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Stock Comparison

JLL vs NEN vs CBRE vs RKT vs OPEN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
JLL
Jones Lang LaSalle Incorporated

Real Estate - Services

Real EstateNYSE • US
Market Cap$15.22B
5Y Perf.+218.4%
NEN
New England Realty Associates Limited Partnership

Real Estate - Services

Real EstateAMEX • US
Market Cap$210M
5Y Perf.+19.9%
CBRE
CBRE Group, Inc.

Real Estate - Services

Real EstateNYSE • US
Market Cap$43.00B
5Y Perf.+211.9%
RKT
Rocket Companies, Inc.

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$39.90B
5Y Perf.-49.5%
OPEN
Opendoor Technologies Inc.

Real Estate - Services

Real EstateNASDAQ • US
Market Cap$4.08B
5Y Perf.-50.4%

JLL vs NEN vs CBRE vs RKT vs OPEN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
JLL logoJLL
NEN logoNEN
CBRE logoCBRE
RKT logoRKT
OPEN logoOPEN
IndustryReal Estate - ServicesReal Estate - ServicesReal Estate - ServicesFinancial - MortgagesReal Estate - Services
Market Cap$15.22B$210M$43.00B$39.90B$4.08B
Revenue (TTM)$26.76B$89M$42.17B$6.88B$3.94B
Net Income (TTM)$896M$6M$1.31B$-68M$-1.39B
Gross Margin89.4%49.1%35.0%91.6%7.9%
Operating Margin4.6%24.4%3.8%8.7%-9.9%
Forward P/E14.5x34.8x19.2x19.3x
Total Debt$3.36B$528M$9.99B$0.00$193M
Cash & Equiv.$599M$18M$1.86B$2.70B$962M

JLL vs NEN vs CBRE vs RKT vs OPENLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

JLL
NEN
CBRE
RKT
OPEN
StockAug 20May 26Return
Jones Lang LaSalle … (JLL)100318.4+218.4%
New England Realty … (NEN)100119.9+19.9%
CBRE Group, Inc. (CBRE)100311.9+211.9%
Rocket Companies, I… (RKT)10050.5-49.5%
Opendoor Technologi… (OPEN)10049.6-50.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: JLL vs NEN vs CBRE vs RKT vs OPEN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NEN leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Jones Lang LaSalle Incorporated is the stronger pick specifically for valuation and capital efficiency and operational efficiency and capital deployment. RKT and OPEN also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
JLL
Jones Lang LaSalle Incorporated
The Real Estate Income Play

JLL is the #2 pick in this set and the best alternative if sleep-well-at-night and valuation efficiency is your priority.

  • Lower volatility, beta 1.26, Low D/E 44.1%, current ratio 7.49x
  • PEG 0.89 vs CBRE's 1.65
  • Better valuation composite
  • 5.1% ROA vs OPEN's -53.6%, ROIC 8.9% vs -15.8%
Best for: sleep-well-at-night and valuation efficiency
NEN
New England Realty Associates Limited Partnership
The Real Estate Income Play

NEN carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 7 yrs, beta 0.14, yield 8.0%
  • Beta 0.14, yield 8.0%, current ratio 4.71x
  • 6.8% margin vs OPEN's -35.2%
  • Beta 0.14 vs OPEN's 3.09
Best for: income & stability and defensive
CBRE
CBRE Group, Inc.
The Real Estate Income Play

CBRE is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 13.4%, EPS growth 22.6%, 3Y rev CAGR 9.6%
  • 405.3% 10Y total return vs JLL's 191.8%
Best for: growth exposure and long-term compounding
RKT
Rocket Companies, Inc.
The Banking Pick

RKT ranks third and is worth considering specifically for growth.

  • 27.4% NII/revenue growth vs OPEN's -15.2%
Best for: growth
OPEN
Opendoor Technologies Inc.
The Real Estate Income Play

OPEN is the clearest fit if your priority is momentum.

  • +5.1% vs NEN's -20.3%
Best for: momentum
See the full category breakdown
CategoryWinnerWhy
GrowthRKT logoRKT27.4% NII/revenue growth vs OPEN's -15.2%
ValueJLL logoJLLBetter valuation composite
Quality / MarginsNEN logoNEN6.8% margin vs OPEN's -35.2%
Stability / SafetyNEN logoNENBeta 0.14 vs OPEN's 3.09
DividendsNEN logoNEN8.0% yield; 7-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)OPEN logoOPEN+5.1% vs NEN's -20.3%
Efficiency (ROA)JLL logoJLL5.1% ROA vs OPEN's -53.6%, ROIC 8.9% vs -15.8%

JLL vs NEN vs CBRE vs RKT vs OPEN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

JLLJones Lang LaSalle Incorporated
FY 2025
LaSalle Investment Management
100.0%$450M
NENNew England Realty Associates Limited Partnership

Segment breakdown not available.

CBRECBRE Group, Inc.
FY 2025
Advisory Services Segment
50.9%$8.8B
Project Management
44.1%$7.7B
Real Estate Investments Segment
5.1%$879M
RKTRocket Companies, Inc.
FY 2025
Direct To Customer Segment
87.8%$4.8B
Partner Network Segment
12.2%$668M
OPENOpendoor Technologies Inc.

Segment breakdown not available.

JLL vs NEN vs CBRE vs RKT vs OPEN — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLJLLLAGGINGRKT

Income & Cash Flow (Last 12 Months)

NEN leads this category, winning 3 of 6 comparable metrics.

CBRE is the larger business by revenue, generating $42.2B annually — 472.7x NEN's $89M. NEN is the more profitable business, keeping 6.8% of every revenue dollar as net income compared to OPEN's -35.2%. On growth, CBRE holds the edge at +18.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricJLL logoJLLJones Lang LaSall…NEN logoNENNew England Realt…CBRE logoCBRECBRE Group, Inc.RKT logoRKTRocket Companies,…OPEN logoOPENOpendoor Technolo…
RevenueTrailing 12 months$26.8B$89M$42.2B$6.9B$3.9B
EBITDAEarnings before interest/tax$1.5B$45M$2.3B$639M-$363M
Net IncomeAfter-tax profit$896M$6M$1.3B-$68M-$1.4B
Free Cash FlowCash after capex$971M$27M$897M-$4.1B$1.1B
Gross MarginGross profit ÷ Revenue+89.4%+49.1%+35.0%+91.6%+7.9%
Operating MarginEBIT ÷ Revenue+4.6%+24.4%+3.8%+8.7%-9.9%
Net MarginNet income ÷ Revenue+3.3%+6.8%+3.1%-1.0%-35.2%
FCF MarginFCF ÷ Revenue+3.6%+30.7%+2.1%-58.4%+27.2%
Rev. Growth (YoY)Latest quarter vs prior year+11.1%+15.7%+18.1%-37.6%
EPS Growth (YoY)Latest quarter vs prior year+192.1%-133.3%+98.1%-89.6%-50.0%
NEN leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

NEN leads this category, winning 3 of 7 comparable metrics.

At 20.0x trailing earnings, JLL trades at a 48% valuation discount to CBRE's 38.1x P/E. Adjusting for growth (PEG ratio), NEN offers better value at 1.01x vs CBRE's 3.27x — a lower PEG means you pay less per unit of expected earnings growth.

MetricJLL logoJLLJones Lang LaSall…NEN logoNENNew England Realt…CBRE logoCBRECBRE Group, Inc.RKT logoRKTRocket Companies,…OPEN logoOPENOpendoor Technolo…
Market CapShares × price$15.2B$210M$43.0B$39.9B$4.1B
Enterprise ValueMkt cap + debt − cash$18.0B$720M$51.1B$37.2B$3.3B
Trailing P/EPrice ÷ TTM EPS20.00x34.85x38.10x-282.60x-3.13x
Forward P/EPrice ÷ next-FY EPS est.14.55x19.16x19.30x
PEG RatioP/E ÷ EPS growth rate1.23x1.01x3.27x
EV / EBITDAEnterprise value multiple12.61x0.03x24.82x41.81x
Price / SalesMarket cap ÷ Revenue0.58x2.35x1.06x5.80x0.93x
Price / BookPrice ÷ Book value/share2.08x4.58x0.82x4.06x
Price / FCFMarket cap ÷ FCF15.55x0.01x36.05x3.93x
NEN leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

JLL leads this category, winning 5 of 9 comparable metrics.

CBRE delivers a 14.3% return on equity — every $100 of shareholder capital generates $14 in annual profit, vs $-163 for OPEN. OPEN carries lower financial leverage with a 0.19x debt-to-equity ratio, signaling a more conservative balance sheet compared to CBRE's 1.04x. On the Piotroski fundamental quality scale (0–9), JLL scores 8/9 vs RKT's 2/9, reflecting strong financial health.

MetricJLL logoJLLJones Lang LaSall…NEN logoNENNew England Realt…CBRE logoCBRECBRE Group, Inc.RKT logoRKTRocket Companies,…OPEN logoOPENOpendoor Technolo…
ROE (TTM)Return on equity+12.1%+14.3%-0.6%-163.2%
ROA (TTM)Return on assets+5.1%+1.3%+4.5%-0.2%-53.6%
ROICReturn on invested capital+8.9%+4.3%+6.2%+2.0%-15.8%
ROCEReturn on capital employed+8.9%+4.9%+7.7%+1.6%-11.7%
Piotroski ScoreFundamental quality 0–984625
Debt / EquityFinancial leverage0.44x1.04x0.19x
Net DebtTotal debt minus cash$2.8B$510M$8.1B-$2.7B-$769M
Cash & Equiv.Liquid assets$599M$18M$1.9B$2.7B$962M
Total DebtShort + long-term debt$3.4B$528M$10.0B$0$193M
Interest CoverageEBIT ÷ Interest expense10.15x1.32x8.15x0.43x-8.92x
JLL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

OPEN leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in CBRE five years ago would be worth $16,882 today (with dividends reinvested), compared to $2,845 for OPEN. Over the past 12 months, OPEN leads with a +510.1% total return vs NEN's -20.3%. The 3-year compound annual growth rate (CAGR) favors OPEN at 37.4% vs NEN's -0.0% — a key indicator of consistent wealth creation.

MetricJLL logoJLLJones Lang LaSall…NEN logoNENNew England Realt…CBRE logoCBRECBRE Group, Inc.RKT logoRKTRocket Companies,…OPEN logoOPENOpendoor Technolo…
YTD ReturnYear-to-date-2.3%-6.4%-8.4%-28.9%-12.4%
1-Year ReturnPast 12 months+43.8%-20.3%+17.4%+21.6%+510.1%
3-Year ReturnCumulative with dividends+149.1%-0.0%+100.6%+77.3%+159.5%
5-Year ReturnCumulative with dividends+64.8%+26.6%+68.8%-11.9%-71.6%
10-Year ReturnCumulative with dividends+191.8%+46.5%+405.3%-20.7%-50.8%
CAGR (3Y)Annualised 3-year return+35.6%-0.0%+26.1%+21.0%+37.4%
OPEN leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — JLL and NEN each lead in 1 of 2 comparable metrics.

NEN is the less volatile stock with a 0.14 beta — it tends to amplify market swings less than OPEN's 3.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. JLL currently trades 90.4% from its 52-week high vs OPEN's 48.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricJLL logoJLLJones Lang LaSall…NEN logoNENNew England Realt…CBRE logoCBRECBRE Group, Inc.RKT logoRKTRocket Companies,…OPEN logoOPENOpendoor Technolo…
Beta (5Y)Sensitivity to S&P 5001.26x0.14x1.12x1.77x3.09x
52-Week HighHighest price in past year$363.06$79.85$174.27$24.36$10.87
52-Week LowLowest price in past year$211.86$56.00$118.81$11.08$0.51
% of 52W HighCurrent price vs 52-week peak+90.4%+75.1%+84.2%+58.0%+48.9%
RSI (14)Momentum oscillator 0–10050.448.252.245.856.2
Avg Volume (50D)Average daily shares traded420K1K1.9M25.0M36.3M
Evenly matched — JLL and NEN each lead in 1 of 2 comparable metrics.

Analyst Outlook

JLL leads this category, winning 1 of 1 comparable metric.

Analyst consensus: JLL as "Buy", CBRE as "Buy", RKT as "Hold", OPEN as "Hold". Consensus price targets imply 53.1% upside for RKT (target: $22) vs 16.7% for JLL (target: $383). NEN is the only dividend payer here at 8.01% yield — a key consideration for income-focused portfolios.

MetricJLL logoJLLJones Lang LaSall…NEN logoNENNew England Realt…CBRE logoCBRECBRE Group, Inc.RKT logoRKTRocket Companies,…OPEN logoOPENOpendoor Technolo…
Analyst RatingConsensus buy/hold/sellBuyBuyHoldHold
Price TargetConsensus 12-month target$382.75$179.75$21.63$6.50
# AnalystsCovering analysts12202526
Dividend YieldAnnual dividend ÷ price+8.0%
Dividend StreakConsecutive years of raises9711
Dividend / ShareAnnual DPS$4.80
Buyback YieldShare repurchases ÷ mkt cap+1.4%+0.4%+2.3%0.0%0.0%
JLL leads this category, winning 1 of 1 comparable metric.
Key Takeaway

NEN leads in 2 of 6 categories (Income & Cash Flow, Valuation Metrics). JLL leads in 2 (Profitability & Efficiency, Analyst Outlook). 1 tied.

Best OverallJones Lang LaSalle Incorpor… (JLL)Leads 2 of 6 categories
Loading custom metrics...

JLL vs NEN vs CBRE vs RKT vs OPEN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is JLL or NEN or CBRE or RKT or OPEN a better buy right now?

For growth investors, Rocket Companies, Inc.

(RKT) is the stronger pick with 27. 4% revenue growth year-over-year, versus -15. 2% for Opendoor Technologies Inc. (OPEN). Jones Lang LaSalle Incorporated (JLL) offers the better valuation at 20. 0x trailing P/E (14. 5x forward), making it the more compelling value choice. Analysts rate Jones Lang LaSalle Incorporated (JLL) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — JLL or NEN or CBRE or RKT or OPEN?

On trailing P/E, Jones Lang LaSalle Incorporated (JLL) is the cheapest at 20.

0x versus CBRE Group, Inc. at 38. 1x. On forward P/E, Jones Lang LaSalle Incorporated is actually cheaper at 14. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Jones Lang LaSalle Incorporated wins at 0. 89x versus CBRE Group, Inc. 's 1. 65x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — JLL or NEN or CBRE or RKT or OPEN?

Over the past 5 years, CBRE Group, Inc.

(CBRE) delivered a total return of +68. 8%, compared to -71. 6% for Opendoor Technologies Inc. (OPEN). Over 10 years, the gap is even starker: CBRE returned +405. 3% versus OPEN's -50. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — JLL or NEN or CBRE or RKT or OPEN?

By beta (market sensitivity over 5 years), New England Realty Associates Limited Partnership (NEN) is the lower-risk stock at 0.

14β versus Opendoor Technologies Inc. 's 3. 09β — meaning OPEN is approximately 2146% more volatile than NEN relative to the S&P 500. On balance sheet safety, Opendoor Technologies Inc. (OPEN) carries a lower debt/equity ratio of 19% versus 104% for CBRE Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — JLL or NEN or CBRE or RKT or OPEN?

By revenue growth (latest reported year), Rocket Companies, Inc.

(RKT) is pulling ahead at 27. 4% versus -15. 2% for Opendoor Technologies Inc. (OPEN). On earnings-per-share growth, the picture is similar: Jones Lang LaSalle Incorporated grew EPS 45. 1% year-over-year, compared to -203. 6% for Opendoor Technologies Inc.. Over a 3-year CAGR, CBRE leads at 9. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — JLL or NEN or CBRE or RKT or OPEN?

New England Realty Associates Limited Partnership (NEN) is the more profitable company, earning 6.

8% net margin versus -29. 7% for Opendoor Technologies Inc. — meaning it keeps 6. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NEN leads at 24. 4% versus -6. 2% for OPEN. At the gross margin level — before operating expenses — JLL leads at 99. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is JLL or NEN or CBRE or RKT or OPEN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Jones Lang LaSalle Incorporated (JLL) is the more undervalued stock at a PEG of 0. 89x versus CBRE Group, Inc. 's 1. 65x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Jones Lang LaSalle Incorporated (JLL) trades at 14. 5x forward P/E versus 19. 3x for Rocket Companies, Inc. — 4. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RKT: 53. 1% to $21. 63.

08

Which pays a better dividend — JLL or NEN or CBRE or RKT or OPEN?

In this comparison, NEN (8.

0% yield) pays a dividend. JLL, CBRE, RKT, OPEN do not pay a meaningful dividend and should not be held primarily for income.

09

Is JLL or NEN or CBRE or RKT or OPEN better for a retirement portfolio?

For long-horizon retirement investors, New England Realty Associates Limited Partnership (NEN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

14), 8. 0% yield). Opendoor Technologies Inc. (OPEN) carries a higher beta of 3. 09 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NEN: +46. 5%, OPEN: -50. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between JLL and NEN and CBRE and RKT and OPEN?

These companies operate in different sectors (JLL (Real Estate) and NEN (Real Estate) and CBRE (Real Estate) and RKT (Financial Services) and OPEN (Real Estate)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: JLL is a mid-cap quality compounder stock; NEN is a small-cap income-oriented stock; CBRE is a mid-cap quality compounder stock; RKT is a mid-cap high-growth stock; OPEN is a small-cap quality compounder stock. NEN pays a dividend while JLL, CBRE, RKT, OPEN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Market Cap > $100B
  • Revenue Growth > 13%
  • Gross Margin > 54%
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OPEN

Quality Business

  • Sector: Real Estate
  • Market Cap > $100B
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Beat Both

Find stocks that outperform JLL and NEN and CBRE and RKT and OPEN on the metrics below

Revenue Growth>
%
(JLL: 11.1% · NEN: 15.7%)
Net Margin>
%
(JLL: 3.3% · NEN: 6.8%)
P/E Ratio<
x
(JLL: 20.0x · NEN: 34.8x)

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