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Stock Comparison

JOUT vs AMZN vs WMT vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
JOUT
Johnson Outdoors Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$490M
5Y Perf.-48.6%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.57T
5Y Perf.+72.9%
WMT
Walmart Inc.

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$964.49B
5Y Perf.+203.0%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$2.90T
5Y Perf.+92.0%

JOUT vs AMZN vs WMT vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
JOUT logoJOUT
AMZN logoAMZN
WMT logoWMT
MSFT logoMSFT
IndustryLeisureSpecialty RetailDiscount StoresSoftware - Infrastructure
Market Cap$490M$2.57T$964.49B$2.90T
Revenue (TTM)$652M$742.78B$725.30B$318.27B
Net Income (TTM)$-15M$90.80B$23.06B$125.22B
Gross Margin37.5%50.6%25.0%68.3%
Operating Margin1.0%11.5%4.2%46.8%
Forward P/E62.4x27.1x41.7x23.3x
Total Debt$49M$152.99B$67.09B$112.18B
Cash & Equiv.$176M$86.81B$10.73B$30.24B

JOUT vs AMZN vs WMT vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

JOUT
AMZN
WMT
MSFT
StockJun 20Jun 26Return
Johnson Outdoors In… (JOUT)10051.4-48.6%
Amazon.com, Inc. (AMZN)100172.9+72.9%
Walmart Inc. (WMT)100303.0+203.0%
Microsoft Corporati… (MSFT)100192.0+92.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: JOUT vs AMZN vs WMT vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Johnson Outdoors Inc. is the stronger pick specifically for dividend income and shareholder returns and recent price momentum and sentiment. AMZN also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
🥇MSFT emerged as the overall leader. Track its performance:
JOUT
Johnson Outdoors Inc.
The Defensive Pick

JOUT is the #2 pick in this set and the best alternative if defensive is your priority.

  • Beta 0.87, yield 2.8%, current ratio 3.91x
  • 2.8% yield, vs WMT's 0.8%, (1 stock pays no dividend)
  • +58.7% vs MSFT's -17.7%
Best for: defensive
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the clearest fit if your priority is valuation efficiency.

  • PEG 0.97 vs WMT's 3.79
  • Lower P/E (27.1x vs 41.7x), PEG 0.97 vs 3.79
Best for: valuation efficiency
WMT
Walmart Inc.
The Lower-Volatility Pick

WMT lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer defensive exposure
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 21 yrs, beta 0.84, yield 0.8%
  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • 7.3% 10Y total return vs WMT's 447.2%
  • Lower volatility, beta 0.84, Low D/E 32.7%, current ratio 1.35x
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs JOUT's -0.1%
ValueAMZN logoAMZNLower P/E (27.1x vs 41.7x), PEG 0.97 vs 3.79
Quality / MarginsMSFT logoMSFT39.3% margin vs JOUT's -2.3%
Stability / SafetyMSFT logoMSFTBeta 0.84 vs AMZN's 1.43, lower leverage
DividendsJOUT logoJOUT2.8% yield, vs WMT's 0.8%, (1 stock pays no dividend)
Momentum (1Y)JOUT logoJOUT+58.7% vs MSFT's -17.7%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs JOUT's -2.5%, ROIC 24.9% vs -3.7%

JOUT vs AMZN vs WMT vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

Discover the AI Stocks Theme

These companies are key players in the AI Stocks ecosystem. See how they stack up against the rest of the sector.

Explore Theme
JOUTJohnson Outdoors Inc.
FY 2023
Fishing
74.1%$492M
Diving
12.8%$85M
Outdoor Equipment
6.8%$45M
Watercraft
6.1%$41M
Corporate and Other
0.2%$1M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
WMTWalmart Inc.
FY 2026
Walmart U S
68.4%$483.0B
Walmart International
18.5%$130.4B
Sams Club
13.2%$93.0B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

JOUT vs AMZN vs WMT vs MSFT — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLWMTLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 5 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 1139.5x JOUT's $652M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to JOUT's -2.3%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricJOUT logoJOUTJohnson Outdoors …AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$652M$742.8B$725.3B$318.3B
EBITDAEarnings before interest/tax$27M$155.9B$41.4B$192.6B
Net IncomeAfter-tax profit-$15M$90.8B$23.1B$125.2B
Free Cash FlowCash after capex$25M-$2.5B$12.6B$72.9B
Gross MarginGross profit ÷ Revenue+37.5%+50.6%+25.0%+68.3%
Operating MarginEBIT ÷ Revenue+1.0%+11.5%+4.2%+46.8%
Net MarginNet income ÷ Revenue-2.3%+12.2%+3.2%+39.3%
FCF MarginFCF ÷ Revenue+3.8%-0.3%+1.7%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year+15.5%+16.6%+7.3%+18.3%
EPS Growth (YoY)Latest quarter vs prior year+3.1%+74.8%+19.6%+23.4%
MSFT leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

JOUT leads this category, winning 4 of 7 comparable metrics.

At 28.6x trailing earnings, MSFT trades at a 35% valuation discount to WMT's 44.3x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.19x vs WMT's 4.03x — a lower PEG means you pay less per unit of expected earnings growth.

MetricJOUT logoJOUTJohnson Outdoors …AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$490M$2.57T$964.5B$2.90T
Enterprise ValueMkt cap + debt − cash$363M$2.63T$1.02T$2.98T
Trailing P/EPrice ÷ TTM EPS-13.97x33.27x44.32x28.65x
Forward P/EPrice ÷ next-FY EPS est.62.40x27.13x41.66x23.25x
PEG RatioP/E ÷ EPS growth rate1.19x4.03x1.52x
EV / EBITDAEnterprise value multiple81.72x18.06x23.19x18.35x
Price / SalesMarket cap ÷ Revenue0.83x3.58x1.35x10.30x
Price / BookPrice ÷ Book value/share1.15x6.28x9.14x8.49x
Price / FCFMarket cap ÷ FCF12.19x333.39x64.63x40.53x
JOUT leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

MSFT leads this category, winning 5 of 9 comparable metrics.

MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $-4 for JOUT. JOUT carries lower financial leverage with a 0.12x debt-to-equity ratio, signaling a more conservative balance sheet compared to WMT's 0.63x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs JOUT's 4/9, reflecting solid financial health.

MetricJOUT logoJOUTJohnson Outdoors …AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity-3.6%+23.3%+22.7%+33.1%
ROA (TTM)Return on assets-2.5%+11.5%+8.1%+19.2%
ROICReturn on invested capital-3.7%+14.7%+14.4%+24.9%
ROCEReturn on capital employed-3.1%+15.3%+17.5%+29.7%
Piotroski ScoreFundamental quality 0–94666
Debt / EquityFinancial leverage0.12x0.37x0.63x0.33x
Net DebtTotal debt minus cash-$128M$66.2B$56.4B$81.9B
Cash & Equiv.Liquid assets$176M$86.8B$10.7B$30.2B
Total DebtShort + long-term debt$49M$153.0B$67.1B$112.2B
Interest CoverageEBIT ÷ Interest expense68.93x39.96x11.70x55.65x
MSFT leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $26,710 today (with dividends reinvested), compared to $4,364 for JOUT. Over the past 12 months, JOUT leads with a +58.7% total return vs MSFT's -17.7%. The 3-year compound annual growth rate (CAGR) favors WMT at 34.0% vs JOUT's -5.6% — a key indicator of consistent wealth creation.

MetricJOUT logoJOUTJohnson Outdoors …AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date+9.6%+5.3%+7.7%-17.0%
1-Year ReturnPast 12 months+58.7%+11.9%+28.6%-17.7%
3-Year ReturnCumulative with dividends-15.8%+88.5%+140.7%+20.7%
5-Year ReturnCumulative with dividends-56.4%+41.0%+167.1%+56.0%
10-Year ReturnCumulative with dividends+115.1%+567.1%+447.2%+727.4%
CAGR (3Y)Annualised 3-year return-5.6%+23.5%+34.0%+6.5%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

WMT leads this category, winning 2 of 2 comparable metrics.

WMT is the less volatile stock with a -0.00 beta — it tends to amplify market swings less than AMZN's 1.43 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WMT currently trades 89.5% from its 52-week high vs MSFT's 70.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricJOUT logoJOUTJohnson Outdoors …AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 5000.87x1.43x-0.00x0.84x
52-Week HighHighest price in past year$53.54$278.56$135.16$555.45
52-Week LowLowest price in past year$28.80$197.28$93.43$356.28
% of 52W HighCurrent price vs 52-week peak+87.4%+85.6%+89.5%+70.3%
RSI (14)Momentum oscillator 0–10055.036.845.936.8
Avg Volume (50D)Average daily shares traded81K42.9M18.3M33.7M
WMT leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — JOUT and WMT each lead in 1 of 2 comparable metrics.

Analyst consensus: JOUT as "Buy", AMZN as "Buy", WMT as "Buy", MSFT as "Buy". Consensus price targets imply 41.3% upside for MSFT (target: $552) vs 15.2% for WMT (target: $139). For income investors, JOUT offers the higher dividend yield at 2.81% vs WMT's 0.77%.

MetricJOUT logoJOUTJohnson Outdoors …AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$307.77$139.44$551.96
# AnalystsCovering analysts3946682
Dividend YieldAnnual dividend ÷ price+2.8%+0.8%+0.8%
Dividend StreakConsecutive years of raises05221
Dividend / ShareAnnual DPS$1.32$0.94$3.23
Buyback YieldShare repurchases ÷ mkt cap+0.0%0.0%+0.8%+0.6%
Evenly matched — JOUT and WMT each lead in 1 of 2 comparable metrics.
Key Takeaway

MSFT leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). WMT leads in 2 (Total Returns, Risk & Volatility). 1 tied.

Best OverallWalmart Inc. (WMT)Leads 2 of 6 categories
Loading custom metrics...

JOUT vs AMZN vs WMT vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is JOUT or AMZN or WMT or MSFT a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus -0. 1% for Johnson Outdoors Inc. (JOUT). Microsoft Corporation (MSFT) offers the better valuation at 28. 6x trailing P/E (23. 3x forward), making it the more compelling value choice. Analysts rate Johnson Outdoors Inc. (JOUT) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — JOUT or AMZN or WMT or MSFT?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 28.

6x versus Walmart Inc. at 44. 3x. On forward P/E, Microsoft Corporation is actually cheaper at 23. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 0. 97x versus Walmart Inc. 's 3. 79x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — JOUT or AMZN or WMT or MSFT?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +167. 1%, compared to -56. 4% for Johnson Outdoors Inc. (JOUT). Over 10 years, the gap is even starker: MSFT returned +727. 4% versus JOUT's +115. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — JOUT or AMZN or WMT or MSFT?

By beta (market sensitivity over 5 years), Walmart Inc.

(WMT) is the lower-risk stock at -0. 00β versus Amazon. com, Inc. 's 1. 43β — meaning AMZN is approximately -35768% more volatile than WMT relative to the S&P 500. On balance sheet safety, Johnson Outdoors Inc. (JOUT) carries a lower debt/equity ratio of 12% versus 63% for Walmart Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — JOUT or AMZN or WMT or MSFT?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus -0. 1% for Johnson Outdoors Inc. (JOUT). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -28. 8% for Johnson Outdoors Inc.. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — JOUT or AMZN or WMT or MSFT?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -5. 8% for Johnson Outdoors Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -2. 7% for JOUT. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is JOUT or AMZN or WMT or MSFT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 0. 97x versus Walmart Inc. 's 3. 79x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Microsoft Corporation (MSFT) trades at 23. 3x forward P/E versus 62. 4x for Johnson Outdoors Inc. — 39. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 41. 3% to $551. 96.

08

Which pays a better dividend — JOUT or AMZN or WMT or MSFT?

In this comparison, JOUT (2.

8% yield), MSFT (0. 8% yield), WMT (0. 8% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is JOUT or AMZN or WMT or MSFT better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 00), 0. 8% yield, +447. 2% 10Y return). Both have compounded well over 10 years (WMT: +447. 2%, AMZN: +567. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between JOUT and AMZN and WMT and MSFT?

These companies operate in different sectors (JOUT (Consumer Cyclical) and AMZN (Consumer Cyclical) and WMT (Consumer Defensive) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

JOUT, WMT, MSFT pay a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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