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IMAX vs DLX
Revenue, margins, valuation, and 5-year total return — side by side.
Advertising Agencies
IMAX vs DLX — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Entertainment | Advertising Agencies |
| Market Cap | $1.92B | $1.21B |
| Revenue (TTM) | $405M | $2.13B |
| Net Income (TTM) | $43M | $107M |
| Gross Margin | 58.1% | 52.9% |
| Operating Margin | 21.4% | 12.2% |
| Forward P/E | 21.1x | 6.6x |
| Total Debt | $297M | $1.55B |
| Cash & Equiv. | $151M | $311M |
IMAX vs DLX — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| IMAX Corporation (IMAX) | 100 | 282.6 | +182.6% |
| Deluxe Corporation (DLX) | 100 | 115.0 | +15.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: IMAX vs DLX
Each card shows where this stock fits in a portfolio — not just who wins on paper.
IMAX carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 1 yrs, beta 0.43
- Rev growth 16.5%, EPS growth 31.3%, 3Y rev CAGR 10.9%
- 8.9% 10Y total return vs DLX's -38.8%
DLX is the clearest fit if your priority is value and dividends.
- Lower P/E (6.6x vs 21.1x)
- 4.5% yield; 1-year raise streak; the other pay no meaningful dividend
- +83.0% vs IMAX's +38.9%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 16.5% revenue growth vs DLX's 0.5% | |
| Value | Lower P/E (6.6x vs 21.1x) | |
| Quality / Margins | 10.7% margin vs DLX's 5.0% | |
| Stability / Safety | Beta 0.43 vs DLX's 1.09, lower leverage | |
| Dividends | 4.5% yield; 1-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +83.0% vs IMAX's +38.9% | |
| Efficiency (ROA) | 4.9% ROA vs DLX's 4.1%, ROIC 12.7% vs 9.6% |
IMAX vs DLX — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
IMAX vs DLX — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
IMAX leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
DLX is the larger business by revenue, generating $2.1B annually — 5.3x IMAX's $405M. IMAX is the more profitable business, keeping 10.7% of every revenue dollar as net income compared to DLX's 5.0%. On growth, DLX holds the edge at +0.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $405M | $2.1B |
| EBITDAEarnings before interest/tax | $150M | $395M |
| Net IncomeAfter-tax profit | $43M | $107M |
| Free Cash FlowCash after capex | $115M | $204M |
| Gross MarginGross profit ÷ Revenue | +58.1% | +52.9% |
| Operating MarginEBIT ÷ Revenue | +21.4% | +12.2% |
| Net MarginNet income ÷ Revenue | +10.7% | +5.0% |
| FCF MarginFCF ÷ Revenue | +28.5% | +9.5% |
| Rev. Growth (YoY)Latest quarter vs prior year | -6.1% | +0.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +65.5% | +148.4% |
Valuation Metrics
DLX leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
At 14.9x trailing earnings, DLX trades at a 74% valuation discount to IMAX's 56.6x P/E. On an enterprise value basis, DLX's 6.2x EV/EBITDA is more attractive than IMAX's 13.1x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $1.9B | $1.2B |
| Enterprise ValueMkt cap + debt − cash | $2.1B | $2.4B |
| Trailing P/EPrice ÷ TTM EPS | 56.56x | 14.91x |
| Forward P/EPrice ÷ next-FY EPS est. | 21.15x | 6.60x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.28x |
| EV / EBITDAEnterprise value multiple | 13.10x | 6.19x |
| Price / SalesMarket cap ÷ Revenue | 4.69x | 0.57x |
| Price / BookPrice ÷ Book value/share | 4.63x | 1.79x |
| Price / FCFMarket cap ÷ FCF | 16.18x | 6.90x |
Profitability & Efficiency
IMAX leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
DLX delivers a 16.0% return on equity — every $100 of shareholder capital generates $16 in annual profit, vs $11 for IMAX. IMAX carries lower financial leverage with a 0.70x debt-to-equity ratio, signaling a more conservative balance sheet compared to DLX's 2.26x. On the Piotroski fundamental quality scale (0–9), IMAX scores 7/9 vs DLX's 6/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +10.8% | +16.0% |
| ROA (TTM)Return on assets | +4.9% | +4.1% |
| ROICReturn on invested capital | +12.7% | +9.6% |
| ROCEReturn on capital employed | +14.5% | +11.8% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 6 |
| Debt / EquityFinancial leverage | 0.70x | 2.26x |
| Net DebtTotal debt minus cash | $146M | $1.2B |
| Cash & Equiv.Liquid assets | $151M | $311M |
| Total DebtShort + long-term debt | $297M | $1.5B |
| Interest CoverageEBIT ÷ Interest expense | 21.15x | 3.09x |
Total Returns (Dividends Reinvested)
DLX leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in IMAX five years ago would be worth $17,034 today (with dividends reinvested), compared to $7,039 for DLX. Over the past 12 months, DLX leads with a +83.0% total return vs IMAX's +38.9%. The 3-year compound annual growth rate (CAGR) favors DLX at 27.4% vs IMAX's 21.5% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -1.1% | +22.3% |
| 1-Year ReturnPast 12 months | +38.9% | +83.0% |
| 3-Year ReturnCumulative with dividends | +79.5% | +106.9% |
| 5-Year ReturnCumulative with dividends | +70.3% | -29.6% |
| 10-Year ReturnCumulative with dividends | +8.9% | -38.8% |
| CAGR (3Y)Annualised 3-year return | +21.5% | +27.4% |
Risk & Volatility
Evenly matched — IMAX and DLX each lead in 1 of 2 comparable metrics.
Risk & Volatility
IMAX is the less volatile stock with a 0.43 beta — it tends to amplify market swings less than DLX's 1.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.43x | 1.09x |
| 52-Week HighHighest price in past year | $43.16 | $32.07 |
| 52-Week LowLowest price in past year | $24.20 | $13.61 |
| % of 52W HighCurrent price vs 52-week peak | +82.6% | +83.7% |
| RSI (14)Momentum oscillator 0–100 | 42.4 | 33.0 |
| Avg Volume (50D)Average daily shares traded | 1.1M | 368K |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates IMAX as "Buy" and DLX as "Buy". Consensus price targets imply 20.7% upside for IMAX (target: $43) vs 0.6% for DLX (target: $27). DLX is the only dividend payer here at 4.52% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $43.00 | $27.00 |
| # AnalystsCovering analysts | 25 | 6 |
| Dividend YieldAnnual dividend ÷ price | — | +4.5% |
| Dividend StreakConsecutive years of raises | 1 | 1 |
| Dividend / ShareAnnual DPS | — | $1.21 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.1% | 0.0% |
IMAX leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). DLX leads in 2 (Valuation Metrics, Total Returns). 1 tied.
IMAX vs DLX: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is IMAX or DLX a better buy right now?
For growth investors, IMAX Corporation (IMAX) is the stronger pick with 16.
5% revenue growth year-over-year, versus 0. 5% for Deluxe Corporation (DLX). Deluxe Corporation (DLX) offers the better valuation at 14. 9x trailing P/E (6. 6x forward), making it the more compelling value choice. Analysts rate IMAX Corporation (IMAX) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — IMAX or DLX?
On trailing P/E, Deluxe Corporation (DLX) is the cheapest at 14.
9x versus IMAX Corporation at 56. 6x. On forward P/E, Deluxe Corporation is actually cheaper at 6. 6x.
03Which is the better long-term investment — IMAX or DLX?
Over the past 5 years, IMAX Corporation (IMAX) delivered a total return of +70.
3%, compared to -29. 6% for Deluxe Corporation (DLX). Over 10 years, the gap is even starker: IMAX returned +8. 9% versus DLX's -38. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — IMAX or DLX?
By beta (market sensitivity over 5 years), IMAX Corporation (IMAX) is the lower-risk stock at 0.
43β versus Deluxe Corporation's 1. 09β — meaning DLX is approximately 155% more volatile than IMAX relative to the S&P 500. On balance sheet safety, IMAX Corporation (IMAX) carries a lower debt/equity ratio of 70% versus 2% for Deluxe Corporation — giving it more financial flexibility in a downturn.
05Which is growing faster — IMAX or DLX?
By revenue growth (latest reported year), IMAX Corporation (IMAX) is pulling ahead at 16.
5% versus 0. 5% for Deluxe Corporation (DLX). On earnings-per-share growth, the picture is similar: Deluxe Corporation grew EPS 52. 5% year-over-year, compared to 31. 3% for IMAX Corporation. Over a 3-year CAGR, IMAX leads at 10. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — IMAX or DLX?
IMAX Corporation (IMAX) is the more profitable company, earning 8.
5% net margin versus 4. 0% for Deluxe Corporation — meaning it keeps 8. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: IMAX leads at 23. 3% versus 12. 3% for DLX. At the gross margin level — before operating expenses — IMAX leads at 57. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is IMAX or DLX more undervalued right now?
On forward earnings alone, Deluxe Corporation (DLX) trades at 6.
6x forward P/E versus 21. 1x for IMAX Corporation — 14. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IMAX: 20. 7% to $43. 00.
08Which pays a better dividend — IMAX or DLX?
In this comparison, DLX (4.
5% yield) pays a dividend. IMAX does not pay a meaningful dividend and should not be held primarily for income.
09Is IMAX or DLX better for a retirement portfolio?
For long-horizon retirement investors, IMAX Corporation (IMAX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
43)). Both have compounded well over 10 years (IMAX: +8. 9%, DLX: -38. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between IMAX and DLX?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: IMAX is a small-cap high-growth stock; DLX is a small-cap deep-value stock. DLX pays a dividend while IMAX does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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