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Stock Comparison

MSGS vs BRLS vs MANU vs SMPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MSGS
Madison Square Garden Sports Corp.

Entertainment

Communication ServicesNYSE • US
Market Cap$8.00B
5Y Perf.+75.5%
BRLS
Borealis Foods Inc.

Packaged Foods

Consumer DefensiveNASDAQ • CA
Market Cap$33M
5Y Perf.-84.5%
MANU
Manchester United plc

Entertainment

Communication ServicesNYSE • GB
Market Cap$3.30B
5Y Perf.+17.4%
SMPL
The Simply Good Foods Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$1.24B
5Y Perf.-68.6%

MSGS vs BRLS vs MANU vs SMPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MSGS logoMSGS
BRLS logoBRLS
MANU logoMANU
SMPL logoSMPL
IndustryEntertainmentPackaged FoodsEntertainmentPackaged Foods
Market Cap$8.00B$33M$3.30B$1.24B
Revenue (TTM)$1.07B$28M$655M$1.45B
Net Income (TTM)$-17M$-18M$-9M$91M
Gross Margin25.9%9.7%64.8%34.0%
Operating Margin0.4%-46.0%2.8%14.4%
Forward P/E7.5x
Total Debt$1.18B$32M$645M$304M
Cash & Equiv.$153M$653K$86M$98M

MSGS vs BRLS vs MANU vs SMPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MSGS
BRLS
MANU
SMPL
StockOct 21May 26Return
Madison Square Gard… (MSGS)100175.5+75.5%
Borealis Foods Inc. (BRLS)10015.5-84.5%
Manchester United p… (MANU)100117.4+17.4%
The Simply Good Foo… (SMPL)10031.4-68.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: MSGS vs BRLS vs MANU vs SMPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SMPL leads in 3 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Borealis Foods Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. MSGS also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MSGS
Madison Square Garden Sports Corp.
The Long-Run Compounder

MSGS is the clearest fit if your priority is long-term compounding.

  • 321.1% 10Y total return vs MANU's 19.9%
  • +74.7% vs BRLS's -73.6%
Best for: long-term compounding
BRLS
Borealis Foods Inc.
The Growth Play

BRLS is the #2 pick in this set and the best alternative if growth exposure and defensive is your priority.

  • Rev growth 33.4%, EPS growth -7.3%, 3Y rev CAGR 26.6%
  • Beta 0.21, current ratio 0.46x
  • 33.4% revenue growth vs MANU's 0.7%
  • Beta 0.21 vs MANU's 0.92
Best for: growth exposure and defensive
MANU
Manchester United plc
The Income Pick

MANU is the clearest fit if your priority is income & stability.

  • Dividend streak 1 yrs, beta 0.92
Best for: income & stability
SMPL
The Simply Good Foods Company
The Defensive Pick

SMPL carries the broadest edge in this set and is the clearest fit for sleep-well-at-night.

  • Lower volatility, beta 0.38, Low D/E 16.8%, current ratio 3.64x
  • Better valuation composite
  • 6.3% margin vs BRLS's -65.7%
  • 3.7% ROA vs BRLS's -31.6%, ROIC 8.1% vs -62.0%
Best for: sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthBRLS logoBRLS33.4% revenue growth vs MANU's 0.7%
ValueSMPL logoSMPLBetter valuation composite
Quality / MarginsSMPL logoSMPL6.3% margin vs BRLS's -65.7%
Stability / SafetyBRLS logoBRLSBeta 0.21 vs MANU's 0.92
DividendsTieNone of these 4 stocks pay a meaningful dividend
Momentum (1Y)MSGS logoMSGS+74.7% vs BRLS's -73.6%
Efficiency (ROA)SMPL logoSMPL3.7% ROA vs BRLS's -31.6%, ROIC 8.1% vs -62.0%

MSGS vs BRLS vs MANU vs SMPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MSGSMadison Square Garden Sports Corp.
FY 2025
Event-related
44.5%$463M
Local Media Rights
27.5%$286M
Sponsorship, signage and suite licenses
22.1%$230M
League Distribution
5.9%$61M
BRLSBorealis Foods Inc.

Segment breakdown not available.

MANUManchester United plc
FY 2025
Commercial
38.7%$333M
Sponsorship
21.9%$188M
Broadcasting
20.1%$173M
Matchday
18.6%$160M
Broadcasting Other
0.7%$6M
SMPLThe Simply Good Foods Company
FY 2025
Shipping and Handling
100.0%$103M

MSGS vs BRLS vs MANU vs SMPL — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSMPLLAGGINGBRLS

Income & Cash Flow (Last 12 Months)

SMPL leads this category, winning 3 of 6 comparable metrics.

SMPL is the larger business by revenue, generating $1.4B annually — 52.0x BRLS's $28M. SMPL is the more profitable business, keeping 6.3% of every revenue dollar as net income compared to BRLS's -65.7%. On growth, MSGS holds the edge at +12.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMSGS logoMSGSMadison Square Ga…BRLS logoBRLSBorealis Foods In…MANU logoMANUManchester United…SMPL logoSMPLThe Simply Good F…
RevenueTrailing 12 months$1.1B$28M$655M$1.4B
EBITDAEarnings before interest/tax$8M-$11M$238M$231M
Net IncomeAfter-tax profit-$17M-$18M-$9M$91M
Free Cash FlowCash after capex$3M-$5M-$135M$174M
Gross MarginGross profit ÷ Revenue+25.9%+9.7%+64.8%+34.0%
Operating MarginEBIT ÷ Revenue+0.4%-46.0%+2.8%+14.4%
Net MarginNet income ÷ Revenue-1.5%-65.7%-1.4%+6.3%
FCF MarginFCF ÷ Revenue+0.3%-17.4%-20.6%+12.0%
Rev. Growth (YoY)Latest quarter vs prior year+12.8%-7.6%-4.2%-0.3%
EPS Growth (YoY)Latest quarter vs prior year+6.5%+21.7%+115.1%-31.6%
SMPL leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

SMPL leads this category, winning 4 of 5 comparable metrics.

On an enterprise value basis, SMPL's 6.0x EV/EBITDA is more attractive than MSGS's 501.2x.

MetricMSGS logoMSGSMadison Square Ga…BRLS logoBRLSBorealis Foods In…MANU logoMANUManchester United…SMPL logoSMPLThe Simply Good F…
Market CapShares × price$8.0B$33M$3.3B$1.2B
Enterprise ValueMkt cap + debt − cash$9.0B$65M$4.1B$1.4B
Trailing P/EPrice ÷ TTM EPS-357.55x-1.23x-74.04x12.20x
Forward P/EPrice ÷ next-FY EPS est.7.45x
PEG RatioP/E ÷ EPS growth rate0.51x
EV / EBITDAEnterprise value multiple501.20x15.41x5.97x
Price / SalesMarket cap ÷ Revenue7.70x1.19x3.64x0.86x
Price / BookPrice ÷ Book value/share12.53x0.70x
Price / FCFMarket cap ÷ FCF90.96x86.79x7.86x
SMPL leads this category, winning 4 of 5 comparable metrics.

Profitability & Efficiency

SMPL leads this category, winning 7 of 9 comparable metrics.

SMPL delivers a 5.2% return on equity — every $100 of shareholder capital generates $5 in annual profit, vs $-4 for BRLS. SMPL carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to MANU's 3.33x. On the Piotroski fundamental quality scale (0–9), MSGS scores 5/9 vs BRLS's 4/9, reflecting solid financial health.

MetricMSGS logoMSGSMadison Square Ga…BRLS logoBRLSBorealis Foods In…MANU logoMANUManchester United…SMPL logoSMPLThe Simply Good F…
ROE (TTM)Return on equity-3.7%-4.8%+5.2%
ROA (TTM)Return on assets-1.1%-31.6%-0.5%+3.7%
ROICReturn on invested capital+1.5%-62.0%-2.0%+8.1%
ROCEReturn on capital employed+1.5%-83.0%-2.1%+9.4%
Piotroski ScoreFundamental quality 0–95455
Debt / EquityFinancial leverage3.33x0.17x
Net DebtTotal debt minus cash$1.0B$32M$559M$206M
Cash & Equiv.Liquid assets$153M$652,965$86M$98M
Total DebtShort + long-term debt$1.2B$32M$645M$304M
Interest CoverageEBIT ÷ Interest expense0.68x-2.28x0.62x6.77x
SMPL leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MSGS leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in MSGS five years ago would be worth $18,446 today (with dividends reinvested), compared to $1,568 for BRLS. Over the past 12 months, MSGS leads with a +74.7% total return vs BRLS's -73.6%. The 3-year compound annual growth rate (CAGR) favors MSGS at 17.6% vs BRLS's -47.3% — a key indicator of consistent wealth creation.

MetricMSGS logoMSGSMadison Square Ga…BRLS logoBRLSBorealis Foods In…MANU logoMANUManchester United…SMPL logoSMPLThe Simply Good F…
YTD ReturnYear-to-date+28.5%-13.0%+21.2%-36.4%
1-Year ReturnPast 12 months+74.7%-73.6%+32.7%-64.8%
3-Year ReturnCumulative with dividends+62.8%-85.3%+2.2%-67.8%
5-Year ReturnCumulative with dividends+84.5%-84.3%+16.6%-64.3%
10-Year ReturnCumulative with dividends+321.1%-84.3%+19.9%+3.7%
CAGR (3Y)Annualised 3-year return+17.6%-47.3%+0.7%-31.5%
MSGS leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — BRLS and MANU each lead in 1 of 2 comparable metrics.

BRLS is the less volatile stock with a 0.21 beta — it tends to amplify market swings less than MANU's 0.92 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MANU currently trades 97.4% from its 52-week high vs BRLS's 21.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMSGS logoMSGSMadison Square Ga…BRLS logoBRLSBorealis Foods In…MANU logoMANUManchester United…SMPL logoSMPLThe Simply Good F…
Beta (5Y)Sensitivity to S&P 5000.61x0.21x0.92x0.38x
52-Week HighHighest price in past year$345.50$7.05$19.65$36.92
52-Week LowLowest price in past year$186.00$0.60$13.22$10.21
% of 52W HighCurrent price vs 52-week peak+96.2%+21.8%+97.4%+33.7%
RSI (14)Momentum oscillator 0–10054.456.664.242.9
Avg Volume (50D)Average daily shares traded223K290K307K2.8M
Evenly matched — BRLS and MANU each lead in 1 of 2 comparable metrics.

Analyst Outlook

MANU leads this category, winning 1 of 1 comparable metric.

Analyst consensus: MSGS as "Buy", MANU as "Hold", SMPL as "Buy". Consensus price targets imply 62.1% upside for SMPL (target: $20) vs -6.2% for MANU (target: $18).

MetricMSGS logoMSGSMadison Square Ga…BRLS logoBRLSBorealis Foods In…MANU logoMANUManchester United…SMPL logoSMPLThe Simply Good F…
Analyst RatingConsensus buy/hold/sellBuyHoldBuy
Price TargetConsensus 12-month target$363.67$17.95$20.17
# AnalystsCovering analysts291024
Dividend YieldAnnual dividend ÷ price+0.0%
Dividend StreakConsecutive years of raises01
Dividend / ShareAnnual DPS$0.03
Buyback YieldShare repurchases ÷ mkt cap+0.1%0.0%0.0%+4.1%
MANU leads this category, winning 1 of 1 comparable metric.
Key Takeaway

SMPL leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). MSGS leads in 1 (Total Returns). 1 tied.

Best OverallThe Simply Good Foods Compa… (SMPL)Leads 3 of 6 categories
Loading custom metrics...

MSGS vs BRLS vs MANU vs SMPL: Key Questions Answered

9 questions · data-driven answers · updated daily

01

Is MSGS or BRLS or MANU or SMPL a better buy right now?

For growth investors, The Simply Good Foods Company (SMPL) is the stronger pick with 9.

0% revenue growth year-over-year, versus 0. 7% for Manchester United plc (MANU). The Simply Good Foods Company (SMPL) offers the better valuation at 12. 2x trailing P/E (7. 5x forward), making it the more compelling value choice. Analysts rate Madison Square Garden Sports Corp. (MSGS) a "Buy" — based on 29 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — MSGS or BRLS or MANU or SMPL?

Over the past 5 years, Madison Square Garden Sports Corp.

(MSGS) delivered a total return of +84. 5%, compared to -84. 3% for Borealis Foods Inc. (BRLS). Over 10 years, the gap is even starker: MSGS returned +321. 1% versus BRLS's -84. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — MSGS or BRLS or MANU or SMPL?

By beta (market sensitivity over 5 years), Borealis Foods Inc.

(BRLS) is the lower-risk stock at 0. 21β versus Manchester United plc's 0. 92β — meaning MANU is approximately 346% more volatile than BRLS relative to the S&P 500. On balance sheet safety, The Simply Good Foods Company (SMPL) carries a lower debt/equity ratio of 17% versus 3% for Manchester United plc — giving it more financial flexibility in a downturn.

04

Which is growing faster — MSGS or BRLS or MANU or SMPL?

By revenue growth (latest reported year), The Simply Good Foods Company (SMPL) is pulling ahead at 9.

0% versus 0. 7% for Manchester United plc (MANU). On earnings-per-share growth, the picture is similar: Manchester United plc grew EPS 72. 1% year-over-year, compared to -733. 3% for Borealis Foods Inc.. Over a 3-year CAGR, BRLS leads at 26. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

05

Which has better profit margins — MSGS or BRLS or MANU or SMPL?

The Simply Good Foods Company (SMPL) is the more profitable company, earning 7.

1% net margin versus -91. 5% for Borealis Foods Inc. — meaning it keeps 7. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SMPL leads at 15. 1% versus -73. 7% for BRLS. At the gross margin level — before operating expenses — MANU leads at 82. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Is MSGS or BRLS or MANU or SMPL more undervalued right now?

Analyst consensus price targets imply the most upside for SMPL: 62.

1% to $20. 17.

07

Which pays a better dividend — MSGS or BRLS or MANU or SMPL?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

08

Is MSGS or BRLS or MANU or SMPL better for a retirement portfolio?

For long-horizon retirement investors, Borealis Foods Inc.

(BRLS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 21)). Both have compounded well over 10 years (BRLS: -84. 3%, MANU: +19. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

09

What are the main differences between MSGS and BRLS and MANU and SMPL?

These companies operate in different sectors (MSGS (Communication Services) and BRLS (Consumer Defensive) and MANU (Communication Services) and SMPL (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MSGS is a small-cap quality compounder stock; BRLS is a small-cap quality compounder stock; MANU is a small-cap quality compounder stock; SMPL is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MSGS

Quality Business

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  • Market Cap > $100B
  • Revenue Growth > 6%
  • Gross Margin > 15%
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BRLS

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  • Sector: Consumer Defensive
  • Market Cap > $100B
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Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 38%
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SMPL

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  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 5%
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(MSGS: 12.8% · BRLS: -7.6%)

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