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GNLN vs WMT vs TGT vs XXII vs MO

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GNLN
Greenlane Holdings, Inc.

Tobacco

Consumer DefensiveNASDAQ • US
Market Cap$320K
5Y Perf.-100.0%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+214.9%
TGT
Target Corporation

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$57.36B
5Y Perf.+2.9%
XXII
22nd Century Group, Inc.

Tobacco

Consumer DefensiveNASDAQ • US
Market Cap$119K
5Y Perf.-100.0%
MO
Altria Group, Inc.

Tobacco

Consumer DefensiveNYSE • US
Market Cap$115.43B
5Y Perf.+76.8%

GNLN vs WMT vs TGT vs XXII vs MO — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GNLN logoGNLN
WMT logoWMT
TGT logoTGT
XXII logoXXII
MO logoMO
IndustryTobaccoSpecialty RetailDiscount StoresTobaccoTobacco
Market Cap$320K$1.04T$57.36B$119K$115.43B
Revenue (TTM)$4M$703.06B$106.25B$19M$21.82B
Net Income (TTM)$-86M$22.91B$4.04B$-4M$8.05B
Gross Margin-286.2%24.9%27.3%-15.2%67.8%
Operating Margin-12.5%4.1%5.3%-62.0%50.7%
Forward P/E44.7x15.7x12.2x
Total Debt$166K$67.09B$5.59B$4M$25.71B
Cash & Equiv.$33M$10.73B$5.49B$7M$4.48B

GNLN vs WMT vs TGT vs XXII vs MOLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GNLN
WMT
TGT
XXII
MO
StockMay 20May 26Return
Greenlane Holdings,… (GNLN)1000.0-100.0%
Walmart Inc. (WMT)100314.9+214.9%
Target Corporation (TGT)100102.9+2.9%
22nd Century Group,… (XXII)1000.0-100.0%
Altria Group, Inc. (MO)100176.8+76.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: GNLN vs WMT vs TGT vs XXII vs MO

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MO leads in 3 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. 22nd Century Group, Inc. is the stronger pick specifically for growth and revenue expansion and dividend income and shareholder returns. WMT and TGT also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
GNLN
Greenlane Holdings, Inc.
The Consumer Defensive Pick

Among these 5 stocks, GNLN doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
WMT
Walmart Inc.
The Income Pick

WMT ranks third and is worth considering specifically for income & stability and long-term compounding.

  • Dividend streak 37 yrs, beta 0.12, yield 0.7%
  • 499.5% 10Y total return vs TGT's 99.5%
  • Lower volatility, beta 0.12, Low D/E 67.2%, current ratio 0.79x
  • Beta 0.12 vs GNLN's 2.17
Best for: income & stability and long-term compounding
TGT
Target Corporation
The Momentum Pick

TGT is the clearest fit if your priority is momentum.

  • +36.6% vs XXII's -99.8%
Best for: momentum
XXII
22nd Century Group, Inc.
The Growth Play

XXII is the #2 pick in this set and the best alternative if growth exposure and defensive is your priority.

  • Rev growth 48.1%, EPS growth 99.9%, 3Y rev CAGR -24.3%
  • Beta 1.60, yield 100.0%, current ratio 2.42x
  • 48.1% revenue growth vs GNLN's -67.2%
  • 100.0% yield, vs WMT's 0.7%, (1 stock pays no dividend)
Best for: growth exposure and defensive
MO
Altria Group, Inc.
The Value Pick

MO carries the broadest edge in this set and is the clearest fit for valuation efficiency.

  • PEG 1.08 vs WMT's 4.06
  • Better valuation composite
  • 36.9% margin vs GNLN's -19.7%
  • 23.5% ROA vs GNLN's -210.7%, ROIC 60.4% vs -164.6%
Best for: valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthXXII logoXXII48.1% revenue growth vs GNLN's -67.2%
ValueMO logoMOBetter valuation composite
Quality / MarginsMO logoMO36.9% margin vs GNLN's -19.7%
Stability / SafetyWMT logoWMTBeta 0.12 vs GNLN's 2.17
DividendsXXII logoXXII100.0% yield, vs WMT's 0.7%, (1 stock pays no dividend)
Momentum (1Y)TGT logoTGT+36.6% vs XXII's -99.8%
Efficiency (ROA)MO logoMO23.5% ROA vs GNLN's -210.7%, ROIC 60.4% vs -164.6%

GNLN vs WMT vs TGT vs XXII vs MO — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GNLNGreenlane Holdings, Inc.
FY 2022
Other Industrial Products
51.6%$35M
Third Party Brands
48.4%$33M
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
TGTTarget Corporation
FY 2024
Food and Beverage
22.4%$23.8B
Beauty and Household Essentials
17.5%$18.6B
Home Furnishings and Decor
15.7%$16.7B
Apparel and Accessories
15.5%$16.5B
Hardlines
14.8%$15.8B
Beauty
12.4%$13.2B
Advertising Revenue
0.6%$649M
Other (3)
1.2%$1.3B
XXII22nd Century Group, Inc.
FY 2025
Contract Manufacturing
50.0%$17M
Cigarettes
37.0%$13M
Filtered Cigars
11.8%$4M
Other Tobacco Products
1.3%$442,000
MOAltria Group, Inc.
FY 2025
Smokeable Products
87.9%$20.5B
Smokeless Products
12.0%$2.8B
Other Segments
0.0%$5M

GNLN vs WMT vs TGT vs XXII vs MO — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMOLAGGINGXXII

Income & Cash Flow (Last 12 Months)

MO leads this category, winning 5 of 6 comparable metrics.

WMT is the larger business by revenue, generating $703.1B annually — 161437.7x GNLN's $4M. MO is the more profitable business, keeping 36.9% of every revenue dollar as net income compared to GNLN's -19.7%. On growth, XXII holds the edge at +80.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGNLN logoGNLNGreenlane Holding…WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationXXII logoXXII22nd Century Grou…MO logoMOAltria Group, Inc.
RevenueTrailing 12 months$4M$703.1B$106.2B$19M$21.8B
EBITDAEarnings before interest/tax-$54M$42.8B$8.7B-$11M$11.3B
Net IncomeAfter-tax profit-$86M$22.9B$4.0B-$4M$8.1B
Free Cash FlowCash after capex-$16M$15.3B$2.9B-$8M$8.6B
Gross MarginGross profit ÷ Revenue-2.9%+24.9%+27.3%-15.2%+67.8%
Operating MarginEBIT ÷ Revenue-12.5%+4.1%+5.3%-62.0%+50.7%
Net MarginNet income ÷ Revenue-19.7%+3.3%+3.8%-20.5%+36.9%
FCF MarginFCF ÷ Revenue-3.8%+2.2%+2.8%-40.8%+39.5%
Rev. Growth (YoY)Latest quarter vs prior year-18.0%+5.8%+3.2%+80.4%+20.1%
EPS Growth (YoY)Latest quarter vs prior year+83.2%+35.1%+23.7%+58.0%+106.3%
MO leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

MO leads this category, winning 3 of 7 comparable metrics.

At 15.5x trailing earnings, TGT trades at a 68% valuation discount to WMT's 47.7x P/E. Adjusting for growth (PEG ratio), MO offers better value at 1.48x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricGNLN logoGNLNGreenlane Holding…WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationXXII logoXXII22nd Century Grou…MO logoMOAltria Group, Inc.
Market CapShares × price$320,058$1.04T$57.4B$118,791$115.4B
Enterprise ValueMkt cap + debt − cash-$32M$1.09T$57.5B-$3M$136.7B
Trailing P/EPrice ÷ TTM EPS-0.06x47.69x15.49x-0.01x16.80x
Forward P/EPrice ÷ next-FY EPS est.44.71x15.74x12.22x
PEG RatioP/E ÷ EPS growth rate4.33x1.48x
EV / EBITDAEnterprise value multiple24.85x7.26x8.91x
Price / SalesMarket cap ÷ Revenue0.07x1.46x0.55x0.01x5.73x
Price / BookPrice ÷ Book value/share0.00x10.45x3.55x0.01x
Price / FCFMarket cap ÷ FCF24.97x20.23x12.72x
MO leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

MO leads this category, winning 4 of 9 comparable metrics.

TGT delivers a 26.1% return on equity — every $100 of shareholder capital generates $26 in annual profit, vs $-3 for GNLN. GNLN carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to WMT's 0.67x. On the Piotroski fundamental quality scale (0–9), WMT scores 6/9 vs GNLN's 3/9, reflecting solid financial health.

MetricGNLN logoGNLNGreenlane Holding…WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationXXII logoXXII22nd Century Grou…MO logoMOAltria Group, Inc.
ROE (TTM)Return on equity-2.8%+22.3%+26.1%-25.0%
ROA (TTM)Return on assets-2.1%+7.9%+6.9%-14.2%+23.5%
ROICReturn on invested capital-164.6%+14.7%+16.7%-81.4%+60.4%
ROCEReturn on capital employed-146.4%+17.5%+13.6%-72.6%+57.6%
Piotroski ScoreFundamental quality 0–936646
Debt / EquityFinancial leverage0.00x0.67x0.35x0.27x
Net DebtTotal debt minus cash-$32M$56.4B$104M-$3M$21.2B
Cash & Equiv.Liquid assets$33M$10.7B$5.5B$7M$4.5B
Total DebtShort + long-term debt$166,000$67.1B$5.6B$4M$25.7B
Interest CoverageEBIT ÷ Interest expense-216.19x11.85x12.40x-10.14x10.68x
MO leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $0 for XXII. Over the past 12 months, TGT leads with a +36.6% total return vs XXII's -99.8%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs XXII's -99.0% — a key indicator of consistent wealth creation.

MetricGNLN logoGNLNGreenlane Holding…WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationXXII logoXXII22nd Century Grou…MO logoMOAltria Group, Inc.
YTD ReturnYear-to-date-57.8%+15.7%+26.4%-94.6%+22.3%
1-Year ReturnPast 12 months-88.1%+32.7%+36.6%-99.8%+20.2%
3-Year ReturnCumulative with dividends-100.0%+160.5%-11.0%-100.0%+74.1%
5-Year ReturnCumulative with dividends-100.0%+186.9%-31.6%-100.0%+77.1%
10-Year ReturnCumulative with dividends-100.0%+499.5%+99.5%-100.0%+62.3%
CAGR (3Y)Annualised 3-year return-97.0%+37.6%-3.8%-99.0%+20.3%
WMT leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — WMT and MO each lead in 1 of 2 comparable metrics.

MO is the less volatile stock with a -0.29 beta — it tends to amplify market swings less than GNLN's 2.17 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WMT currently trades 96.7% from its 52-week high vs XXII's 0.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGNLN logoGNLNGreenlane Holding…WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationXXII logoXXII22nd Century Grou…MO logoMOAltria Group, Inc.
Beta (5Y)Sensitivity to S&P 5002.17x0.12x0.95x1.60x-0.29x
52-Week HighHighest price in past year$101.40$134.69$133.07$455.40$74.56
52-Week LowLowest price in past year$1.57$91.89$83.44$0.67$54.70
% of 52W HighCurrent price vs 52-week peak+5.3%+96.7%+94.6%+0.2%+92.6%
RSI (14)Momentum oscillator 0–10054.755.961.415.156.7
Avg Volume (50D)Average daily shares traded197K17.2M4.5M1.4M9.1M
Evenly matched — WMT and MO each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WMT and XXII each lead in 1 of 2 comparable metrics.

Analyst consensus: WMT as "Buy", TGT as "Hold", MO as "Buy". Consensus price targets imply 5.3% upside for WMT (target: $137) vs -8.4% for TGT (target: $115). For income investors, XXII offers the higher dividend yield at 100.00% vs WMT's 0.72%.

MetricGNLN logoGNLNGreenlane Holding…WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationXXII logoXXII22nd Century Grou…MO logoMOAltria Group, Inc.
Analyst RatingConsensus buy/hold/sellBuyHoldBuy
Price TargetConsensus 12-month target$137.04$115.31$68.50
# AnalystsCovering analysts645926
Dividend YieldAnnual dividend ÷ price+0.7%+3.6%+100.0%+6.0%
Dividend StreakConsecutive years of raises03722016
Dividend / ShareAnnual DPS$0.94$4.51$25.42$4.15
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.8%+0.7%0.0%+0.9%
Evenly matched — WMT and XXII each lead in 1 of 2 comparable metrics.
Key Takeaway

MO leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). WMT leads in 1 (Total Returns). 2 tied.

Best OverallAltria Group, Inc. (MO)Leads 3 of 6 categories
Loading custom metrics...

GNLN vs WMT vs TGT vs XXII vs MO: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GNLN or WMT or TGT or XXII or MO a better buy right now?

For growth investors, 22nd Century Group, Inc.

(XXII) is the stronger pick with 48. 1% revenue growth year-over-year, versus -67. 2% for Greenlane Holdings, Inc. (GNLN). Target Corporation (TGT) offers the better valuation at 15. 5x trailing P/E (15. 7x forward), making it the more compelling value choice. Analysts rate Walmart Inc. (WMT) a "Buy" — based on 64 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GNLN or WMT or TGT or XXII or MO?

On trailing P/E, Target Corporation (TGT) is the cheapest at 15.

5x versus Walmart Inc. at 47. 7x. On forward P/E, Altria Group, Inc. is actually cheaper at 12. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Altria Group, Inc. wins at 1. 08x versus Walmart Inc. 's 4. 06x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — GNLN or WMT or TGT or XXII or MO?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 9%, compared to -100. 0% for 22nd Century Group, Inc. (XXII). Over 10 years, the gap is even starker: WMT returned +499. 5% versus XXII's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GNLN or WMT or TGT or XXII or MO?

By beta (market sensitivity over 5 years), Altria Group, Inc.

(MO) is the lower-risk stock at -0. 29β versus Greenlane Holdings, Inc. 's 2. 17β — meaning GNLN is approximately -853% more volatile than MO relative to the S&P 500. On balance sheet safety, Greenlane Holdings, Inc. (GNLN) carries a lower debt/equity ratio of 0% versus 67% for Walmart Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — GNLN or WMT or TGT or XXII or MO?

By revenue growth (latest reported year), 22nd Century Group, Inc.

(XXII) is pulling ahead at 48. 1% versus -67. 2% for Greenlane Holdings, Inc. (GNLN). On earnings-per-share growth, the picture is similar: 22nd Century Group, Inc. grew EPS 99. 9% year-over-year, compared to -37. 2% for Altria Group, Inc.. Over a 3-year CAGR, WMT leads at 5. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GNLN or WMT or TGT or XXII or MO?

Altria Group, Inc.

(MO) is the more profitable company, earning 34. 5% net margin versus -1965. 1% for Greenlane Holdings, Inc. — meaning it keeps 34. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MO leads at 74. 8% versus -1245. 6% for GNLN. At the gross margin level — before operating expenses — MO leads at 86. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GNLN or WMT or TGT or XXII or MO more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Altria Group, Inc. (MO) is the more undervalued stock at a PEG of 1. 08x versus Walmart Inc. 's 4. 06x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Altria Group, Inc. (MO) trades at 12. 2x forward P/E versus 44. 7x for Walmart Inc. — 32. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WMT: 5. 3% to $137. 04.

08

Which pays a better dividend — GNLN or WMT or TGT or XXII or MO?

In this comparison, XXII (100.

0% yield), MO (6. 0% yield), TGT (3. 6% yield), WMT (0. 7% yield) pay a dividend. GNLN does not pay a meaningful dividend and should not be held primarily for income.

09

Is GNLN or WMT or TGT or XXII or MO better for a retirement portfolio?

For long-horizon retirement investors, Altria Group, Inc.

(MO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 29), 6. 0% yield). Greenlane Holdings, Inc. (GNLN) carries a higher beta of 2. 17 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MO: +62. 3%, GNLN: -100. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GNLN and WMT and TGT and XXII and MO?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: GNLN is a small-cap quality compounder stock; WMT is a mega-cap quality compounder stock; TGT is a mid-cap deep-value stock; XXII is a small-cap high-growth stock; MO is a mid-cap deep-value stock. WMT, TGT, XXII, MO pay a dividend while GNLN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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