JMIA
Jumia Technologies AG
Specialty Retail
Market Cap$914M
5Y Perf.-18.8%
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Stock Comparison
JMIA vs BEKE
Revenue, margins, valuation, and 5-year total return — side by side.
BEKE
KE Holdings Inc.
Real Estate - Services
Market Cap$62.71B
5Y Perf.-63.4%
JMIA vs BEKE — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | JMIA | BEKE |
|---|---|---|
| Industry | Specialty Retail | Real Estate - Services |
| Market Cap | $914M | $62.71B |
| Revenue (TTM) | $189M | $103.52B |
| Net Income (TTM) | $-62M | $3.48B |
| Gross Margin | 53.9% | 21.9% |
| Operating Margin | -33.5% | 3.2% |
| Forward P/E | — | 3.3x |
| Total Debt | $12M | $22.65B |
| Cash & Equiv. | $77M | $11.44B |
JMIA vs BEKE — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
JMIA
BEKE
| Stock | Aug 20 | May 26 | Return |
|---|---|---|---|
| Jumia Technologies … (JMIA) | 100 | 81.2 | -18.8% |
| KE Holdings Inc. (BEKE) | 100 | 36.6 | -63.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: JMIA vs BEKE
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: BEKE leads in 5 of 6 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Jumia Technologies AG is the stronger pick specifically for recent price momentum and sentiment. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
JMIA
Jumia Technologies AG
The Momentum Pick
JMIA is the clearest fit if your priority is momentum.
- +196.0% vs BEKE's -7.4%
Best for: momentum
BEKE
KE Holdings Inc.
The Real Estate Income Play
BEKE carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 2 yrs, beta 0.83, yield 1.9%
- Rev growth 20.2%, EPS growth -29.4%, 3Y rev CAGR 5.0%
- -46.8% 10Y total return vs JMIA's -70.7%
Best for: income & stability and growth exposure
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | BEKE | 20.2% FFO/revenue growth vs JMIA's 12.8% |
| Quality / Margins | BEKE | 3.4% margin vs JMIA's -32.6% |
| Stability / Safety | BEKE | Beta 0.83 vs JMIA's 2.89, lower leverage |
| Dividends | BEKE | 1.9% yield; 2-year raise streak; the other pay no meaningful dividend |
| Momentum (1Y) | JMIA | +196.0% vs BEKE's -7.4% |
| Efficiency (ROA) | BEKE | 2.7% ROA vs JMIA's -46.1%, ROIC 3.7% vs -32.6% |
JMIA vs BEKE — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2024
FY 2022
JMIA vs BEKE — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLBEKELAGGINGJMIA
JMIAJumia Technologies AG
0leads
BEKEKE Holdings Inc.
3leads
6 Total Categories
CATEGORYLEADERvs JMIAMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
Tied
—
Valuation MetricsMultiples, price ratios, and targets
BEKE1/1
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
BEKE7/9
Total Returns1Y, 3Y, 5Y total returns with dividends
Tied
—
Risk & VolatilityBeta, volatility, and downside exposure
BEKE2/2
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
Evenly matched — JMIA and BEKE each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BEKE is the larger business by revenue, generating $103.5B annually — 547.9x JMIA's $189M. BEKE is the more profitable business, keeping 3.4% of every revenue dollar as net income compared to JMIA's -32.6%. On growth, JMIA holds the edge at +34.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | JMIAJumia Technologie… | BEKEKE Holdings Inc. |
|---|---|---|
| RevenueTrailing 12 months | $189M | $103.5B |
| EBITDAEarnings before interest/tax | -$55M | $4.3B |
| Net IncomeAfter-tax profit | -$62M | $3.5B |
| Free Cash FlowCash after capex | -$53M | $2.4B |
| Gross MarginGross profit ÷ Revenue | +53.9% | +21.9% |
| Operating MarginEBIT ÷ Revenue | -33.5% | +3.2% |
| Net MarginNet income ÷ Revenue | -32.6% | +3.4% |
| FCF MarginFCF ÷ Revenue | -27.8% | +2.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +34.4% | +2.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +100.0% | -32.7% |
Evenly matched — JMIA and BEKE each lead in 3 of 6 comparable metrics.
Valuation Metrics
BEKE leads this category, winning 1 of 1 comparable metric.
Valuation Metrics
| Metric | JMIAJumia Technologie… | BEKEKE Holdings Inc. |
|---|---|---|
| Market CapShares × price | $914M | $62.7B |
| Enterprise ValueMkt cap + debt − cash | $849M | $64.4B |
| Trailing P/EPrice ÷ TTM EPS | — | 37.13x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 3.33x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 91.84x |
| Price / SalesMarket cap ÷ Revenue | 4.84x | 4.57x |
| Price / BookPrice ÷ Book value/share | — | 2.11x |
| Price / FCFMarket cap ÷ FCF | — | 50.84x |
BEKE leads this category, winning 1 of 1 comparable metric.
Profitability & Efficiency
BEKE leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
BEKE delivers a 5.0% return on equity — every $100 of shareholder capital generates $5 in annual profit, vs $-2 for JMIA. BEKE carries lower financial leverage with a 0.32x debt-to-equity ratio, signaling a more conservative balance sheet compared to JMIA's 0.46x. On the Piotroski fundamental quality scale (0–9), BEKE scores 5/9 vs JMIA's 4/9, reflecting solid financial health.
| Metric | JMIAJumia Technologie… | BEKEKE Holdings Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -2.4% | +5.0% |
| ROA (TTM)Return on assets | -46.1% | +2.7% |
| ROICReturn on invested capital | -32.6% | +3.7% |
| ROCEReturn on capital employed | -96.6% | +4.7% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 5 |
| Debt / EquityFinancial leverage | 0.46x | 0.32x |
| Net DebtTotal debt minus cash | -$65M | $11.2B |
| Cash & Equiv.Liquid assets | $77M | $11.4B |
| Total DebtShort + long-term debt | $12M | $22.7B |
| Interest CoverageEBIT ÷ Interest expense | -9.01x | 131.87x |
BEKE leads this category, winning 7 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
Evenly matched — JMIA and BEKE each lead in 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in BEKE five years ago would be worth $3,960 today (with dividends reinvested), compared to $2,896 for JMIA. Over the past 12 months, JMIA leads with a +196.0% total return vs BEKE's -7.4%. The 3-year compound annual growth rate (CAGR) favors JMIA at 36.9% vs BEKE's 7.7% — a key indicator of consistent wealth creation.
| Metric | JMIAJumia Technologie… | BEKEKE Holdings Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -41.9% | +18.4% |
| 1-Year ReturnPast 12 months | +196.0% | -7.4% |
| 3-Year ReturnCumulative with dividends | +156.4% | +24.8% |
| 5-Year ReturnCumulative with dividends | -71.0% | -60.4% |
| 10-Year ReturnCumulative with dividends | -70.7% | -46.8% |
| CAGR (3Y)Annualised 3-year return | +36.9% | +7.7% |
Evenly matched — JMIA and BEKE each lead in 3 of 6 comparable metrics.
Risk & Volatility
BEKE leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
BEKE is the less volatile stock with a 0.83 beta — it tends to amplify market swings less than JMIA's 2.89 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BEKE currently trades 89.6% from its 52-week high vs JMIA's 50.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | JMIAJumia Technologie… | BEKEKE Holdings Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.89x | 0.83x |
| 52-Week HighHighest price in past year | $14.72 | $20.98 |
| 52-Week LowLowest price in past year | $2.13 | $14.40 |
| % of 52W HighCurrent price vs 52-week peak | +50.7% | +89.6% |
| RSI (14)Momentum oscillator 0–100 | 39.6 | 71.5 |
| Avg Volume (50D)Average daily shares traded | 1.8M | 4.1M |
BEKE leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates JMIA as "Buy" and BEKE as "Buy". Consensus price targets imply 132.3% upside for JMIA (target: $17) vs 17.8% for BEKE (target: $22). BEKE is the only dividend payer here at 1.87% yield — a key consideration for income-focused portfolios.
| Metric | JMIAJumia Technologie… | BEKEKE Holdings Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $17.33 | $22.13 |
| # AnalystsCovering analysts | 7 | 12 |
| Dividend YieldAnnual dividend ÷ price | — | +1.9% |
| Dividend StreakConsecutive years of raises | — | 2 |
| Dividend / ShareAnnual DPS | — | $2.40 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +1.2% |
Insufficient data to determine a leader in this category.
Key Takeaway
BEKE leads in 3 of 6 categories — strongest in Valuation Metrics and Profitability & Efficiency. 2 categories are tied.
Best OverallKE Holdings Inc. (BEKE)Leads 3 of 6 categories
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JMIA vs BEKE: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is JMIA or BEKE a better buy right now?
For growth investors, KE Holdings Inc.
(BEKE) is the stronger pick with 20. 2% revenue growth year-over-year, versus 12. 8% for Jumia Technologies AG (JMIA). KE Holdings Inc. (BEKE) offers the better valuation at 37. 1x trailing P/E (3. 3x forward), making it the more compelling value choice. Analysts rate Jumia Technologies AG (JMIA) a "Buy" — based on 7 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — JMIA or BEKE?
Over the past 5 years, KE Holdings Inc.
(BEKE) delivered a total return of -60. 4%, compared to -71. 0% for Jumia Technologies AG (JMIA). Over 10 years, the gap is even starker: BEKE returned -46. 8% versus JMIA's -70. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — JMIA or BEKE?
By beta (market sensitivity over 5 years), KE Holdings Inc.
(BEKE) is the lower-risk stock at 0. 83β versus Jumia Technologies AG's 2. 89β — meaning JMIA is approximately 249% more volatile than BEKE relative to the S&P 500. On balance sheet safety, KE Holdings Inc. (BEKE) carries a lower debt/equity ratio of 32% versus 46% for Jumia Technologies AG — giving it more financial flexibility in a downturn.
04Which is growing faster — JMIA or BEKE?
By revenue growth (latest reported year), KE Holdings Inc.
(BEKE) is pulling ahead at 20. 2% versus 12. 8% for Jumia Technologies AG (JMIA). On earnings-per-share growth, the picture is similar: Jumia Technologies AG grew EPS 100. 0% year-over-year, compared to -29. 4% for KE Holdings Inc.. Over a 3-year CAGR, BEKE leads at 5. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — JMIA or BEKE?
KE Holdings Inc.
(BEKE) is the more profitable company, earning 4. 3% net margin versus -32. 6% for Jumia Technologies AG — meaning it keeps 4. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BEKE leads at 4. 0% versus -33. 5% for JMIA. At the gross margin level — before operating expenses — JMIA leads at 53. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is JMIA or BEKE more undervalued right now?
Analyst consensus price targets imply the most upside for JMIA: 132.
3% to $17. 33.
07Which pays a better dividend — JMIA or BEKE?
In this comparison, BEKE (1.
9% yield) pays a dividend. JMIA does not pay a meaningful dividend and should not be held primarily for income.
08Is JMIA or BEKE better for a retirement portfolio?
For long-horizon retirement investors, KE Holdings Inc.
(BEKE) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 83), 1. 9% yield). Jumia Technologies AG (JMIA) carries a higher beta of 2. 89 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (BEKE: -46. 8%, JMIA: -70. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between JMIA and BEKE?
These companies operate in different sectors (JMIA (Consumer Cyclical) and BEKE (Real Estate)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: JMIA is a small-cap quality compounder stock; BEKE is a mid-cap high-growth stock. BEKE pays a dividend while JMIA does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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