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KO vs FIZZ vs PEP vs CELH vs MNST

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$337.62B
5Y Perf.+68.0%
FIZZ
National Beverage Corp.

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$3.29B
5Y Perf.+23.4%
PEP
PepsiCo, Inc.

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$213.59B
5Y Perf.+18.8%
CELH
Celsius Holdings, Inc.

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$8.80B
5Y Perf.+1008.7%
MNST
Monster Beverage Corporation

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$74.29B
5Y Perf.+111.3%

KO vs FIZZ vs PEP vs CELH vs MNST — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
KO logoKO
FIZZ logoFIZZ
PEP logoPEP
CELH logoCELH
MNST logoMNST
IndustryBeverages - Non-AlcoholicBeverages - Non-AlcoholicBeverages - Non-AlcoholicBeverages - Non-AlcoholicBeverages - Non-Alcoholic
Market Cap$337.62B$3.29B$213.59B$8.80B$74.29B
Revenue (TTM)$49.28B$1.20B$93.92B$2.97B$8.29B
Net Income (TTM)$13.70B$187M$8.24B$149M$1.91B
Gross Margin61.7%37.2%54.1%49.6%55.8%
Operating Margin29.3%19.7%12.2%10.4%29.2%
Forward P/E24.1x17.6x18.0x21.3x33.7x
Total Debt$45.49B$72M$49.90B$670M$0.00
Cash & Equiv.$10.27B$194M$9.16B$399M$2.09B

KO vs FIZZ vs PEP vs CELH vs MNSTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

KO
FIZZ
PEP
CELH
MNST
StockMay 20May 26Return
The Coca-Cola Compa… (KO)100168.0+68.0%
National Beverage C… (FIZZ)100123.4+23.4%
PepsiCo, Inc. (PEP)100118.8+18.8%
Celsius Holdings, I… (CELH)1001108.7+1008.7%
Monster Beverage Co… (MNST)100211.3+111.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: KO vs FIZZ vs PEP vs CELH vs MNST

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: FIZZ leads in 3 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and dividend income and shareholder returns. The Coca-Cola Company is the stronger pick specifically for profitability and margin quality. PEP, CELH, and MNST also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
KO
The Coca-Cola Company
The Quality Compounder

KO is the #2 pick in this set and the best alternative if quality is your priority.

  • 27.8% margin vs CELH's 5.0%
Best for: quality
FIZZ
National Beverage Corp.
The Defensive Pick

FIZZ carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and defensive.

  • Lower volatility, beta 0.29, Low D/E 16.2%, current ratio 2.90x
  • Beta 0.29, yield 9.2%, current ratio 2.90x
  • Lower P/E (17.6x vs 33.7x), PEG 2.36 vs 4.21
  • 9.2% yield, 4-year raise streak, vs KO's 2.6%, (1 stock pays no dividend)
Best for: sleep-well-at-night and defensive
PEP
PepsiCo, Inc.
The Income Pick

PEP ranks third and is worth considering specifically for income & stability.

  • Dividend streak 25 yrs, beta 0.03, yield 3.6%
  • Beta 0.03 vs CELH's 1.29
Best for: income & stability
CELH
Celsius Holdings, Inc.
The Long-Run Compounder

CELH is the clearest fit if your priority is long-term compounding and valuation efficiency.

  • 41.3% 10Y total return vs MNST's 206.3%
  • PEG 0.46 vs PEP's 5.53
  • 85.5% revenue growth vs FIZZ's 0.8%
Best for: long-term compounding and valuation efficiency
MNST
Monster Beverage Corporation
The Growth Play

MNST is the clearest fit if your priority is growth exposure.

  • Rev growth 10.7%, EPS growth 30.2%, 3Y rev CAGR 9.5%
  • +25.4% vs FIZZ's -19.4%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthCELH logoCELH85.5% revenue growth vs FIZZ's 0.8%
ValueFIZZ logoFIZZLower P/E (17.6x vs 33.7x), PEG 2.36 vs 4.21
Quality / MarginsKO logoKO27.8% margin vs CELH's 5.0%
Stability / SafetyPEP logoPEPBeta 0.03 vs CELH's 1.29
DividendsFIZZ logoFIZZ9.2% yield, 4-year raise streak, vs KO's 2.6%, (1 stock pays no dividend)
Momentum (1Y)MNST logoMNST+25.4% vs FIZZ's -19.4%
Efficiency (ROA)FIZZ logoFIZZ27.1% ROA vs CELH's 3.1%, ROIC 57.9% vs 19.7%

KO vs FIZZ vs PEP vs CELH vs MNST — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B
FIZZNational Beverage Corp.

Segment breakdown not available.

PEPPepsiCo, Inc.

Segment breakdown not available.

CELHCelsius Holdings, Inc.
FY 2025
Reportable Segment
100.0%$2.5B
MNSTMonster Beverage Corporation
FY 2025
Monster Energy Drinks
92.7%$7.7B
Strategic Brands
5.7%$469M
Alcohol Brands
1.6%$135M

KO vs FIZZ vs PEP vs CELH vs MNST — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGMNST

Income & Cash Flow (Last 12 Months)

KO leads this category, winning 4 of 6 comparable metrics.

PEP is the larger business by revenue, generating $93.9B annually — 78.3x FIZZ's $1.2B. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to CELH's 5.0%. On growth, CELH holds the edge at +137.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricKO logoKOThe Coca-Cola Com…FIZZ logoFIZZNational Beverage…PEP logoPEPPepsiCo, Inc.CELH logoCELHCelsius Holdings,…MNST logoMNSTMonster Beverage …
RevenueTrailing 12 months$49.3B$1.2B$93.9B$3.0B$8.3B
EBITDAEarnings before interest/tax$15.5B$258M$14.3B$336M$2.5B
Net IncomeAfter-tax profit$13.7B$187M$8.2B$149M$1.9B
Free Cash FlowCash after capex$12.6B$157M$7.7B$293M$2.0B
Gross MarginGross profit ÷ Revenue+61.7%+37.2%+54.1%+49.6%+55.8%
Operating MarginEBIT ÷ Revenue+29.3%+19.7%+12.2%+10.4%+29.2%
Net MarginNet income ÷ Revenue+27.8%+15.6%+8.8%+5.0%+23.0%
FCF MarginFCF ÷ Revenue+25.5%+13.1%+8.2%+9.9%+23.7%
Rev. Growth (YoY)Latest quarter vs prior year+12.1%-1.0%+5.6%+137.7%+17.6%
EPS Growth (YoY)Latest quarter vs prior year+18.2%0.0%+66.7%+120.0%+64.3%
KO leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

FIZZ leads this category, winning 4 of 7 comparable metrics.

At 17.7x trailing earnings, FIZZ trades at a 87% valuation discount to CELH's 137.0x P/E. Adjusting for growth (PEG ratio), KO offers better value at 2.31x vs PEP's 7.98x — a lower PEG means you pay less per unit of expected earnings growth.

MetricKO logoKOThe Coca-Cola Com…FIZZ logoFIZZNational Beverage…PEP logoPEPPepsiCo, Inc.CELH logoCELHCelsius Holdings,…MNST logoMNSTMonster Beverage …
Market CapShares × price$337.6B$3.3B$213.6B$8.8B$74.3B
Enterprise ValueMkt cap + debt − cash$372.8B$3.2B$254.3B$9.1B$72.2B
Trailing P/EPrice ÷ TTM EPS25.80x17.67x26.05x137.04x39.16x
Forward P/EPrice ÷ next-FY EPS est.24.11x17.56x18.05x21.32x33.72x
PEG RatioP/E ÷ EPS growth rate2.31x2.37x7.98x2.93x4.89x
EV / EBITDAEnterprise value multiple25.17x12.37x17.78x18.22x28.50x
Price / SalesMarket cap ÷ Revenue7.04x2.74x2.27x3.50x8.96x
Price / BookPrice ÷ Book value/share9.87x7.42x10.43x2.76x9.06x
Price / FCFMarket cap ÷ FCF63.75x19.32x27.84x27.22x37.79x
FIZZ leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — FIZZ and MNST each lead in 4 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $6 for CELH. FIZZ carries lower financial leverage with a 0.16x debt-to-equity ratio, signaling a more conservative balance sheet compared to PEP's 2.43x. On the Piotroski fundamental quality scale (0–9), KO scores 7/9 vs CELH's 5/9, reflecting strong financial health.

MetricKO logoKOThe Coca-Cola Com…FIZZ logoFIZZNational Beverage…PEP logoPEPPepsiCo, Inc.CELH logoCELHCelsius Holdings,…MNST logoMNSTMonster Beverage …
ROE (TTM)Return on equity+41.1%+39.3%+40.1%+6.4%+25.7%
ROA (TTM)Return on assets+13.1%+27.1%+7.7%+3.1%+20.8%
ROICReturn on invested capital+15.8%+57.9%+14.9%+19.7%+33.1%
ROCEReturn on capital employed+17.3%+40.4%+16.1%+17.2%+31.9%
Piotroski ScoreFundamental quality 0–975557
Debt / EquityFinancial leverage1.33x0.16x2.43x0.23x
Net DebtTotal debt minus cash$35.2B-$122M$40.7B$271M-$2.1B
Cash & Equiv.Liquid assets$10.3B$194M$9.2B$399M$2.1B
Total DebtShort + long-term debt$45.5B$72M$49.9B$670M$0
Interest CoverageEBIT ÷ Interest expense10.70x10.34x2.92x372.36x
Evenly matched — FIZZ and MNST each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

KO leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in CELH five years ago would be worth $20,941 today (with dividends reinvested), compared to $8,683 for FIZZ. Over the past 12 months, MNST leads with a +25.4% total return vs FIZZ's -19.4%. The 3-year compound annual growth rate (CAGR) favors KO at 9.7% vs FIZZ's -9.4% — a key indicator of consistent wealth creation.

MetricKO logoKOThe Coca-Cola Com…FIZZ logoFIZZNational Beverage…PEP logoPEPPepsiCo, Inc.CELH logoCELHCelsius Holdings,…MNST logoMNSTMonster Beverage …
YTD ReturnYear-to-date+14.3%+11.1%+10.9%-28.3%-0.2%
1-Year ReturnPast 12 months+11.2%-19.4%+22.8%-4.3%+25.4%
3-Year ReturnCumulative with dividends+31.9%-25.7%-10.8%-3.8%+28.7%
5-Year ReturnCumulative with dividends+61.1%-13.2%+24.6%+109.4%+66.5%
10-Year ReturnCumulative with dividends+111.2%+82.6%+89.2%+4129.6%+206.3%
CAGR (3Y)Annualised 3-year return+9.7%-9.4%-3.7%-1.3%+8.8%
KO leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

KO leads this category, winning 2 of 2 comparable metrics.

KO is the less volatile stock with a -0.09 beta — it tends to amplify market swings less than CELH's 1.29 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KO currently trades 95.7% from its 52-week high vs CELH's 51.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricKO logoKOThe Coca-Cola Com…FIZZ logoFIZZNational Beverage…PEP logoPEPPepsiCo, Inc.CELH logoCELHCelsius Holdings,…MNST logoMNSTMonster Beverage …
Beta (5Y)Sensitivity to S&P 500-0.09x0.29x0.03x1.29x0.26x
52-Week HighHighest price in past year$82.00$47.89$171.48$66.74$87.38
52-Week LowLowest price in past year$65.35$31.21$127.60$31.80$58.09
% of 52W HighCurrent price vs 52-week peak+95.7%+73.4%+91.1%+51.3%+86.9%
RSI (14)Momentum oscillator 0–10061.756.849.939.154.5
Avg Volume (50D)Average daily shares traded13.4M220K5.7M7.3M5.2M
KO leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — KO and FIZZ each lead in 1 of 2 comparable metrics.

Analyst consensus: KO as "Buy", FIZZ as "Sell", PEP as "Hold", CELH as "Buy", MNST as "Buy". Consensus price targets imply 72.2% upside for CELH (target: $59) vs -3.3% for FIZZ (target: $34). For income investors, FIZZ offers the higher dividend yield at 9.23% vs CELH's 0.46%.

MetricKO logoKOThe Coca-Cola Com…FIZZ logoFIZZNational Beverage…PEP logoPEPPepsiCo, Inc.CELH logoCELHCelsius Holdings,…MNST logoMNSTMonster Beverage …
Analyst RatingConsensus buy/hold/sellBuySellHoldBuyBuy
Price TargetConsensus 12-month target$85.71$34.00$174.00$59.00$85.38
# AnalystsCovering analysts488452243
Dividend YieldAnnual dividend ÷ price+2.6%+9.2%+3.6%+0.5%
Dividend StreakConsecutive years of raises354251
Dividend / ShareAnnual DPS$2.04$3.25$5.57$0.16
Buyback YieldShare repurchases ÷ mkt cap+0.2%0.0%+0.5%+0.5%+0.1%
Evenly matched — KO and FIZZ each lead in 1 of 2 comparable metrics.
Key Takeaway

KO leads in 3 of 6 categories (Income & Cash Flow, Total Returns). FIZZ leads in 1 (Valuation Metrics). 2 tied.

Best OverallThe Coca-Cola Company (KO)Leads 3 of 6 categories
Loading custom metrics...

KO vs FIZZ vs PEP vs CELH vs MNST: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is KO or FIZZ or PEP or CELH or MNST a better buy right now?

For growth investors, Celsius Holdings, Inc.

(CELH) is the stronger pick with 85. 5% revenue growth year-over-year, versus 0. 8% for National Beverage Corp. (FIZZ). National Beverage Corp. (FIZZ) offers the better valuation at 17. 7x trailing P/E (17. 6x forward), making it the more compelling value choice. Analysts rate The Coca-Cola Company (KO) a "Buy" — based on 48 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — KO or FIZZ or PEP or CELH or MNST?

On trailing P/E, National Beverage Corp.

(FIZZ) is the cheapest at 17. 7x versus Celsius Holdings, Inc. at 137. 0x. On forward P/E, National Beverage Corp. is actually cheaper at 17. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Celsius Holdings, Inc. wins at 0. 46x versus PepsiCo, Inc. 's 5. 53x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — KO or FIZZ or PEP or CELH or MNST?

Over the past 5 years, Celsius Holdings, Inc.

(CELH) delivered a total return of +109. 4%, compared to -13. 2% for National Beverage Corp. (FIZZ). Over 10 years, the gap is even starker: CELH returned +41. 3% versus FIZZ's +82. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — KO or FIZZ or PEP or CELH or MNST?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

09β versus Celsius Holdings, Inc. 's 1. 29β — meaning CELH is approximately -1567% more volatile than KO relative to the S&P 500. On balance sheet safety, National Beverage Corp. (FIZZ) carries a lower debt/equity ratio of 16% versus 2% for PepsiCo, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — KO or FIZZ or PEP or CELH or MNST?

By revenue growth (latest reported year), Celsius Holdings, Inc.

(CELH) is pulling ahead at 85. 5% versus 0. 8% for National Beverage Corp. (FIZZ). On earnings-per-share growth, the picture is similar: Monster Beverage Corporation grew EPS 30. 2% year-over-year, compared to -44. 4% for Celsius Holdings, Inc.. Over a 3-year CAGR, CELH leads at 56. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — KO or FIZZ or PEP or CELH or MNST?

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus 4. 3% for Celsius Holdings, Inc. — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MNST leads at 29. 2% versus 12. 2% for PEP. At the gross margin level — before operating expenses — KO leads at 61. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is KO or FIZZ or PEP or CELH or MNST more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Celsius Holdings, Inc. (CELH) is the more undervalued stock at a PEG of 0. 46x versus PepsiCo, Inc. 's 5. 53x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, National Beverage Corp. (FIZZ) trades at 17. 6x forward P/E versus 33. 7x for Monster Beverage Corporation — 16. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CELH: 72. 2% to $59. 00.

08

Which pays a better dividend — KO or FIZZ or PEP or CELH or MNST?

In this comparison, FIZZ (9.

2% yield), PEP (3. 6% yield), KO (2. 6% yield), CELH (0. 5% yield) pay a dividend. MNST does not pay a meaningful dividend and should not be held primarily for income.

09

Is KO or FIZZ or PEP or CELH or MNST better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

09), 2. 6% yield, +111. 2% 10Y return). Both have compounded well over 10 years (KO: +111. 2%, CELH: +41. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between KO and FIZZ and PEP and CELH and MNST?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: KO is a large-cap quality compounder stock; FIZZ is a small-cap deep-value stock; PEP is a large-cap income-oriented stock; CELH is a small-cap high-growth stock; MNST is a mid-cap quality compounder stock. KO, FIZZ, PEP pay a dividend while CELH, MNST do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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High-Growth Disruptor

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 68%
  • Net Margin > 5%
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MNST

High-Growth Quality Leader

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 13%
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Beat Both

Find stocks that outperform KO and FIZZ and PEP and CELH and MNST on the metrics below

Revenue Growth>
%
(KO: 12.1% · FIZZ: -1.0%)
Net Margin>
%
(KO: 27.8% · FIZZ: 15.6%)
P/E Ratio<
x
(KO: 25.8x · FIZZ: 17.7x)

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