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LPLA vs AMTD vs SCHW vs MS vs GS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LPLA
LPL Financial Holdings Inc.

Financial - Capital Markets

Financial ServicesNASDAQ • US
Market Cap$24.83B
5Y Perf.+333.7%
AMTD
AMTD IDEA Group

Asset Management

Financial ServicesNYSE • HK
Market Cap$7M
5Y Perf.-97.3%
SCHW
The Charles Schwab Corporation

Financial - Capital Markets

Financial ServicesNYSE • US
Market Cap$159.04B
5Y Perf.+149.2%
MS
Morgan Stanley

Financial - Capital Markets

Financial ServicesNYSE • US
Market Cap$302.59B
5Y Perf.+330.3%
GS
The Goldman Sachs Group, Inc.

Financial - Capital Markets

Financial ServicesNYSE • US
Market Cap$287.62B
5Y Perf.+371.2%

LPLA vs AMTD vs SCHW vs MS vs GS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LPLA logoLPLA
AMTD logoAMTD
SCHW logoSCHW
MS logoMS
GS logoGS
IndustryFinancial - Capital MarketsAsset ManagementFinancial - Capital MarketsFinancial - Capital MarketsFinancial - Capital Markets
Market Cap$24.83B$7M$159.04B$302.59B$287.62B
Revenue (TTM)$16.99B$54M$26.00B$103.14B$126.85B
Net Income (TTM)$863M$188M$8.85B$16.18B$16.67B
Gross Margin25.6%45.2%75.4%55.6%41.1%
Operating Margin13.4%48.2%29.6%17.1%14.5%
Forward P/E13.8x0.3x14.9x16.0x15.6x
Total Debt$7.26B$283M$45.13B$360.49B$616.93B
Cash & Equiv.$1.04B$63M$42.08B$75.74B$182.09B

LPLA vs AMTD vs SCHW vs MS vs GSLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LPLA
AMTD
SCHW
MS
GS
StockMay 20May 26Return
LPL Financial Holdi… (LPLA)100433.7+333.7%
AMTD IDEA Group (AMTD)1002.7-97.3%
The Charles Schwab … (SCHW)100249.2+149.2%
Morgan Stanley (MS)100430.3+330.3%
The Goldman Sachs G… (GS)100471.2+371.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: LPLA vs AMTD vs SCHW vs MS vs GS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: LPLA and AMTD are tied at the top with 3 categories each (5-stock set) — the right choice depends on your priorities. AMTD IDEA Group is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. GS also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
LPLA
LPL Financial Holdings Inc.
The Banking Pick

LPLA carries the broadest edge in this set and is the clearest fit for long-term compounding and valuation efficiency.

  • 12.4% 10Y total return vs MS's 7.3%
  • PEG 1.04 vs SCHW's 6.49
  • 37.2% NII/revenue growth vs AMTD's -55.9%
  • Efficiency ratio 0.1% vs SCHW's 0.5% (lower = leaner)
Best for: long-term compounding and valuation efficiency
AMTD
AMTD IDEA Group
The Banking Pick

AMTD is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 1 yrs, beta 0.06, yield 36.7%
  • Lower volatility, beta 0.06, Low D/E 16.7%, current ratio 10.62x
  • Beta 0.06, yield 36.7%, current ratio 10.62x
  • Lower P/E (0.3x vs 15.6x)
Best for: income & stability and sleep-well-at-night
SCHW
The Charles Schwab Corporation
The Banking Pick

SCHW is the clearest fit if your priority is bank quality.

  • NIM 1.9% vs AMTD's 0.3%
Best for: bank quality
MS
Morgan Stanley
The Financial Play

Among these 5 stocks, MS doesn't own a clear edge in any measured category.

Best for: financial services exposure
GS
The Goldman Sachs Group, Inc.
The Banking Pick

GS ranks third and is worth considering specifically for growth exposure.

  • Rev growth 17.0%, EPS growth 77.3%
  • +70.6% vs LPLA's -7.1%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthLPLA logoLPLA37.2% NII/revenue growth vs AMTD's -55.9%
ValueAMTD logoAMTDLower P/E (0.3x vs 15.6x)
Quality / MarginsLPLA logoLPLAEfficiency ratio 0.1% vs SCHW's 0.5% (lower = leaner)
Stability / SafetyAMTD logoAMTDBeta 0.06 vs GS's 1.47, lower leverage
DividendsAMTD logoAMTD36.7% yield, 1-year raise streak, vs GS's 1.5%
Momentum (1Y)GS logoGS+70.6% vs LPLA's -7.1%
Efficiency (ROA)LPLA logoLPLAEfficiency ratio 0.1% vs SCHW's 0.5%

LPLA vs AMTD vs SCHW vs MS vs GS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LPLALPL Financial Holdings Inc.
FY 2018
Asset-based Revenue
50.0%$973M
Money Market Cash Sweep Revenue
25.7%$500M
Recordkeeping Revenues
12.7%$247M
Sponsorship Programs
11.6%$225M
AMTDAMTD IDEA Group
FY 2022
Others
100.0%$576,736
SCHWThe Charles Schwab Corporation
FY 2024
Investor Services
79.4%$15.6B
Advisor Services
20.6%$4.0B
MSMorgan Stanley
FY 2024
Wealth Management Segment
45.6%$28.4B
Institutional Securities Segment
45.0%$28.1B
Investment Management Segment
9.4%$5.9B
GSThe Goldman Sachs Group, Inc.
FY 2024
Global Markets
65.3%$34.9B
Investment Management
30.2%$16.1B
Platform Solutions
4.5%$2.4B

LPLA vs AMTD vs SCHW vs MS vs GS — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAMTDLAGGINGMS

Income & Cash Flow (Last 12 Months)

AMTD leads this category, winning 3 of 5 comparable metrics.

GS is the larger business by revenue, generating $126.9B annually — 2346.2x AMTD's $54M. AMTD is the more profitable business, keeping 94.4% of every revenue dollar as net income compared to LPLA's 5.1%.

MetricLPLA logoLPLALPL Financial Hol…AMTD logoAMTDAMTD IDEA GroupSCHW logoSCHWThe Charles Schwa…MS logoMSMorgan StanleyGS logoGSThe Goldman Sachs…
RevenueTrailing 12 months$17.0B$54M$26.0B$103.1B$126.9B
EBITDAEarnings before interest/tax$2.3B$263M$12.8B$26.3B$23.4B
Net IncomeAfter-tax profit$863M$188M$8.9B$16.2B$16.7B
Free Cash FlowCash after capex-$1.1B$45M$9.7B-$6.7B$15.8B
Gross MarginGross profit ÷ Revenue+25.6%+45.2%+75.4%+55.6%+41.1%
Operating MarginEBIT ÷ Revenue+13.4%+48.2%+29.6%+17.1%+14.5%
Net MarginNet income ÷ Revenue+5.1%+94.4%+22.9%+13.0%+11.3%
FCF MarginFCF ÷ Revenue-5.8%+9.5%+7.9%-2.0%-12.1%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year+4.2%-88.3%+41.5%+48.9%+45.8%
AMTD leads this category, winning 3 of 5 comparable metrics.

Valuation Metrics

AMTD leads this category, winning 5 of 7 comparable metrics.

At 0.3x trailing earnings, AMTD trades at a 99% valuation discount to SCHW's 29.9x P/E. Adjusting for growth (PEG ratio), GS offers better value at 1.63x vs SCHW's 13.07x — a lower PEG means you pay less per unit of expected earnings growth.

MetricLPLA logoLPLALPL Financial Hol…AMTD logoAMTDAMTD IDEA GroupSCHW logoSCHWThe Charles Schwa…MS logoMSMorgan StanleyGS logoGSThe Goldman Sachs…
Market CapShares × price$24.8B$7M$159.0B$302.6B$287.6B
Enterprise ValueMkt cap + debt − cash$31.0B$228M$162.1B$587.3B$722.5B
Trailing P/EPrice ÷ TTM EPS28.35x0.25x29.93x23.92x22.84x
Forward P/EPrice ÷ next-FY EPS est.13.77x14.86x16.01x15.64x
PEG RatioP/E ÷ EPS growth rate2.14x13.07x2.69x1.63x
EV / EBITDAEnterprise value multiple10.65x6.93x17.76x25.81x34.75x
Price / SalesMarket cap ÷ Revenue1.46x0.14x6.12x2.93x2.27x
Price / BookPrice ÷ Book value/share4.58x0.01x3.39x2.91x2.53x
Price / FCFMarket cap ÷ FCF1.44x77.58x
AMTD leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

AMTD leads this category, winning 4 of 9 comparable metrics.

SCHW delivers a 2.9% return on equity — every $100 of shareholder capital generates $3 in annual profit, vs $13 for GS. AMTD carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to GS's 5.06x. On the Piotroski fundamental quality scale (0–9), SCHW scores 7/9 vs AMTD's 3/9, reflecting strong financial health.

MetricLPLA logoLPLALPL Financial Hol…AMTD logoAMTDAMTD IDEA GroupSCHW logoSCHWThe Charles Schwa…MS logoMSMorgan StanleyGS logoGSThe Goldman Sachs…
ROE (TTM)Return on equity+18.6%+12.9%+2.9%+14.6%+12.6%
ROA (TTM)Return on assets+5.1%+10.8%+2.3%+1.2%+0.9%
ROICReturn on invested capital+16.1%+1.2%+6.0%+2.9%+1.9%
ROCEReturn on capital employed+19.1%+1.6%+9.5%+3.8%+3.6%
Piotroski ScoreFundamental quality 0–933754
Debt / EquityFinancial leverage1.36x0.17x0.93x3.42x5.06x
Net DebtTotal debt minus cash$6.2B$221M$3.1B$284.7B$434.8B
Cash & Equiv.Liquid assets$1.0B$63M$42.1B$75.7B$182.1B
Total DebtShort + long-term debt$7.3B$283M$45.1B$360.5B$616.9B
Interest CoverageEBIT ÷ Interest expense3.85x17.18x3.05x0.44x0.31x
AMTD leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GS leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in GS five years ago would be worth $26,440 today (with dividends reinvested), compared to $256 for AMTD. Over the past 12 months, GS leads with a +70.6% total return vs LPLA's -7.1%. The 3-year compound annual growth rate (CAGR) favors GS at 43.5% vs AMTD's -40.4% — a key indicator of consistent wealth creation.

MetricLPLA logoLPLALPL Financial Hol…AMTD logoAMTDAMTD IDEA GroupSCHW logoSCHWThe Charles Schwa…MS logoMSMorgan StanleyGS logoGSThe Goldman Sachs…
YTD ReturnYear-to-date-14.3%+2.9%-11.6%+5.7%+1.8%
1-Year ReturnPast 12 months-7.1%+5.0%+7.9%+63.0%+70.6%
3-Year ReturnCumulative with dividends+62.2%-78.8%+94.5%+138.4%+195.2%
5-Year ReturnCumulative with dividends+102.1%-97.4%+31.4%+136.2%+164.4%
10-Year ReturnCumulative with dividends+1240.6%-91.4%+255.2%+732.3%+534.3%
CAGR (3Y)Annualised 3-year return+17.5%-40.4%+24.8%+33.6%+43.5%
GS leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMTD and MS each lead in 1 of 2 comparable metrics.

AMTD is the less volatile stock with a 0.06 beta — it tends to amplify market swings less than GS's 1.47 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MS currently trades 97.6% from its 52-week high vs AMTD's 63.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLPLA logoLPLALPL Financial Hol…AMTD logoAMTDAMTD IDEA GroupSCHW logoSCHWThe Charles Schwa…MS logoMSMorgan StanleyGS logoGSThe Goldman Sachs…
Beta (5Y)Sensitivity to S&P 5001.10x0.06x0.72x1.37x1.47x
52-Week HighHighest price in past year$403.58$1.65$107.50$194.83$984.70
52-Week LowLowest price in past year$281.51$0.87$83.19$118.20$547.74
% of 52W HighCurrent price vs 52-week peak+76.7%+63.6%+83.3%+97.6%+94.0%
RSI (14)Momentum oscillator 0–10053.348.347.866.059.5
Avg Volume (50D)Average daily shares traded875K24K9.3M5.4M2.0M
Evenly matched — AMTD and MS each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — AMTD and GS each lead in 1 of 2 comparable metrics.

Analyst consensus: LPLA as "Buy", SCHW as "Buy", MS as "Buy", GS as "Hold". Consensus price targets imply 42.4% upside for LPLA (target: $441) vs 7.6% for GS (target: $996). For income investors, AMTD offers the higher dividend yield at 36.70% vs LPLA's 0.39%.

MetricLPLA logoLPLALPL Financial Hol…AMTD logoAMTDAMTD IDEA GroupSCHW logoSCHWThe Charles Schwa…MS logoMSMorgan StanleyGS logoGSThe Goldman Sachs…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHold
Price TargetConsensus 12-month target$441.00$119.11$205.75$995.89
# AnalystsCovering analysts22505255
Dividend YieldAnnual dividend ÷ price+0.4%+36.7%+1.4%+2.0%+1.5%
Dividend StreakConsecutive years of raises4101112
Dividend / ShareAnnual DPS$1.19$0.39$1.24$3.81$13.48
Buyback YieldShare repurchases ÷ mkt cap+0.5%0.0%0.0%+1.4%+3.5%
Evenly matched — AMTD and GS each lead in 1 of 2 comparable metrics.
Key Takeaway

AMTD leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). GS leads in 1 (Total Returns). 2 tied.

Best OverallAMTD IDEA Group (AMTD)Leads 3 of 6 categories
Loading custom metrics...

LPLA vs AMTD vs SCHW vs MS vs GS: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is LPLA or AMTD or SCHW or MS or GS a better buy right now?

For growth investors, LPL Financial Holdings Inc.

(LPLA) is the stronger pick with 37. 2% revenue growth year-over-year, versus -55. 9% for AMTD IDEA Group (AMTD). AMTD IDEA Group (AMTD) offers the better valuation at 0. 3x trailing P/E, making it the more compelling value choice. Analysts rate LPL Financial Holdings Inc. (LPLA) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — LPLA or AMTD or SCHW or MS or GS?

On trailing P/E, AMTD IDEA Group (AMTD) is the cheapest at 0.

3x versus The Charles Schwab Corporation at 29. 9x. On forward P/E, LPL Financial Holdings Inc. is actually cheaper at 13. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: LPL Financial Holdings Inc. wins at 1. 04x versus The Charles Schwab Corporation's 6. 49x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — LPLA or AMTD or SCHW or MS or GS?

Over the past 5 years, The Goldman Sachs Group, Inc.

(GS) delivered a total return of +164. 4%, compared to -97. 4% for AMTD IDEA Group (AMTD). Over 10 years, the gap is even starker: LPLA returned +1241% versus AMTD's -91. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — LPLA or AMTD or SCHW or MS or GS?

By beta (market sensitivity over 5 years), AMTD IDEA Group (AMTD) is the lower-risk stock at 0.

06β versus The Goldman Sachs Group, Inc. 's 1. 47β — meaning GS is approximately 2224% more volatile than AMTD relative to the S&P 500. On balance sheet safety, AMTD IDEA Group (AMTD) carries a lower debt/equity ratio of 17% versus 5% for The Goldman Sachs Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — LPLA or AMTD or SCHW or MS or GS?

By revenue growth (latest reported year), LPL Financial Holdings Inc.

(LPLA) is pulling ahead at 37. 2% versus -55. 9% for AMTD IDEA Group (AMTD). On earnings-per-share growth, the picture is similar: The Goldman Sachs Group, Inc. grew EPS 77. 3% year-over-year, compared to -68. 5% for AMTD IDEA Group. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — LPLA or AMTD or SCHW or MS or GS?

AMTD IDEA Group (AMTD) is the more profitable company, earning 94.

4% net margin versus 5. 1% for LPL Financial Holdings Inc. — meaning it keeps 94. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMTD leads at 48. 2% versus 13. 4% for LPLA. At the gross margin level — before operating expenses — SCHW leads at 75. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is LPLA or AMTD or SCHW or MS or GS more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, LPL Financial Holdings Inc. (LPLA) is the more undervalued stock at a PEG of 1. 04x versus The Charles Schwab Corporation's 6. 49x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, LPL Financial Holdings Inc. (LPLA) trades at 13. 8x forward P/E versus 16. 0x for Morgan Stanley — 2. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LPLA: 42. 4% to $441. 00.

08

Which pays a better dividend — LPLA or AMTD or SCHW or MS or GS?

All stocks in this comparison pay dividends.

AMTD IDEA Group (AMTD) offers the highest yield at 36. 7%, versus 0. 4% for LPL Financial Holdings Inc. (LPLA).

09

Is LPLA or AMTD or SCHW or MS or GS better for a retirement portfolio?

For long-horizon retirement investors, AMTD IDEA Group (AMTD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

06), 36. 7% yield). Both have compounded well over 10 years (AMTD: -91. 4%, GS: +534. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between LPLA and AMTD and SCHW and MS and GS?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: LPLA is a mid-cap high-growth stock; AMTD is a small-cap deep-value stock; SCHW is a mid-cap quality compounder stock; MS is a large-cap high-growth stock; GS is a large-cap high-growth stock. AMTD, SCHW, MS, GS pay a dividend while LPLA does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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LPLA

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 18%
  • Net Margin > 5%
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  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 56%
  • Dividend Yield > 14.6%
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SCHW

Quality Mega-Cap Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 13%
  • Dividend Yield > 0.5%
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MS

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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GS

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 6%
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Custom Screen

Beat Both

Find stocks that outperform LPLA and AMTD and SCHW and MS and GS on the metrics below

Revenue Growth>
%
(LPLA: 37.2% · AMTD: -55.9%)
Net Margin>
%
(LPLA: 5.1% · AMTD: 94.4%)
P/E Ratio<
x
(LPLA: 28.4x · AMTD: 0.3x)

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