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Stock Comparison

MO vs WMT vs KO vs PM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MO
Altria Group, Inc.

Tobacco

Consumer DefensiveNYSE • US
Market Cap$115.43B
5Y Perf.+76.8%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+214.9%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$337.62B
5Y Perf.+68.0%
PM
Philip Morris International Inc.

Tobacco

Consumer DefensiveNYSE • US
Market Cap$266.67B
5Y Perf.+133.2%

MO vs WMT vs KO vs PM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MO logoMO
WMT logoWMT
KO logoKO
PM logoPM
IndustryTobaccoSpecialty RetailBeverages - Non-AlcoholicTobacco
Market Cap$115.43B$1.04T$337.62B$266.67B
Revenue (TTM)$21.82B$703.06B$49.28B$41.49B
Net Income (TTM)$8.05B$22.91B$13.70B$11.10B
Gross Margin67.8%24.9%61.7%67.3%
Operating Margin50.7%4.1%29.3%36.8%
Forward P/E12.2x44.7x24.1x20.4x
Total Debt$25.71B$67.09B$45.49B$48.84B
Cash & Equiv.$4.48B$10.73B$10.27B$4.87B

MO vs WMT vs KO vs PMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MO
WMT
KO
PM
StockMay 20May 26Return
Altria Group, Inc. (MO)100176.8+76.8%
Walmart Inc. (WMT)100314.9+214.9%
The Coca-Cola Compa… (KO)100168.0+68.0%
Philip Morris Inter… (PM)100233.2+133.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: MO vs WMT vs KO vs PM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MO leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Walmart Inc. is the stronger pick specifically for capital preservation and lower volatility and recent price momentum and sentiment. PM also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
MO
Altria Group, Inc.
The Income Pick

MO carries the broadest edge in this set and is the clearest fit for income & stability and valuation efficiency.

  • Dividend streak 16 yrs, beta -0.29, yield 6.0%
  • PEG 1.08 vs WMT's 4.06
  • Lower P/E (12.2x vs 20.4x), PEG 1.08 vs 2.88
  • 36.9% margin vs WMT's 3.3%
Best for: income & stability and valuation efficiency
WMT
Walmart Inc.
The Long-Run Compounder

WMT is the #2 pick in this set and the best alternative if long-term compounding and sleep-well-at-night is your priority.

  • 499.5% 10Y total return vs PM's 118.9%
  • Lower volatility, beta 0.12, Low D/E 67.2%, current ratio 0.79x
  • Lower D/E ratio (67.2% vs 132.7%)
  • +32.7% vs PM's +0.9%
Best for: long-term compounding and sleep-well-at-night
KO
The Coca-Cola Company
The Defensive Pick

KO is the clearest fit if your priority is defensive.

  • Beta -0.09, yield 2.6%, current ratio 1.46x
Best for: defensive
PM
Philip Morris International Inc.
The Growth Play

PM is the clearest fit if your priority is growth exposure.

  • Rev growth 7.3%, EPS growth 60.6%, 3Y rev CAGR 8.6%
  • 7.3% revenue growth vs MO's -1.5%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthPM logoPM7.3% revenue growth vs MO's -1.5%
ValueMO logoMOLower P/E (12.2x vs 20.4x), PEG 1.08 vs 2.88
Quality / MarginsMO logoMO36.9% margin vs WMT's 3.3%
Stability / SafetyWMT logoWMTLower D/E ratio (67.2% vs 132.7%)
DividendsMO logoMO6.0% yield, 16-year raise streak, vs WMT's 0.7%
Momentum (1Y)WMT logoWMT+32.7% vs PM's +0.9%
Efficiency (ROA)MO logoMO23.5% ROA vs WMT's 7.9%, ROIC 60.4% vs 14.7%

MO vs WMT vs KO vs PM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MOAltria Group, Inc.
FY 2025
Smokeable Products
87.9%$20.5B
Smokeless Products
12.0%$2.8B
Other Segments
0.0%$5M
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B
PMPhilip Morris International Inc.
FY 2025
Combustible Products
58.5%$23.8B
Reduced-Risk Products
41.5%$16.9B

MO vs WMT vs KO vs PM — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMOLAGGINGPM

Income & Cash Flow (Last 12 Months)

MO leads this category, winning 6 of 6 comparable metrics.

WMT is the larger business by revenue, generating $703.1B annually — 32.2x MO's $21.8B. MO is the more profitable business, keeping 36.9% of every revenue dollar as net income compared to WMT's 3.3%. On growth, MO holds the edge at +20.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMO logoMOAltria Group, Inc.WMT logoWMTWalmart Inc.KO logoKOThe Coca-Cola Com…PM logoPMPhilip Morris Int…
RevenueTrailing 12 months$21.8B$703.1B$49.3B$41.5B
EBITDAEarnings before interest/tax$11.3B$42.8B$15.5B$17.2B
Net IncomeAfter-tax profit$8.1B$22.9B$13.7B$11.1B
Free Cash FlowCash after capex$8.6B$15.3B$12.6B$10.7B
Gross MarginGross profit ÷ Revenue+67.8%+24.9%+61.7%+67.3%
Operating MarginEBIT ÷ Revenue+50.7%+4.1%+29.3%+36.8%
Net MarginNet income ÷ Revenue+36.9%+3.3%+27.8%+26.7%
FCF MarginFCF ÷ Revenue+39.5%+2.2%+25.5%+25.7%
Rev. Growth (YoY)Latest quarter vs prior year+20.1%+5.8%+12.1%+9.1%
EPS Growth (YoY)Latest quarter vs prior year+106.3%+35.1%+18.2%-9.3%
MO leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

MO leads this category, winning 5 of 7 comparable metrics.

At 16.8x trailing earnings, MO trades at a 65% valuation discount to WMT's 47.7x P/E. Adjusting for growth (PEG ratio), MO offers better value at 1.48x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMO logoMOAltria Group, Inc.WMT logoWMTWalmart Inc.KO logoKOThe Coca-Cola Com…PM logoPMPhilip Morris Int…
Market CapShares × price$115.4B$1.04T$337.6B$266.7B
Enterprise ValueMkt cap + debt − cash$136.7B$1.09T$372.8B$310.6B
Trailing P/EPrice ÷ TTM EPS16.80x47.69x25.80x23.57x
Forward P/EPrice ÷ next-FY EPS est.12.22x44.71x24.11x20.38x
PEG RatioP/E ÷ EPS growth rate1.48x4.33x2.31x3.33x
EV / EBITDAEnterprise value multiple8.91x24.85x25.17x18.35x
Price / SalesMarket cap ÷ Revenue5.73x1.46x7.04x6.56x
Price / BookPrice ÷ Book value/share10.45x9.87x
Price / FCFMarket cap ÷ FCF12.72x24.97x63.75x25.01x
MO leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

MO leads this category, winning 5 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $22 for WMT. WMT carries lower financial leverage with a 0.67x debt-to-equity ratio, signaling a more conservative balance sheet compared to KO's 1.33x. On the Piotroski fundamental quality scale (0–9), KO scores 7/9 vs WMT's 6/9, reflecting strong financial health.

MetricMO logoMOAltria Group, Inc.WMT logoWMTWalmart Inc.KO logoKOThe Coca-Cola Com…PM logoPMPhilip Morris Int…
ROE (TTM)Return on equity+22.3%+41.1%
ROA (TTM)Return on assets+23.5%+7.9%+13.1%+16.2%
ROICReturn on invested capital+60.4%+14.7%+15.8%+33.2%
ROCEReturn on capital employed+57.6%+17.5%+17.3%+36.1%
Piotroski ScoreFundamental quality 0–96677
Debt / EquityFinancial leverage0.67x1.33x
Net DebtTotal debt minus cash$21.2B$56.4B$35.2B$44.0B
Cash & Equiv.Liquid assets$4.5B$10.7B$10.3B$4.9B
Total DebtShort + long-term debt$25.7B$67.1B$45.5B$48.8B
Interest CoverageEBIT ÷ Interest expense10.68x11.85x10.70x10.25x
MO leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $16,109 for KO. Over the past 12 months, WMT leads with a +32.7% total return vs PM's +0.9%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs KO's 9.7% — a key indicator of consistent wealth creation.

MetricMO logoMOAltria Group, Inc.WMT logoWMTWalmart Inc.KO logoKOThe Coca-Cola Com…PM logoPMPhilip Morris Int…
YTD ReturnYear-to-date+22.3%+15.7%+14.3%+7.7%
1-Year ReturnPast 12 months+20.2%+32.7%+11.2%+0.9%
3-Year ReturnCumulative with dividends+74.1%+160.5%+31.9%+96.1%
5-Year ReturnCumulative with dividends+77.1%+186.9%+61.1%+102.6%
10-Year ReturnCumulative with dividends+62.3%+499.5%+111.2%+118.9%
CAGR (3Y)Annualised 3-year return+20.3%+37.6%+9.7%+25.2%
WMT leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MO and WMT each lead in 1 of 2 comparable metrics.

MO is the less volatile stock with a -0.29 beta — it tends to amplify market swings less than WMT's 0.12 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WMT currently trades 96.7% from its 52-week high vs PM's 89.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMO logoMOAltria Group, Inc.WMT logoWMTWalmart Inc.KO logoKOThe Coca-Cola Com…PM logoPMPhilip Morris Int…
Beta (5Y)Sensitivity to S&P 500-0.29x0.12x-0.09x-0.07x
52-Week HighHighest price in past year$74.56$134.69$82.00$191.30
52-Week LowLowest price in past year$54.70$91.89$65.35$142.11
% of 52W HighCurrent price vs 52-week peak+92.6%+96.7%+95.7%+89.4%
RSI (14)Momentum oscillator 0–10056.755.961.758.2
Avg Volume (50D)Average daily shares traded9.1M17.2M13.4M4.5M
Evenly matched — MO and WMT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — MO and WMT each lead in 1 of 2 comparable metrics.

Analyst consensus: MO as "Buy", WMT as "Buy", KO as "Buy", PM as "Buy". Consensus price targets imply 9.6% upside for PM (target: $188) vs -0.8% for MO (target: $69). For income investors, MO offers the higher dividend yield at 6.01% vs WMT's 0.72%.

MetricMO logoMOAltria Group, Inc.WMT logoWMTWalmart Inc.KO logoKOThe Coca-Cola Com…PM logoPMPhilip Morris Int…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$68.50$137.04$85.71$187.60
# AnalystsCovering analysts26644825
Dividend YieldAnnual dividend ÷ price+6.0%+0.7%+2.6%+3.2%
Dividend StreakConsecutive years of raises16373516
Dividend / ShareAnnual DPS$4.15$0.94$2.04$5.54
Buyback YieldShare repurchases ÷ mkt cap+0.9%+0.8%+0.2%0.0%
Evenly matched — MO and WMT each lead in 1 of 2 comparable metrics.
Key Takeaway

MO leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). WMT leads in 1 (Total Returns). 2 tied.

Best OverallAltria Group, Inc. (MO)Leads 3 of 6 categories
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MO vs WMT vs KO vs PM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MO or WMT or KO or PM a better buy right now?

For growth investors, Philip Morris International Inc.

(PM) is the stronger pick with 7. 3% revenue growth year-over-year, versus -1. 5% for Altria Group, Inc. (MO). Altria Group, Inc. (MO) offers the better valuation at 16. 8x trailing P/E (12. 2x forward), making it the more compelling value choice. Analysts rate Altria Group, Inc. (MO) a "Buy" — based on 26 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MO or WMT or KO or PM?

On trailing P/E, Altria Group, Inc.

(MO) is the cheapest at 16. 8x versus Walmart Inc. at 47. 7x. On forward P/E, Altria Group, Inc. is actually cheaper at 12. 2x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Altria Group, Inc. wins at 1. 08x versus Walmart Inc. 's 4. 06x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — MO or WMT or KO or PM?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 9%, compared to +61. 1% for The Coca-Cola Company (KO). Over 10 years, the gap is even starker: WMT returned +499. 5% versus MO's +62. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MO or WMT or KO or PM?

By beta (market sensitivity over 5 years), Altria Group, Inc.

(MO) is the lower-risk stock at -0. 29β versus Walmart Inc. 's 0. 12β — meaning WMT is approximately -141% more volatile than MO relative to the S&P 500. On balance sheet safety, Walmart Inc. (WMT) carries a lower debt/equity ratio of 67% versus 133% for The Coca-Cola Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — MO or WMT or KO or PM?

By revenue growth (latest reported year), Philip Morris International Inc.

(PM) is pulling ahead at 7. 3% versus -1. 5% for Altria Group, Inc. (MO). On earnings-per-share growth, the picture is similar: Philip Morris International Inc. grew EPS 60. 6% year-over-year, compared to -37. 2% for Altria Group, Inc.. Over a 3-year CAGR, PM leads at 8. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MO or WMT or KO or PM?

Altria Group, Inc.

(MO) is the more profitable company, earning 34. 5% net margin versus 3. 1% for Walmart Inc. — meaning it keeps 34. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MO leads at 74. 8% versus 4. 2% for WMT. At the gross margin level — before operating expenses — MO leads at 86. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MO or WMT or KO or PM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Altria Group, Inc. (MO) is the more undervalued stock at a PEG of 1. 08x versus Walmart Inc. 's 4. 06x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Altria Group, Inc. (MO) trades at 12. 2x forward P/E versus 44. 7x for Walmart Inc. — 32. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PM: 9. 6% to $187. 60.

08

Which pays a better dividend — MO or WMT or KO or PM?

All stocks in this comparison pay dividends.

Altria Group, Inc. (MO) offers the highest yield at 6. 0%, versus 0. 7% for Walmart Inc. (WMT).

09

Is MO or WMT or KO or PM better for a retirement portfolio?

For long-horizon retirement investors, Altria Group, Inc.

(MO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 29), 6. 0% yield). Both have compounded well over 10 years (MO: +62. 3%, PM: +118. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MO and WMT and KO and PM?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: MO is a mid-cap deep-value stock; WMT is a mega-cap quality compounder stock; KO is a large-cap quality compounder stock; PM is a large-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

MO

High-Growth Quality Leader

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
Stocks Like

WMT

Stable Dividend Mega-Cap

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 14%
Run This Screen
Stocks Like

KO

Dividend Mega-Cap Quality

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Net Margin > 16%
Run This Screen
Stocks Like

PM

Dividend Mega-Cap Quality

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 16%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform MO and WMT and KO and PM on the metrics below

Revenue Growth>
%
(MO: 20.1% · WMT: 5.8%)
Net Margin>
%
(MO: 36.9% · WMT: 3.3%)
P/E Ratio<
x
(MO: 16.8x · WMT: 47.7x)

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