Comprehensive Stock Comparison
Compare General Motors Company (GM) vs Toyota Motor Corporation (TM) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | TM | 6.5% revenue growth vs GM's -1.3% |
| Value | TM | Lower P/E (0.1x vs 6.4x) |
| Quality / Margins | TM | 9.4% net margin vs GM's 1.8% |
| Stability / Safety | GM | Beta 0.89 vs TM's 0.93 |
| Dividends | TM | 2.3% yield, 4-year raise streak, vs GM's 0.9% |
| Momentum (1Y) | GM | +61.4% vs TM's +36.7% |
| Efficiency (ROA) | TM | 4.7% ROA vs GM's 1.2%, ROIC 5.6% vs 1.3% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
General Motors is a global automotive manufacturer that designs, builds, and sells vehicles under brands like Chevrolet, Cadillac, Buick, and GMC. It generates revenue primarily from vehicle sales — with North America contributing about 80% of automotive revenue — supplemented by financing operations through GM Financial and connected services. The company's competitive advantage lies in its massive scale and manufacturing efficiency, established dealer network, and growing investments in electric vehicles and autonomous driving technology through its Cruise subsidiary.
Toyota is one of the world's largest automakers, manufacturing and selling vehicles across nearly every segment — from compact cars to luxury sedans and trucks. It generates most of its revenue from automotive sales (around 90%), supplemented by financial services (about 8%) that provide financing and leasing to customers. The company's key advantage is its legendary manufacturing efficiency — particularly the Toyota Production System — which delivers industry-leading quality and cost control while pioneering hybrid technology with its Prius platform.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
TM leads in 4 of 6 categories (Financial Metrics, Valuation Metrics). GM leads in 1 (Total Returns). 1 tied.
Financial Metrics (TTM)
TM is the larger business by revenue, generating $49.39T annually — 266.9x GM's $185.0B. TM is the more profitable business, keeping 9.4% of every revenue dollar as net income compared to GM's 1.8%. On growth, TM holds the edge at +8.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | GMGeneral Motors Co… | TMToyota Motor Corp… |
|---|---|---|
| RevenueTrailing 12 months | $185.0B | $49.39T |
| EBITDAEarnings before interest/tax | $17.5B | $6.59T |
| Net IncomeAfter-tax profit | $3.3B | $4.63T |
| Free Cash FlowCash after capex | $11.1B | $147.8B |
| Gross MarginGross profit ÷ Revenue | +6.3% | +18.0% |
| Operating MarginEBIT ÷ Revenue | +1.6% | +8.8% |
| Net MarginNet income ÷ Revenue | +1.8% | +9.4% |
| FCF MarginFCF ÷ Revenue | +6.0% | +0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -5.1% | +8.2% |
| EPS Growth (YoY)Latest quarter vs prior year | -135.3% | +65.7% |
Valuation Metrics
At 10.5x trailing earnings, TM trades at a 56% valuation discount to GM's 24.1x P/E. On an enterprise value basis, TM's 11.2x EV/EBITDA is more attractive than GM's 12.1x.
| Metric | GMGeneral Motors Co… | TMToyota Motor Corp… |
|---|---|---|
| Market CapShares × price | $71.2B | $315.9B |
| Enterprise ValueMkt cap + debt − cash | $180.5B | $506.8B |
| Trailing P/EPrice ÷ TTM EPS | 24.07x | 10.53x |
| Forward P/EPrice ÷ next-FY EPS est. | 6.40x | 0.08x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.52x |
| EV / EBITDAEnterprise value multiple | 12.12x | 11.23x |
| Price / SalesMarket cap ÷ Revenue | 0.38x | 1.03x |
| Price / BookPrice ÷ Book value/share | 1.21x | 1.35x |
| Price / FCFMarket cap ÷ FCF | 6.43x | — |
Profitability & Efficiency
TM delivers a 12.0% return on equity — every $100 of shareholder capital generates $12 in annual profit, vs $5 for GM. TM carries lower financial leverage with a 1.05x debt-to-equity ratio, signaling a more conservative balance sheet compared to GM's 2.06x. On the Piotroski fundamental quality scale (0–9), GM scores 6/9 vs TM's 5/9, reflecting solid financial health.
| Metric | GMGeneral Motors Co… | TMToyota Motor Corp… |
|---|---|---|
| ROE (TTM)Return on equity | +5.2% | +12.0% |
| ROA (TTM)Return on assets | +1.2% | +4.7% |
| ROICReturn on invested capital | +1.3% | +5.6% |
| ROCEReturn on capital employed | +1.6% | +7.7% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 5 |
| Debt / EquityFinancial leverage | 2.06x | 1.05x |
| Net DebtTotal debt minus cash | $109.3B | $29.81T |
| Cash & Equiv.Liquid assets | $20.9B | $8.98T |
| Total DebtShort + long-term debt | $130.3B | $38.79T |
| Interest CoverageEBIT ÷ Interest expense | 3.79x | 38.49x |
Total Returns (with DRIP)
A $10,000 investment in TM five years ago would be worth $17,804 today (with dividends reinvested), compared to $15,284 for GM. Over the past 12 months, GM leads with a +61.4% total return vs TM's +36.7%. The 3-year compound annual growth rate (CAGR) favors GM at 27.4% vs TM's 23.7% — a key indicator of consistent wealth creation.
| Metric | GMGeneral Motors Co… | TMToyota Motor Corp… |
|---|---|---|
| YTD ReturnYear-to-date | -2.8% | +11.2% |
| 1-Year ReturnPast 12 months | +61.4% | +36.7% |
| 3-Year ReturnCumulative with dividends | +106.8% | +89.4% |
| 5-Year ReturnCumulative with dividends | +52.8% | +78.0% |
| 10-Year ReturnCumulative with dividends | +194.7% | +174.4% |
| CAGR (3Y)Annualised 3-year return | +27.4% | +23.7% |
Risk & Volatility
GM is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than TM's 0.93 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TM currently trades 97.4% from its 52-week high vs GM's 89.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | GMGeneral Motors Co… | TMToyota Motor Corp… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.89x | 0.93x |
| 52-Week HighHighest price in past year | $87.62 | $248.90 |
| 52-Week LowLowest price in past year | $41.60 | $155.00 |
| % of 52W HighCurrent price vs 52-week peak | +89.8% | +97.4% |
| RSI (14)Momentum oscillator 0–100 | 47.7 | 59.2 |
| Avg Volume (50D)Average daily shares traded | 6.8M | 254K |
Analyst Outlook
Wall Street rates GM as "Buy" and TM as "Hold". Consensus price targets imply 14.3% upside for GM (target: $90) vs -26.0% for TM (target: $179). For income investors, TM offers the higher dividend yield at 2.28% vs GM's 0.86%.
| Metric | GMGeneral Motors Co… | TMToyota Motor Corp… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $89.93 | $179.41 |
| # AnalystsCovering analysts | 51 | 15 |
| Dividend YieldAnnual dividend ÷ price | +0.9% | +2.3% |
| Dividend StreakConsecutive years of raises | 4 | 4 |
| Dividend / ShareAnnual DPS | $0.68 | $863.50 |
| Buyback YieldShare repurchases ÷ mkt cap | +8.5% | +2.4% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| General Motors Comp… (GM) | 100 | 268.2 | +168.2% |
| Toyota Motor Corpor… (TM) | 100 | 174.5 | +74.5% |
Toyota Motor Corpor… (TM) returned +78% over 5 years vs General Motors Comp… (GM)'s +53%. A $10,000 investment in TM 5 years ago would be worth $17,804 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| General Motors Comp… (GM) | $166.4B | $185.0B | +11.2% |
| Toyota Motor Corpor… (TM) | $28.4T | $48.0T | +69.1% |
General Motors Company's revenue grew from $166.4B (2016) to $185.0B (2025) — a 1.2% CAGR. Toyota Motor Corporation's revenue grew from $28.4T (2016) to $48.0T (2025) — a 6.0% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| General Motors Comp… (GM) | 5.7% | 1.5% | -74.3% |
| Toyota Motor Corpor… (TM) | 8.1% | 9.9% | +21.8% |
General Motors Company's net margin went from 6% (2016) to 1% (2025). Toyota Motor Corporation's net margin went from 8% (2016) to 10% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| General Motors Comp… (GM) | 6 | 24.9 | +315.0% |
| Toyota Motor Corpor… (TM) | 0.1 | 0.1 | +0.0% |
General Motors Company has traded in a 5x–25x P/E range over 8 years; current trailing P/E is ~24x. Toyota Motor Corporation has traded in a 0x–0x P/E range over 9 years; current trailing P/E is ~11x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| General Motors Comp… (GM) | 6 | 3.27 | -45.5% |
| Toyota Motor Corpor… (TM) | 1,470.7 | 3,595.6 | +144.5% |
General Motors Company's EPS grew from $6.00 (2016) to $3.27 (2025) — a -7% CAGR. Toyota Motor Corporation's EPS grew from $1470.70 (2016) to $3595.60 (2025) — a 10% CAGR.
Chart 6Free Cash Flow — 5 Years
General Motors Company generated $11B FCF in 2025 (+260% vs 2021). Toyota Motor Corporation generated $-1.6T FCF in 2025 (-21617% vs 2021).
GM vs TM: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is GM or TM a better buy right now?
Toyota Motor Corporation (TM) offers the better valuation at 10.5x trailing P/E (0.1x forward), making it the more compelling value choice. Analysts rate General Motors Company (GM) a "Buy" — based on 51 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — GM or TM?
On trailing P/E, Toyota Motor Corporation (TM) is the cheapest at 10.5x versus General Motors Company at 24.1x. On forward P/E, Toyota Motor Corporation is actually cheaper at 0.1x.
03Which is the better long-term investment — GM or TM?
Over the past 5 years, Toyota Motor Corporation (TM) delivered a total return of +78.0%, compared to +52.8% for General Motors Company (GM). A $10,000 investment in TM five years ago would be worth approximately $18K today (assuming dividends reinvested). Over 10 years, the gap is even starker: GM returned +194.7% versus TM's +174.4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — GM or TM?
By beta (market sensitivity over 5 years), General Motors Company (GM) is the lower-risk stock at 0.89β versus Toyota Motor Corporation's 0.93β — meaning TM is approximately 5% more volatile than GM relative to the S&P 500. On balance sheet safety, Toyota Motor Corporation (TM) carries a lower debt/equity ratio of 105% versus 2% for General Motors Company — giving it more financial flexibility in a downturn.
05Which has better profit margins — GM or TM?
Toyota Motor Corporation (TM) is the more profitable company, earning 9.9% net margin versus 1.5% for General Motors Company — meaning it keeps 9.9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TM leads at 10.0% versus 1.6% for GM. At the gross margin level — before operating expenses — TM leads at 19.9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is GM or TM more undervalued right now?
On forward earnings alone, Toyota Motor Corporation (TM) trades at 0.1x forward P/E versus 6.4x for General Motors Company — 6.3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GM: 14.3% to $89.93.
07Which pays a better dividend — GM or TM?
All stocks in this comparison pay dividends. Toyota Motor Corporation (TM) offers the highest yield at 2.3%, versus 0.9% for General Motors Company (GM).
08Is GM or TM better for a retirement portfolio?
For long-horizon retirement investors, General Motors Company (GM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.89), 0.9% yield, +194.7% 10Y return). Both have compounded well over 10 years (GM: +194.7%, TM: +174.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between GM and TM?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: GM is a mid-cap quality compounder stock; TM is a large-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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