9%-9.2%
CAGR (3Y)Annualised 3-year return-26.3%-10.6%-20.5%-22.0%-21.8%
SJM leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — BGS and GIS each lead in 1 of 2 comparable metrics.

GIS is the less volatile stock with a -0.04 beta — it tends to amplify market swings less than BGS's 0.40 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BGS currently trades 85.0% from its 52-week high vs FLO's 48.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricFLO logoFLOFlowers Foods, In…SJM logoSJMThe J. M. Smucker…BGS logoBGSB&G Foods, Inc.CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…
Beta (5Y)Sensitivity to S&P 5000.32x0.04x0.40x-0.02x-0.04x
52-Week HighHighest price in past year$17.68$119.39$6.38$36.16$55.35
52-Week LowLowest price in past year$7.86$88.25$3.67$19.76$33.58
% of 52W HighCurrent price vs 52-week peak+48.5%+83.3%+85.0%+58.8%+64.5%
RSI (14)Momentum oscillator 0–10048.650.151.546.742.2
Avg Volume (50D)Average daily shares traded4.9M2.1M2.0M9.1M8.7M
Evenly matched — BGS and GIS each lead in 1 of 2 comparable metrics.

Analyst Outlook

FLO leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: FLO as "Hold", SJM as "Hold", BGS as "Hold", CPB as "Hold", GIS as "Hold". Consensus price targets imply 30.4% upside for GIS (target: $47) vs 1.5% for BGS (target: $6). For income investors, FLO offers the higher dividend yield at 11.51% vs SJM's 4.30%.

MetricFLO logoFLOFlowers Foods, In…SJM logoSJMThe J. M. Smucker…BGS logoBGSB&G Foods, Inc.CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…
Analyst RatingConsensus buy/hold/sellHoldHoldHoldHoldHold
Price TargetConsensus 12-month target$10.00$113.38$5.50$25.83$46.58
# AnalystsCovering analysts2029172934
Dividend YieldAnnual dividend ÷ price+11.5%+4.3%+7.2%+6.7%
Dividend StreakConsecutive years of raises1915115
Dividend / ShareAnnual DPS$0.99$4.28$1.53$2.40
Buyback YieldShare repurchases ÷ mkt cap+0.3%+0.0%0.0%+1.0%+6.3%
FLO leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

BGS leads in 1 of 6 categories (Valuation Metrics). GIS leads in 1 (Profitability & Efficiency). 2 tied.

Best OverallFlowers Foods, Inc. (FLO)Leads 1 of 6 categories
Loading custom metrics...

FLO vs SJM vs BGS vs CPB vs GIS: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is FLO or SJM or BGS or CPB or GIS a better buy right now?

For growth investors, The J.

M. Smucker Company (SJM) is the stronger pick with 6. 7% revenue growth year-over-year, versus -5. 4% for B&G Foods, Inc. (BGS). General Mills, Inc. (GIS) offers the better valuation at 8. 7x trailing P/E (10. 4x forward), making it the more compelling value choice. Analysts rate Flowers Foods, Inc. (FLO) a "Hold" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — FLO or SJM or BGS or CPB or GIS?

On trailing P/E, General Mills, Inc.

(GIS) is the cheapest at 8. 7x versus Flowers Foods, Inc. at 21. 4x. On forward P/E, B&G Foods, Inc. is actually cheaper at 9. 6x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — FLO or SJM or BGS or CPB or GIS?

Over the past 5 years, The J.

M. Smucker Company (SJM) delivered a total return of -12. 0%, compared to -62. 8% for B&G Foods, Inc. (BGS). Over 10 years, the gap is even starker: SJM returned +5. 6% versus BGS's -53. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — FLO or SJM or BGS or CPB or GIS?

By beta (market sensitivity over 5 years), General Mills, Inc.

(GIS) is the lower-risk stock at -0. 04β versus B&G Foods, Inc. 's 0. 40β — meaning BGS is approximately -1236% more volatile than GIS relative to the S&P 500. On balance sheet safety, The J. M. Smucker Company (SJM) carries a lower debt/equity ratio of 128% versus 4% for B&G Foods, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — FLO or SJM or BGS or CPB or GIS?

By revenue growth (latest reported year), The J.

M. Smucker Company (SJM) is pulling ahead at 6. 7% versus -5. 4% for B&G Foods, Inc. (BGS). On earnings-per-share growth, the picture is similar: B&G Foods, Inc. grew EPS 83. 0% year-over-year, compared to -262. 3% for The J. M. Smucker Company. Over a 3-year CAGR, CPB leads at 6. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — FLO or SJM or BGS or CPB or GIS?

General Mills, Inc.

(GIS) is the more profitable company, earning 11. 8% net margin versus -14. 1% for The J. M. Smucker Company — meaning it keeps 11. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GIS leads at 17. 0% versus -7. 7% for SJM. At the gross margin level — before operating expenses — FLO leads at 45. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is FLO or SJM or BGS or CPB or GIS more undervalued right now?

On forward earnings alone, B&G Foods, Inc.

(BGS) trades at 9. 6x forward P/E versus 11. 0x for The J. M. Smucker Company — 1. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GIS: 30. 4% to $46. 58.

08

Which pays a better dividend — FLO or SJM or BGS or CPB or GIS?

In this comparison, FLO (11.

5% yield), CPB (7. 2% yield), GIS (6. 7% yield), SJM (4. 3% yield) pay a dividend. BGS does not pay a meaningful dividend and should not be held primarily for income.

09

Is FLO or SJM or BGS or CPB or GIS better for a retirement portfolio?

For long-horizon retirement investors, General Mills, Inc.

(GIS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 04), 6. 7% yield). Both have compounded well over 10 years (GIS: -9. 2%, BGS: -53. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between FLO and SJM and BGS and CPB and GIS?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: FLO is a small-cap income-oriented stock; SJM is a mid-cap income-oriented stock; BGS is a small-cap quality compounder stock; CPB is a small-cap deep-value stock; GIS is a mid-cap deep-value stock. FLO, SJM, CPB, GIS pay a dividend while BGS does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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