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MELI vs AMZN vs GOOGL vs BABA vs META

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MELI
MercadoLibre, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • UY
Market Cap$94.80B
5Y Perf.+119.6%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+455.2%
BABA
Alibaba Group Holding Limited

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$340.44B
5Y Perf.-32.0%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.56T
5Y Perf.+174.0%

MELI vs AMZN vs GOOGL vs BABA vs META — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MELI logoMELI
AMZN logoAMZN
GOOGL logoGOOGL
BABA logoBABA
META logoMETA
IndustrySpecialty RetailSpecialty RetailInternet Content & InformationSpecialty RetailInternet Content & Information
Market Cap$94.80B$2.92T$4.81T$340.44B$1.56T
Revenue (TTM)$28.89B$742.78B$422.57B$1.01T$214.96B
Net Income (TTM)$2.00B$90.80B$160.21B$123.35B$70.59B
Gross Margin44.5%50.6%60.4%41.2%81.9%
Operating Margin11.1%11.5%32.7%10.9%41.2%
Forward P/E39.2x34.8x29.6x4.1x20.4x
Total Debt$11.39B$152.99B$59.29B$248.49B$83.90B
Cash & Equiv.$3.67B$86.81B$30.71B$181.73B$35.87B

MELI vs AMZN vs GOOGL vs BABA vs METALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MELI
AMZN
GOOGL
BABA
META
StockMay 20May 26Return
MercadoLibre, Inc. (MELI)100219.6+119.6%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Alphabet Inc. (GOOGL)100555.2+455.2%
Alibaba Group Holdi… (BABA)10068.0-32.0%
Meta Platforms, Inc. (META)100274.0+174.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: MELI vs AMZN vs GOOGL vs BABA vs META

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. MercadoLibre, Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. BABA also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MELI
MercadoLibre, Inc.
The Growth Play

MELI is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 39.1%, EPS growth 4.5%, 3Y rev CAGR 38.9%
  • 39.1% revenue growth vs BABA's 5.9%
  • Beta 1.20 vs META's 1.59
Best for: growth exposure
AMZN
Amazon.com, Inc.
The Consumer Cyclical Pick

AMZN lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.

  • 10.0% 10Y total return vs MELI's 13.7%
  • Lower volatility, beta 1.26, Low D/E 14.3%, current ratio 2.01x
  • PEG 0.99 vs AMZN's 1.24
  • PEG 0.99 vs 1.11
Best for: long-term compounding and sleep-well-at-night
BABA
Alibaba Group Holding Limited
The Income Pick

BABA ranks third and is worth considering specifically for income & stability and defensive.

  • Dividend streak 2 yrs, beta 1.21, yield 1.3%
  • Beta 1.21, yield 1.3%, current ratio 1.54x
  • 1.3% yield, 2-year raise streak, vs GOOGL's 0.2%, (2 stocks pay no dividend)
Best for: income & stability and defensive
META
Meta Platforms, Inc.
The Growth Angle

Among these 5 stocks, META doesn't own a clear edge in any measured category.

Best for: communication services exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMELI logoMELI39.1% revenue growth vs BABA's 5.9%
ValueGOOGL logoGOOGLPEG 0.99 vs 1.11
Quality / MarginsGOOGL logoGOOGL37.9% margin vs MELI's 6.9%
Stability / SafetyMELI logoMELIBeta 1.20 vs META's 1.59
DividendsBABA logoBABA1.3% yield, 2-year raise streak, vs GOOGL's 0.2%, (2 stocks pay no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs MELI's -17.3%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs MELI's 5.7%, ROIC 25.1% vs 20.8%

MELI vs AMZN vs GOOGL vs BABA vs META — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MELIMercadoLibre, Inc.
FY 2025
Service
87.5%$25.3B
Product
12.5%$3.6B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
BABAAlibaba Group Holding Limited
FY 2025
Customer Management Services
42.6%$424.9B
Sales Of Goods
27.5%$274.3B
Logistics Services
12.4%$123.4B
Cloud Services
8.5%$84.5B
Membership Fees and Value Added Services
4.7%$46.6B
Product and Service, Other
4.3%$42.7B
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B

MELI vs AMZN vs GOOGL vs BABA vs META — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGMETA

Income & Cash Flow (Last 12 Months)

Evenly matched — MELI and GOOGL and META each lead in 2 of 6 comparable metrics.

BABA is the larger business by revenue, generating $1.01T annually — 35.0x MELI's $28.9B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to MELI's 6.9%. On growth, MELI holds the edge at +44.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMELI logoMELIMercadoLibre, Inc.AMZN logoAMZNAmazon.com, Inc.GOOGL logoGOOGLAlphabet Inc.BABA logoBABAAlibaba Group Hol…META logoMETAMeta Platforms, I…
RevenueTrailing 12 months$28.9B$742.8B$422.6B$1.01T$215.0B
EBITDAEarnings before interest/tax$4.0B$155.9B$161.3B$114.6B$109.3B
Net IncomeAfter-tax profit$2.0B$90.8B$160.2B$123.4B$70.6B
Free Cash FlowCash after capex$10.1B-$2.5B$73.3B$2.6B$48.3B
Gross MarginGross profit ÷ Revenue+44.5%+50.6%+60.4%+41.2%+81.9%
Operating MarginEBIT ÷ Revenue+11.1%+11.5%+32.7%+10.9%+41.2%
Net MarginNet income ÷ Revenue+6.9%+12.2%+37.9%+12.2%+32.8%
FCF MarginFCF ÷ Revenue+35.0%-0.3%+17.3%+0.3%+22.4%
Rev. Growth (YoY)Latest quarter vs prior year+44.6%+16.6%+21.8%+4.8%+33.1%
EPS Growth (YoY)Latest quarter vs prior year-12.5%+74.8%+81.9%-52.0%+62.4%
Evenly matched — MELI and GOOGL and META each lead in 2 of 6 comparable metrics.

Valuation Metrics

BABA leads this category, winning 5 of 7 comparable metrics.

At 17.9x trailing earnings, BABA trades at a 62% valuation discount to MELI's 47.5x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs META's 1.43x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMELI logoMELIMercadoLibre, Inc.AMZN logoAMZNAmazon.com, Inc.GOOGL logoGOOGLAlphabet Inc.BABA logoBABAAlibaba Group Hol…META logoMETAMeta Platforms, I…
Market CapShares × price$94.8B$2.92T$4.81T$340.4B$1.56T
Enterprise ValueMkt cap + debt − cash$102.5B$2.98T$4.84T$350.3B$1.61T
Trailing P/EPrice ÷ TTM EPS47.47x37.82x36.82x17.90x26.26x
Forward P/EPrice ÷ next-FY EPS est.39.21x34.77x29.61x4.13x20.36x
PEG RatioP/E ÷ EPS growth rate1.35x1.23x1.43x
EV / EBITDAEnterprise value multiple27.18x20.47x32.22x13.55x15.81x
Price / SalesMarket cap ÷ Revenue3.28x4.07x11.95x2.33x7.78x
Price / BookPrice ÷ Book value/share14.05x7.14x11.72x2.12x7.31x
Price / FCFMarket cap ÷ FCF8.80x378.98x65.72x29.64x33.90x
BABA leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 6 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $11 for BABA. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to MELI's 1.69x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs META's 5/9, reflecting strong financial health.

MetricMELI logoMELIMercadoLibre, Inc.AMZN logoAMZNAmazon.com, Inc.GOOGL logoGOOGLAlphabet Inc.BABA logoBABAAlibaba Group Hol…META logoMETAMeta Platforms, I…
ROE (TTM)Return on equity+33.7%+23.3%+39.0%+11.2%+33.2%
ROA (TTM)Return on assets+5.7%+11.5%+27.4%+6.7%+20.8%
ROICReturn on invested capital+20.8%+14.7%+25.1%+9.6%+27.6%
ROCEReturn on capital employed+28.3%+15.3%+30.3%+10.4%+29.4%
Piotroski ScoreFundamental quality 0–956775
Debt / EquityFinancial leverage1.69x0.37x0.14x0.23x0.39x
Net DebtTotal debt minus cash$7.7B$66.2B$28.6B$66.8B$48.0B
Cash & Equiv.Liquid assets$3.7B$86.8B$30.7B$181.7B$35.9B
Total DebtShort + long-term debt$11.4B$153.0B$59.3B$248.5B$83.9B
Interest CoverageEBIT ÷ Interest expense17.53x39.96x392.15x15.74x78.84x
GOOGL leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $6,463 for BABA. Over the past 12 months, GOOGL leads with a +163.5% total return vs MELI's -17.3%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs MELI's 13.3% — a key indicator of consistent wealth creation.

MetricMELI logoMELIMercadoLibre, Inc.AMZN logoAMZNAmazon.com, Inc.GOOGL logoGOOGLAlphabet Inc.BABA logoBABAAlibaba Group Hol…META logoMETAMeta Platforms, I…
YTD ReturnYear-to-date-5.3%+19.7%+26.4%-9.5%-5.1%
1-Year ReturnPast 12 months-17.3%+43.7%+163.5%+16.0%+3.7%
3-Year ReturnCumulative with dividends+45.6%+156.2%+270.8%+74.8%+166.4%
5-Year ReturnCumulative with dividends+26.2%+64.8%+239.8%-35.4%+94.8%
10-Year ReturnCumulative with dividends+1370.4%+697.8%+996.1%+83.4%+421.2%
CAGR (3Y)Annualised 3-year return+13.3%+36.8%+54.8%+20.5%+38.6%
GOOGL leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MELI and GOOGL each lead in 1 of 2 comparable metrics.

MELI is the less volatile stock with a 1.20 beta — it tends to amplify market swings less than META's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs MELI's 70.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMELI logoMELIMercadoLibre, Inc.AMZN logoAMZNAmazon.com, Inc.GOOGL logoGOOGLAlphabet Inc.BABA logoBABAAlibaba Group Hol…META logoMETAMeta Platforms, I…
Beta (5Y)Sensitivity to S&P 5001.20x1.51x1.26x1.21x1.59x
52-Week HighHighest price in past year$2645.22$278.56$400.10$192.67$796.25
52-Week LowLowest price in past year$1593.21$185.01$147.84$103.71$520.26
% of 52W HighCurrent price vs 52-week peak+70.7%+97.3%+99.5%+73.2%+77.5%
RSI (14)Momentum oscillator 0–10054.881.183.461.842.8
Avg Volume (50D)Average daily shares traded472K45.5M28.3M10.4M15.6M
Evenly matched — MELI and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

BABA leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: MELI as "Buy", AMZN as "Buy", GOOGL as "Buy", BABA as "Buy", META as "Buy". Consensus price targets imply 37.8% upside for BABA (target: $194) vs 2.1% for GOOGL (target: $406). For income investors, BABA offers the higher dividend yield at 1.27% vs GOOGL's 0.21%.

MetricMELI logoMELIMercadoLibre, Inc.AMZN logoAMZNAmazon.com, Inc.GOOGL logoGOOGLAlphabet Inc.BABA logoBABAAlibaba Group Hol…META logoMETAMeta Platforms, I…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$2420.00$306.77$406.28$194.23$821.80
# AnalystsCovering analysts3394825960
Dividend YieldAnnual dividend ÷ price+0.2%+1.3%+0.3%
Dividend StreakConsecutive years of raises0222
Dividend / ShareAnnual DPS$0.82$12.14$2.07
Buyback YieldShare repurchases ÷ mkt cap+0.0%0.0%+0.9%+3.8%+1.7%
BABA leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

BABA leads in 2 of 6 categories (Valuation Metrics, Analyst Outlook). GOOGL leads in 2 (Profitability & Efficiency, Total Returns). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

MELI vs AMZN vs GOOGL vs BABA vs META: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MELI or AMZN or GOOGL or BABA or META a better buy right now?

For growth investors, MercadoLibre, Inc.

(MELI) is the stronger pick with 39. 1% revenue growth year-over-year, versus 5. 9% for Alibaba Group Holding Limited (BABA). Alibaba Group Holding Limited (BABA) offers the better valuation at 17. 9x trailing P/E (4. 1x forward), making it the more compelling value choice. Analysts rate MercadoLibre, Inc. (MELI) a "Buy" — based on 33 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MELI or AMZN or GOOGL or BABA or META?

On trailing P/E, Alibaba Group Holding Limited (BABA) is the cheapest at 17.

9x versus MercadoLibre, Inc. at 47. 5x. On forward P/E, Alibaba Group Holding Limited is actually cheaper at 4. 1x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Amazon. com, Inc. 's 1. 24x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — MELI or AMZN or GOOGL or BABA or META?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -35. 4% for Alibaba Group Holding Limited (BABA). Over 10 years, the gap is even starker: MELI returned +1370% versus BABA's +83. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MELI or AMZN or GOOGL or BABA or META?

By beta (market sensitivity over 5 years), MercadoLibre, Inc.

(MELI) is the lower-risk stock at 1. 20β versus Meta Platforms, Inc. 's 1. 59β — meaning META is approximately 33% more volatile than MELI relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 169% for MercadoLibre, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MELI or AMZN or GOOGL or BABA or META?

By revenue growth (latest reported year), MercadoLibre, Inc.

(MELI) is pulling ahead at 39. 1% versus 5. 9% for Alibaba Group Holding Limited (BABA). On earnings-per-share growth, the picture is similar: Alibaba Group Holding Limited grew EPS 70. 9% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, MELI leads at 38. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MELI or AMZN or GOOGL or BABA or META?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus 6. 9% for MercadoLibre, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus 11. 1% for MELI. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MELI or AMZN or GOOGL or BABA or META more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Amazon. com, Inc. 's 1. 24x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Alibaba Group Holding Limited (BABA) trades at 4. 1x forward P/E versus 39. 2x for MercadoLibre, Inc. — 35. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BABA: 37. 8% to $194. 23.

08

Which pays a better dividend — MELI or AMZN or GOOGL or BABA or META?

In this comparison, BABA (1.

3% yield), META (0. 3% yield), GOOGL (0. 2% yield) pay a dividend. MELI, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is MELI or AMZN or GOOGL or BABA or META better for a retirement portfolio?

For long-horizon retirement investors, MercadoLibre, Inc.

(MELI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 20), +1370% 10Y return). Meta Platforms, Inc. (META) carries a higher beta of 1. 59 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MELI: +1370%, META: +421. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MELI and AMZN and GOOGL and BABA and META?

These companies operate in different sectors (MELI (Consumer Cyclical) and AMZN (Consumer Cyclical) and GOOGL (Communication Services) and BABA (Consumer Cyclical) and META (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MELI is a mid-cap high-growth stock; AMZN is a mega-cap quality compounder stock; GOOGL is a mega-cap high-growth stock; BABA is a large-cap deep-value stock; META is a mega-cap high-growth stock. BABA pays a dividend while MELI, AMZN, GOOGL, META do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

MELI

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 22%
  • Net Margin > 5%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
Stocks Like

BABA

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 0.5%
Run This Screen
Stocks Like

META

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Net Margin > 19%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform MELI and AMZN and GOOGL and BABA and META on the metrics below

Revenue Growth>
%
(MELI: 44.6% · AMZN: 16.6%)
Net Margin>
%
(MELI: 6.9% · AMZN: 12.2%)
P/E Ratio<
x
(MELI: 47.5x · AMZN: 37.8x)

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