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GTLB vs MSFT vs GOOGL vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GTLB
GitLab Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$4.30B
5Y Perf.-76.9%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+26.9%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+168.8%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+60.8%

GTLB vs MSFT vs GOOGL vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GTLB logoGTLB
MSFT logoMSFT
GOOGL logoGOOGL
AMZN logoAMZN
IndustrySoftware - ApplicationSoftware - InfrastructureInternet Content & InformationSpecialty Retail
Market Cap$4.30B$3.13T$4.81T$2.92T
Revenue (TTM)$957M$318.27B$422.57B$742.78B
Net Income (TTM)$-56M$125.22B$160.21B$90.80B
Gross Margin87.5%68.3%60.4%50.6%
Operating Margin-12.2%46.8%32.7%11.5%
Forward P/E32.2x25.3x29.6x34.8x
Total Debt$0.00$112.18B$59.29B$152.99B
Cash & Equiv.$230M$30.24B$30.71B$86.81B

GTLB vs MSFT vs GOOGL vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GTLB
MSFT
GOOGL
AMZN
StockOct 21May 26Return
GitLab Inc. (GTLB)10023.1-76.9%
Microsoft Corporati… (MSFT)100126.9+26.9%
Alphabet Inc. (GOOGL)100268.8+168.8%
Amazon.com, Inc. (AMZN)100160.8+60.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: GTLB vs MSFT vs GOOGL vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Alphabet Inc. is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. GTLB also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
GTLB
GitLab Inc.
The Growth Leader

GTLB is the clearest fit if your priority is growth.

  • 26.0% revenue growth vs AMZN's 12.4%
Best for: growth
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • Lower P/E (25.3x vs 34.8x)
Best for: income & stability and sleep-well-at-night
GOOGL
Alphabet Inc.
The Growth Play

GOOGL is the #2 pick in this set and the best alternative if growth exposure and long-term compounding is your priority.

  • Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
  • 10.0% 10Y total return vs MSFT's 7.9%
  • PEG 0.99 vs MSFT's 1.35
  • +163.5% vs GTLB's -44.9%
Best for: growth exposure and long-term compounding
AMZN
Amazon.com, Inc.
The Secondary Option

AMZN lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthGTLB logoGTLB26.0% revenue growth vs AMZN's 12.4%
ValueMSFT logoMSFTLower P/E (25.3x vs 34.8x)
Quality / MarginsMSFT logoMSFT39.3% margin vs GTLB's -5.8%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs AMZN's 1.51, lower leverage
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs GOOGL's 0.2%, (2 stocks pay no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs GTLB's -44.9%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs GTLB's -3.6%, ROIC 25.1% vs -12.5%

GTLB vs MSFT vs GOOGL vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GTLBGitLab Inc.
FY 2025
Subscription and Circulation
60.4%$459M
Subscription, Software As A Service
28.5%$216M
License
9.0%$68M
Professional Services and Other
2.1%$16M
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

GTLB vs MSFT vs GOOGL vs AMZN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGTLBLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

GTLB leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 776.3x GTLB's $957M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to GTLB's -5.8%. On growth, GTLB holds the edge at +23.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$957M$318.3B$422.6B$742.8B
EBITDAEarnings before interest/tax-$104M$192.6B$161.3B$155.9B
Net IncomeAfter-tax profit-$56M$125.2B$160.2B$90.8B
Free Cash FlowCash after capex$222M$72.9B$73.3B-$2.5B
Gross MarginGross profit ÷ Revenue+87.5%+68.3%+60.4%+50.6%
Operating MarginEBIT ÷ Revenue-12.2%+46.8%+32.7%+11.5%
Net MarginNet income ÷ Revenue-5.8%+39.3%+37.9%+12.2%
FCF MarginFCF ÷ Revenue+23.2%+22.9%+17.3%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year+23.9%+18.3%+21.8%+16.6%
EPS Growth (YoY)Latest quarter vs prior year-133.3%+23.4%+81.9%+74.8%
GTLB leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

GTLB leads this category, winning 3 of 7 comparable metrics.

At 30.9x trailing earnings, MSFT trades at a 18% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricGTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$4.3B$3.13T$4.81T$2.92T
Enterprise ValueMkt cap + debt − cash$4.1B$3.21T$4.84T$2.98T
Trailing P/EPrice ÷ TTM EPS-74.06x30.86x36.82x37.82x
Forward P/EPrice ÷ next-FY EPS est.32.24x25.34x29.61x34.77x
PEG RatioP/E ÷ EPS growth rate1.64x1.23x1.35x
EV / EBITDAEnterprise value multiple19.72x32.22x20.47x
Price / SalesMarket cap ÷ Revenue4.49x11.10x11.95x4.07x
Price / BookPrice ÷ Book value/share4.15x9.15x11.72x7.14x
Price / FCFMarket cap ÷ FCF19.36x43.66x65.72x378.98x
GTLB leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 7 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-6 for GTLB. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to AMZN's 0.37x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs GTLB's 4/9, reflecting strong financial health.

MetricGTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity-5.9%+33.1%+39.0%+23.3%
ROA (TTM)Return on assets-3.6%+19.2%+27.4%+11.5%
ROICReturn on invested capital-12.5%+24.9%+25.1%+14.7%
ROCEReturn on capital employed-12.1%+29.7%+30.3%+15.3%
Piotroski ScoreFundamental quality 0–94676
Debt / EquityFinancial leverage0.33x0.14x0.37x
Net DebtTotal debt minus cash-$230M$81.9B$28.6B$66.2B
Cash & Equiv.Liquid assets$230M$30.2B$30.7B$86.8B
Total DebtShort + long-term debt$0$112.2B$59.3B$153.0B
Interest CoverageEBIT ÷ Interest expense55.65x392.15x39.96x
GOOGL leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $2,495 for GTLB. Over the past 12 months, GOOGL leads with a +163.5% total return vs GTLB's -44.9%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs GTLB's -5.0% — a key indicator of consistent wealth creation.

MetricGTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date-28.4%-10.8%+26.4%+19.7%
1-Year ReturnPast 12 months-44.9%-2.1%+163.5%+43.7%
3-Year ReturnCumulative with dividends-14.2%+39.5%+270.8%+156.2%
5-Year ReturnCumulative with dividends-75.1%+72.5%+239.8%+64.8%
10-Year ReturnCumulative with dividends-75.1%+787.7%+996.1%+697.8%
CAGR (3Y)Annualised 3-year return-5.0%+11.7%+54.8%+36.8%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MSFT and GOOGL each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs GTLB's 47.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5001.21x0.89x1.26x1.51x
52-Week HighHighest price in past year$54.08$555.45$400.10$278.56
52-Week LowLowest price in past year$18.74$356.28$147.84$185.01
% of 52W HighCurrent price vs 52-week peak+47.9%+75.8%+99.5%+97.3%
RSI (14)Momentum oscillator 0–10059.354.083.481.1
Avg Volume (50D)Average daily shares traded6.4M32.5M28.3M45.5M
Evenly matched — MSFT and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: GTLB as "Buy", MSFT as "Buy", GOOGL as "Buy", AMZN as "Buy". Consensus price targets imply 39.4% upside for GTLB (target: $36) vs 2.1% for GOOGL (target: $406). For income investors, MSFT offers the higher dividend yield at 0.77% vs GOOGL's 0.21%.

MetricGTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$36.13$551.75$406.28$306.77
# AnalystsCovering analysts30818294
Dividend YieldAnnual dividend ÷ price+0.8%+0.2%
Dividend StreakConsecutive years of raises192
Dividend / ShareAnnual DPS$3.23$0.82
Buyback YieldShare repurchases ÷ mkt cap+0.3%+0.6%+0.9%0.0%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

GTLB leads in 2 of 6 categories (Income & Cash Flow, Valuation Metrics). GOOGL leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.

Best OverallGitLab Inc. (GTLB)Leads 2 of 6 categories
Loading custom metrics...

GTLB vs MSFT vs GOOGL vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GTLB or MSFT or GOOGL or AMZN a better buy right now?

For growth investors, GitLab Inc.

(GTLB) is the stronger pick with 26. 0% revenue growth year-over-year, versus 12. 4% for Amazon. com, Inc. (AMZN). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate GitLab Inc. (GTLB) a "Buy" — based on 30 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GTLB or MSFT or GOOGL or AMZN?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Microsoft Corporation is actually cheaper at 25. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Microsoft Corporation's 1. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — GTLB or MSFT or GOOGL or AMZN?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -75. 1% for GitLab Inc. (GTLB). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus GTLB's -75. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GTLB or MSFT or GOOGL or AMZN?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 71% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 37% for Amazon. com, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — GTLB or MSFT or GOOGL or AMZN?

By revenue growth (latest reported year), GitLab Inc.

(GTLB) is pulling ahead at 26. 0% versus 12. 4% for Amazon. com, Inc. (AMZN). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -775. 0% for GitLab Inc.. Over a 3-year CAGR, GTLB leads at 31. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GTLB or MSFT or GOOGL or AMZN?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -5. 8% for GitLab Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -12. 2% for GTLB. At the gross margin level — before operating expenses — GTLB leads at 87. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GTLB or MSFT or GOOGL or AMZN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Microsoft Corporation's 1. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Microsoft Corporation (MSFT) trades at 25. 3x forward P/E versus 34. 8x for Amazon. com, Inc. — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GTLB: 39. 4% to $36. 13.

08

Which pays a better dividend — GTLB or MSFT or GOOGL or AMZN?

In this comparison, MSFT (0.

8% yield), GOOGL (0. 2% yield) pay a dividend. GTLB, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is GTLB or MSFT or GOOGL or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Both have compounded well over 10 years (MSFT: +787. 7%, GTLB: -75. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GTLB and MSFT and GOOGL and AMZN?

These companies operate in different sectors (GTLB (Technology) and MSFT (Technology) and GOOGL (Communication Services) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: GTLB is a small-cap high-growth stock; MSFT is a mega-cap quality compounder stock; GOOGL is a mega-cap high-growth stock; AMZN is a mega-cap quality compounder stock. MSFT pays a dividend while GTLB, GOOGL, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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High-Growth Quality Leader

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High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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(GTLB: 23.9% · MSFT: 18.3%)

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