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Stock Comparison

FUN vs PLNT vs PRKS vs XPOF

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
FUN
Six Flags Entertainment Corporation

Leisure

Consumer CyclicalNYSE • US
Market Cap$2.32B
5Y Perf.-45.8%
PLNT
Planet Fitness, Inc.

Leisure

Consumer CyclicalNYSE • US
Market Cap$3.52B
5Y Perf.-41.5%
PRKS
United Parks & Resorts Inc.

Leisure

Consumer CyclicalNYSE • US
Market Cap$2.02B
5Y Perf.-21.8%
XPOF
Xponential Fitness, Inc.

Leisure

Consumer CyclicalNYSE • US
Market Cap$244M
5Y Perf.-44.2%

FUN vs PLNT vs PRKS vs XPOF — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
FUN logoFUN
PLNT logoPLNT
PRKS logoPRKS
XPOF logoXPOF
IndustryLeisureLeisureLeisureLeisure
Market Cap$2.32B$3.52B$2.02B$244M
Revenue (TTM)$2.90B$1.38B$1.66B$299M
Net Income (TTM)$-1.62B$229M$168M$-34M
Gross Margin54.8%54.2%92.3%83.2%
Operating Margin-44.9%29.6%22.0%7.8%
Forward P/E13.0x10.0x10.9x
Total Debt$5.43B$443M$0.00$525M
Cash & Equiv.$91M$346M$100M$46M

FUN vs PLNT vs PRKS vs XPOFLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

FUN
PLNT
PRKS
XPOF
StockJul 21May 26Return
Six Flags Entertain… (FUN)10054.2-45.8%
Planet Fitness, Inc. (PLNT)10058.5-41.5%
United Parks & Reso… (PRKS)10078.2-21.8%
Xponential Fitness,… (XPOF)10055.8-44.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: FUN vs PLNT vs PRKS vs XPOF

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PLNT leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. United Parks & Resorts Inc. is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. FUN and XPOF also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
FUN
Six Flags Entertainment Corporation
The Growth Play

FUN is the clearest fit if your priority is growth exposure.

  • Rev growth 14.4%, EPS growth -5.9%, 3Y rev CAGR 19.5%
  • 14.4% revenue growth vs PRKS's -3.6%
Best for: growth exposure
PLNT
Planet Fitness, Inc.
The Income Pick

PLNT carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 0 yrs, beta 0.31, yield 0.0%
  • 203.6% 10Y total return vs PRKS's 103.5%
  • Lower volatility, beta 0.31, current ratio 2.11x
  • Beta 0.31, yield 0.0%, current ratio 2.11x
Best for: income & stability and long-term compounding
PRKS
United Parks & Resorts Inc.
The Value Play

PRKS is the #2 pick in this set and the best alternative if value and momentum is your priority.

  • Lower P/E (10.0x vs 10.9x)
  • -18.7% vs PLNT's -56.7%
Best for: value and momentum
XPOF
Xponential Fitness, Inc.
The Income Pick

XPOF is the clearest fit if your priority is dividends.

  • 2.5% yield, vs PLNT's 0.0%, (2 stocks pay no dividend)
Best for: dividends
See the full category breakdown
CategoryWinnerWhy
GrowthFUN logoFUN14.4% revenue growth vs PRKS's -3.6%
ValuePRKS logoPRKSLower P/E (10.0x vs 10.9x)
Quality / MarginsPLNT logoPLNT16.5% margin vs FUN's -56.0%
Stability / SafetyPLNT logoPLNTBeta 0.31 vs XPOF's 1.94
DividendsXPOF logoXPOF2.5% yield, vs PLNT's 0.0%, (2 stocks pay no dividend)
Momentum (1Y)PRKS logoPRKS-18.7% vs PLNT's -56.7%
Efficiency (ROA)PLNT logoPLNT7.4% ROA vs FUN's -18.5%, ROIC 35.2% vs -15.1%

FUN vs PLNT vs PRKS vs XPOF — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

FUNSix Flags Entertainment Corporation
FY 2025
Admission
51.1%$1.6B
Food, Merchandise and Gaming
33.5%$1.0B
Accommodations, Extra-Charge Products And Other
15.4%$478M
PLNTPlanet Fitness, Inc.
FY 2025
Franchise
49.0%$381M
Equipment Revenue
39.9%$310M
Advertising
11.2%$87M
PRKSUnited Parks & Resorts Inc.
FY 2024
Admission
54.5%$940M
Food Merchandise And Other Revenue
45.5%$786M
XPOFXponential Fitness, Inc.
FY 2025
Franchise
50.7%$193M
Product
11.2%$42M
Franchise Marketing Fund Revenue
9.6%$36M
Equipment Revenue
9.2%$35M
Service, Other
7.1%$27M
Merchandise Revenue
6.3%$24M
Franchise And Service Revenue
5.9%$22M

FUN vs PLNT vs PRKS vs XPOF — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPLNTLAGGINGFUN

Income & Cash Flow (Last 12 Months)

PLNT leads this category, winning 4 of 6 comparable metrics.

FUN is the larger business by revenue, generating $2.9B annually — 9.7x XPOF's $299M. PLNT is the more profitable business, keeping 16.5% of every revenue dollar as net income compared to FUN's -56.0%. On growth, PLNT holds the edge at +21.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricFUN logoFUNSix Flags Enterta…PLNT logoPLNTPlanet Fitness, I…PRKS logoPRKSUnited Parks & Re…XPOF logoXPOFXponential Fitnes…
RevenueTrailing 12 months$2.9B$1.4B$1.7B$299M
EBITDAEarnings before interest/tax-$810M$568M$540M$35M
Net IncomeAfter-tax profit-$1.6B$229M$168M-$34M
Free Cash FlowCash after capex$29M$267M$263M-$3M
Gross MarginGross profit ÷ Revenue+54.8%+54.2%+92.3%+83.2%
Operating MarginEBIT ÷ Revenue-44.9%+29.6%+22.0%+7.8%
Net MarginNet income ÷ Revenue-56.0%+16.5%+10.1%-11.3%
FCF MarginFCF ÷ Revenue+1.0%+19.3%+15.8%-1.1%
Rev. Growth (YoY)Latest quarter vs prior year-100.0%+21.9%-2.8%-21.0%
EPS Growth (YoY)Latest quarter vs prior year-20.5%+30.0%-44.0%+79.1%
PLNT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

PRKS leads this category, winning 3 of 5 comparable metrics.

At 12.1x trailing earnings, PRKS trades at a 28% valuation discount to PLNT's 16.8x P/E. On an enterprise value basis, PRKS's 3.6x EV/EBITDA is more attractive than XPOF's 7.9x.

MetricFUN logoFUNSix Flags Enterta…PLNT logoPLNTPlanet Fitness, I…PRKS logoPRKSUnited Parks & Re…XPOF logoXPOFXponential Fitnes…
Market CapShares × price$2.3B$3.5B$2.0B$244M
Enterprise ValueMkt cap + debt − cash$7.7B$3.6B$1.9B$723M
Trailing P/EPrice ÷ TTM EPS-1.43x16.80x12.11x-4.45x
Forward P/EPrice ÷ next-FY EPS est.13.04x9.99x10.90x
PEG RatioP/E ÷ EPS growth rate1.80x
EV / EBITDAEnterprise value multiple6.57x3.56x7.89x
Price / SalesMarket cap ÷ Revenue0.75x2.66x1.22x0.78x
Price / BookPrice ÷ Book value/share2.94x
Price / FCFMarket cap ÷ FCF13.82x7.68x9.86x
PRKS leads this category, winning 3 of 5 comparable metrics.

Profitability & Efficiency

PLNT leads this category, winning 3 of 7 comparable metrics.

On the Piotroski fundamental quality scale (0–9), PLNT scores 9/9 vs FUN's 4/9, reflecting strong financial health.

MetricFUN logoFUNSix Flags Enterta…PLNT logoPLNTPlanet Fitness, I…PRKS logoPRKSUnited Parks & Re…XPOF logoXPOFXponential Fitnes…
ROE (TTM)Return on equity-50.4%
ROA (TTM)Return on assets-18.5%+7.4%+6.4%-9.5%
ROICReturn on invested capital-15.1%+35.2%+25.5%+75.0%
ROCEReturn on capital employed-17.7%+14.2%+15.8%+30.3%
Piotroski ScoreFundamental quality 0–94955
Debt / EquityFinancial leverage6.92x
Net DebtTotal debt minus cash$5.3B$97M-$100M$479M
Cash & Equiv.Liquid assets$91M$346M$100M$46M
Total DebtShort + long-term debt$5.4B$443M$0$525M
Interest CoverageEBIT ÷ Interest expense-2.60x6.73x2.69x-0.24x
PLNT leads this category, winning 3 of 7 comparable metrics.

Total Returns (Dividends Reinvested)

PRKS leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in PRKS five years ago would be worth $6,903 today (with dividends reinvested), compared to $5,201 for FUN. Over the past 12 months, PRKS leads with a -18.7% total return vs PLNT's -56.7%. The 3-year compound annual growth rate (CAGR) favors PRKS at -13.1% vs XPOF's -39.1% — a key indicator of consistent wealth creation.

MetricFUN logoFUNSix Flags Enterta…PLNT logoPLNTPlanet Fitness, I…PRKS logoPRKSUnited Parks & Re…XPOF logoXPOFXponential Fitnes…
YTD ReturnYear-to-date+46.9%-59.9%+2.3%-18.5%
1-Year ReturnPast 12 months-37.0%-56.7%-18.7%-22.6%
3-Year ReturnCumulative with dividends-41.3%-38.9%-34.3%-77.4%
5-Year ReturnCumulative with dividends-48.0%-42.9%-31.0%-46.6%
10-Year ReturnCumulative with dividends-33.1%+203.6%+103.5%-46.6%
CAGR (3Y)Annualised 3-year return-16.3%-15.1%-13.1%-39.1%
PRKS leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — PLNT and PRKS each lead in 1 of 2 comparable metrics.

PLNT is the less volatile stock with a 0.31 beta — it tends to amplify market swings less than XPOF's 1.94 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PRKS currently trades 65.1% from its 52-week high vs PLNT's 38.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricFUN logoFUNSix Flags Enterta…PLNT logoPLNTPlanet Fitness, I…PRKS logoPRKSUnited Parks & Re…XPOF logoXPOFXponential Fitnes…
Beta (5Y)Sensitivity to S&P 5001.83x0.31x1.54x1.94x
52-Week HighHighest price in past year$38.47$114.47$56.95$11.14
52-Week LowLowest price in past year$12.51$37.03$28.77$3.83
% of 52W HighCurrent price vs 52-week peak+59.1%+38.4%+65.1%+58.7%
RSI (14)Momentum oscillator 0–10058.032.854.848.4
Avg Volume (50D)Average daily shares traded1.7M1.8M944K626K
Evenly matched — PLNT and PRKS each lead in 1 of 2 comparable metrics.

Analyst Outlook

XPOF leads this category, winning 1 of 1 comparable metric.

Analyst consensus: FUN as "Buy", PLNT as "Buy", PRKS as "Buy", XPOF as "Buy". Consensus price targets imply 170.8% upside for PLNT (target: $119) vs 0.6% for FUN (target: $23). XPOF is the only dividend payer here at 2.50% yield — a key consideration for income-focused portfolios.

MetricFUN logoFUNSix Flags Enterta…PLNT logoPLNTPlanet Fitness, I…PRKS logoPRKSUnited Parks & Re…XPOF logoXPOFXponential Fitnes…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$22.88$119.17$47.60$8.00
# AnalystsCovering analysts29262314
Dividend YieldAnnual dividend ÷ price+0.0%+2.5%
Dividend StreakConsecutive years of raises0000
Dividend / ShareAnnual DPS$0.02$0.16
Buyback YieldShare repurchases ÷ mkt cap0.0%+14.2%+0.8%0.0%
XPOF leads this category, winning 1 of 1 comparable metric.
Key Takeaway

PLNT leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). PRKS leads in 2 (Valuation Metrics, Total Returns). 1 tied.

Best OverallPlanet Fitness, Inc. (PLNT)Leads 2 of 6 categories
Loading custom metrics...

FUN vs PLNT vs PRKS vs XPOF: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is FUN or PLNT or PRKS or XPOF a better buy right now?

For growth investors, Six Flags Entertainment Corporation (FUN) is the stronger pick with 14.

4% revenue growth year-over-year, versus -3. 6% for United Parks & Resorts Inc. (PRKS). United Parks & Resorts Inc. (PRKS) offers the better valuation at 12. 1x trailing P/E (10. 0x forward), making it the more compelling value choice. Analysts rate Six Flags Entertainment Corporation (FUN) a "Buy" — based on 29 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — FUN or PLNT or PRKS or XPOF?

On trailing P/E, United Parks & Resorts Inc.

(PRKS) is the cheapest at 12. 1x versus Planet Fitness, Inc. at 16. 8x. On forward P/E, United Parks & Resorts Inc. is actually cheaper at 10. 0x.

03

Which is the better long-term investment — FUN or PLNT or PRKS or XPOF?

Over the past 5 years, United Parks & Resorts Inc.

(PRKS) delivered a total return of -31. 0%, compared to -48. 0% for Six Flags Entertainment Corporation (FUN). Over 10 years, the gap is even starker: PLNT returned +203. 6% versus XPOF's -46. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — FUN or PLNT or PRKS or XPOF?

By beta (market sensitivity over 5 years), Planet Fitness, Inc.

(PLNT) is the lower-risk stock at 0. 31β versus Xponential Fitness, Inc. 's 1. 94β — meaning XPOF is approximately 520% more volatile than PLNT relative to the S&P 500.

05

Which is growing faster — FUN or PLNT or PRKS or XPOF?

By revenue growth (latest reported year), Six Flags Entertainment Corporation (FUN) is pulling ahead at 14.

4% versus -3. 6% for United Parks & Resorts Inc. (PRKS). On earnings-per-share growth, the picture is similar: Xponential Fitness, Inc. grew EPS 35. 2% year-over-year, compared to -591. 3% for Six Flags Entertainment Corporation. Over a 3-year CAGR, FUN leads at 19. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — FUN or PLNT or PRKS or XPOF?

Planet Fitness, Inc.

(PLNT) is the more profitable company, earning 16. 5% net margin versus -50. 8% for Six Flags Entertainment Corporation — meaning it keeps 16. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PLNT leads at 29. 8% versus -43. 7% for FUN. At the gross margin level — before operating expenses — PRKS leads at 92. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is FUN or PLNT or PRKS or XPOF more undervalued right now?

On forward earnings alone, United Parks & Resorts Inc.

(PRKS) trades at 10. 0x forward P/E versus 13. 0x for Planet Fitness, Inc. — 3. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLNT: 170. 8% to $119. 17.

08

Which pays a better dividend — FUN or PLNT or PRKS or XPOF?

In this comparison, XPOF (2.

5% yield) pays a dividend. FUN, PLNT, PRKS do not pay a meaningful dividend and should not be held primarily for income.

09

Is FUN or PLNT or PRKS or XPOF better for a retirement portfolio?

For long-horizon retirement investors, Planet Fitness, Inc.

(PLNT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 31), +203. 6% 10Y return). Six Flags Entertainment Corporation (FUN) carries a higher beta of 1. 83 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PLNT: +203. 6%, FUN: -33. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between FUN and PLNT and PRKS and XPOF?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: FUN is a small-cap quality compounder stock; PLNT is a small-cap deep-value stock; PRKS is a small-cap deep-value stock; XPOF is a small-cap quality compounder stock. XPOF pays a dividend while FUN, PLNT, PRKS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 32%
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High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 9%
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Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 6%
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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 49%
  • Dividend Yield > 1.0%
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(FUN: -100.0% · PLNT: 21.9%)

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