GHG
GreenTree Hospitality Group Ltd.
Travel Lodging
Market Cap$123M
5Y Perf.-90.9%
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Stock Comparison
GHG vs MAR
Revenue, margins, valuation, and 5-year total return — side by side.
MAR
Marriott International, Inc.
Travel Lodging
Market Cap$93.23B
5Y Perf.+297.6%
GHG vs MAR — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | GHG | MAR |
|---|---|---|
| Industry | Travel Lodging | Travel Lodging |
| Market Cap | $123M | $93.23B |
| Revenue (TTM) | $921M | $26.58B |
| Net Income (TTM) | $254M | $2.58B |
| Gross Margin | 38.1% | 21.4% |
| Operating Margin | 17.5% | 16.0% |
| Forward P/E | 0.3x | 30.4x |
| Total Debt | $1.47B | $17.08B |
| Cash & Equiv. | $1.66B | $358M |
GHG vs MAR — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
GHG
MAR
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| GreenTree Hospitali… (GHG) | 100 | 9.1 | -90.9% |
| Marriott Internatio… (MAR) | 100 | 397.6 | +297.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: GHG vs MAR
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: GHG leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Marriott International, Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
GHG
GreenTree Hospitality Group Ltd.
The Income Pick
GHG carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 0 yrs, beta 0.58, yield 5.0%
- Lower volatility, beta 0.58, Low D/E 91.6%, current ratio 1.61x
- Beta 0.58, yield 5.0%, current ratio 1.61x
Best for: income & stability and sleep-well-at-night
MAR
Marriott International, Inc.
The Growth Play
MAR is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 4.3%, EPS growth 13.9%, 3Y rev CAGR 8.0%
- 430.3% 10Y total return vs GHG's -75.5%
- 4.3% revenue growth vs GHG's -88.6%
Best for: growth exposure and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | MAR | 4.3% revenue growth vs GHG's -88.6% |
| Value | GHG | Lower P/E (0.3x vs 30.4x) |
| Quality / Margins | GHG | 27.6% margin vs MAR's 9.7% |
| Stability / Safety | GHG | Beta 0.58 vs MAR's 1.09 |
| Dividends | GHG | 5.0% yield, vs MAR's 0.8% |
| Momentum (1Y) | MAR | +38.5% vs GHG's -34.9% |
| Efficiency (ROA) | MAR | 9.3% ROA vs GHG's 5.0%, ROIC 25.0% vs 0.8% |
GHG vs MAR — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2023
FY 2025
GHG vs MAR — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLGHGLAGGINGMAR
MARMarriott Internationa…
2leads
GHGGreenTree Hospitality…
2leads
6 Total Categories
CATEGORYLEADERvs MARMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
GHG4/6
Valuation MetricsMultiples, price ratios, and targets
GHG3/5
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
MAR4/7
Total Returns1Y, 3Y, 5Y total returns with dividends
MAR6/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
Tied
—
Income & Cash Flow (Last 12 Months)
GHG leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MAR is the larger business by revenue, generating $26.6B annually — 28.9x GHG's $921M. GHG is the more profitable business, keeping 27.6% of every revenue dollar as net income compared to MAR's 9.7%. On growth, MAR holds the edge at +6.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | GHGGreenTree Hospita… | MARMarriott Internat… |
|---|---|---|
| RevenueTrailing 12 months | $921M | $26.6B |
| EBITDAEarnings before interest/tax | $242M | $4.5B |
| Net IncomeAfter-tax profit | $254M | $2.6B |
| Free Cash FlowCash after capex | $21M | $3.1B |
| Gross MarginGross profit ÷ Revenue | +38.1% | +21.4% |
| Operating MarginEBIT ÷ Revenue | +17.5% | +16.0% |
| Net MarginNet income ÷ Revenue | +27.6% | +9.7% |
| FCF MarginFCF ÷ Revenue | +2.3% | +11.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | -89.4% | +6.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +89.7% | +0.8% |
GHG leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
GHG leads this category, winning 3 of 5 comparable metrics.
Valuation Metrics
At 35.8x trailing earnings, GHG trades at a 3% valuation discount to MAR's 37.1x P/E. On an enterprise value basis, GHG's 22.9x EV/EBITDA is more attractive than MAR's 24.8x.
| Metric | GHGGreenTree Hospita… | MARMarriott Internat… |
|---|---|---|
| Market CapShares × price | $123M | $93.2B |
| Enterprise ValueMkt cap + debt − cash | $95M | $110.0B |
| Trailing P/EPrice ÷ TTM EPS | 35.80x | 37.08x |
| Forward P/EPrice ÷ next-FY EPS est. | 0.28x | 30.38x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 22.86x | 24.77x |
| Price / SalesMarket cap ÷ Revenue | 5.46x | 3.56x |
| Price / BookPrice ÷ Book value/share | 0.52x | — |
| Price / FCFMarket cap ÷ FCF | 41.56x | 35.75x |
GHG leads this category, winning 3 of 5 comparable metrics.
Profitability & Efficiency
MAR leads this category, winning 4 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), MAR scores 7/9 vs GHG's 6/9, reflecting strong financial health.
| Metric | GHGGreenTree Hospita… | MARMarriott Internat… |
|---|---|---|
| ROE (TTM)Return on equity | +15.1% | — |
| ROA (TTM)Return on assets | +5.0% | +9.3% |
| ROICReturn on invested capital | +0.8% | +25.0% |
| ROCEReturn on capital employed | +0.4% | +22.6% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 |
| Debt / EquityFinancial leverage | 0.92x | — |
| Net DebtTotal debt minus cash | -$186M | $16.7B |
| Cash & Equiv.Liquid assets | $1.7B | $358M |
| Total DebtShort + long-term debt | $1.5B | $17.1B |
| Interest CoverageEBIT ÷ Interest expense | 83.77x | 5.20x |
MAR leads this category, winning 4 of 7 comparable metrics.
Total Returns (Dividends Reinvested)
MAR leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MAR five years ago would be worth $24,578 today (with dividends reinvested), compared to $2,004 for GHG. Over the past 12 months, MAR leads with a +38.5% total return vs GHG's -34.9%. The 3-year compound annual growth rate (CAGR) favors MAR at 26.4% vs GHG's -32.7% — a key indicator of consistent wealth creation.
| Metric | GHGGreenTree Hospita… | MARMarriott Internat… |
|---|---|---|
| YTD ReturnYear-to-date | -28.8% | +12.5% |
| 1-Year ReturnPast 12 months | -34.9% | +38.5% |
| 3-Year ReturnCumulative with dividends | -69.6% | +101.8% |
| 5-Year ReturnCumulative with dividends | -80.0% | +145.8% |
| 10-Year ReturnCumulative with dividends | -75.5% | +430.3% |
| CAGR (3Y)Annualised 3-year return | -32.7% | +26.4% |
MAR leads this category, winning 6 of 6 comparable metrics.
Risk & Volatility
Evenly matched — GHG and MAR each lead in 1 of 2 comparable metrics.
Risk & Volatility
GHG is the less volatile stock with a 0.58 beta — it tends to amplify market swings less than MAR's 1.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MAR currently trades 92.6% from its 52-week high vs GHG's 43.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | GHGGreenTree Hospita… | MARMarriott Internat… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.58x | 1.09x |
| 52-Week HighHighest price in past year | $2.78 | $380.00 |
| 52-Week LowLowest price in past year | $1.14 | $250.79 |
| % of 52W HighCurrent price vs 52-week peak | +43.5% | +92.6% |
| RSI (14)Momentum oscillator 0–100 | 44.1 | 53.7 |
| Avg Volume (50D)Average daily shares traded | 22K | 1.5M |
Evenly matched — GHG and MAR each lead in 1 of 2 comparable metrics.
Analyst Outlook
Evenly matched — GHG and MAR each lead in 1 of 2 comparable metrics.
Analyst Outlook
Wall Street rates GHG as "Buy" and MAR as "Hold". Consensus price targets imply 313.2% upside for GHG (target: $5) vs 5.9% for MAR (target: $373). For income investors, GHG offers the higher dividend yield at 5.03% vs MAR's 0.76%.
| Metric | GHGGreenTree Hospita… | MARMarriott Internat… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $5.00 | $372.50 |
| # AnalystsCovering analysts | 5 | 52 |
| Dividend YieldAnnual dividend ÷ price | +5.0% | +0.8% |
| Dividend StreakConsecutive years of raises | 0 | 4 |
| Dividend / ShareAnnual DPS | $0.41 | $2.67 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +3.5% |
Evenly matched — GHG and MAR each lead in 1 of 2 comparable metrics.
Key Takeaway
GHG leads in 2 of 6 categories (Income & Cash Flow, Valuation Metrics). MAR leads in 2 (Profitability & Efficiency, Total Returns). 2 tied.
Best OverallGreenTree Hospitality Group… (GHG)Leads 2 of 6 categories
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GHG vs MAR: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is GHG or MAR a better buy right now?
For growth investors, Marriott International, Inc.
(MAR) is the stronger pick with 4. 3% revenue growth year-over-year, versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). GreenTree Hospitality Group Ltd. (GHG) offers the better valuation at 35. 8x trailing P/E (0. 3x forward), making it the more compelling value choice. Analysts rate GreenTree Hospitality Group Ltd. (GHG) a "Buy" — based on 5 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — GHG or MAR?
On trailing P/E, GreenTree Hospitality Group Ltd.
(GHG) is the cheapest at 35. 8x versus Marriott International, Inc. at 37. 1x. On forward P/E, GreenTree Hospitality Group Ltd. is actually cheaper at 0. 3x.
03Which is the better long-term investment — GHG or MAR?
Over the past 5 years, Marriott International, Inc.
(MAR) delivered a total return of +145. 8%, compared to -80. 0% for GreenTree Hospitality Group Ltd. (GHG). Over 10 years, the gap is even starker: MAR returned +430. 3% versus GHG's -75. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — GHG or MAR?
By beta (market sensitivity over 5 years), GreenTree Hospitality Group Ltd.
(GHG) is the lower-risk stock at 0. 58β versus Marriott International, Inc. 's 1. 09β — meaning MAR is approximately 87% more volatile than GHG relative to the S&P 500.
05Which is growing faster — GHG or MAR?
By revenue growth (latest reported year), Marriott International, Inc.
(MAR) is pulling ahead at 4. 3% versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). On earnings-per-share growth, the picture is similar: Marriott International, Inc. grew EPS 13. 9% year-over-year, compared to -78. 7% for GreenTree Hospitality Group Ltd.. Over a 3-year CAGR, MAR leads at 8. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — GHG or MAR?
GreenTree Hospitality Group Ltd.
(GHG) is the more profitable company, earning 15. 2% net margin versus 9. 9% for Marriott International, Inc. — meaning it keeps 15. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MAR leads at 15. 8% versus 10. 5% for GHG. At the gross margin level — before operating expenses — GHG leads at 34. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is GHG or MAR more undervalued right now?
On forward earnings alone, GreenTree Hospitality Group Ltd.
(GHG) trades at 0. 3x forward P/E versus 30. 4x for Marriott International, Inc. — 30. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GHG: 313. 2% to $5. 00.
08Which pays a better dividend — GHG or MAR?
All stocks in this comparison pay dividends.
GreenTree Hospitality Group Ltd. (GHG) offers the highest yield at 5. 0%, versus 0. 8% for Marriott International, Inc. (MAR).
09Is GHG or MAR better for a retirement portfolio?
For long-horizon retirement investors, GreenTree Hospitality Group Ltd.
(GHG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 58), 5. 0% yield). Both have compounded well over 10 years (GHG: -75. 5%, MAR: +430. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between GHG and MAR?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: GHG is a small-cap income-oriented stock; MAR is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(GHG: -89.4% · MAR: 6.2%)Net Margin>
%
(GHG: 27.6% · MAR: 9.7%)P/E Ratio<
x
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