Compare Stocks

4 / 10
Try these comparisons:

Stock Comparison

ISPR vs MO vs PM vs XXII

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ISPR
Ispire Technology Inc.

Tobacco

Consumer DefensiveNASDAQ • US
Market Cap$106M
5Y Perf.-79.4%
MO
Altria Group, Inc.

Tobacco

Consumer DefensiveNYSE • US
Market Cap$115.43B
5Y Perf.+45.3%
PM
Philip Morris International Inc.

Tobacco

Consumer DefensiveNYSE • US
Market Cap$266.67B
5Y Perf.+71.2%
XXII
22nd Century Group, Inc.

Tobacco

Consumer DefensiveNASDAQ • US
Market Cap$119K
5Y Perf.-100.0%

ISPR vs MO vs PM vs XXII — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ISPR logoISPR
MO logoMO
PM logoPM
XXII logoXXII
IndustryTobaccoTobaccoTobaccoTobacco
Market Cap$106M$115.43B$266.67B$119K
Revenue (TTM)$18.76B$21.82B$41.49B$19M
Net Income (TTM)$-9.55B$8.05B$11.10B$-4M
Gross Margin10.7%67.8%67.3%-15.2%
Operating Margin-50.7%50.7%36.8%-62.0%
Forward P/E12.2x20.4x
Total Debt$7M$25.71B$48.84B$4M
Cash & Equiv.$24M$4.48B$4.87B$7M

ISPR vs MO vs PM vs XXIILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ISPR
MO
PM
XXII
StockApr 23May 26Return
Ispire Technology I… (ISPR)10020.6-79.4%
Altria Group, Inc. (MO)100145.3+45.3%
Philip Morris Inter… (PM)100171.2+71.2%
22nd Century Group,… (XXII)1000.0-100.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: ISPR vs MO vs PM vs XXII

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MO leads in 5 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Ispire Technology Inc. is the stronger pick specifically for capital preservation and lower volatility. XXII also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
ISPR
Ispire Technology Inc.
The Defensive Pick

ISPR is the #2 pick in this set and the best alternative if sleep-well-at-night is your priority.

  • Lower volatility, beta 0.92, current ratio 1.01x
  • Beta 0.92 vs XXII's 1.60
Best for: sleep-well-at-night
MO
Altria Group, Inc.
The Value Pick

MO carries the broadest edge in this set and is the clearest fit for valuation efficiency.

  • PEG 1.08 vs PM's 2.88
  • Better valuation composite
  • 36.9% margin vs ISPR's -50.9%
  • 6.0% yield, 16-year raise streak, vs XXII's 100.0%, (1 stock pays no dividend)
Best for: valuation efficiency
PM
Philip Morris International Inc.
The Long-Run Compounder

PM is the clearest fit if your priority is long-term compounding.

  • 118.9% 10Y total return vs MO's 62.3%
Best for: long-term compounding
XXII
22nd Century Group, Inc.
The Income Pick

XXII is the clearest fit if your priority is income & stability and growth exposure.

  • Dividend streak 0 yrs, beta 1.60, yield 100.0%
  • Rev growth 48.1%, EPS growth 99.9%, 3Y rev CAGR -24.3%
  • Beta 1.60, yield 100.0%, current ratio 2.42x
  • 48.1% revenue growth vs ISPR's -16.1%
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthXXII logoXXII48.1% revenue growth vs ISPR's -16.1%
ValueMO logoMOBetter valuation composite
Quality / MarginsMO logoMO36.9% margin vs ISPR's -50.9%
Stability / SafetyISPR logoISPRBeta 0.92 vs XXII's 1.60
DividendsMO logoMO6.0% yield, 16-year raise streak, vs XXII's 100.0%, (1 stock pays no dividend)
Momentum (1Y)MO logoMO+20.2% vs XXII's -99.8%
Efficiency (ROA)MO logoMO23.5% ROA vs ISPR's -50.1%

ISPR vs MO vs PM vs XXII — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ISPRIspire Technology Inc.

Segment breakdown not available.

MOAltria Group, Inc.
FY 2025
Smokeable Products
87.9%$20.5B
Smokeless Products
12.0%$2.8B
Other Segments
0.0%$5M
PMPhilip Morris International Inc.
FY 2025
Combustible Products
58.5%$23.8B
Reduced-Risk Products
41.5%$16.9B
XXII22nd Century Group, Inc.
FY 2025
Contract Manufacturing
50.0%$17M
Cigarettes
37.0%$13M
Filtered Cigars
11.8%$4M
Other Tobacco Products
1.3%$442,000

ISPR vs MO vs PM vs XXII — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMOLAGGINGXXII

Income & Cash Flow (Last 12 Months)

MO leads this category, winning 5 of 6 comparable metrics.

PM is the larger business by revenue, generating $41.5B annually — 2136.9x XXII's $19M. MO is the more profitable business, keeping 36.9% of every revenue dollar as net income compared to ISPR's -50.9%. On growth, ISPR holds the edge at +712.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricISPR logoISPRIspire Technology…MO logoMOAltria Group, Inc.PM logoPMPhilip Morris Int…XXII logoXXII22nd Century Grou…
RevenueTrailing 12 months$18.8B$21.8B$41.5B$19M
EBITDAEarnings before interest/tax-$9.5B$11.3B$17.2B-$11M
Net IncomeAfter-tax profit-$9.5B$8.1B$11.1B-$4M
Free Cash FlowCash after capex-$3.5B$8.6B$10.7B-$8M
Gross MarginGross profit ÷ Revenue+10.7%+67.8%+67.3%-15.2%
Operating MarginEBIT ÷ Revenue-50.7%+50.7%+36.8%-62.0%
Net MarginNet income ÷ Revenue-50.9%+36.9%+26.7%-20.5%
FCF MarginFCF ÷ Revenue-18.7%+39.5%+25.7%-40.8%
Rev. Growth (YoY)Latest quarter vs prior year+712.4%+20.1%+9.1%+80.4%
EPS Growth (YoY)Latest quarter vs prior year+10.5%+106.3%-9.3%+58.0%
MO leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

MO leads this category, winning 4 of 7 comparable metrics.

At 16.8x trailing earnings, MO trades at a 29% valuation discount to PM's 23.6x P/E. Adjusting for growth (PEG ratio), MO offers better value at 1.48x vs PM's 3.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricISPR logoISPRIspire Technology…MO logoMOAltria Group, Inc.PM logoPMPhilip Morris Int…XXII logoXXII22nd Century Grou…
Market CapShares × price$106M$115.4B$266.7B$118,791
Enterprise ValueMkt cap + debt − cash$89M$136.7B$310.6B-$3M
Trailing P/EPrice ÷ TTM EPS-2.68x16.80x23.57x-0.01x
Forward P/EPrice ÷ next-FY EPS est.12.22x20.38x
PEG RatioP/E ÷ EPS growth rate1.48x3.33x
EV / EBITDAEnterprise value multiple8.91x18.35x
Price / SalesMarket cap ÷ Revenue0.83x5.73x6.56x0.01x
Price / BookPrice ÷ Book value/share173.94x0.01x
Price / FCFMarket cap ÷ FCF12.72x25.01x
MO leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

MO leads this category, winning 4 of 9 comparable metrics.

XXII delivers a -25.0% return on equity — every $100 of shareholder capital generates $-25 in annual profit, vs $-2 for ISPR. XXII carries lower financial leverage with a 0.27x debt-to-equity ratio, signaling a more conservative balance sheet compared to ISPR's 11.67x. On the Piotroski fundamental quality scale (0–9), PM scores 7/9 vs ISPR's 2/9, reflecting strong financial health.

MetricISPR logoISPRIspire Technology…MO logoMOAltria Group, Inc.PM logoPMPhilip Morris Int…XXII logoXXII22nd Century Grou…
ROE (TTM)Return on equity-2.2%-25.0%
ROA (TTM)Return on assets-50.1%+23.5%+16.2%-14.2%
ROICReturn on invested capital+60.4%+33.2%-81.4%
ROCEReturn on capital employed-114.1%+57.6%+36.1%-72.6%
Piotroski ScoreFundamental quality 0–92674
Debt / EquityFinancial leverage11.67x0.27x
Net DebtTotal debt minus cash-$17M$21.2B$44.0B-$3M
Cash & Equiv.Liquid assets$24M$4.5B$4.9B$7M
Total DebtShort + long-term debt$7M$25.7B$48.8B$4M
Interest CoverageEBIT ÷ Interest expense-0.02x10.68x10.25x-10.14x
MO leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

PM leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in PM five years ago would be worth $20,264 today (with dividends reinvested), compared to $0 for XXII. Over the past 12 months, MO leads with a +20.2% total return vs XXII's -99.8%. The 3-year compound annual growth rate (CAGR) favors PM at 25.2% vs XXII's -99.0% — a key indicator of consistent wealth creation.

MetricISPR logoISPRIspire Technology…MO logoMOAltria Group, Inc.PM logoPMPhilip Morris Int…XXII logoXXII22nd Century Grou…
YTD ReturnYear-to-date-35.3%+22.3%+7.7%-94.6%
1-Year ReturnPast 12 months-36.2%+20.2%+0.9%-99.8%
3-Year ReturnCumulative with dividends-80.3%+74.1%+96.1%-100.0%
5-Year ReturnCumulative with dividends-75.5%+77.1%+102.6%-100.0%
10-Year ReturnCumulative with dividends-75.5%+62.3%+118.9%-100.0%
CAGR (3Y)Annualised 3-year return-41.8%+20.3%+25.2%-99.0%
PM leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

MO leads this category, winning 2 of 2 comparable metrics.

MO is the less volatile stock with a -0.29 beta — it tends to amplify market swings less than XXII's 1.60 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MO currently trades 92.6% from its 52-week high vs XXII's 0.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricISPR logoISPRIspire Technology…MO logoMOAltria Group, Inc.PM logoPMPhilip Morris Int…XXII logoXXII22nd Century Grou…
Beta (5Y)Sensitivity to S&P 5000.92x-0.29x-0.07x1.60x
52-Week HighHighest price in past year$3.87$74.56$191.30$455.40
52-Week LowLowest price in past year$1.20$54.70$142.11$0.67
% of 52W HighCurrent price vs 52-week peak+47.8%+92.6%+89.4%+0.2%
RSI (14)Momentum oscillator 0–10051.256.758.215.1
Avg Volume (50D)Average daily shares traded115K9.1M4.5M1.4M
MO leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — MO and PM and XXII each lead in 1 of 2 comparable metrics.

Analyst consensus: ISPR as "Buy", MO as "Buy", PM as "Buy". Consensus price targets imply 9.6% upside for PM (target: $188) vs -0.8% for MO (target: $69). For income investors, XXII offers the higher dividend yield at 100.00% vs PM's 3.23%.

MetricISPR logoISPRIspire Technology…MO logoMOAltria Group, Inc.PM logoPMPhilip Morris Int…XXII logoXXII22nd Century Grou…
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$68.50$187.60
# AnalystsCovering analysts12625
Dividend YieldAnnual dividend ÷ price+6.0%+3.2%+100.0%
Dividend StreakConsecutive years of raises216160
Dividend / ShareAnnual DPS$4.15$5.54$25.42
Buyback YieldShare repurchases ÷ mkt cap+0.1%+0.9%0.0%0.0%
Evenly matched — MO and PM and XXII each lead in 1 of 2 comparable metrics.
Key Takeaway

MO leads in 4 of 6 categories (Income & Cash Flow, Valuation Metrics). PM leads in 1 (Total Returns). 1 tied.

Best OverallAltria Group, Inc. (MO)Leads 4 of 6 categories
Loading custom metrics...

ISPR vs MO vs PM vs XXII: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is ISPR or MO or PM or XXII a better buy right now?

For growth investors, 22nd Century Group, Inc.

(XXII) is the stronger pick with 48. 1% revenue growth year-over-year, versus -16. 1% for Ispire Technology Inc. (ISPR). Altria Group, Inc. (MO) offers the better valuation at 16. 8x trailing P/E (12. 2x forward), making it the more compelling value choice. Analysts rate Ispire Technology Inc. (ISPR) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ISPR or MO or PM or XXII?

On trailing P/E, Altria Group, Inc.

(MO) is the cheapest at 16. 8x versus Philip Morris International Inc. at 23. 6x. On forward P/E, Altria Group, Inc. is actually cheaper at 12. 2x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Altria Group, Inc. wins at 1. 08x versus Philip Morris International Inc. 's 2. 88x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — ISPR or MO or PM or XXII?

Over the past 5 years, Philip Morris International Inc.

(PM) delivered a total return of +102. 6%, compared to -100. 0% for 22nd Century Group, Inc. (XXII). Over 10 years, the gap is even starker: PM returned +118. 9% versus XXII's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ISPR or MO or PM or XXII?

By beta (market sensitivity over 5 years), Altria Group, Inc.

(MO) is the lower-risk stock at -0. 29β versus 22nd Century Group, Inc. 's 1. 60β — meaning XXII is approximately -656% more volatile than MO relative to the S&P 500. On balance sheet safety, 22nd Century Group, Inc. (XXII) carries a lower debt/equity ratio of 27% versus 12% for Ispire Technology Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — ISPR or MO or PM or XXII?

By revenue growth (latest reported year), 22nd Century Group, Inc.

(XXII) is pulling ahead at 48. 1% versus -16. 1% for Ispire Technology Inc. (ISPR). On earnings-per-share growth, the picture is similar: 22nd Century Group, Inc. grew EPS 99. 9% year-over-year, compared to -155. 6% for Ispire Technology Inc.. Over a 3-year CAGR, ISPR leads at 13. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ISPR or MO or PM or XXII?

Altria Group, Inc.

(MO) is the more profitable company, earning 34. 5% net margin versus -30. 8% for Ispire Technology Inc. — meaning it keeps 34. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MO leads at 74. 8% versus -64. 9% for XXII. At the gross margin level — before operating expenses — MO leads at 86. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ISPR or MO or PM or XXII more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Altria Group, Inc. (MO) is the more undervalued stock at a PEG of 1. 08x versus Philip Morris International Inc. 's 2. 88x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Altria Group, Inc. (MO) trades at 12. 2x forward P/E versus 20. 4x for Philip Morris International Inc. — 8. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PM: 9. 6% to $187. 60.

08

Which pays a better dividend — ISPR or MO or PM or XXII?

In this comparison, XXII (100.

0% yield), MO (6. 0% yield), PM (3. 2% yield) pay a dividend. ISPR does not pay a meaningful dividend and should not be held primarily for income.

09

Is ISPR or MO or PM or XXII better for a retirement portfolio?

For long-horizon retirement investors, Altria Group, Inc.

(MO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 29), 6. 0% yield). 22nd Century Group, Inc. (XXII) carries a higher beta of 1. 60 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MO: +62. 3%, XXII: -100. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ISPR and MO and PM and XXII?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: ISPR is a small-cap quality compounder stock; MO is a mid-cap deep-value stock; PM is a large-cap income-oriented stock; XXII is a small-cap high-growth stock. MO, PM, XXII pay a dividend while ISPR does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

ISPR

High-Growth Disruptor

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 35621%
Run This Screen
Stocks Like

MO

High-Growth Quality Leader

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
Stocks Like

PM

Dividend Mega-Cap Quality

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 16%
Run This Screen
Stocks Like

XXII

High-Growth Disruptor

  • Sector: Consumer Defensive
  • Market Cap > $20B
  • Revenue Growth > 40%
  • Dividend Yield > 40.0%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform ISPR and MO and PM and XXII on the metrics below

Revenue Growth>
%
(ISPR: 71244.0% · MO: 20.1%)

You Might Also Compare

Based on how these companies actually compete and overlap — not just which sector they're filed under.