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JJSF vs UTZ vs SMPL vs HAIN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
JJSF
J&J Snack Foods Corp.

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$1.45B
5Y Perf.-40.8%
UTZ
Utz Brands, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$663M
5Y Perf.-30.0%
SMPL
The Simply Good Foods Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$1.22B
5Y Perf.-28.0%
HAIN
The Hain Celestial Group, Inc.

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$75M
5Y Perf.-97.9%

JJSF vs UTZ vs SMPL vs HAIN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
JJSF logoJJSF
UTZ logoUTZ
SMPL logoSMPL
HAIN logoHAIN
IndustryPackaged FoodsPackaged FoodsPackaged FoodsPackaged Foods
Market Cap$1.45B$663M$1.22B$75M
Revenue (TTM)$1.55B$1.45B$1.45B$1.51B
Net Income (TTM)$58M$-8M$91M$-544M
Gross Margin30.5%22.3%34.0%20.0%
Operating Margin5.4%-4.4%14.4%-31.8%
Forward P/E18.4x9.7x7.4x
Total Debt$164M$1.17B$304M$779M
Cash & Equiv.$106M$120M$98M$54M

JJSF vs UTZ vs SMPL vs HAINLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

JJSF
UTZ
SMPL
HAIN
StockMay 20May 26Return
J&J Snack Foods Cor… (JJSF)10059.2-40.8%
Utz Brands, Inc. (UTZ)10070.0-30.0%
The Simply Good Foo… (SMPL)10072.0-28.0%
The Hain Celestial … (HAIN)1002.1-97.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: JJSF vs UTZ vs SMPL vs HAIN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: JJSF leads in 4 of 7 categories, making it the strongest pick for capital preservation and lower volatility and dividend income and shareholder returns. The Simply Good Foods Company is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. As sector peers, any of these can serve as alternatives in the same allocation.
JJSF
J&J Snack Foods Corp.
The Income Pick

JJSF carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 21 yrs, beta 0.03, yield 4.1%
  • Lower volatility, beta 0.03, Low D/E 16.9%, current ratio 2.72x
  • Beta 0.03, yield 4.1%, current ratio 2.72x
  • Beta 0.03 vs HAIN's 2.19, lower leverage
Best for: income & stability and sleep-well-at-night
UTZ
Utz Brands, Inc.
The Income Angle

UTZ plays a supporting role in this comparison — it may shine differently against other peers.

Best for: consumer defensive exposure
SMPL
The Simply Good Foods Company
The Growth Play

SMPL is the #2 pick in this set and the best alternative if growth exposure and long-term compounding is your priority.

  • Rev growth 9.0%, EPS growth -26.1%, 3Y rev CAGR 7.5%
  • 2.2% 10Y total return vs JJSF's -4.7%
  • PEG 0.31 vs JJSF's 0.65
  • 9.0% revenue growth vs HAIN's -10.2%
Best for: growth exposure and long-term compounding
HAIN
The Hain Celestial Group, Inc.
The Secondary Option

HAIN lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer defensive exposure
See the full category breakdown
CategoryWinnerWhy
GrowthSMPL logoSMPL9.0% revenue growth vs HAIN's -10.2%
ValueSMPL logoSMPLBetter valuation composite
Quality / MarginsSMPL logoSMPL6.3% margin vs HAIN's -36.1%
Stability / SafetyJJSF logoJJSFBeta 0.03 vs HAIN's 2.19, lower leverage
DividendsJJSF logoJJSF4.1% yield, 21-year raise streak, vs UTZ's 3.4%, (2 stocks pay no dividend)
Momentum (1Y)JJSF logoJJSF-31.4% vs SMPL's -65.8%
Efficiency (ROA)JJSF logoJJSF4.3% ROA vs HAIN's -36.8%, ROIC 6.1% vs -23.7%

JJSF vs UTZ vs SMPL vs HAIN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

JJSFJ&J Snack Foods Corp.
FY 2025
Food Service
63.2%$1.0B
Frozen Beverages
23.2%$368M
Retail Supermarket
13.5%$214M
UTZUtz Brands, Inc.
FY 2025
Reportable Segment
100.0%$1.4B
SMPLThe Simply Good Foods Company
FY 2025
Shipping and Handling
100.0%$103M
HAINThe Hain Celestial Group, Inc.
FY 2025
Meal Preparation
41.0%$640M
Snacks
23.8%$371M
Grocery
15.7%$245M
Baby/Kids
15.5%$242M
Personal Care
4.0%$63M

JJSF vs UTZ vs SMPL vs HAIN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLJJSFLAGGINGHAIN

Income & Cash Flow (Last 12 Months)

SMPL leads this category, winning 4 of 6 comparable metrics.

JJSF and UTZ operate at a comparable scale, with $1.6B and $1.4B in trailing revenue. SMPL is the more profitable business, keeping 6.3% of every revenue dollar as net income compared to HAIN's -36.1%. On growth, UTZ holds the edge at +2.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricJJSF logoJJSFJ&J Snack Foods C…UTZ logoUTZUtz Brands, Inc.SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…
RevenueTrailing 12 months$1.6B$1.4B$1.4B$1.5B
EBITDAEarnings before interest/tax$160M$22M$231M-$430M
Net IncomeAfter-tax profit$58M-$8M$91M-$544M
Free Cash FlowCash after capex$90M$42M$174M$5M
Gross MarginGross profit ÷ Revenue+30.5%+22.3%+34.0%+20.0%
Operating MarginEBIT ÷ Revenue+5.4%-4.4%+14.4%-31.8%
Net MarginNet income ÷ Revenue+3.7%-0.6%+6.3%-36.1%
FCF MarginFCF ÷ Revenue+5.8%+2.9%+12.0%+0.3%
Rev. Growth (YoY)Latest quarter vs prior year-3.2%+2.6%-0.3%-6.7%
EPS Growth (YoY)Latest quarter vs prior year-64.6%-122.4%-31.6%-11.3%
SMPL leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

SMPL leads this category, winning 4 of 7 comparable metrics.

At 12.0x trailing earnings, SMPL trades at a 99% valuation discount to UTZ's 824.2x P/E. Adjusting for growth (PEG ratio), SMPL offers better value at 0.50x vs JJSF's 0.80x — a lower PEG means you pay less per unit of expected earnings growth.

MetricJJSF logoJJSFJ&J Snack Foods C…UTZ logoUTZUtz Brands, Inc.SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…
Market CapShares × price$1.4B$663M$1.2B$75M
Enterprise ValueMkt cap + debt − cash$1.5B$1.7B$1.4B$800M
Trailing P/EPrice ÷ TTM EPS22.67x824.18x12.02x-0.11x
Forward P/EPrice ÷ next-FY EPS est.18.44x9.66x7.39x
PEG RatioP/E ÷ EPS growth rate0.80x0.50x
EV / EBITDAEnterprise value multiple9.55x9.45x5.89x
Price / SalesMarket cap ÷ Revenue0.91x0.46x0.84x0.05x
Price / BookPrice ÷ Book value/share1.54x0.49x0.69x0.13x
Price / FCFMarket cap ÷ FCF17.61x70.56x7.74x
SMPL leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

JJSF leads this category, winning 5 of 9 comparable metrics.

JJSF delivers a 6.2% return on equity — every $100 of shareholder capital generates $6 in annual profit, vs $-165 for HAIN. SMPL carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to HAIN's 1.64x. On the Piotroski fundamental quality scale (0–9), SMPL scores 5/9 vs HAIN's 3/9, reflecting solid financial health.

MetricJJSF logoJJSFJ&J Snack Foods C…UTZ logoUTZUtz Brands, Inc.SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…
ROE (TTM)Return on equity+6.2%-0.6%+5.2%-164.7%
ROA (TTM)Return on assets+4.3%-0.3%+3.7%-36.8%
ROICReturn on invested capital+6.1%+3.2%+8.1%-23.7%
ROCEReturn on capital employed+7.0%+4.0%+9.4%-29.2%
Piotroski ScoreFundamental quality 0–94453
Debt / EquityFinancial leverage0.17x0.87x0.17x1.64x
Net DebtTotal debt minus cash$58M$1.0B$206M$725M
Cash & Equiv.Liquid assets$106M$120M$98M$54M
Total DebtShort + long-term debt$164M$1.2B$304M$779M
Interest CoverageEBIT ÷ Interest expense50.00x-0.68x6.77x-8.60x
JJSF leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JJSF leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in JJSF five years ago would be worth $5,433 today (with dividends reinvested), compared to $163 for HAIN. Over the past 12 months, JJSF leads with a -31.4% total return vs SMPL's -65.8%. The 3-year compound annual growth rate (CAGR) favors JJSF at -19.5% vs HAIN's -66.5% — a key indicator of consistent wealth creation.

MetricJJSF logoJJSFJ&J Snack Foods C…UTZ logoUTZUtz Brands, Inc.SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…
YTD ReturnYear-to-date-15.0%-26.5%-37.3%-37.1%
1-Year ReturnPast 12 months-31.4%-37.3%-65.8%-57.1%
3-Year ReturnCumulative with dividends-47.8%-54.7%-68.3%-96.3%
5-Year ReturnCumulative with dividends-45.7%-68.0%-64.4%-98.4%
10-Year ReturnCumulative with dividends-4.7%-8.1%+2.2%-98.6%
CAGR (3Y)Annualised 3-year return-19.5%-23.2%-31.8%-66.5%
JJSF leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

JJSF leads this category, winning 2 of 2 comparable metrics.

JJSF is the less volatile stock with a 0.03 beta — it tends to amplify market swings less than HAIN's 2.19 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. JJSF currently trades 58.9% from its 52-week high vs HAIN's 29.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricJJSF logoJJSFJ&J Snack Foods C…UTZ logoUTZUtz Brands, Inc.SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…
Beta (5Y)Sensitivity to S&P 5000.03x0.62x0.34x2.19x
52-Week HighHighest price in past year$129.24$14.67$36.92$2.22
52-Week LowLowest price in past year$73.75$7.12$10.21$0.55
% of 52W HighCurrent price vs 52-week peak+58.9%+51.1%+33.2%+29.7%
RSI (14)Momentum oscillator 0–10032.947.941.047.0
Avg Volume (50D)Average daily shares traded254K1.8M2.8M1.2M
JJSF leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

JJSF leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: JJSF as "Buy", UTZ as "Buy", SMPL as "Buy", HAIN as "Hold". Consensus price targets imply 77.3% upside for HAIN (target: $1) vs 49.5% for SMPL (target: $18). For income investors, JJSF offers the higher dividend yield at 4.08% vs UTZ's 3.39%.

MetricJJSF logoJJSFJ&J Snack Foods C…UTZ logoUTZUtz Brands, Inc.SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHold
Price TargetConsensus 12-month target$12.43$18.33$1.17
# AnalystsCovering analysts11152444
Dividend YieldAnnual dividend ÷ price+4.1%+3.4%
Dividend StreakConsecutive years of raises210
Dividend / ShareAnnual DPS$3.11$0.25
Buyback YieldShare repurchases ÷ mkt cap+0.6%0.0%+4.2%+1.9%
JJSF leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

JJSF leads in 4 of 6 categories (Profitability & Efficiency, Total Returns). SMPL leads in 2 (Income & Cash Flow, Valuation Metrics).

Best OverallJ&J Snack Foods Corp. (JJSF)Leads 4 of 6 categories
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JJSF vs UTZ vs SMPL vs HAIN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is JJSF or UTZ or SMPL or HAIN a better buy right now?

For growth investors, The Simply Good Foods Company (SMPL) is the stronger pick with 9.

0% revenue growth year-over-year, versus -10. 2% for The Hain Celestial Group, Inc. (HAIN). The Simply Good Foods Company (SMPL) offers the better valuation at 12. 0x trailing P/E (7. 4x forward), making it the more compelling value choice. Analysts rate J&J Snack Foods Corp. (JJSF) a "Buy" — based on 11 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — JJSF or UTZ or SMPL or HAIN?

On trailing P/E, The Simply Good Foods Company (SMPL) is the cheapest at 12.

0x versus Utz Brands, Inc. at 824. 2x. On forward P/E, The Simply Good Foods Company is actually cheaper at 7. 4x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Simply Good Foods Company wins at 0. 31x versus J&J Snack Foods Corp. 's 0. 65x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — JJSF or UTZ or SMPL or HAIN?

Over the past 5 years, J&J Snack Foods Corp.

(JJSF) delivered a total return of -45. 7%, compared to -98. 4% for The Hain Celestial Group, Inc. (HAIN). Over 10 years, the gap is even starker: SMPL returned +2. 2% versus HAIN's -98. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — JJSF or UTZ or SMPL or HAIN?

By beta (market sensitivity over 5 years), J&J Snack Foods Corp.

(JJSF) is the lower-risk stock at 0. 03β versus The Hain Celestial Group, Inc. 's 2. 19β — meaning HAIN is approximately 6175% more volatile than JJSF relative to the S&P 500. On balance sheet safety, The Simply Good Foods Company (SMPL) carries a lower debt/equity ratio of 17% versus 164% for The Hain Celestial Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — JJSF or UTZ or SMPL or HAIN?

By revenue growth (latest reported year), The Simply Good Foods Company (SMPL) is pulling ahead at 9.

0% versus -10. 2% for The Hain Celestial Group, Inc. (HAIN). On earnings-per-share growth, the picture is similar: J&J Snack Foods Corp. grew EPS -24. 5% year-over-year, compared to -601. 2% for The Hain Celestial Group, Inc.. Over a 3-year CAGR, SMPL leads at 7. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — JJSF or UTZ or SMPL or HAIN?

The Simply Good Foods Company (SMPL) is the more profitable company, earning 7.

1% net margin versus -34. 0% for The Hain Celestial Group, Inc. — meaning it keeps 7. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SMPL leads at 15. 1% versus -29. 6% for HAIN. At the gross margin level — before operating expenses — SMPL leads at 35. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is JJSF or UTZ or SMPL or HAIN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, The Simply Good Foods Company (SMPL) is the more undervalued stock at a PEG of 0. 31x versus J&J Snack Foods Corp. 's 0. 65x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, The Simply Good Foods Company (SMPL) trades at 7. 4x forward P/E versus 18. 4x for J&J Snack Foods Corp. — 11. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HAIN: 77. 3% to $1. 17.

08

Which pays a better dividend — JJSF or UTZ or SMPL or HAIN?

In this comparison, JJSF (4.

1% yield), UTZ (3. 4% yield) pay a dividend. SMPL, HAIN do not pay a meaningful dividend and should not be held primarily for income.

09

Is JJSF or UTZ or SMPL or HAIN better for a retirement portfolio?

For long-horizon retirement investors, J&J Snack Foods Corp.

(JJSF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 03), 4. 1% yield). The Hain Celestial Group, Inc. (HAIN) carries a higher beta of 2. 19 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (JJSF: -4. 7%, HAIN: -98. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between JJSF and UTZ and SMPL and HAIN?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: JJSF is a small-cap income-oriented stock; UTZ is a small-cap income-oriented stock; SMPL is a small-cap deep-value stock; HAIN is a small-cap quality compounder stock. JJSF, UTZ pay a dividend while SMPL, HAIN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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HAIN

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  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Gross Margin > 12%
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Beat Both

Find stocks that outperform JJSF and UTZ and SMPL and HAIN on the metrics below

Revenue Growth>
%
(JJSF: -3.2% · UTZ: 2.6%)
P/E Ratio<
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(JJSF: 22.7x · UTZ: 824.2x)

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