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FUN vs PLNT vs PRKS vs XPOF
Revenue, margins, valuation, and 5-year total return — side by side.
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FUN vs PLNT vs PRKS vs XPOF — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Leisure | Leisure | Leisure | Leisure |
| Market Cap | $2.32B | $3.52B | $2.02B | $244M |
| Revenue (TTM) | $2.90B | $1.38B | $1.66B | $299M |
| Net Income (TTM) | $-1.62B | $229M | $168M | $-34M |
| Gross Margin | 54.8% | 54.2% | 92.3% | 83.2% |
| Operating Margin | -44.9% | 29.6% | 22.0% | 7.8% |
| Forward P/E | — | 13.0x | 10.0x | 10.9x |
| Total Debt | $5.43B | $443M | $0.00 | $525M |
| Cash & Equiv. | $91M | $346M | $100M | $46M |
FUN vs PLNT vs PRKS vs XPOF — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jul 21 | May 26 | Return |
|---|---|---|---|
| Six Flags Entertain… (FUN) | 100 | 54.2 | -45.8% |
| Planet Fitness, Inc. (PLNT) | 100 | 58.5 | -41.5% |
| United Parks & Reso… (PRKS) | 100 | 78.2 | -21.8% |
| Xponential Fitness,… (XPOF) | 100 | 55.8 | -44.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: FUN vs PLNT vs PRKS vs XPOF
Each card shows where this stock fits in a portfolio — not just who wins on paper.
FUN is the clearest fit if your priority is growth exposure.
- Rev growth 14.4%, EPS growth -5.9%, 3Y rev CAGR 19.5%
- 14.4% revenue growth vs PRKS's -3.6%
PLNT carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 0 yrs, beta 0.31, yield 0.0%
- 203.6% 10Y total return vs PRKS's 103.5%
- Lower volatility, beta 0.31, current ratio 2.11x
- Beta 0.31, yield 0.0%, current ratio 2.11x
PRKS is the #2 pick in this set and the best alternative if value and momentum is your priority.
- Lower P/E (10.0x vs 10.9x)
- -18.7% vs PLNT's -56.7%
XPOF is the clearest fit if your priority is dividends.
- 2.5% yield, vs PLNT's 0.0%, (2 stocks pay no dividend)
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 14.4% revenue growth vs PRKS's -3.6% | |
| Value | Lower P/E (10.0x vs 10.9x) | |
| Quality / Margins | 16.5% margin vs FUN's -56.0% | |
| Stability / Safety | Beta 0.31 vs XPOF's 1.94 | |
| Dividends | 2.5% yield, vs PLNT's 0.0%, (2 stocks pay no dividend) | |
| Momentum (1Y) | -18.7% vs PLNT's -56.7% | |
| Efficiency (ROA) | 7.4% ROA vs FUN's -18.5%, ROIC 35.2% vs -15.1% |
FUN vs PLNT vs PRKS vs XPOF — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FUN vs PLNT vs PRKS vs XPOF — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
PLNT leads in 2 of 6 categories
PRKS leads 2 • XPOF leads 1 • FUN leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
PLNT leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
FUN is the larger business by revenue, generating $2.9B annually — 9.7x XPOF's $299M. PLNT is the more profitable business, keeping 16.5% of every revenue dollar as net income compared to FUN's -56.0%. On growth, PLNT holds the edge at +21.9% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $2.9B | $1.4B | $1.7B | $299M |
| EBITDAEarnings before interest/tax | -$810M | $568M | $540M | $35M |
| Net IncomeAfter-tax profit | -$1.6B | $229M | $168M | -$34M |
| Free Cash FlowCash after capex | $29M | $267M | $263M | -$3M |
| Gross MarginGross profit ÷ Revenue | +54.8% | +54.2% | +92.3% | +83.2% |
| Operating MarginEBIT ÷ Revenue | -44.9% | +29.6% | +22.0% | +7.8% |
| Net MarginNet income ÷ Revenue | -56.0% | +16.5% | +10.1% | -11.3% |
| FCF MarginFCF ÷ Revenue | +1.0% | +19.3% | +15.8% | -1.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | -100.0% | +21.9% | -2.8% | -21.0% |
| EPS Growth (YoY)Latest quarter vs prior year | -20.5% | +30.0% | -44.0% | +79.1% |
Valuation Metrics
PRKS leads this category, winning 3 of 5 comparable metrics.
Valuation Metrics
At 12.1x trailing earnings, PRKS trades at a 28% valuation discount to PLNT's 16.8x P/E. On an enterprise value basis, PRKS's 3.6x EV/EBITDA is more attractive than XPOF's 7.9x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $2.3B | $3.5B | $2.0B | $244M |
| Enterprise ValueMkt cap + debt − cash | $7.7B | $3.6B | $1.9B | $723M |
| Trailing P/EPrice ÷ TTM EPS | -1.43x | 16.80x | 12.11x | -4.45x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 13.04x | 9.99x | 10.90x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.80x | — | — |
| EV / EBITDAEnterprise value multiple | — | 6.57x | 3.56x | 7.89x |
| Price / SalesMarket cap ÷ Revenue | 0.75x | 2.66x | 1.22x | 0.78x |
| Price / BookPrice ÷ Book value/share | 2.94x | — | — | — |
| Price / FCFMarket cap ÷ FCF | — | 13.82x | 7.68x | 9.86x |
Profitability & Efficiency
PLNT leads this category, winning 3 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), PLNT scores 9/9 vs FUN's 4/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -50.4% | — | — | — |
| ROA (TTM)Return on assets | -18.5% | +7.4% | +6.4% | -9.5% |
| ROICReturn on invested capital | -15.1% | +35.2% | +25.5% | +75.0% |
| ROCEReturn on capital employed | -17.7% | +14.2% | +15.8% | +30.3% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 9 | 5 | 5 |
| Debt / EquityFinancial leverage | 6.92x | — | — | — |
| Net DebtTotal debt minus cash | $5.3B | $97M | -$100M | $479M |
| Cash & Equiv.Liquid assets | $91M | $346M | $100M | $46M |
| Total DebtShort + long-term debt | $5.4B | $443M | $0 | $525M |
| Interest CoverageEBIT ÷ Interest expense | -2.60x | 6.73x | 2.69x | -0.24x |
Total Returns (Dividends Reinvested)
PRKS leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in PRKS five years ago would be worth $6,903 today (with dividends reinvested), compared to $5,201 for FUN. Over the past 12 months, PRKS leads with a -18.7% total return vs PLNT's -56.7%. The 3-year compound annual growth rate (CAGR) favors PRKS at -13.1% vs XPOF's -39.1% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +46.9% | -59.9% | +2.3% | -18.5% |
| 1-Year ReturnPast 12 months | -37.0% | -56.7% | -18.7% | -22.6% |
| 3-Year ReturnCumulative with dividends | -41.3% | -38.9% | -34.3% | -77.4% |
| 5-Year ReturnCumulative with dividends | -48.0% | -42.9% | -31.0% | -46.6% |
| 10-Year ReturnCumulative with dividends | -33.1% | +203.6% | +103.5% | -46.6% |
| CAGR (3Y)Annualised 3-year return | -16.3% | -15.1% | -13.1% | -39.1% |
Risk & Volatility
Evenly matched — PLNT and PRKS each lead in 1 of 2 comparable metrics.
Risk & Volatility
PLNT is the less volatile stock with a 0.31 beta — it tends to amplify market swings less than XPOF's 1.94 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PRKS currently trades 65.1% from its 52-week high vs PLNT's 38.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.83x | 0.31x | 1.54x | 1.94x |
| 52-Week HighHighest price in past year | $38.47 | $114.47 | $56.95 | $11.14 |
| 52-Week LowLowest price in past year | $12.51 | $37.03 | $28.77 | $3.83 |
| % of 52W HighCurrent price vs 52-week peak | +59.1% | +38.4% | +65.1% | +58.7% |
| RSI (14)Momentum oscillator 0–100 | 58.0 | 32.8 | 54.8 | 48.4 |
| Avg Volume (50D)Average daily shares traded | 1.7M | 1.8M | 944K | 626K |
Analyst Outlook
XPOF leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: FUN as "Buy", PLNT as "Buy", PRKS as "Buy", XPOF as "Buy". Consensus price targets imply 170.8% upside for PLNT (target: $119) vs 0.6% for FUN (target: $23). XPOF is the only dividend payer here at 2.50% yield — a key consideration for income-focused portfolios.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $22.88 | $119.17 | $47.60 | $8.00 |
| # AnalystsCovering analysts | 29 | 26 | 23 | 14 |
| Dividend YieldAnnual dividend ÷ price | — | +0.0% | — | +2.5% |
| Dividend StreakConsecutive years of raises | 0 | 0 | 0 | 0 |
| Dividend / ShareAnnual DPS | — | $0.02 | — | $0.16 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +14.2% | +0.8% | 0.0% |
PLNT leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). PRKS leads in 2 (Valuation Metrics, Total Returns). 1 tied.
FUN vs PLNT vs PRKS vs XPOF: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is FUN or PLNT or PRKS or XPOF a better buy right now?
For growth investors, Six Flags Entertainment Corporation (FUN) is the stronger pick with 14.
4% revenue growth year-over-year, versus -3. 6% for United Parks & Resorts Inc. (PRKS). United Parks & Resorts Inc. (PRKS) offers the better valuation at 12. 1x trailing P/E (10. 0x forward), making it the more compelling value choice. Analysts rate Six Flags Entertainment Corporation (FUN) a "Buy" — based on 29 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — FUN or PLNT or PRKS or XPOF?
On trailing P/E, United Parks & Resorts Inc.
(PRKS) is the cheapest at 12. 1x versus Planet Fitness, Inc. at 16. 8x. On forward P/E, United Parks & Resorts Inc. is actually cheaper at 10. 0x.
03Which is the better long-term investment — FUN or PLNT or PRKS or XPOF?
Over the past 5 years, United Parks & Resorts Inc.
(PRKS) delivered a total return of -31. 0%, compared to -48. 0% for Six Flags Entertainment Corporation (FUN). Over 10 years, the gap is even starker: PLNT returned +203. 6% versus XPOF's -46. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — FUN or PLNT or PRKS or XPOF?
By beta (market sensitivity over 5 years), Planet Fitness, Inc.
(PLNT) is the lower-risk stock at 0. 31β versus Xponential Fitness, Inc. 's 1. 94β — meaning XPOF is approximately 520% more volatile than PLNT relative to the S&P 500.
05Which is growing faster — FUN or PLNT or PRKS or XPOF?
By revenue growth (latest reported year), Six Flags Entertainment Corporation (FUN) is pulling ahead at 14.
4% versus -3. 6% for United Parks & Resorts Inc. (PRKS). On earnings-per-share growth, the picture is similar: Xponential Fitness, Inc. grew EPS 35. 2% year-over-year, compared to -591. 3% for Six Flags Entertainment Corporation. Over a 3-year CAGR, FUN leads at 19. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — FUN or PLNT or PRKS or XPOF?
Planet Fitness, Inc.
(PLNT) is the more profitable company, earning 16. 5% net margin versus -50. 8% for Six Flags Entertainment Corporation — meaning it keeps 16. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PLNT leads at 29. 8% versus -43. 7% for FUN. At the gross margin level — before operating expenses — PRKS leads at 92. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is FUN or PLNT or PRKS or XPOF more undervalued right now?
On forward earnings alone, United Parks & Resorts Inc.
(PRKS) trades at 10. 0x forward P/E versus 13. 0x for Planet Fitness, Inc. — 3. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLNT: 170. 8% to $119. 17.
08Which pays a better dividend — FUN or PLNT or PRKS or XPOF?
In this comparison, XPOF (2.
5% yield) pays a dividend. FUN, PLNT, PRKS do not pay a meaningful dividend and should not be held primarily for income.
09Is FUN or PLNT or PRKS or XPOF better for a retirement portfolio?
For long-horizon retirement investors, Planet Fitness, Inc.
(PLNT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 31), +203. 6% 10Y return). Six Flags Entertainment Corporation (FUN) carries a higher beta of 1. 83 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PLNT: +203. 6%, FUN: -33. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between FUN and PLNT and PRKS and XPOF?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: FUN is a small-cap quality compounder stock; PLNT is a small-cap deep-value stock; PRKS is a small-cap deep-value stock; XPOF is a small-cap quality compounder stock. XPOF pays a dividend while FUN, PLNT, PRKS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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