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ISPR vs MO
Revenue, margins, valuation, and 5-year total return — side by side.
Tobacco
ISPR vs MO — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Tobacco | Tobacco |
| Market Cap | $106M | $115.43B |
| Revenue (TTM) | $18.76B | $21.82B |
| Net Income (TTM) | $-9.55B | $8.05B |
| Gross Margin | 10.7% | 67.8% |
| Operating Margin | -50.7% | 50.7% |
| Forward P/E | — | 12.2x |
| Total Debt | $7M | $25.71B |
| Cash & Equiv. | $24M | $4.48B |
ISPR vs MO — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Apr 23 | May 26 | Return |
|---|---|---|---|
| Ispire Technology I… (ISPR) | 100 | 20.6 | -79.4% |
| Altria Group, Inc. (MO) | 100 | 145.3 | +45.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: ISPR vs MO
Each card shows where this stock fits in a portfolio — not just who wins on paper.
ISPR is the clearest fit if your priority is sleep-well-at-night and defensive.
- Lower volatility, beta 0.92, current ratio 1.01x
- Beta 0.92, current ratio 1.01x
MO carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 16 yrs, beta -0.29, yield 6.0%
- Rev growth -1.5%, EPS growth -37.2%, 3Y rev CAGR -0.9%
- 62.3% 10Y total return vs ISPR's -75.5%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | -1.5% revenue growth vs ISPR's -16.1% | |
| Quality / Margins | 36.9% margin vs ISPR's -50.9% | |
| Dividends | 6.0% yield; 16-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +20.2% vs ISPR's -36.2% | |
| Efficiency (ROA) | 23.5% ROA vs ISPR's -50.1% |
ISPR vs MO — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
ISPR vs MO — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
MO leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MO and ISPR operate at a comparable scale, with $21.8B and $18.8B in trailing revenue. MO is the more profitable business, keeping 36.9% of every revenue dollar as net income compared to ISPR's -50.9%. On growth, ISPR holds the edge at +712.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $18.8B | $21.8B |
| EBITDAEarnings before interest/tax | -$9.5B | $11.3B |
| Net IncomeAfter-tax profit | -$9.5B | $8.1B |
| Free Cash FlowCash after capex | -$3.5B | $8.6B |
| Gross MarginGross profit ÷ Revenue | +10.7% | +67.8% |
| Operating MarginEBIT ÷ Revenue | -50.7% | +50.7% |
| Net MarginNet income ÷ Revenue | -50.9% | +36.9% |
| FCF MarginFCF ÷ Revenue | -18.7% | +39.5% |
| Rev. Growth (YoY)Latest quarter vs prior year | +712.4% | +20.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +10.5% | +106.3% |
Valuation Metrics
ISPR leads this category, winning 2 of 2 comparable metrics.
Valuation Metrics
| Metric | ||
|---|---|---|
| Market CapShares × price | $106M | $115.4B |
| Enterprise ValueMkt cap + debt − cash | $89M | $136.7B |
| Trailing P/EPrice ÷ TTM EPS | -2.68x | 16.80x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 12.22x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.48x |
| EV / EBITDAEnterprise value multiple | — | 8.91x |
| Price / SalesMarket cap ÷ Revenue | 0.83x | 5.73x |
| Price / BookPrice ÷ Book value/share | 173.94x | — |
| Price / FCFMarket cap ÷ FCF | — | 12.72x |
Profitability & Efficiency
MO leads this category, winning 4 of 6 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), MO scores 6/9 vs ISPR's 2/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -2.2% | — |
| ROA (TTM)Return on assets | -50.1% | +23.5% |
| ROICReturn on invested capital | — | +60.4% |
| ROCEReturn on capital employed | -114.1% | +57.6% |
| Piotroski ScoreFundamental quality 0–9 | 2 | 6 |
| Debt / EquityFinancial leverage | 11.67x | — |
| Net DebtTotal debt minus cash | -$17M | $21.2B |
| Cash & Equiv.Liquid assets | $24M | $4.5B |
| Total DebtShort + long-term debt | $7M | $25.7B |
| Interest CoverageEBIT ÷ Interest expense | -0.02x | 10.68x |
Total Returns (Dividends Reinvested)
MO leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MO five years ago would be worth $17,706 today (with dividends reinvested), compared to $2,450 for ISPR. Over the past 12 months, MO leads with a +20.2% total return vs ISPR's -36.2%. The 3-year compound annual growth rate (CAGR) favors MO at 20.3% vs ISPR's -41.8% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -35.3% | +22.3% |
| 1-Year ReturnPast 12 months | -36.2% | +20.2% |
| 3-Year ReturnCumulative with dividends | -80.3% | +74.1% |
| 5-Year ReturnCumulative with dividends | -75.5% | +77.1% |
| 10-Year ReturnCumulative with dividends | -75.5% | +62.3% |
| CAGR (3Y)Annualised 3-year return | -41.8% | +20.3% |
Risk & Volatility
MO leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
MO is the less volatile stock with a -0.29 beta — it tends to amplify market swings less than ISPR's 0.92 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MO currently trades 92.6% from its 52-week high vs ISPR's 47.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.92x | -0.29x |
| 52-Week HighHighest price in past year | $3.87 | $74.56 |
| 52-Week LowLowest price in past year | $1.20 | $54.70 |
| % of 52W HighCurrent price vs 52-week peak | +47.8% | +92.6% |
| RSI (14)Momentum oscillator 0–100 | 51.2 | 56.7 |
| Avg Volume (50D)Average daily shares traded | 115K | 9.1M |
Analyst Outlook
MO leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates ISPR as "Buy" and MO as "Buy". MO is the only dividend payer here at 6.01% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | — | $68.50 |
| # AnalystsCovering analysts | 1 | 26 |
| Dividend YieldAnnual dividend ÷ price | — | +6.0% |
| Dividend StreakConsecutive years of raises | 2 | 16 |
| Dividend / ShareAnnual DPS | — | $4.15 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.1% | +0.9% |
MO leads in 5 of 6 categories (Income & Cash Flow, Profitability & Efficiency). ISPR leads in 1 (Valuation Metrics).
ISPR vs MO: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is ISPR or MO a better buy right now?
For growth investors, Altria Group, Inc.
(MO) is the stronger pick with -1. 5% revenue growth year-over-year, versus -16. 1% for Ispire Technology Inc. (ISPR). Altria Group, Inc. (MO) offers the better valuation at 16. 8x trailing P/E (12. 2x forward), making it the more compelling value choice. Analysts rate Ispire Technology Inc. (ISPR) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — ISPR or MO?
Over the past 5 years, Altria Group, Inc.
(MO) delivered a total return of +77. 1%, compared to -75. 5% for Ispire Technology Inc. (ISPR). Over 10 years, the gap is even starker: MO returned +62. 3% versus ISPR's -75. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — ISPR or MO?
By beta (market sensitivity over 5 years), Altria Group, Inc.
(MO) is the lower-risk stock at -0. 29β versus Ispire Technology Inc. 's 0. 92β — meaning ISPR is approximately -419% more volatile than MO relative to the S&P 500.
04Which is growing faster — ISPR or MO?
By revenue growth (latest reported year), Altria Group, Inc.
(MO) is pulling ahead at -1. 5% versus -16. 1% for Ispire Technology Inc. (ISPR). On earnings-per-share growth, the picture is similar: Altria Group, Inc. grew EPS -37. 2% year-over-year, compared to -155. 6% for Ispire Technology Inc.. Over a 3-year CAGR, ISPR leads at 13. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — ISPR or MO?
Altria Group, Inc.
(MO) is the more profitable company, earning 34. 5% net margin versus -30. 8% for Ispire Technology Inc. — meaning it keeps 34. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MO leads at 74. 8% versus -29. 7% for ISPR. At the gross margin level — before operating expenses — MO leads at 86. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — ISPR or MO?
In this comparison, MO (6.
0% yield) pays a dividend. ISPR does not pay a meaningful dividend and should not be held primarily for income.
07Is ISPR or MO better for a retirement portfolio?
For long-horizon retirement investors, Altria Group, Inc.
(MO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 29), 6. 0% yield). Both have compounded well over 10 years (MO: +62. 3%, ISPR: -75. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between ISPR and MO?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: ISPR is a small-cap quality compounder stock; MO is a mid-cap deep-value stock. MO pays a dividend while ISPR does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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