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Stock Comparison

IPG vs WPP

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
IPG
The Interpublic Group of Companies, Inc.

Advertising Agencies

Communication ServicesNYSE • US
Market Cap$8.93B
5Y Perf.+43.6%
WPP
WPP plc

Advertising Agencies

Communication ServicesNYSE • GB
Market Cap$4.00B
5Y Perf.-49.9%

IPG vs WPP — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
IPG logoIPG
WPP logoWPP
IndustryAdvertising AgenciesAdvertising Agencies
Market Cap$8.93B$4.00B
Revenue (TTM)$10.21B$29.03B
Net Income (TTM)$552M$584M
Gross Margin18.2%16.3%
Operating Margin9.7%6.7%
Forward P/E7.8x7.4x
Total Debt$4.25B$6.35B
Cash & Equiv.$2.19B$2.64B

IPG vs WPPLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

IPG
WPP
StockMay 20Nov 25Return
The Interpublic Gro… (IPG)100143.6+43.6%
WPP plc (WPP)10050.1-49.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: IPG vs WPP

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: IPG leads in 5 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. WPP plc is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. As sector peers, any of these can serve as alternatives in the same allocation.
IPG
The Interpublic Group of Companies, Inc.
The Income Pick

IPG carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 16 yrs, beta 0.65, yield 5.4%
  • 45.6% 10Y total return vs WPP's -59.1%
  • Lower volatility, beta 0.65, current ratio 1.09x
Best for: income & stability and long-term compounding
WPP
WPP plc
The Growth Play

WPP is the clearest fit if your priority is growth exposure.

  • Rev growth -0.7%, EPS growth 390.0%, 3Y rev CAGR 4.8%
  • -0.7% revenue growth vs IPG's -1.8%
  • Lower P/E (7.4x vs 7.8x)
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthWPP logoWPP-0.7% revenue growth vs IPG's -1.8%
ValueWPP logoWPPLower P/E (7.4x vs 7.8x)
Quality / MarginsIPG logoIPG5.4% margin vs WPP's 2.0%
Stability / SafetyIPG logoIPGBeta 0.65 vs WPP's 1.08, lower leverage
DividendsIPG logoIPG5.4% yield, 16-year raise streak, vs WPP's 14.2%
Momentum (1Y)IPG logoIPG+0.8% vs WPP's -46.4%
Efficiency (ROA)IPG logoIPG3.2% ROA vs WPP's 2.5%, ROIC 14.7% vs 12.5%

IPG vs WPP — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

IPGThe Interpublic Group of Companies, Inc.
FY 2024
MD&E
40.0%$4.3B
IA&C
36.5%$3.9B
SC&E
23.5%$2.5B
WPPWPP plc

Segment breakdown not available.

IPG vs WPP — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLIPGLAGGINGWPP

Income & Cash Flow (Last 12 Months)

IPG leads this category, winning 6 of 6 comparable metrics.

WPP is the larger business by revenue, generating $29.0B annually — 2.8x IPG's $10.2B. Profitability is closely matched — net margins range from 5.4% (IPG) to 2.0% (WPP).

MetricIPG logoIPGThe Interpublic G…WPP logoWPPWPP plc
RevenueTrailing 12 months$10.2B$29.0B
EBITDAEarnings before interest/tax$1.2B$2.6B
Net IncomeAfter-tax profit$552M$584M
Free Cash FlowCash after capex$807M$1.7B
Gross MarginGross profit ÷ Revenue+18.2%+16.3%
Operating MarginEBIT ÷ Revenue+9.7%+6.7%
Net MarginNet income ÷ Revenue+5.4%+2.0%
FCF MarginFCF ÷ Revenue+7.9%+5.9%
Rev. Growth (YoY)Latest quarter vs prior year-5.1%-7.8%
EPS Growth (YoY)Latest quarter vs prior year+5.4%-78.9%
IPG leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

WPP leads this category, winning 6 of 6 comparable metrics.

At 5.6x trailing earnings, WPP trades at a 59% valuation discount to IPG's 13.4x P/E. On an enterprise value basis, WPP's 3.7x EV/EBITDA is more attractive than IPG's 7.5x.

MetricIPG logoIPGThe Interpublic G…WPP logoWPPWPP plc
Market CapShares × price$8.9B$4.0B
Enterprise ValueMkt cap + debt − cash$11.0B$9.0B
Trailing P/EPrice ÷ TTM EPS13.43x5.57x
Forward P/EPrice ÷ next-FY EPS est.7.78x7.40x
PEG RatioP/E ÷ EPS growth rate7.78x
EV / EBITDAEnterprise value multiple7.52x3.66x
Price / SalesMarket cap ÷ Revenue0.83x0.20x
Price / BookPrice ÷ Book value/share2.37x0.80x
Price / FCFMarket cap ÷ FCF9.77x2.51x
WPP leads this category, winning 6 of 6 comparable metrics.

Profitability & Efficiency

IPG leads this category, winning 8 of 9 comparable metrics.

WPP delivers a 17.1% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $15 for IPG. IPG carries lower financial leverage with a 1.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to WPP's 1.70x. On the Piotroski fundamental quality scale (0–9), IPG scores 8/9 vs WPP's 7/9, reflecting strong financial health.

MetricIPG logoIPGThe Interpublic G…WPP logoWPPWPP plc
ROE (TTM)Return on equity+14.6%+17.1%
ROA (TTM)Return on assets+3.2%+2.5%
ROICReturn on invested capital+14.7%+12.5%
ROCEReturn on capital employed+13.7%+13.0%
Piotroski ScoreFundamental quality 0–987
Debt / EquityFinancial leverage1.09x1.70x
Net DebtTotal debt minus cash$2.1B$3.7B
Cash & Equiv.Liquid assets$2.2B$2.6B
Total DebtShort + long-term debt$4.3B$6.3B
Interest CoverageEBIT ÷ Interest expense4.90x2.37x
IPG leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

IPG leads this category, winning 5 of 5 comparable metrics.

A $10,000 investment in IPG five years ago would be worth $9,138 today (with dividends reinvested), compared to $4,340 for WPP. Over the past 12 months, IPG leads with a +0.8% total return vs WPP's -46.4%. The 3-year compound annual growth rate (CAGR) favors IPG at -8.4% vs WPP's -23.2% — a key indicator of consistent wealth creation.

MetricIPG logoIPGThe Interpublic G…WPP logoWPPWPP plc
YTD ReturnYear-to-date-19.1%
1-Year ReturnPast 12 months+0.8%-46.4%
3-Year ReturnCumulative with dividends-23.0%-54.7%
5-Year ReturnCumulative with dividends-8.6%-56.6%
10-Year ReturnCumulative with dividends+45.6%-59.1%
CAGR (3Y)Annualised 3-year return-8.4%-23.2%
IPG leads this category, winning 5 of 5 comparable metrics.

Risk & Volatility

IPG leads this category, winning 2 of 2 comparable metrics.

IPG is the less volatile stock with a 0.65 beta — it tends to amplify market swings less than WPP's 1.08 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. IPG currently trades 86.5% from its 52-week high vs WPP's 45.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricIPG logoIPGThe Interpublic G…WPP logoWPPWPP plc
Beta (5Y)Sensitivity to S&P 5000.65x1.08x
52-Week HighHighest price in past year$28.42$40.95
52-Week LowLowest price in past year$22.55$14.81
% of 52W HighCurrent price vs 52-week peak+86.5%+45.3%
RSI (14)Momentum oscillator 0–10045.165.1
Avg Volume (50D)Average daily shares traded81.3M627K
IPG leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — IPG and WPP each lead in 1 of 2 comparable metrics.

Wall Street rates IPG as "Hold" and WPP as "Hold". For income investors, WPP offers the higher dividend yield at 14.21% vs IPG's 5.35%.

MetricIPG logoIPGThe Interpublic G…WPP logoWPPWPP plc
Analyst RatingConsensus buy/hold/sellHoldHold
Price TargetConsensus 12-month target$36.57
# AnalystsCovering analysts3413
Dividend YieldAnnual dividend ÷ price+5.4%+14.2%
Dividend StreakConsecutive years of raises164
Dividend / ShareAnnual DPS$1.31$1.94
Buyback YieldShare repurchases ÷ mkt cap+2.6%+2.8%
Evenly matched — IPG and WPP each lead in 1 of 2 comparable metrics.
Key Takeaway

IPG leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). WPP leads in 1 (Valuation Metrics). 1 tied.

Best OverallThe Interpublic Group of Co… (IPG)Leads 4 of 6 categories
Loading custom metrics...

IPG vs WPP: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is IPG or WPP a better buy right now?

For growth investors, WPP plc (WPP) is the stronger pick with -0.

7% revenue growth year-over-year, versus -1. 8% for The Interpublic Group of Companies, Inc. (IPG). WPP plc (WPP) offers the better valuation at 5. 6x trailing P/E (7. 4x forward), making it the more compelling value choice. Analysts rate The Interpublic Group of Companies, Inc. (IPG) a "Hold" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — IPG or WPP?

On trailing P/E, WPP plc (WPP) is the cheapest at 5.

6x versus The Interpublic Group of Companies, Inc. at 13. 4x. On forward P/E, WPP plc is actually cheaper at 7. 4x.

03

Which is the better long-term investment — IPG or WPP?

Over the past 5 years, The Interpublic Group of Companies, Inc.

(IPG) delivered a total return of -8. 6%, compared to -56. 6% for WPP plc (WPP). Over 10 years, the gap is even starker: IPG returned +45. 6% versus WPP's -59. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — IPG or WPP?

By beta (market sensitivity over 5 years), The Interpublic Group of Companies, Inc.

(IPG) is the lower-risk stock at 0. 65β versus WPP plc's 1. 08β — meaning WPP is approximately 64% more volatile than IPG relative to the S&P 500. On balance sheet safety, The Interpublic Group of Companies, Inc. (IPG) carries a lower debt/equity ratio of 109% versus 170% for WPP plc — giving it more financial flexibility in a downturn.

05

Which is growing faster — IPG or WPP?

By revenue growth (latest reported year), WPP plc (WPP) is pulling ahead at -0.

7% versus -1. 8% for The Interpublic Group of Companies, Inc. (IPG). On earnings-per-share growth, the picture is similar: WPP plc grew EPS 390. 0% year-over-year, compared to -35. 8% for The Interpublic Group of Companies, Inc.. Over a 3-year CAGR, WPP leads at 4. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — IPG or WPP?

The Interpublic Group of Companies, Inc.

(IPG) is the more profitable company, earning 6. 4% net margin versus 3. 7% for WPP plc — meaning it keeps 6. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: IPG leads at 11. 3% versus 9. 0% for WPP. At the gross margin level — before operating expenses — IPG leads at 17. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is IPG or WPP more undervalued right now?

On forward earnings alone, WPP plc (WPP) trades at 7.

4x forward P/E versus 7. 8x for The Interpublic Group of Companies, Inc. — 0. 4x cheaper on a one-year earnings basis.

08

Which pays a better dividend — IPG or WPP?

All stocks in this comparison pay dividends.

WPP plc (WPP) offers the highest yield at 14. 2%, versus 5. 4% for The Interpublic Group of Companies, Inc. (IPG).

09

Is IPG or WPP better for a retirement portfolio?

For long-horizon retirement investors, The Interpublic Group of Companies, Inc.

(IPG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 65), 5. 4% yield). Both have compounded well over 10 years (IPG: +45. 6%, WPP: -59. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between IPG and WPP?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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IPG

Income & Dividend Stock

  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 2.1%
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WPP

Income & Dividend Stock

  • Sector: Communication Services
  • Market Cap > $100B
  • Dividend Yield > 5.6%
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Beat Both

Find stocks that outperform IPG and WPP on the metrics below

Revenue Growth>
%
(IPG: -5.1% · WPP: -7.8%)
Net Margin>
%
(IPG: 5.4% · WPP: 2.0%)
P/E Ratio<
x
(IPG: 13.4x · WPP: 5.6x)

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