Apparel - Retail
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LULU vs CROX
Revenue, margins, valuation, and 5-year total return — side by side.
Apparel - Footwear & Accessories
LULU vs CROX — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Apparel - Retail | Apparel - Footwear & Accessories |
| Market Cap | $14.71B | $5.29B |
| Revenue (TTM) | $11.10B | $4.02B |
| Net Income (TTM) | $1.58B | $-104M |
| Gross Margin | 56.6% | 58.1% |
| Operating Margin | 19.8% | 21.5% |
| Forward P/E | 10.1x | 7.9x |
| Total Debt | $1.80B | $1.61B |
| Cash & Equiv. | $1.81B | $130M |
LULU vs CROX — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Lululemon Athletica… (LULU) | 100 | 44.0 | -56.0% |
| Crocs, Inc. (CROX) | 100 | 369.1 | +269.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: LULU vs CROX
Each card shows where this stock fits in a portfolio — not just who wins on paper.
LULU has the current edge in this matchup, primarily because of its strength in growth exposure and sleep-well-at-night.
- Rev growth 4.9%, EPS growth -9.4%, 3Y rev CAGR 11.0%
- Lower volatility, beta 1.61, Low D/E 35.8%, current ratio 2.26x
- 4.9% revenue growth vs CROX's -1.5%
CROX is the clearest fit if your priority is income & stability and long-term compounding.
- Dividend streak 0 yrs, beta 1.18
- 12.1% 10Y total return vs LULU's 110.2%
- Beta 1.18, current ratio 1.27x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 4.9% revenue growth vs CROX's -1.5% | |
| Value | Lower P/E (7.9x vs 10.1x) | |
| Quality / Margins | 14.2% margin vs CROX's -2.6% | |
| Stability / Safety | Beta 1.18 vs LULU's 1.61 | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | +7.1% vs LULU's -51.2% | |
| Efficiency (ROA) | 20.1% ROA vs CROX's -2.4%, ROIC 37.2% vs 21.7% |
LULU vs CROX — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
LULU vs CROX — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
CROX leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
LULU is the larger business by revenue, generating $11.1B annually — 2.8x CROX's $4.0B. LULU is the more profitable business, keeping 14.2% of every revenue dollar as net income compared to CROX's -2.6%.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $11.1B | $4.0B |
| EBITDAEarnings before interest/tax | $2.7B | $946M |
| Net IncomeAfter-tax profit | $1.6B | -$104M |
| Free Cash FlowCash after capex | $922M | $671M |
| Gross MarginGross profit ÷ Revenue | +56.6% | +58.1% |
| Operating MarginEBIT ÷ Revenue | +19.8% | +21.5% |
| Net MarginNet income ÷ Revenue | +14.2% | -2.6% |
| FCF MarginFCF ÷ Revenue | +8.3% | +16.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +0.8% | -1.7% |
| EPS Growth (YoY)Latest quarter vs prior year | -19.1% | -4.2% |
Valuation Metrics
CROX leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
On an enterprise value basis, LULU's 5.4x EV/EBITDA is more attractive than CROX's 7.0x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $14.7B | $5.3B |
| Enterprise ValueMkt cap + debt − cash | $14.7B | $6.8B |
| Trailing P/EPrice ÷ TTM EPS | 9.96x | -70.50x |
| Forward P/EPrice ÷ next-FY EPS est. | 10.12x | 7.93x |
| PEG RatioP/E ÷ EPS growth rate | 0.41x | — |
| EV / EBITDAEnterprise value multiple | 5.43x | 7.01x |
| Price / SalesMarket cap ÷ Revenue | 1.32x | 1.31x |
| Price / BookPrice ÷ Book value/share | 3.13x | 4.43x |
| Price / FCFMarket cap ÷ FCF | 15.96x | 8.03x |
Profitability & Efficiency
LULU leads this category, winning 6 of 7 comparable metrics.
Profitability & Efficiency
LULU delivers a 34.7% return on equity — every $100 of shareholder capital generates $35 in annual profit, vs $-8 for CROX. LULU carries lower financial leverage with a 0.36x debt-to-equity ratio, signaling a more conservative balance sheet compared to CROX's 1.25x.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +34.7% | -7.5% |
| ROA (TTM)Return on assets | +20.1% | -2.4% |
| ROICReturn on invested capital | +37.2% | +21.7% |
| ROCEReturn on capital employed | +35.8% | +23.5% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 |
| Debt / EquityFinancial leverage | 0.36x | 1.25x |
| Net DebtTotal debt minus cash | -$9M | $1.5B |
| Cash & Equiv.Liquid assets | $1.8B | $130M |
| Total DebtShort + long-term debt | $1.8B | $1.6B |
| Interest CoverageEBIT ÷ Interest expense | — | 10.07x |
Total Returns (Dividends Reinvested)
CROX leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in CROX five years ago would be worth $9,960 today (with dividends reinvested), compared to $4,110 for LULU. Over the past 12 months, CROX leads with a +7.1% total return vs LULU's -51.2%. The 3-year compound annual growth rate (CAGR) favors CROX at -3.2% vs LULU's -29.8% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -37.4% | +21.6% |
| 1-Year ReturnPast 12 months | -51.2% | +7.1% |
| 3-Year ReturnCumulative with dividends | -65.4% | -9.4% |
| 5-Year ReturnCumulative with dividends | -58.9% | -0.4% |
| 10-Year ReturnCumulative with dividends | +110.2% | +1212.0% |
| CAGR (3Y)Annualised 3-year return | -29.8% | -3.2% |
Risk & Volatility
CROX leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
CROX is the less volatile stock with a 1.18 beta — it tends to amplify market swings less than LULU's 1.61 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CROX currently trades 86.1% from its 52-week high vs LULU's 38.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.61x | 1.18x |
| 52-Week HighHighest price in past year | $340.25 | $122.84 |
| 52-Week LowLowest price in past year | $127.82 | $73.21 |
| % of 52W HighCurrent price vs 52-week peak | +38.8% | +86.1% |
| RSI (14)Momentum oscillator 0–100 | 28.6 | 58.3 |
| Avg Volume (50D)Average daily shares traded | 2.9M | 1.2M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates LULU as "Hold" and CROX as "Buy". Consensus price targets imply 58.4% upside for LULU (target: $209) vs 1.1% for CROX (target: $107).
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $209.14 | $106.88 |
| # AnalystsCovering analysts | 70 | 37 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | 0 |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +8.0% | +11.1% |
CROX leads in 4 of 6 categories (Income & Cash Flow, Valuation Metrics). LULU leads in 1 (Profitability & Efficiency).
LULU vs CROX: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is LULU or CROX a better buy right now?
For growth investors, Lululemon Athletica Inc.
(LULU) is the stronger pick with 4. 9% revenue growth year-over-year, versus -1. 5% for Crocs, Inc. (CROX). Lululemon Athletica Inc. (LULU) offers the better valuation at 10. 0x trailing P/E (10. 1x forward), making it the more compelling value choice. Analysts rate Crocs, Inc. (CROX) a "Buy" — based on 37 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — LULU or CROX?
On forward P/E, Crocs, Inc.
is actually cheaper at 7. 9x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — LULU or CROX?
Over the past 5 years, Crocs, Inc.
(CROX) delivered a total return of -0. 4%, compared to -58. 9% for Lululemon Athletica Inc. (LULU). Over 10 years, the gap is even starker: CROX returned +1212% versus LULU's +110. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — LULU or CROX?
By beta (market sensitivity over 5 years), Crocs, Inc.
(CROX) is the lower-risk stock at 1. 18β versus Lululemon Athletica Inc. 's 1. 61β — meaning LULU is approximately 37% more volatile than CROX relative to the S&P 500. On balance sheet safety, Lululemon Athletica Inc. (LULU) carries a lower debt/equity ratio of 36% versus 125% for Crocs, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — LULU or CROX?
By revenue growth (latest reported year), Lululemon Athletica Inc.
(LULU) is pulling ahead at 4. 9% versus -1. 5% for Crocs, Inc. (CROX). On earnings-per-share growth, the picture is similar: Lululemon Athletica Inc. grew EPS -9. 4% year-over-year, compared to -109. 4% for Crocs, Inc.. Over a 3-year CAGR, LULU leads at 11. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — LULU or CROX?
Lululemon Athletica Inc.
(LULU) is the more profitable company, earning 14. 2% net margin versus -2. 0% for Crocs, Inc. — meaning it keeps 14. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CROX leads at 22. 0% versus 19. 9% for LULU. At the gross margin level — before operating expenses — CROX leads at 57. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is LULU or CROX more undervalued right now?
On forward earnings alone, Crocs, Inc.
(CROX) trades at 7. 9x forward P/E versus 10. 1x for Lululemon Athletica Inc. — 2. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LULU: 58. 4% to $209. 14.
08Which pays a better dividend — LULU or CROX?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is LULU or CROX better for a retirement portfolio?
For long-horizon retirement investors, Crocs, Inc.
(CROX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 18), +1212% 10Y return). Lululemon Athletica Inc. (LULU) carries a higher beta of 1. 61 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CROX: +1212%, LULU: +110. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between LULU and CROX?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: LULU is a mid-cap deep-value stock; CROX is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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