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Stock Comparison

MDIA vs GTN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MDIA
MediaCo Holding Inc.

Broadcasting

Communication ServicesNASDAQ • US
Market Cap$55M
5Y Perf.-78.3%
GTN
Gray Media, Inc.

Broadcasting

Communication ServicesNYSE • US
Market Cap$412M
5Y Perf.-68.2%

MDIA vs GTN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MDIA logoMDIA
GTN logoGTN
IndustryBroadcastingBroadcasting
Market Cap$55M$412M
Revenue (TTM)$127M$3.08B
Net Income (TTM)$-41M$-76M
Gross Margin-3.6%115.0%
Operating Margin-12.6%12.4%
Forward P/E1.8x
Total Debt$153M$5.81B
Cash & Equiv.$4M$368M

MDIA vs GTNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MDIA
GTN
StockMay 20May 26Return
MediaCo Holding Inc. (MDIA)10021.7-78.3%
Gray Media, Inc. (GTN)10031.8-68.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: MDIA vs GTN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GTN leads in 4 of 6 categories, making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. MediaCo Holding Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
MDIA
MediaCo Holding Inc.
The Income Pick

MDIA is the clearest fit if your priority is income & stability and growth exposure.

  • beta 0.18
  • Rev growth 195.1%, EPS growth 79.4%, 3Y rev CAGR 31.8%
  • Lower volatility, beta 0.18, current ratio 0.64x
Best for: income & stability and growth exposure
GTN
Gray Media, Inc.
The Long-Run Compounder

GTN carries the broadest edge in this set and is the clearest fit for long-term compounding.

  • -50.5% 10Y total return vs MDIA's -52.0%
  • -2.5% margin vs MDIA's -32.4%
  • 7.7% yield; 3-year raise streak; the other pay no meaningful dividend
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMDIA logoMDIA195.1% revenue growth vs GTN's -15.1%
Quality / MarginsGTN logoGTN-2.5% margin vs MDIA's -32.4%
Stability / SafetyMDIA logoMDIABeta 0.18 vs GTN's 1.54, lower leverage
DividendsGTN logoGTN7.7% yield; 3-year raise streak; the other pay no meaningful dividend
Momentum (1Y)GTN logoGTN+27.7% vs MDIA's -1.7%
Efficiency (ROA)GTN logoGTN-0.7% ROA vs MDIA's -12.9%, ROIC 3.5% vs -13.5%

MDIA vs GTN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MDIAMediaCo Holding Inc.
FY 2024
Advertising
68.7%$61M
Digital Marketing Services
22.8%$20M
Service, Other
8.5%$8M
GTNGray Media, Inc.
FY 2025
Advertising
32.6%$1.5B
Core Advertising
31.6%$1.5B
Retransmission Consent
31.1%$1.4B
Production Companies
2.3%$107M
Service, Other
1.4%$65M
Political Advertising
0.9%$42M

MDIA vs GTN — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGTNLAGGINGMDIA

Income & Cash Flow (Last 12 Months)

GTN leads this category, winning 4 of 6 comparable metrics.

GTN is the larger business by revenue, generating $3.1B annually — 24.2x MDIA's $127M. GTN is the more profitable business, keeping -2.5% of every revenue dollar as net income compared to MDIA's -32.4%. On growth, MDIA holds the edge at +18.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMDIA logoMDIAMediaCo Holding I…GTN logoGTNGray Media, Inc.
RevenueTrailing 12 months$127M$3.1B
EBITDAEarnings before interest/tax-$28M$932M
Net IncomeAfter-tax profit-$41M-$76M
Free Cash FlowCash after capex$12M-$74M
Gross MarginGross profit ÷ Revenue-3.6%+115.0%
Operating MarginEBIT ÷ Revenue-12.6%+12.4%
Net MarginNet income ÷ Revenue-32.4%-2.5%
FCF MarginFCF ÷ Revenue+9.5%-2.4%
Rev. Growth (YoY)Latest quarter vs prior year+18.6%-1.8%
EPS Growth (YoY)Latest quarter vs prior year-133.3%+98.5%
GTN leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

GTN leads this category, winning 2 of 3 comparable metrics.
MetricMDIA logoMDIAMediaCo Holding I…GTN logoGTNGray Media, Inc.
Market CapShares × price$55M$412M
Enterprise ValueMkt cap + debt − cash$203M$5.9B
Trailing P/EPrice ÷ TTM EPS-11.18x-5.03x
Forward P/EPrice ÷ next-FY EPS est.1.81x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple9.31x
Price / SalesMarket cap ÷ Revenue0.58x0.13x
Price / BookPrice ÷ Book value/share0.67x0.15x
Price / FCFMarket cap ÷ FCF2.27x
GTN leads this category, winning 2 of 3 comparable metrics.

Profitability & Efficiency

GTN leads this category, winning 6 of 9 comparable metrics.

GTN delivers a -2.9% return on equity — every $100 of shareholder capital generates $-3 in annual profit, vs $-48 for MDIA. MDIA carries lower financial leverage with a 1.85x debt-to-equity ratio, signaling a more conservative balance sheet compared to GTN's 2.07x. On the Piotroski fundamental quality scale (0–9), GTN scores 4/9 vs MDIA's 2/9, reflecting mixed financial health.

MetricMDIA logoMDIAMediaCo Holding I…GTN logoGTNGray Media, Inc.
ROE (TTM)Return on equity-47.7%-2.9%
ROA (TTM)Return on assets-12.9%-0.7%
ROICReturn on invested capital-13.5%+3.5%
ROCEReturn on capital employed-14.7%+3.9%
Piotroski ScoreFundamental quality 0–924
Debt / EquityFinancial leverage1.85x2.07x
Net DebtTotal debt minus cash$148M$5.4B
Cash & Equiv.Liquid assets$4M$368M
Total DebtShort + long-term debt$153M$5.8B
Interest CoverageEBIT ÷ Interest expense-1.29x1.12x
GTN leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MDIA leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in MDIA five years ago would be worth $3,221 today (with dividends reinvested), compared to $2,729 for GTN. Over the past 12 months, GTN leads with a +27.7% total return vs MDIA's -1.7%. The 3-year compound annual growth rate (CAGR) favors MDIA at -8.4% vs GTN's -9.6% — a key indicator of consistent wealth creation.

MetricMDIA logoMDIAMediaCo Holding I…GTN logoGTNGray Media, Inc.
YTD ReturnYear-to-date+58.0%-6.0%
1-Year ReturnPast 12 months-1.7%+27.7%
3-Year ReturnCumulative with dividends-23.2%-26.1%
5-Year ReturnCumulative with dividends-67.8%-72.7%
10-Year ReturnCumulative with dividends-52.0%-50.5%
CAGR (3Y)Annualised 3-year return-8.4%-9.6%
MDIA leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MDIA and GTN each lead in 1 of 2 comparable metrics.

MDIA is the less volatile stock with a 0.18 beta — it tends to amplify market swings less than GTN's 1.54 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GTN currently trades 68.9% from its 52-week high vs MDIA's 57.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMDIA logoMDIAMediaCo Holding I…GTN logoGTNGray Media, Inc.
Beta (5Y)Sensitivity to S&P 5000.18x1.54x
52-Week HighHighest price in past year$1.60$6.43
52-Week LowLowest price in past year$0.54$3.50
% of 52W HighCurrent price vs 52-week peak+57.6%+68.9%
RSI (14)Momentum oscillator 0–10071.452.8
Avg Volume (50D)Average daily shares traded30K1.3M
Evenly matched — MDIA and GTN each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

GTN is the only dividend payer here at 7.68% yield — a key consideration for income-focused portfolios.

MetricMDIA logoMDIAMediaCo Holding I…GTN logoGTNGray Media, Inc.
Analyst RatingConsensus buy/hold/sellBuy
Price TargetConsensus 12-month target$8.00
# AnalystsCovering analysts9
Dividend YieldAnnual dividend ÷ price+7.7%
Dividend StreakConsecutive years of raises3
Dividend / ShareAnnual DPS$0.34
Buyback YieldShare repurchases ÷ mkt cap+0.0%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

GTN leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). MDIA leads in 1 (Total Returns). 1 tied.

Best OverallGray Media, Inc. (GTN)Leads 3 of 6 categories
Loading custom metrics...

MDIA vs GTN: Frequently Asked Questions

8 questions · data-driven answers · updated daily

01

Is MDIA or GTN a better buy right now?

For growth investors, MediaCo Holding Inc.

(MDIA) is the stronger pick with 195. 1% revenue growth year-over-year, versus -15. 1% for Gray Media, Inc. (GTN). Analysts rate Gray Media, Inc. (GTN) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — MDIA or GTN?

Over the past 5 years, MediaCo Holding Inc.

(MDIA) delivered a total return of -67. 8%, compared to -72. 7% for Gray Media, Inc. (GTN). Over 10 years, the gap is even starker: GTN returned -50. 5% versus MDIA's -52. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — MDIA or GTN?

By beta (market sensitivity over 5 years), MediaCo Holding Inc.

(MDIA) is the lower-risk stock at 0. 18β versus Gray Media, Inc. 's 1. 54β — meaning GTN is approximately 754% more volatile than MDIA relative to the S&P 500. On balance sheet safety, MediaCo Holding Inc. (MDIA) carries a lower debt/equity ratio of 185% versus 2% for Gray Media, Inc. — giving it more financial flexibility in a downturn.

04

Which is growing faster — MDIA or GTN?

By revenue growth (latest reported year), MediaCo Holding Inc.

(MDIA) is pulling ahead at 195. 1% versus -15. 1% for Gray Media, Inc. (GTN). On earnings-per-share growth, the picture is similar: MediaCo Holding Inc. grew EPS 79. 4% year-over-year, compared to -126. 2% for Gray Media, Inc.. Over a 3-year CAGR, MDIA leads at 31. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

05

Which has better profit margins — MDIA or GTN?

Gray Media, Inc.

(GTN) is the more profitable company, earning -2. 7% net margin versus -4. 3% for MediaCo Holding Inc. — meaning it keeps -2. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GTN leads at 12. 7% versus -29. 5% for MDIA. At the gross margin level — before operating expenses — GTN leads at 96. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Which pays a better dividend — MDIA or GTN?

In this comparison, GTN (7.

7% yield) pays a dividend. MDIA does not pay a meaningful dividend and should not be held primarily for income.

07

Is MDIA or GTN better for a retirement portfolio?

For long-horizon retirement investors, MediaCo Holding Inc.

(MDIA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 18)). Gray Media, Inc. (GTN) carries a higher beta of 1. 54 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MDIA: -52. 0%, GTN: -50. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

08

What are the main differences between MDIA and GTN?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: MDIA is a small-cap high-growth stock; GTN is a small-cap income-oriented stock. GTN pays a dividend while MDIA does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MDIA

High-Growth Disruptor

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 9%
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GTN

Income & Dividend Stock

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 68%
  • Dividend Yield > 3.0%
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(MDIA: 18.6% · GTN: -1.8%)

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