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4 / 10Stock Comparison
KC vs AMZN vs MSFT vs GOOGL
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
Software - Infrastructure
Internet Content & Information
KC vs AMZN vs MSFT vs GOOGL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Software - Application | Specialty Retail | Software - Infrastructure | Internet Content & Information |
| Market Cap | $3.92B | $2.92T | $3.13T | $4.81T |
| Revenue (TTM) | $9.02B | $742.78B | $318.27B | $422.57B |
| Net Income (TTM) | $-971M | $90.80B | $125.22B | $160.21B |
| Gross Margin | 16.2% | 50.6% | 68.3% | 60.4% |
| Operating Margin | -8.3% | 11.5% | 46.8% | 32.7% |
| Forward P/E | — | 34.8x | 25.3x | 29.6x |
| Total Debt | $5.20B | $152.99B | $112.18B | $59.29B |
| Cash & Equiv. | $2.65B | $86.81B | $30.24B | $30.71B |
KC vs AMZN vs MSFT vs GOOGL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Kingsoft Cloud Hold… (KC) | 100 | 79.5 | -20.5% |
| Amazon.com, Inc. (AMZN) | 100 | 222.1 | +122.1% |
| Microsoft Corporati… (MSFT) | 100 | 229.7 | +129.7% |
| Alphabet Inc. (GOOGL) | 100 | 555.2 | +455.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: KC vs AMZN vs MSFT vs GOOGL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
KC plays a supporting role in this comparison — it may shine differently against other peers.
AMZN lags the leaders in this set but could rank higher in a more targeted comparison.
MSFT carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 19 yrs, beta 0.89, yield 0.8%
- Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
- Beta 0.89, yield 0.8%, current ratio 1.35x
- Lower P/E (25.3x vs 34.8x)
GOOGL is the #2 pick in this set and the best alternative if growth exposure and long-term compounding is your priority.
- Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
- 10.0% 10Y total return vs MSFT's 7.9%
- PEG 0.99 vs MSFT's 1.35
- 15.1% revenue growth vs KC's 10.5%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.1% revenue growth vs KC's 10.5% | |
| Value | Lower P/E (25.3x vs 34.8x) | |
| Quality / Margins | 39.3% margin vs KC's -10.8% | |
| Stability / Safety | Beta 0.89 vs KC's 2.01, lower leverage | |
| Dividends | 0.8% yield, 19-year raise streak, vs GOOGL's 0.2%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +163.5% vs MSFT's -2.1% | |
| Efficiency (ROA) | 27.4% ROA vs KC's -3.8%, ROIC 25.1% vs -17.7% |
KC vs AMZN vs MSFT vs GOOGL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
KC vs AMZN vs MSFT vs GOOGL — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MSFT leads in 2 of 6 categories
GOOGL leads 2 • KC leads 0 • AMZN leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MSFT leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 82.3x KC's $9.0B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to KC's -10.8%. On growth, KC holds the edge at +33.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $9.0B | $742.8B | $318.3B | $422.6B |
| EBITDAEarnings before interest/tax | $1.3B | $155.9B | $192.6B | $161.3B |
| Net IncomeAfter-tax profit | -$971M | $90.8B | $125.2B | $160.2B |
| Free Cash FlowCash after capex | -$343M | -$2.5B | $72.9B | $73.3B |
| Gross MarginGross profit ÷ Revenue | +16.2% | +50.6% | +68.3% | +60.4% |
| Operating MarginEBIT ÷ Revenue | -8.3% | +11.5% | +46.8% | +32.7% |
| Net MarginNet income ÷ Revenue | -10.8% | +12.2% | +39.3% | +37.9% |
| FCF MarginFCF ÷ Revenue | -3.8% | -0.3% | +22.9% | +17.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +33.7% | +16.6% | +18.3% | +21.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +99.6% | +74.8% | +23.4% | +81.9% |
Valuation Metrics
Evenly matched — KC and MSFT each lead in 3 of 7 comparable metrics.
Valuation Metrics
At 30.9x trailing earnings, MSFT trades at a 18% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $3.9B | $2.92T | $3.13T | $4.81T |
| Enterprise ValueMkt cap + debt − cash | $4.3B | $2.98T | $3.21T | $4.84T |
| Trailing P/EPrice ÷ TTM EPS | -13.45x | 37.82x | 30.86x | 36.82x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 34.77x | 25.34x | 29.61x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.35x | 1.64x | 1.23x |
| EV / EBITDAEnterprise value multiple | — | 20.47x | 19.72x | 32.22x |
| Price / SalesMarket cap ÷ Revenue | 3.43x | 4.07x | 11.10x | 11.95x |
| Price / BookPrice ÷ Book value/share | 4.85x | 7.14x | 9.15x | 11.72x |
| Price / FCFMarket cap ÷ FCF | — | 378.98x | 43.66x | 65.72x |
Profitability & Efficiency
GOOGL leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-14 for KC. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to KC's 0.94x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs KC's 4/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -13.7% | +23.3% | +33.1% | +39.0% |
| ROA (TTM)Return on assets | -3.8% | +11.5% | +19.2% | +27.4% |
| ROICReturn on invested capital | -17.7% | +14.7% | +24.9% | +25.1% |
| ROCEReturn on capital employed | -20.9% | +15.3% | +29.7% | +30.3% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 6 | 6 | 7 |
| Debt / EquityFinancial leverage | 0.94x | 0.37x | 0.33x | 0.14x |
| Net DebtTotal debt minus cash | $2.5B | $66.2B | $81.9B | $28.6B |
| Cash & Equiv.Liquid assets | $2.6B | $86.8B | $30.2B | $30.7B |
| Total DebtShort + long-term debt | $5.2B | $153.0B | $112.2B | $59.3B |
| Interest CoverageEBIT ÷ Interest expense | -1.40x | 39.96x | 55.65x | 392.15x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $3,933 for KC. Over the past 12 months, GOOGL leads with a +163.5% total return vs MSFT's -2.1%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs MSFT's 11.7% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +46.5% | +19.7% | -10.8% | +26.4% |
| 1-Year ReturnPast 12 months | +13.7% | +43.7% | -2.1% | +163.5% |
| 3-Year ReturnCumulative with dividends | +186.9% | +156.2% | +39.5% | +270.8% |
| 5-Year ReturnCumulative with dividends | -60.7% | +64.8% | +72.5% | +239.8% |
| 10-Year ReturnCumulative with dividends | -32.8% | +697.8% | +787.7% | +996.1% |
| CAGR (3Y)Annualised 3-year return | +42.1% | +36.8% | +11.7% | +54.8% |
Risk & Volatility
Evenly matched — MSFT and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than KC's 2.01 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs MSFT's 75.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.01x | 1.51x | 0.89x | 1.26x |
| 52-Week HighHighest price in past year | $18.38 | $278.56 | $555.45 | $400.10 |
| 52-Week LowLowest price in past year | $10.29 | $185.01 | $356.28 | $147.84 |
| % of 52W HighCurrent price vs 52-week peak | +87.1% | +97.3% | +75.8% | +99.5% |
| RSI (14)Momentum oscillator 0–100 | 58.7 | 81.1 | 54.0 | 83.4 |
| Avg Volume (50D)Average daily shares traded | 1.4M | 45.5M | 32.5M | 28.3M |
Analyst Outlook
MSFT leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: KC as "Buy", AMZN as "Buy", MSFT as "Buy", GOOGL as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs -2.6% for KC (target: $16). For income investors, MSFT offers the higher dividend yield at 0.77% vs GOOGL's 0.21%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $15.60 | $306.77 | $551.75 | $406.28 |
| # AnalystsCovering analysts | 10 | 94 | 81 | 82 |
| Dividend YieldAnnual dividend ÷ price | — | — | +0.8% | +0.2% |
| Dividend StreakConsecutive years of raises | — | — | 19 | 2 |
| Dividend / ShareAnnual DPS | — | — | $3.23 | $0.82 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | +0.6% | +0.9% |
MSFT leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). GOOGL leads in 2 (Profitability & Efficiency, Total Returns). 2 tied.
KC vs AMZN vs MSFT vs GOOGL: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is KC or AMZN or MSFT or GOOGL a better buy right now?
For growth investors, Alphabet Inc.
(GOOGL) is the stronger pick with 15. 1% revenue growth year-over-year, versus 10. 5% for Kingsoft Cloud Holdings Limited (KC). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate Kingsoft Cloud Holdings Limited (KC) a "Buy" — based on 10 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — KC or AMZN or MSFT or GOOGL?
On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.
9x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Microsoft Corporation is actually cheaper at 25. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Microsoft Corporation's 1. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — KC or AMZN or MSFT or GOOGL?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +239. 8%, compared to -60. 7% for Kingsoft Cloud Holdings Limited (KC). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus KC's -32. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — KC or AMZN or MSFT or GOOGL?
By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.
89β versus Kingsoft Cloud Holdings Limited's 2. 01β — meaning KC is approximately 126% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 94% for Kingsoft Cloud Holdings Limited — giving it more financial flexibility in a downturn.
05Which is growing faster — KC or AMZN or MSFT or GOOGL?
By revenue growth (latest reported year), Alphabet Inc.
(GOOGL) is pulling ahead at 15. 1% versus 10. 5% for Kingsoft Cloud Holdings Limited (KC). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to 11. 5% for Kingsoft Cloud Holdings Limited. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — KC or AMZN or MSFT or GOOGL?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus -25. 3% for Kingsoft Cloud Holdings Limited — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -22. 3% for KC. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is KC or AMZN or MSFT or GOOGL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Microsoft Corporation's 1. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Microsoft Corporation (MSFT) trades at 25. 3x forward P/E versus 34. 8x for Amazon. com, Inc. — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.
08Which pays a better dividend — KC or AMZN or MSFT or GOOGL?
In this comparison, MSFT (0.
8% yield), GOOGL (0. 2% yield) pay a dividend. KC, AMZN do not pay a meaningful dividend and should not be held primarily for income.
09Is KC or AMZN or MSFT or GOOGL better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
89), 0. 8% yield, +787. 7% 10Y return). Kingsoft Cloud Holdings Limited (KC) carries a higher beta of 2. 01 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, KC: -32. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between KC and AMZN and MSFT and GOOGL?
These companies operate in different sectors (KC (Technology) and AMZN (Consumer Cyclical) and MSFT (Technology) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: KC is a small-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; GOOGL is a mega-cap high-growth stock. MSFT pays a dividend while KC, AMZN, GOOGL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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