Tobacco
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4 / 10Stock Comparison
MO vs WMT vs KO vs PM
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
Beverages - Non-Alcoholic
Tobacco
MO vs WMT vs KO vs PM — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Tobacco | Specialty Retail | Beverages - Non-Alcoholic | Tobacco |
| Market Cap | $115.43B | $1.04T | $337.62B | $266.67B |
| Revenue (TTM) | $21.82B | $703.06B | $49.28B | $41.49B |
| Net Income (TTM) | $8.05B | $22.91B | $13.70B | $11.10B |
| Gross Margin | 67.8% | 24.9% | 61.7% | 67.3% |
| Operating Margin | 50.7% | 4.1% | 29.3% | 36.8% |
| Forward P/E | 12.2x | 44.7x | 24.1x | 20.4x |
| Total Debt | $25.71B | $67.09B | $45.49B | $48.84B |
| Cash & Equiv. | $4.48B | $10.73B | $10.27B | $4.87B |
MO vs WMT vs KO vs PM — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Altria Group, Inc. (MO) | 100 | 176.8 | +76.8% |
| Walmart Inc. (WMT) | 100 | 314.9 | +214.9% |
| The Coca-Cola Compa… (KO) | 100 | 168.0 | +68.0% |
| Philip Morris Inter… (PM) | 100 | 233.2 | +133.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MO vs WMT vs KO vs PM
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MO carries the broadest edge in this set and is the clearest fit for income & stability and valuation efficiency.
- Dividend streak 16 yrs, beta -0.29, yield 6.0%
- PEG 1.08 vs WMT's 4.06
- Lower P/E (12.2x vs 20.4x), PEG 1.08 vs 2.88
- 36.9% margin vs WMT's 3.3%
WMT is the #2 pick in this set and the best alternative if long-term compounding and sleep-well-at-night is your priority.
- 499.5% 10Y total return vs PM's 118.9%
- Lower volatility, beta 0.12, Low D/E 67.2%, current ratio 0.79x
- Lower D/E ratio (67.2% vs 132.7%)
- +32.7% vs PM's +0.9%
KO is the clearest fit if your priority is defensive.
- Beta -0.09, yield 2.6%, current ratio 1.46x
PM is the clearest fit if your priority is growth exposure.
- Rev growth 7.3%, EPS growth 60.6%, 3Y rev CAGR 8.6%
- 7.3% revenue growth vs MO's -1.5%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 7.3% revenue growth vs MO's -1.5% | |
| Value | Lower P/E (12.2x vs 20.4x), PEG 1.08 vs 2.88 | |
| Quality / Margins | 36.9% margin vs WMT's 3.3% | |
| Stability / Safety | Lower D/E ratio (67.2% vs 132.7%) | |
| Dividends | 6.0% yield, 16-year raise streak, vs WMT's 0.7% | |
| Momentum (1Y) | +32.7% vs PM's +0.9% | |
| Efficiency (ROA) | 23.5% ROA vs WMT's 7.9%, ROIC 60.4% vs 14.7% |
MO vs WMT vs KO vs PM — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
MO vs WMT vs KO vs PM — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MO leads in 3 of 6 categories
WMT leads 1 • KO leads 0 • PM leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MO leads this category, winning 6 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
WMT is the larger business by revenue, generating $703.1B annually — 32.2x MO's $21.8B. MO is the more profitable business, keeping 36.9% of every revenue dollar as net income compared to WMT's 3.3%. On growth, MO holds the edge at +20.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $21.8B | $703.1B | $49.3B | $41.5B |
| EBITDAEarnings before interest/tax | $11.3B | $42.8B | $15.5B | $17.2B |
| Net IncomeAfter-tax profit | $8.1B | $22.9B | $13.7B | $11.1B |
| Free Cash FlowCash after capex | $8.6B | $15.3B | $12.6B | $10.7B |
| Gross MarginGross profit ÷ Revenue | +67.8% | +24.9% | +61.7% | +67.3% |
| Operating MarginEBIT ÷ Revenue | +50.7% | +4.1% | +29.3% | +36.8% |
| Net MarginNet income ÷ Revenue | +36.9% | +3.3% | +27.8% | +26.7% |
| FCF MarginFCF ÷ Revenue | +39.5% | +2.2% | +25.5% | +25.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +20.1% | +5.8% | +12.1% | +9.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +106.3% | +35.1% | +18.2% | -9.3% |
Valuation Metrics
MO leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 16.8x trailing earnings, MO trades at a 65% valuation discount to WMT's 47.7x P/E. Adjusting for growth (PEG ratio), MO offers better value at 1.48x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $115.4B | $1.04T | $337.6B | $266.7B |
| Enterprise ValueMkt cap + debt − cash | $136.7B | $1.09T | $372.8B | $310.6B |
| Trailing P/EPrice ÷ TTM EPS | 16.80x | 47.69x | 25.80x | 23.57x |
| Forward P/EPrice ÷ next-FY EPS est. | 12.22x | 44.71x | 24.11x | 20.38x |
| PEG RatioP/E ÷ EPS growth rate | 1.48x | 4.33x | 2.31x | 3.33x |
| EV / EBITDAEnterprise value multiple | 8.91x | 24.85x | 25.17x | 18.35x |
| Price / SalesMarket cap ÷ Revenue | 5.73x | 1.46x | 7.04x | 6.56x |
| Price / BookPrice ÷ Book value/share | — | 10.45x | 9.87x | — |
| Price / FCFMarket cap ÷ FCF | 12.72x | 24.97x | 63.75x | 25.01x |
Profitability & Efficiency
MO leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $22 for WMT. WMT carries lower financial leverage with a 0.67x debt-to-equity ratio, signaling a more conservative balance sheet compared to KO's 1.33x. On the Piotroski fundamental quality scale (0–9), KO scores 7/9 vs WMT's 6/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | — | +22.3% | +41.1% | — |
| ROA (TTM)Return on assets | +23.5% | +7.9% | +13.1% | +16.2% |
| ROICReturn on invested capital | +60.4% | +14.7% | +15.8% | +33.2% |
| ROCEReturn on capital employed | +57.6% | +17.5% | +17.3% | +36.1% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 | 7 | 7 |
| Debt / EquityFinancial leverage | — | 0.67x | 1.33x | — |
| Net DebtTotal debt minus cash | $21.2B | $56.4B | $35.2B | $44.0B |
| Cash & Equiv.Liquid assets | $4.5B | $10.7B | $10.3B | $4.9B |
| Total DebtShort + long-term debt | $25.7B | $67.1B | $45.5B | $48.8B |
| Interest CoverageEBIT ÷ Interest expense | 10.68x | 11.85x | 10.70x | 10.25x |
Total Returns (Dividends Reinvested)
WMT leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $16,109 for KO. Over the past 12 months, WMT leads with a +32.7% total return vs PM's +0.9%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs KO's 9.7% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +22.3% | +15.7% | +14.3% | +7.7% |
| 1-Year ReturnPast 12 months | +20.2% | +32.7% | +11.2% | +0.9% |
| 3-Year ReturnCumulative with dividends | +74.1% | +160.5% | +31.9% | +96.1% |
| 5-Year ReturnCumulative with dividends | +77.1% | +186.9% | +61.1% | +102.6% |
| 10-Year ReturnCumulative with dividends | +62.3% | +499.5% | +111.2% | +118.9% |
| CAGR (3Y)Annualised 3-year return | +20.3% | +37.6% | +9.7% | +25.2% |
Risk & Volatility
Evenly matched — MO and WMT each lead in 1 of 2 comparable metrics.
Risk & Volatility
MO is the less volatile stock with a -0.29 beta — it tends to amplify market swings less than WMT's 0.12 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WMT currently trades 96.7% from its 52-week high vs PM's 89.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | -0.29x | 0.12x | -0.09x | -0.07x |
| 52-Week HighHighest price in past year | $74.56 | $134.69 | $82.00 | $191.30 |
| 52-Week LowLowest price in past year | $54.70 | $91.89 | $65.35 | $142.11 |
| % of 52W HighCurrent price vs 52-week peak | +92.6% | +96.7% | +95.7% | +89.4% |
| RSI (14)Momentum oscillator 0–100 | 56.7 | 55.9 | 61.7 | 58.2 |
| Avg Volume (50D)Average daily shares traded | 9.1M | 17.2M | 13.4M | 4.5M |
Analyst Outlook
Evenly matched — MO and WMT each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: MO as "Buy", WMT as "Buy", KO as "Buy", PM as "Buy". Consensus price targets imply 9.6% upside for PM (target: $188) vs -0.8% for MO (target: $69). For income investors, MO offers the higher dividend yield at 6.01% vs WMT's 0.72%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $68.50 | $137.04 | $85.71 | $187.60 |
| # AnalystsCovering analysts | 26 | 64 | 48 | 25 |
| Dividend YieldAnnual dividend ÷ price | +6.0% | +0.7% | +2.6% | +3.2% |
| Dividend StreakConsecutive years of raises | 16 | 37 | 35 | 16 |
| Dividend / ShareAnnual DPS | $4.15 | $0.94 | $2.04 | $5.54 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.9% | +0.8% | +0.2% | 0.0% |
MO leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). WMT leads in 1 (Total Returns). 2 tied.
MO vs WMT vs KO vs PM: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is MO or WMT or KO or PM a better buy right now?
For growth investors, Philip Morris International Inc.
(PM) is the stronger pick with 7. 3% revenue growth year-over-year, versus -1. 5% for Altria Group, Inc. (MO). Altria Group, Inc. (MO) offers the better valuation at 16. 8x trailing P/E (12. 2x forward), making it the more compelling value choice. Analysts rate Altria Group, Inc. (MO) a "Buy" — based on 26 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MO or WMT or KO or PM?
On trailing P/E, Altria Group, Inc.
(MO) is the cheapest at 16. 8x versus Walmart Inc. at 47. 7x. On forward P/E, Altria Group, Inc. is actually cheaper at 12. 2x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Altria Group, Inc. wins at 1. 08x versus Walmart Inc. 's 4. 06x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — MO or WMT or KO or PM?
Over the past 5 years, Walmart Inc.
(WMT) delivered a total return of +186. 9%, compared to +61. 1% for The Coca-Cola Company (KO). Over 10 years, the gap is even starker: WMT returned +499. 5% versus MO's +62. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MO or WMT or KO or PM?
By beta (market sensitivity over 5 years), Altria Group, Inc.
(MO) is the lower-risk stock at -0. 29β versus Walmart Inc. 's 0. 12β — meaning WMT is approximately -141% more volatile than MO relative to the S&P 500. On balance sheet safety, Walmart Inc. (WMT) carries a lower debt/equity ratio of 67% versus 133% for The Coca-Cola Company — giving it more financial flexibility in a downturn.
05Which is growing faster — MO or WMT or KO or PM?
By revenue growth (latest reported year), Philip Morris International Inc.
(PM) is pulling ahead at 7. 3% versus -1. 5% for Altria Group, Inc. (MO). On earnings-per-share growth, the picture is similar: Philip Morris International Inc. grew EPS 60. 6% year-over-year, compared to -37. 2% for Altria Group, Inc.. Over a 3-year CAGR, PM leads at 8. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MO or WMT or KO or PM?
Altria Group, Inc.
(MO) is the more profitable company, earning 34. 5% net margin versus 3. 1% for Walmart Inc. — meaning it keeps 34. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MO leads at 74. 8% versus 4. 2% for WMT. At the gross margin level — before operating expenses — MO leads at 86. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MO or WMT or KO or PM more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Altria Group, Inc. (MO) is the more undervalued stock at a PEG of 1. 08x versus Walmart Inc. 's 4. 06x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Altria Group, Inc. (MO) trades at 12. 2x forward P/E versus 44. 7x for Walmart Inc. — 32. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PM: 9. 6% to $187. 60.
08Which pays a better dividend — MO or WMT or KO or PM?
All stocks in this comparison pay dividends.
Altria Group, Inc. (MO) offers the highest yield at 6. 0%, versus 0. 7% for Walmart Inc. (WMT).
09Is MO or WMT or KO or PM better for a retirement portfolio?
For long-horizon retirement investors, Altria Group, Inc.
(MO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 29), 6. 0% yield). Both have compounded well over 10 years (MO: +62. 3%, PM: +118. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MO and WMT and KO and PM?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: MO is a mid-cap deep-value stock; WMT is a mega-cap quality compounder stock; KO is a large-cap quality compounder stock; PM is a large-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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