MSGS
Madison Square Garden Sports Corp.
Entertainment
Market Cap$8.06B
5Y Perf.+76.7%
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Stock Comparison
MSGS vs BRLS
Revenue, margins, valuation, and 5-year total return — side by side.
BRLS
Borealis Foods Inc.
Packaged Foods
Market Cap$33M
5Y Perf.-84.6%
MSGS vs BRLS — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | MSGS | BRLS |
|---|---|---|
| Industry | Entertainment | Packaged Foods |
| Market Cap | $8.06B | $33M |
| Revenue (TTM) | $1.07B | $28M |
| Net Income (TTM) | $-17M | $-18M |
| Gross Margin | 25.9% | 9.7% |
| Operating Margin | 0.4% | -46.0% |
| Total Debt | $1.18B | $32M |
| Cash & Equiv. | $153M | $653K |
MSGS vs BRLS — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
MSGS
BRLS
| Stock | Oct 21 | May 26 | Return |
|---|---|---|---|
| Madison Square Gard… (MSGS) | 100 | 176.7 | +76.7% |
| Borealis Foods Inc. (BRLS) | 100 | 15.4 | -84.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MSGS vs BRLS
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: MSGS leads in 3 of 6 categories, making it the strongest pick for profitability and margin quality and recent price momentum and sentiment. Borealis Foods Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MSGS
Madison Square Garden Sports Corp.
The Long-Run Compounder
MSGS carries the broadest edge in this set and is the clearest fit for long-term compounding.
- 326.6% 10Y total return vs BRLS's -84.4%
- -1.5% margin vs BRLS's -65.7%
- +75.7% vs BRLS's -73.8%
Best for: long-term compounding
BRLS
Borealis Foods Inc.
The Income Pick
BRLS is the clearest fit if your priority is income & stability and growth exposure.
- beta 0.21
- Rev growth 33.4%, EPS growth -7.3%, 3Y rev CAGR 26.6%
- Lower volatility, beta 0.21, current ratio 0.46x
Best for: income & stability and growth exposure
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | BRLS | 33.4% revenue growth vs MSGS's 1.2% |
| Quality / Margins | MSGS | -1.5% margin vs BRLS's -65.7% |
| Stability / Safety | BRLS | Beta 0.21 vs MSGS's 0.61 |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | MSGS | +75.7% vs BRLS's -73.8% |
| Efficiency (ROA) | MSGS | -1.1% ROA vs BRLS's -31.6%, ROIC 1.5% vs -62.0% |
MSGS vs BRLS — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
Segment breakdown not available.
MSGS vs BRLS — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLMSGSLAGGINGBRLS
BRLSBorealis Foods Inc.
0leads
MSGSMadison Square Garden…
3leads
6 Total Categories
CATEGORYLEADERvs BRLSMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
MSGS6/6
Valuation MetricsMultiples, price ratios, and targets
Tied
—
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
MSGS5/7
Total Returns1Y, 3Y, 5Y total returns with dividends
MSGS6/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
MSGS leads this category, winning 6 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MSGS is the larger business by revenue, generating $1.1B annually — 38.4x BRLS's $28M. MSGS is the more profitable business, keeping -1.5% of every revenue dollar as net income compared to BRLS's -65.7%. On growth, MSGS holds the edge at +12.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | MSGSMadison Square Ga… | BRLSBorealis Foods In… |
|---|---|---|
| RevenueTrailing 12 months | $1.1B | $28M |
| EBITDAEarnings before interest/tax | $8M | -$11M |
| Net IncomeAfter-tax profit | -$17M | -$18M |
| Free Cash FlowCash after capex | $3M | -$5M |
| Gross MarginGross profit ÷ Revenue | +25.9% | +9.7% |
| Operating MarginEBIT ÷ Revenue | +0.4% | -46.0% |
| Net MarginNet income ÷ Revenue | -1.5% | -65.7% |
| FCF MarginFCF ÷ Revenue | +0.3% | -17.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | +12.8% | -7.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +6.5% | +21.7% |
MSGS leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
Evenly matched — MSGS and BRLS each lead in 1 of 2 comparable metrics.
Valuation Metrics
| Metric | MSGSMadison Square Ga… | BRLSBorealis Foods In… |
|---|---|---|
| Market CapShares × price | $8.1B | $33M |
| Enterprise ValueMkt cap + debt − cash | $9.1B | $64M |
| Trailing P/EPrice ÷ TTM EPS | -360.13x | -1.22x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 504.40x | — |
| Price / SalesMarket cap ÷ Revenue | 7.76x | 1.19x |
| Price / BookPrice ÷ Book value/share | — | — |
| Price / FCFMarket cap ÷ FCF | 91.62x | — |
Evenly matched — MSGS and BRLS each lead in 1 of 2 comparable metrics.
Profitability & Efficiency
MSGS leads this category, winning 5 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), MSGS scores 5/9 vs BRLS's 4/9, reflecting solid financial health.
| Metric | MSGSMadison Square Ga… | BRLSBorealis Foods In… |
|---|---|---|
| ROE (TTM)Return on equity | — | -3.7% |
| ROA (TTM)Return on assets | -1.1% | -31.6% |
| ROICReturn on invested capital | +1.5% | -62.0% |
| ROCEReturn on capital employed | +1.5% | -83.0% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 4 |
| Debt / EquityFinancial leverage | — | — |
| Net DebtTotal debt minus cash | $1.0B | $32M |
| Cash & Equiv.Liquid assets | $153M | $652,965 |
| Total DebtShort + long-term debt | $1.2B | $32M |
| Interest CoverageEBIT ÷ Interest expense | 0.68x | -2.28x |
MSGS leads this category, winning 5 of 7 comparable metrics.
Total Returns (Dividends Reinvested)
MSGS leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MSGS five years ago would be worth $18,910 today (with dividends reinvested), compared to $1,558 for BRLS. Over the past 12 months, MSGS leads with a +75.7% total return vs BRLS's -73.8%. The 3-year compound annual growth rate (CAGR) favors MSGS at 17.9% vs BRLS's -47.4% — a key indicator of consistent wealth creation.
| Metric | MSGSMadison Square Ga… | BRLSBorealis Foods In… |
|---|---|---|
| YTD ReturnYear-to-date | +29.4% | -13.6% |
| 1-Year ReturnPast 12 months | +75.7% | -73.8% |
| 3-Year ReturnCumulative with dividends | +64.0% | -85.4% |
| 5-Year ReturnCumulative with dividends | +89.1% | -84.4% |
| 10-Year ReturnCumulative with dividends | +326.6% | -84.4% |
| CAGR (3Y)Annualised 3-year return | +17.9% | -47.4% |
MSGS leads this category, winning 6 of 6 comparable metrics.
Risk & Volatility
Evenly matched — MSGS and BRLS each lead in 1 of 2 comparable metrics.
Risk & Volatility
BRLS is the less volatile stock with a 0.21 beta — it tends to amplify market swings less than MSGS's 0.61 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MSGS currently trades 96.9% from its 52-week high vs BRLS's 21.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | MSGSMadison Square Ga… | BRLSBorealis Foods In… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.61x | 0.21x |
| 52-Week HighHighest price in past year | $345.50 | $7.05 |
| 52-Week LowLowest price in past year | $186.00 | $0.60 |
| % of 52W HighCurrent price vs 52-week peak | +96.9% | +21.7% |
| RSI (14)Momentum oscillator 0–100 | 58.2 | 59.6 |
| Avg Volume (50D)Average daily shares traded | 222K | 292K |
Evenly matched — MSGS and BRLS each lead in 1 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
| Metric | MSGSMadison Square Ga… | BRLSBorealis Foods In… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | — |
| Price TargetConsensus 12-month target | $363.67 | — |
| # AnalystsCovering analysts | 29 | — |
| Dividend YieldAnnual dividend ÷ price | +0.0% | — |
| Dividend StreakConsecutive years of raises | 0 | — |
| Dividend / ShareAnnual DPS | $0.03 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.1% | 0.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
MSGS leads in 3 of 6 categories — strongest in Income & Cash Flow and Profitability & Efficiency. 2 categories are tied.
Best OverallMadison Square Garden Sport… (MSGS)Leads 3 of 6 categories
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MSGS vs BRLS: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is MSGS or BRLS a better buy right now?
Analysts rate Madison Square Garden Sports Corp.
(MSGS) a "Buy" — based on 29 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — MSGS or BRLS?
Over the past 5 years, Madison Square Garden Sports Corp.
(MSGS) delivered a total return of +89. 1%, compared to -84. 4% for Borealis Foods Inc. (BRLS). Over 10 years, the gap is even starker: MSGS returned +326. 6% versus BRLS's -84. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — MSGS or BRLS?
By beta (market sensitivity over 5 years), Borealis Foods Inc.
(BRLS) is the lower-risk stock at 0. 21β versus Madison Square Garden Sports Corp. 's 0. 61β — meaning MSGS is approximately 194% more volatile than BRLS relative to the S&P 500.
04Which is growing faster — MSGS or BRLS?
On earnings-per-share growth, the picture is similar: Madison Square Garden Sports Corp.
grew EPS -138. 1% year-over-year, compared to -733. 3% for Borealis Foods Inc.. Over a 3-year CAGR, BRLS leads at 26. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — MSGS or BRLS?
Madison Square Garden Sports Corp.
(MSGS) is the more profitable company, earning -2. 2% net margin versus -91. 5% for Borealis Foods Inc. — meaning it keeps -2. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSGS leads at 1. 4% versus -73. 7% for BRLS. At the gross margin level — before operating expenses — MSGS leads at 27. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — MSGS or BRLS?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
07Is MSGS or BRLS better for a retirement portfolio?
For long-horizon retirement investors, Borealis Foods Inc.
(BRLS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 21)). Both have compounded well over 10 years (BRLS: -84. 4%, MSGS: +326. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between MSGS and BRLS?
These companies operate in different sectors (MSGS (Communication Services) and BRLS (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 6%
- Gross Margin > 15%
Revenue Growth>
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