MASI vs GOOG vs AMZN vs AAPL

For growth investors, Alphabet Inc.

(GOOG) is the stronger pick with 15. 1% revenue growth year-over-year, versus -27. 1% for Masimo Corporation (MASI). Alphabet Inc. (GOOG) offers the better valuation at 36. 6x trailing P/E (32. 5x forward), making it the more compelling value choice. Analysts rate Masimo Corporation (MASI) a "Buy" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Alphabet Inc.

(GOOG) is the cheapest at 36. 6x versus Apple Inc. at 38. 5x. On forward P/E, Alphabet Inc. is actually cheaper at 32. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 1. 09x versus Apple Inc. 's 1. 89x — a reasonable growth-adjusted valuation.

Over the past 5 years, Alphabet Inc.

(GOOG) delivered a total return of +231. 0%, compared to -20. 4% for Masimo Corporation (MASI). Over 10 years, the gap is even starker: AAPL returned +1174% versus MASI's +282. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Masimo Corporation (MASI) is the lower-risk stock at 0.

63β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 141% more volatile than MASI relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOG) carries a lower debt/equity ratio of 14% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Alphabet Inc.

(GOOG) is pulling ahead at 15. 1% versus -27. 1% for Masimo Corporation (MASI). On earnings-per-share growth, the picture is similar: Masimo Corporation grew EPS 51. 0% year-over-year, compared to 22. 7% for Apple Inc.. Over a 3-year CAGR, GOOG leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Alphabet Inc.

(GOOG) is the more profitable company, earning 32. 8% net margin versus -9. 9% for Masimo Corporation — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOG leads at 32. 1% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — MASI leads at 61. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOG) is the more undervalued stock at a PEG of 1. 09x versus Apple Inc. 's 1. 89x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Alphabet Inc. (GOOG) trades at 32. 5x forward P/E versus 34. 8x for Amazon. com, Inc. — 2. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 13. 1% to $306. 77.

In this comparison, AAPL (0.

4% yield), GOOG (0. 2% yield) pay a dividend. MASI, AMZN do not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Apple Inc.

(AAPL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 99), +1174% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (AAPL: +1174%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (MASI (Healthcare) and GOOG (Communication Services) and AMZN (Consumer Cyclical) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MASI is a small-cap quality compounder stock; GOOG is a mega-cap high-growth stock; AMZN is a mega-cap quality compounder stock; AAPL is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.