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GNSS vs BYRN vs AXON vs WRAP vs DGLY

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GNSS
Genasys Inc.

Hardware, Equipment & Parts

TechnologyNASDAQ • US
Market Cap$90M
5Y Perf.-56.3%
BYRN
Byrna Technologies Inc.

Aerospace & Defense

IndustrialsNASDAQ • US
Market Cap$126M
5Y Perf.+28.6%
AXON
Axon Enterprise, Inc.

Aerospace & Defense

IndustrialsNASDAQ • US
Market Cap$34.40B
5Y Perf.+462.0%
WRAP
Wrap Technologies, Inc.

Hardware, Equipment & Parts

TechnologyNASDAQ • US
Market Cap$80M
5Y Perf.-77.7%
DGLY
Digital Ally, Inc.

Security & Protection Services

IndustrialsNASDAQ • US
Market Cap$2M
5Y Perf.-100.0%

GNSS vs BYRN vs AXON vs WRAP vs DGLY — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GNSS logoGNSS
BYRN logoBYRN
AXON logoAXON
WRAP logoWRAP
DGLY logoDGLY
IndustryHardware, Equipment & PartsAerospace & DefenseAerospace & DefenseHardware, Equipment & PartsSecurity & Protection Services
Market Cap$90M$126M$34.40B$80M$2M
Revenue (TTM)$51M$111M$2.98B$5M$19M
Net Income (TTM)$-15M$16M$206M$-10M$-11M
Gross Margin43.2%61.3%59.3%57.8%25.2%
Operating Margin-22.1%10.8%1.3%-288.6%-68.3%
Forward P/E138.3x55.0x
Total Debt$21M$4M$1.91B$2M$9M
Cash & Equiv.$8M$14M$1.20B$3M$454K

GNSS vs BYRN vs AXON vs WRAP vs DGLYLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GNSS
BYRN
AXON
WRAP
DGLY
StockMay 20May 26Return
Genasys Inc. (GNSS)10043.7-56.3%
Byrna Technologies … (BYRN)100128.6+28.6%
Axon Enterprise, In… (AXON)100562.0+462.0%
Wrap Technologies, … (WRAP)10022.3-77.7%
Digital Ally, Inc. (DGLY)1000.0-100.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: GNSS vs BYRN vs AXON vs WRAP vs DGLY

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GNSS leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and capital preservation and lower volatility. Byrna Technologies Inc. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. AXON and WRAP also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
GNSS
Genasys Inc.
The Income Pick

GNSS carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 1 yrs, beta 0.87
  • Rev growth 69.8%, EPS growth 44.4%, 3Y rev CAGR -9.0%
  • Beta 0.87, current ratio 0.72x
  • 69.8% revenue growth vs DGLY's -30.4%
Best for: income & stability and growth exposure
BYRN
Byrna Technologies Inc.
The Defensive Pick

BYRN is the #2 pick in this set and the best alternative if sleep-well-at-night is your priority.

  • Lower volatility, beta 1.76, Low D/E 6.0%, current ratio 3.73x
  • 14.4% margin vs WRAP's -221.2%
  • 20.4% ROA vs WRAP's -61.0%, ROIC 18.5% vs -218.1%
Best for: sleep-well-at-night
AXON
Axon Enterprise, Inc.
The Long-Run Compounder

AXON ranks third and is worth considering specifically for long-term compounding.

  • 22.0% 10Y total return vs BYRN's 104.8%
  • Better valuation composite
Best for: long-term compounding
WRAP
Wrap Technologies, Inc.
The Income Pick

WRAP is the clearest fit if your priority is dividends.

  • 1.5% yield; 3-year raise streak; the other 4 pay no meaningful dividend
Best for: dividends
DGLY
Digital Ally, Inc.
The Industrials Pick

Among these 5 stocks, DGLY doesn't own a clear edge in any measured category.

Best for: industrials exposure
See the full category breakdown
CategoryWinnerWhy
GrowthGNSS logoGNSS69.8% revenue growth vs DGLY's -30.4%
ValueAXON logoAXONBetter valuation composite
Quality / MarginsBYRN logoBYRN14.4% margin vs WRAP's -221.2%
Stability / SafetyGNSS logoGNSSBeta 0.87 vs DGLY's 3.58
DividendsWRAP logoWRAP1.5% yield; 3-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)GNSS logoGNSS+2.6% vs DGLY's -73.9%
Efficiency (ROA)BYRN logoBYRN20.4% ROA vs WRAP's -61.0%, ROIC 18.5% vs -218.1%

GNSS vs BYRN vs AXON vs WRAP vs DGLY — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GNSSGenasys Inc.
FY 2025
Shipping and Handling
100.0%$181,000
BYRNByrna Technologies Inc.
FY 2025
Product
98.6%$116M
Royalty
1.4%$2M
AXONAxon Enterprise, Inc.
FY 2025
Software And Sensors Segment
43.3%$1.2B
TASER X2
32.9%$914M
Axon Body
14.3%$397M
Platform Solutions
9.6%$266M
WRAPWrap Technologies, Inc.
FY 2025
Product
67.4%$4M
Technology Service
32.6%$2M
DGLYDigital Ally, Inc.
FY 2024
Service, Other
70.7%$14M
Product
29.3%$6M

GNSS vs BYRN vs AXON vs WRAP vs DGLY — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLBYRNLAGGINGDGLY

Income & Cash Flow (Last 12 Months)

BYRN leads this category, winning 4 of 6 comparable metrics.

AXON is the larger business by revenue, generating $3.0B annually — 638.5x WRAP's $5M. BYRN is the more profitable business, keeping 14.4% of every revenue dollar as net income compared to WRAP's -2.2%. On growth, GNSS holds the edge at +145.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGNSS logoGNSSGenasys Inc.BYRN logoBYRNByrna Technologie…AXON logoAXONAxon Enterprise, …WRAP logoWRAPWrap Technologies…DGLY logoDGLYDigital Ally, Inc.
RevenueTrailing 12 months$51M$111M$3.0B$5M$19M
EBITDAEarnings before interest/tax-$9M$14M$97M-$13M-$11M
Net IncomeAfter-tax profit-$15M$16M$206M-$10M-$11M
Free Cash FlowCash after capex-$3M-$11M$20M-$11M-$11M
Gross MarginGross profit ÷ Revenue+43.2%+61.3%+59.3%+57.8%+25.2%
Operating MarginEBIT ÷ Revenue-22.1%+10.8%+1.3%-2.9%-68.3%
Net MarginNet income ÷ Revenue-29.2%+14.4%+6.9%-2.2%-59.7%
FCF MarginFCF ÷ Revenue-5.3%-10.0%+0.7%-2.3%-57.7%
Rev. Growth (YoY)Latest quarter vs prior year+145.9%+35.1%+33.7%+62.3%+0.3%
EPS Growth (YoY)Latest quarter vs prior year+78.0%+111.6%+89.8%+50.5%-84.5%
BYRN leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

BYRN leads this category, winning 2 of 5 comparable metrics.

At 13.8x trailing earnings, BYRN trades at a 95% valuation discount to AXON's 282.7x P/E. On an enterprise value basis, BYRN's 8.3x EV/EBITDA is more attractive than AXON's 1664.9x.

MetricGNSS logoGNSSGenasys Inc.BYRN logoBYRNByrna Technologie…AXON logoAXONAxon Enterprise, …WRAP logoWRAPWrap Technologies…DGLY logoDGLYDigital Ally, Inc.
Market CapShares × price$90M$126M$34.4B$80M$2M
Enterprise ValueMkt cap + debt − cash$104M$116M$35.1B$79M$11M
Trailing P/EPrice ÷ TTM EPS-5.00x13.82x282.71x-6.55x-0.23x
Forward P/EPrice ÷ next-FY EPS est.138.25x54.97x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple8.29x1664.88x
Price / SalesMarket cap ÷ Revenue2.22x1.06x12.37x15.36x0.12x
Price / BookPrice ÷ Book value/share41.58x2.03x13.16x6.32x
Price / FCFMarket cap ÷ FCF458.11x
BYRN leads this category, winning 2 of 5 comparable metrics.

Profitability & Efficiency

BYRN leads this category, winning 6 of 9 comparable metrics.

BYRN delivers a 25.3% return on equity — every $100 of shareholder capital generates $25 in annual profit, vs $-8 for GNSS. BYRN carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to GNSS's 9.85x. On the Piotroski fundamental quality scale (0–9), AXON scores 6/9 vs DGLY's 3/9, reflecting solid financial health.

MetricGNSS logoGNSSGenasys Inc.BYRN logoBYRNByrna Technologie…AXON logoAXONAxon Enterprise, …WRAP logoWRAPWrap Technologies…DGLY logoDGLYDigital Ally, Inc.
ROE (TTM)Return on equity-8.2%+25.3%+6.6%-103.5%-136.3%
ROA (TTM)Return on assets-22.0%+20.4%+3.1%-61.0%-42.8%
ROICReturn on invested capital-56.7%+18.5%-1.3%-2.2%-114.7%
ROCEReturn on capital employed-68.2%+19.1%-1.5%-167.8%-135.2%
Piotroski ScoreFundamental quality 0–933633
Debt / EquityFinancial leverage9.85x0.06x0.59x0.21x
Net DebtTotal debt minus cash$13M-$10M$709M-$1M$8M
Cash & Equiv.Liquid assets$8M$14M$1.2B$3M$454,314
Total DebtShort + long-term debt$21M$4M$1.9B$2M$9M
Interest CoverageEBIT ÷ Interest expense-31.66x1.18x-3.40x
BYRN leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AXON leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in AXON five years ago would be worth $31,683 today (with dividends reinvested), compared to $0 for DGLY. Over the past 12 months, GNSS leads with a +2.6% total return vs DGLY's -73.9%. The 3-year compound annual growth rate (CAGR) favors AXON at 24.4% vs DGLY's -94.2% — a key indicator of consistent wealth creation.

MetricGNSS logoGNSSGenasys Inc.BYRN logoBYRNByrna Technologie…AXON logoAXONAxon Enterprise, …WRAP logoWRAPWrap Technologies…DGLY logoDGLYDigital Ally, Inc.
YTD ReturnYear-to-date-8.3%-66.9%-24.2%-44.2%+93.9%
1-Year ReturnPast 12 months+2.6%-73.5%-29.1%0.0%-73.9%
3-Year ReturnCumulative with dividends-31.3%+10.4%+92.4%+16.1%-100.0%
5-Year ReturnCumulative with dividends-66.7%-76.0%+216.8%-76.1%-100.0%
10-Year ReturnCumulative with dividends+14.9%+104.8%+2200.0%-71.2%-100.0%
CAGR (3Y)Annualised 3-year return-11.8%+3.3%+24.4%+5.1%-94.2%
AXON leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

GNSS leads this category, winning 2 of 2 comparable metrics.

GNSS is the less volatile stock with a 0.87 beta — it tends to amplify market swings less than DGLY's 3.58 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GNSS currently trades 74.1% from its 52-week high vs DGLY's 8.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGNSS logoGNSSGenasys Inc.BYRN logoBYRNByrna Technologie…AXON logoAXONAxon Enterprise, …WRAP logoWRAPWrap Technologies…DGLY logoDGLYDigital Ally, Inc.
Beta (5Y)Sensitivity to S&P 5000.87x1.76x1.19x1.94x3.58x
52-Week HighHighest price in past year$2.70$34.30$885.92$3.23$15.61
52-Week LowLowest price in past year$1.40$5.24$339.01$1.20$0.60
% of 52W HighCurrent price vs 52-week peak+74.1%+16.1%+48.2%+44.6%+8.2%
RSI (14)Momentum oscillator 0–10059.931.940.547.242.6
Avg Volume (50D)Average daily shares traded95K554K1.0M321K161K
GNSS leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

WRAP leads this category, winning 1 of 1 comparable metric.

Analyst consensus: BYRN as "Buy", AXON as "Buy". Consensus price targets imply 70.2% upside for AXON (target: $727) vs 65.8% for BYRN (target: $9). WRAP is the only dividend payer here at 1.47% yield — a key consideration for income-focused portfolios.

MetricGNSS logoGNSSGenasys Inc.BYRN logoBYRNByrna Technologie…AXON logoAXONAxon Enterprise, …WRAP logoWRAPWrap Technologies…DGLY logoDGLYDigital Ally, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$9.17$726.71
# AnalystsCovering analysts721
Dividend YieldAnnual dividend ÷ price+1.5%
Dividend StreakConsecutive years of raises131
Dividend / ShareAnnual DPS$0.02
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.9%0.0%0.0%0.0%
WRAP leads this category, winning 1 of 1 comparable metric.
Key Takeaway

BYRN leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). AXON leads in 1 (Total Returns).

Best OverallByrna Technologies Inc. (BYRN)Leads 3 of 6 categories
Loading custom metrics...

GNSS vs BYRN vs AXON vs WRAP vs DGLY: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GNSS or BYRN or AXON or WRAP or DGLY a better buy right now?

For growth investors, Genasys Inc.

(GNSS) is the stronger pick with 69. 8% revenue growth year-over-year, versus -30. 4% for Digital Ally, Inc. (DGLY). Byrna Technologies Inc. (BYRN) offers the better valuation at 13. 8x trailing P/E (138. 3x forward), making it the more compelling value choice. Analysts rate Byrna Technologies Inc. (BYRN) a "Buy" — based on 7 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GNSS or BYRN or AXON or WRAP or DGLY?

On trailing P/E, Byrna Technologies Inc.

(BYRN) is the cheapest at 13. 8x versus Axon Enterprise, Inc. at 282. 7x. On forward P/E, Axon Enterprise, Inc. is actually cheaper at 55. 0x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — GNSS or BYRN or AXON or WRAP or DGLY?

Over the past 5 years, Axon Enterprise, Inc.

(AXON) delivered a total return of +216. 8%, compared to -100. 0% for Digital Ally, Inc. (DGLY). Over 10 years, the gap is even starker: AXON returned +22. 0% versus DGLY's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GNSS or BYRN or AXON or WRAP or DGLY?

By beta (market sensitivity over 5 years), Genasys Inc.

(GNSS) is the lower-risk stock at 0. 87β versus Digital Ally, Inc. 's 3. 58β — meaning DGLY is approximately 312% more volatile than GNSS relative to the S&P 500. On balance sheet safety, Byrna Technologies Inc. (BYRN) carries a lower debt/equity ratio of 6% versus 10% for Genasys Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — GNSS or BYRN or AXON or WRAP or DGLY?

By revenue growth (latest reported year), Genasys Inc.

(GNSS) is pulling ahead at 69. 8% versus -30. 4% for Digital Ally, Inc. (DGLY). On earnings-per-share growth, the picture is similar: Genasys Inc. grew EPS 44. 4% year-over-year, compared to -68. 5% for Axon Enterprise, Inc.. Over a 3-year CAGR, BYRN leads at 35. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GNSS or BYRN or AXON or WRAP or DGLY?

Byrna Technologies Inc.

(BYRN) is the more profitable company, earning 8. 2% net margin versus -198. 6% for Wrap Technologies, Inc. — meaning it keeps 8. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BYRN leads at 10. 0% versus -259. 2% for WRAP. At the gross margin level — before operating expenses — BYRN leads at 60. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GNSS or BYRN or AXON or WRAP or DGLY more undervalued right now?

On forward earnings alone, Axon Enterprise, Inc.

(AXON) trades at 55. 0x forward P/E versus 138. 3x for Byrna Technologies Inc. — 83. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AXON: 70. 2% to $726. 71.

08

Which pays a better dividend — GNSS or BYRN or AXON or WRAP or DGLY?

In this comparison, WRAP (1.

5% yield) pays a dividend. GNSS, BYRN, AXON, DGLY do not pay a meaningful dividend and should not be held primarily for income.

09

Is GNSS or BYRN or AXON or WRAP or DGLY better for a retirement portfolio?

For long-horizon retirement investors, Genasys Inc.

(GNSS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 87)). Digital Ally, Inc. (DGLY) carries a higher beta of 3. 58 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GNSS: +14. 9%, DGLY: -100. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GNSS and BYRN and AXON and WRAP and DGLY?

These companies operate in different sectors (GNSS (Technology) and BYRN (Industrials) and AXON (Industrials) and WRAP (Technology) and DGLY (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: GNSS is a small-cap high-growth stock; BYRN is a small-cap high-growth stock; AXON is a mid-cap high-growth stock; WRAP is a small-cap high-growth stock; DGLY is a small-cap quality compounder stock. WRAP pays a dividend while GNSS, BYRN, AXON, DGLY do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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GNSS

High-Growth Disruptor

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  • Market Cap > $100B
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  • Sector: Industrials
  • Market Cap > $100B
  • Revenue Growth > 17%
  • Net Margin > 8%
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  • Revenue Growth > 16%
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  • Market Cap > $100B
  • Revenue Growth > 31%
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DGLY

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  • Sector: Industrials
  • Market Cap > $100B
  • Gross Margin > 15%
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Revenue Growth>
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(GNSS: 145.9% · BYRN: 35.1%)

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