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Stock Comparison

LPLA vs SCHW vs MS vs RJF vs BLK

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LPLA
LPL Financial Holdings Inc.

Financial - Capital Markets

Financial ServicesNASDAQ • US
Market Cap$24.83B
5Y Perf.+333.7%
SCHW
The Charles Schwab Corporation

Financial - Capital Markets

Financial ServicesNYSE • US
Market Cap$159.04B
5Y Perf.+149.2%
MS
Morgan Stanley

Financial - Capital Markets

Financial ServicesNYSE • US
Market Cap$302.59B
5Y Perf.+330.3%
RJF
Raymond James Financial, Inc.

Financial - Capital Markets

Financial ServicesNYSE • US
Market Cap$30.26B
5Y Perf.+232.4%
BLK
BlackRock, Inc.

Asset Management

Financial ServicesNYSE • US
Market Cap$165.65B
5Y Perf.+102.0%

LPLA vs SCHW vs MS vs RJF vs BLK — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LPLA logoLPLA
SCHW logoSCHW
MS logoMS
RJF logoRJF
BLK logoBLK
IndustryFinancial - Capital MarketsFinancial - Capital MarketsFinancial - Capital MarketsFinancial - Capital MarketsAsset Management
Market Cap$24.83B$159.04B$302.59B$30.26B$165.65B
Revenue (TTM)$16.99B$26.00B$103.14B$15.91B$20.41B
Net Income (TTM)$863M$8.85B$16.18B$2.15B$6.10B
Gross Margin25.6%75.4%55.6%88.2%49.4%
Operating Margin13.4%29.6%17.1%28.7%37.1%
Forward P/E13.8x14.9x16.0x12.9x20.1x
Total Debt$7.26B$45.13B$360.49B$4.54B$14.22B
Cash & Equiv.$1.04B$42.08B$75.74B$11.39B$12.76B

LPLA vs SCHW vs MS vs RJF vs BLKLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LPLA
SCHW
MS
RJF
BLK
StockMay 20May 26Return
LPL Financial Holdi… (LPLA)100433.7+333.7%
The Charles Schwab … (SCHW)100249.2+149.2%
Morgan Stanley (MS)100430.3+330.3%
Raymond James Finan… (RJF)100332.4+232.4%
BlackRock, Inc. (BLK)100202.0+102.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: LPLA vs SCHW vs MS vs RJF vs BLK

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: LPLA leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Morgan Stanley is the stronger pick specifically for dividend income and shareholder returns and recent price momentum and sentiment. SCHW and RJF also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
LPLA
LPL Financial Holdings Inc.
The Banking Pick

LPLA carries the broadest edge in this set and is the clearest fit for long-term compounding.

  • 12.4% 10Y total return vs MS's 7.3%
  • 37.2% NII/revenue growth vs SCHW's 1.9%
  • Efficiency ratio 0.1% vs RJF's 0.6% (lower = leaner)
  • Efficiency ratio 0.1% vs RJF's 0.6%
Best for: long-term compounding
SCHW
The Charles Schwab Corporation
The Banking Pick

SCHW ranks third and is worth considering specifically for sleep-well-at-night.

  • Lower volatility, beta 0.72, Low D/E 93.3%, current ratio 0.54x
  • Beta 0.72 vs MS's 1.37, lower leverage
Best for: sleep-well-at-night
MS
Morgan Stanley
The Banking Pick

MS is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 16.8%, EPS growth 53.5%
  • 2.0% yield, 11-year raise streak, vs RJF's 1.3%
  • +63.0% vs LPLA's -7.1%
Best for: growth exposure
RJF
Raymond James Financial, Inc.
The Banking Pick

RJF is the clearest fit if your priority is income & stability and valuation efficiency.

  • Dividend streak 22 yrs, beta 1.05, yield 1.3%
  • PEG 0.60 vs SCHW's 6.49
  • NIM 2.4% vs BLK's 0.2%
  • Lower P/E (12.9x vs 20.1x), PEG 0.60 vs 2.47
Best for: income & stability and valuation efficiency
BLK
BlackRock, Inc.
The Banking Pick

BLK is the clearest fit if your priority is defensive.

  • Beta 1.28, yield 1.9%, current ratio 16.40x
Best for: defensive
See the full category breakdown
CategoryWinnerWhy
GrowthLPLA logoLPLA37.2% NII/revenue growth vs SCHW's 1.9%
ValueRJF logoRJFLower P/E (12.9x vs 20.1x), PEG 0.60 vs 2.47
Quality / MarginsLPLA logoLPLAEfficiency ratio 0.1% vs RJF's 0.6% (lower = leaner)
Stability / SafetySCHW logoSCHWBeta 0.72 vs MS's 1.37, lower leverage
DividendsMS logoMS2.0% yield, 11-year raise streak, vs RJF's 1.3%
Momentum (1Y)MS logoMS+63.0% vs LPLA's -7.1%
Efficiency (ROA)LPLA logoLPLAEfficiency ratio 0.1% vs RJF's 0.6%

LPLA vs SCHW vs MS vs RJF vs BLK — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LPLALPL Financial Holdings Inc.
FY 2018
Asset-based Revenue
50.0%$973M
Money Market Cash Sweep Revenue
25.7%$500M
Recordkeeping Revenues
12.7%$247M
Sponsorship Programs
11.6%$225M
SCHWThe Charles Schwab Corporation
FY 2024
Investor Services
79.4%$15.6B
Advisor Services
20.6%$4.0B
MSMorgan Stanley
FY 2024
Wealth Management Segment
45.6%$28.4B
Institutional Securities Segment
45.0%$28.1B
Investment Management Segment
9.4%$5.9B
RJFRaymond James Financial, Inc.
FY 2025
Private Client Group
61.5%$10.3B
RJ Bank
20.2%$3.4B
Capital Markets
11.2%$1.9B
Asset Management Segment
7.1%$1.2B
BLKBlackRock, Inc.
FY 2024
Investment Advice
78.9%$16.1B
Technology Service
7.9%$1.6B
Distribution and Shareholder Service
6.2%$1.3B
Investment Performance
5.9%$1.2B
Service, Other
1.1%$224M

LPLA vs SCHW vs MS vs RJF vs BLK — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLRJFLAGGINGSCHW

Income & Cash Flow (Last 12 Months)

BLK leads this category, winning 3 of 5 comparable metrics.

MS is the larger business by revenue, generating $103.1B annually — 6.5x RJF's $15.9B. BLK is the more profitable business, keeping 31.2% of every revenue dollar as net income compared to LPLA's 5.1%.

MetricLPLA logoLPLALPL Financial Hol…SCHW logoSCHWThe Charles Schwa…MS logoMSMorgan StanleyRJF logoRJFRaymond James Fin…BLK logoBLKBlackRock, Inc.
RevenueTrailing 12 months$17.0B$26.0B$103.1B$15.9B$20.4B
EBITDAEarnings before interest/tax$2.3B$12.8B$26.3B$2.9B$8.3B
Net IncomeAfter-tax profit$863M$8.9B$16.2B$2.1B$6.1B
Free Cash FlowCash after capex-$1.1B$9.7B-$6.7B$1.5B$3.9B
Gross MarginGross profit ÷ Revenue+25.6%+75.4%+55.6%+88.2%+49.4%
Operating MarginEBIT ÷ Revenue+13.4%+29.6%+17.1%+28.7%+37.1%
Net MarginNet income ÷ Revenue+5.1%+22.9%+13.0%+13.4%+31.2%
FCF MarginFCF ÷ Revenue-5.8%+7.9%-2.0%+14.1%+23.0%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year+4.2%+41.5%+48.9%+15.3%-22.7%
BLK leads this category, winning 3 of 5 comparable metrics.

Valuation Metrics

RJF leads this category, winning 6 of 7 comparable metrics.

At 14.9x trailing earnings, RJF trades at a 50% valuation discount to SCHW's 29.9x P/E. Adjusting for growth (PEG ratio), RJF offers better value at 0.69x vs SCHW's 13.07x — a lower PEG means you pay less per unit of expected earnings growth.

MetricLPLA logoLPLALPL Financial Hol…SCHW logoSCHWThe Charles Schwa…MS logoMSMorgan StanleyRJF logoRJFRaymond James Fin…BLK logoBLKBlackRock, Inc.
Market CapShares × price$24.8B$159.0B$302.6B$30.3B$165.7B
Enterprise ValueMkt cap + debt − cash$31.0B$162.1B$587.3B$23.4B$167.1B
Trailing P/EPrice ÷ TTM EPS28.35x29.93x23.92x14.91x25.42x
Forward P/EPrice ÷ next-FY EPS est.13.77x14.86x16.01x12.90x20.10x
PEG RatioP/E ÷ EPS growth rate2.14x13.07x2.69x0.69x3.13x
EV / EBITDAEnterprise value multiple10.65x17.76x25.81x4.92x20.62x
Price / SalesMarket cap ÷ Revenue1.46x6.12x2.93x1.90x8.12x
Price / BookPrice ÷ Book value/share4.58x3.39x2.91x2.54x3.28x
Price / FCFMarket cap ÷ FCF77.58x13.47x35.24x
RJF leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

RJF leads this category, winning 4 of 9 comparable metrics.

SCHW delivers a 2.9% return on equity — every $100 of shareholder capital generates $3 in annual profit, vs $10 for BLK. BLK carries lower financial leverage with a 0.29x debt-to-equity ratio, signaling a more conservative balance sheet compared to MS's 3.42x. On the Piotroski fundamental quality scale (0–9), SCHW scores 7/9 vs LPLA's 3/9, reflecting strong financial health.

MetricLPLA logoLPLALPL Financial Hol…SCHW logoSCHWThe Charles Schwa…MS logoMSMorgan StanleyRJF logoRJFRaymond James Fin…BLK logoBLKBlackRock, Inc.
ROE (TTM)Return on equity+18.6%+2.9%+14.6%+16.4%+9.9%
ROA (TTM)Return on assets+5.1%+2.3%+1.2%+2.5%+3.7%
ROICReturn on invested capital+16.1%+6.0%+2.9%+20.9%+9.9%
ROCEReturn on capital employed+19.1%+9.5%+3.8%+22.0%+5.8%
Piotroski ScoreFundamental quality 0–937566
Debt / EquityFinancial leverage1.36x0.93x3.42x0.36x0.29x
Net DebtTotal debt minus cash$6.2B$3.1B$284.7B-$6.8B$1.5B
Cash & Equiv.Liquid assets$1.0B$42.1B$75.7B$11.4B$12.8B
Total DebtShort + long-term debt$7.3B$45.1B$360.5B$4.5B$14.2B
Interest CoverageEBIT ÷ Interest expense3.85x3.05x0.44x1.57x9.27x
RJF leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MS leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in MS five years ago would be worth $23,624 today (with dividends reinvested), compared to $13,140 for SCHW. Over the past 12 months, MS leads with a +63.0% total return vs LPLA's -7.1%. The 3-year compound annual growth rate (CAGR) favors MS at 33.6% vs LPLA's 17.5% — a key indicator of consistent wealth creation.

MetricLPLA logoLPLALPL Financial Hol…SCHW logoSCHWThe Charles Schwa…MS logoMSMorgan StanleyRJF logoRJFRaymond James Fin…BLK logoBLKBlackRock, Inc.
YTD ReturnYear-to-date-14.3%-11.6%+5.7%-5.5%-1.1%
1-Year ReturnPast 12 months-7.1%+7.9%+63.0%+8.7%+18.3%
3-Year ReturnCumulative with dividends+62.2%+94.5%+138.4%+84.9%+75.7%
5-Year ReturnCumulative with dividends+102.1%+31.4%+136.2%+77.8%+33.5%
10-Year ReturnCumulative with dividends+1240.6%+255.2%+732.3%+394.5%+245.8%
CAGR (3Y)Annualised 3-year return+17.5%+24.8%+33.6%+22.7%+20.7%
MS leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SCHW and MS each lead in 1 of 2 comparable metrics.

SCHW is the less volatile stock with a 0.72 beta — it tends to amplify market swings less than MS's 1.37 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MS currently trades 97.6% from its 52-week high vs LPLA's 76.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLPLA logoLPLALPL Financial Hol…SCHW logoSCHWThe Charles Schwa…MS logoMSMorgan StanleyRJF logoRJFRaymond James Fin…BLK logoBLKBlackRock, Inc.
Beta (5Y)Sensitivity to S&P 5001.10x0.72x1.37x1.05x1.28x
52-Week HighHighest price in past year$403.58$107.50$194.83$177.66$1219.94
52-Week LowLowest price in past year$281.51$83.19$118.20$138.82$914.84
% of 52W HighCurrent price vs 52-week peak+76.7%+83.3%+97.6%+86.4%+87.5%
RSI (14)Momentum oscillator 0–10053.347.866.065.161.3
Avg Volume (50D)Average daily shares traded875K9.3M5.4M1.3M790K
Evenly matched — SCHW and MS each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — MS and RJF each lead in 1 of 2 comparable metrics.

Analyst consensus: LPLA as "Buy", SCHW as "Buy", MS as "Buy", RJF as "Hold", BLK as "Buy". Consensus price targets imply 42.4% upside for LPLA (target: $441) vs 8.2% for MS (target: $206). For income investors, MS offers the higher dividend yield at 2.00% vs LPLA's 0.39%.

MetricLPLA logoLPLALPL Financial Hol…SCHW logoSCHWThe Charles Schwa…MS logoMSMorgan StanleyRJF logoRJFRaymond James Fin…BLK logoBLKBlackRock, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHoldBuy
Price TargetConsensus 12-month target$441.00$119.11$205.75$169.00$1311.78
# AnalystsCovering analysts2250522433
Dividend YieldAnnual dividend ÷ price+0.4%+1.4%+2.0%+1.3%+1.9%
Dividend StreakConsecutive years of raises40112215
Dividend / ShareAnnual DPS$1.19$1.24$3.81$2.01$20.46
Buyback YieldShare repurchases ÷ mkt cap+0.5%0.0%+1.4%+4.2%+1.2%
Evenly matched — MS and RJF each lead in 1 of 2 comparable metrics.
Key Takeaway

RJF leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). BLK leads in 1 (Income & Cash Flow). 2 tied.

Best OverallRaymond James Financial, In… (RJF)Leads 2 of 6 categories
Loading custom metrics...

LPLA vs SCHW vs MS vs RJF vs BLK: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is LPLA or SCHW or MS or RJF or BLK a better buy right now?

For growth investors, LPL Financial Holdings Inc.

(LPLA) is the stronger pick with 37. 2% revenue growth year-over-year, versus 1. 9% for The Charles Schwab Corporation (SCHW). Raymond James Financial, Inc. (RJF) offers the better valuation at 14. 9x trailing P/E (12. 9x forward), making it the more compelling value choice. Analysts rate LPL Financial Holdings Inc. (LPLA) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — LPLA or SCHW or MS or RJF or BLK?

On trailing P/E, Raymond James Financial, Inc.

(RJF) is the cheapest at 14. 9x versus The Charles Schwab Corporation at 29. 9x. On forward P/E, Raymond James Financial, Inc. is actually cheaper at 12. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Raymond James Financial, Inc. wins at 0. 60x versus The Charles Schwab Corporation's 6. 49x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — LPLA or SCHW or MS or RJF or BLK?

Over the past 5 years, Morgan Stanley (MS) delivered a total return of +136.

2%, compared to +31. 4% for The Charles Schwab Corporation (SCHW). Over 10 years, the gap is even starker: LPLA returned +1241% versus BLK's +245. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — LPLA or SCHW or MS or RJF or BLK?

By beta (market sensitivity over 5 years), The Charles Schwab Corporation (SCHW) is the lower-risk stock at 0.

72β versus Morgan Stanley's 1. 37β — meaning MS is approximately 89% more volatile than SCHW relative to the S&P 500. On balance sheet safety, BlackRock, Inc. (BLK) carries a lower debt/equity ratio of 29% versus 3% for Morgan Stanley — giving it more financial flexibility in a downturn.

05

Which is growing faster — LPLA or SCHW or MS or RJF or BLK?

By revenue growth (latest reported year), LPL Financial Holdings Inc.

(LPLA) is pulling ahead at 37. 2% versus 1. 9% for The Charles Schwab Corporation (SCHW). On earnings-per-share growth, the picture is similar: Morgan Stanley grew EPS 53. 5% year-over-year, compared to -22. 2% for LPL Financial Holdings Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — LPLA or SCHW or MS or RJF or BLK?

BlackRock, Inc.

(BLK) is the more profitable company, earning 31. 2% net margin versus 5. 1% for LPL Financial Holdings Inc. — meaning it keeps 31. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BLK leads at 37. 1% versus 13. 4% for LPLA. At the gross margin level — before operating expenses — RJF leads at 88. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is LPLA or SCHW or MS or RJF or BLK more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Raymond James Financial, Inc. (RJF) is the more undervalued stock at a PEG of 0. 60x versus The Charles Schwab Corporation's 6. 49x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Raymond James Financial, Inc. (RJF) trades at 12. 9x forward P/E versus 20. 1x for BlackRock, Inc. — 7. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LPLA: 42. 4% to $441. 00.

08

Which pays a better dividend — LPLA or SCHW or MS or RJF or BLK?

All stocks in this comparison pay dividends.

Morgan Stanley (MS) offers the highest yield at 2. 0%, versus 0. 4% for LPL Financial Holdings Inc. (LPLA).

09

Is LPLA or SCHW or MS or RJF or BLK better for a retirement portfolio?

For long-horizon retirement investors, The Charles Schwab Corporation (SCHW) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

72), 1. 4% yield, +255. 2% 10Y return). Both have compounded well over 10 years (SCHW: +255. 2%, BLK: +245. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between LPLA and SCHW and MS and RJF and BLK?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: LPLA is a mid-cap high-growth stock; SCHW is a mid-cap quality compounder stock; MS is a large-cap high-growth stock; RJF is a mid-cap deep-value stock; BLK is a mid-cap quality compounder stock. SCHW, MS, RJF, BLK pay a dividend while LPLA does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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LPLA

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 18%
  • Net Margin > 5%
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SCHW

Quality Mega-Cap Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 13%
  • Dividend Yield > 0.5%
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MS

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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Stable Dividend Mega-Cap

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 8%
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BLK

Dividend Mega-Cap Quality

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 7%
  • Net Margin > 18%
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Custom Screen

Beat Both

Find stocks that outperform LPLA and SCHW and MS and RJF and BLK on the metrics below

Revenue Growth>
%
(LPLA: 37.2% · SCHW: 1.9%)
Net Margin>
%
(LPLA: 5.1% · SCHW: 22.9%)
P/E Ratio<
x
(LPLA: 28.4x · SCHW: 29.9x)

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