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5 / 10Stock Comparison
MSGS vs BRLS vs MANU vs SMPL vs NOMD
Revenue, margins, valuation, and 5-year total return — side by side.
Packaged Foods
Entertainment
Packaged Foods
Packaged Foods
MSGS vs BRLS vs MANU vs SMPL vs NOMD — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Entertainment | Packaged Foods | Entertainment | Packaged Foods | Packaged Foods |
| Market Cap | $8.00B | $33M | $3.30B | $1.24B | $1.44B |
| Revenue (TTM) | $1.07B | $28M | $655M | $1.45B | $3.03B |
| Net Income (TTM) | $-17M | $-18M | $-9M | $91M | $137M |
| Gross Margin | 25.9% | 9.7% | 64.8% | 34.0% | 27.1% |
| Operating Margin | 0.4% | -46.0% | 2.8% | 14.4% | 10.7% |
| Forward P/E | — | — | — | 7.4x | 6.2x |
| Total Debt | $1.18B | $32M | $645M | $304M | $2.29B |
| Cash & Equiv. | $153M | $653K | $86M | $98M | $325M |
MSGS vs BRLS vs MANU vs SMPL vs NOMD — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Oct 21 | May 26 | Return |
|---|---|---|---|
| Madison Square Gard… (MSGS) | 100 | 174.1 | +74.1% |
| Borealis Foods Inc. (BRLS) | 100 | 14.7 | -85.3% |
| Manchester United p… (MANU) | 100 | 120.9 | +20.9% |
| The Simply Good Foo… (SMPL) | 100 | 30.9 | -69.1% |
| Nomad Foods Limited (NOMD) | 100 | 34.7 | -65.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MSGS vs BRLS vs MANU vs SMPL vs NOMD
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MSGS ranks third and is worth considering specifically for long-term compounding.
- 321.1% 10Y total return vs NOMD's 40.1%
- +74.7% vs BRLS's -73.6%
BRLS is the clearest fit if your priority is growth exposure.
- Rev growth 33.4%, EPS growth -7.3%, 3Y rev CAGR 26.6%
- 33.4% revenue growth vs NOMD's -2.2%
Among these 5 stocks, MANU doesn't own a clear edge in any measured category.
SMPL is the #2 pick in this set and the best alternative if quality and efficiency is your priority.
- 6.3% margin vs BRLS's -65.7%
- 3.7% ROA vs BRLS's -31.6%, ROIC 8.1% vs -62.0%
NOMD carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 2 yrs, beta 0.07, yield 7.1%
- Lower volatility, beta 0.07, Low D/E 91.8%, current ratio 1.07x
- Beta 0.07, yield 7.1%, current ratio 1.07x
- Lower P/E (6.2x vs 7.4x)
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 33.4% revenue growth vs NOMD's -2.2% | |
| Value | Lower P/E (6.2x vs 7.4x) | |
| Quality / Margins | 6.3% margin vs BRLS's -65.7% | |
| Stability / Safety | Beta 0.07 vs MANU's 0.92, lower leverage | |
| Dividends | 7.1% yield; 2-year raise streak; the other 4 pay no meaningful dividend | |
| Momentum (1Y) | +74.7% vs BRLS's -73.6% | |
| Efficiency (ROA) | 3.7% ROA vs BRLS's -31.6%, ROIC 8.1% vs -62.0% |
MSGS vs BRLS vs MANU vs SMPL vs NOMD — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Segment breakdown not available.
MSGS vs BRLS vs MANU vs SMPL vs NOMD — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
SMPL leads in 2 of 6 categories
NOMD leads 2 • MSGS leads 1 • BRLS leads 0 • MANU leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
SMPL leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
NOMD is the larger business by revenue, generating $3.0B annually — 108.7x BRLS's $28M. SMPL is the more profitable business, keeping 6.3% of every revenue dollar as net income compared to BRLS's -65.7%. On growth, MSGS holds the edge at +12.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $1.1B | $28M | $655M | $1.4B | $3.0B |
| EBITDAEarnings before interest/tax | $8M | -$11M | $238M | $231M | $435M |
| Net IncomeAfter-tax profit | -$17M | -$18M | -$9M | $91M | $137M |
| Free Cash FlowCash after capex | $3M | -$5M | -$135M | $174M | $252M |
| Gross MarginGross profit ÷ Revenue | +25.9% | +9.7% | +64.8% | +34.0% | +27.1% |
| Operating MarginEBIT ÷ Revenue | +0.4% | -46.0% | +2.8% | +14.4% | +10.7% |
| Net MarginNet income ÷ Revenue | -1.5% | -65.7% | -1.4% | +6.3% | +4.5% |
| FCF MarginFCF ÷ Revenue | +0.3% | -17.4% | -20.6% | +12.0% | +8.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +12.8% | -7.6% | -4.2% | -0.3% | -2.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +6.5% | +21.7% | +115.1% | -31.6% | -123.1% |
Valuation Metrics
NOMD leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 9.5x trailing earnings, NOMD trades at a 22% valuation discount to SMPL's 12.2x P/E. On an enterprise value basis, SMPL's 6.0x EV/EBITDA is more attractive than MSGS's 501.2x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $8.0B | $33M | $3.3B | $1.2B | $1.4B |
| Enterprise ValueMkt cap + debt − cash | $9.0B | $65M | $4.1B | $1.4B | $3.7B |
| Trailing P/EPrice ÷ TTM EPS | -357.55x | -1.23x | -74.04x | 12.20x | 9.46x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — | — | 7.39x | 6.23x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | 0.51x | — |
| EV / EBITDAEnterprise value multiple | 501.20x | — | 15.41x | 5.97x | 7.34x |
| Price / SalesMarket cap ÷ Revenue | 7.70x | 1.19x | 3.64x | 0.86x | 0.40x |
| Price / BookPrice ÷ Book value/share | — | — | 12.53x | 0.70x | 0.52x |
| Price / FCFMarket cap ÷ FCF | 90.96x | — | 86.79x | 7.86x | 4.85x |
Profitability & Efficiency
SMPL leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
NOMD delivers a 5.3% return on equity — every $100 of shareholder capital generates $5 in annual profit, vs $-4 for BRLS. SMPL carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to MANU's 3.33x. On the Piotroski fundamental quality scale (0–9), MSGS scores 5/9 vs NOMD's 4/9, reflecting solid financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | — | -3.7% | -4.8% | +5.2% | +5.3% |
| ROA (TTM)Return on assets | -1.1% | -31.6% | -0.5% | +3.7% | +2.2% |
| ROICReturn on invested capital | +1.5% | -62.0% | -2.0% | +8.1% | +5.5% |
| ROCEReturn on capital employed | +1.5% | -83.0% | -2.1% | +9.4% | +6.2% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 4 | 5 | 5 | 4 |
| Debt / EquityFinancial leverage | — | — | 3.33x | 0.17x | 0.92x |
| Net DebtTotal debt minus cash | $1.0B | $32M | $559M | $206M | $2.0B |
| Cash & Equiv.Liquid assets | $153M | $652,965 | $86M | $98M | $325M |
| Total DebtShort + long-term debt | $1.2B | $32M | $645M | $304M | $2.3B |
| Interest CoverageEBIT ÷ Interest expense | 0.68x | -2.28x | 0.62x | 6.77x | 2.52x |
Total Returns (Dividends Reinvested)
MSGS leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MSGS five years ago would be worth $18,446 today (with dividends reinvested), compared to $1,568 for BRLS. Over the past 12 months, MSGS leads with a +74.7% total return vs BRLS's -73.6%. The 3-year compound annual growth rate (CAGR) favors MSGS at 17.6% vs BRLS's -47.3% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +28.5% | -13.0% | +21.2% | -36.4% | -15.4% |
| 1-Year ReturnPast 12 months | +74.7% | -73.6% | +32.7% | -64.8% | -43.5% |
| 3-Year ReturnCumulative with dividends | +62.8% | -85.3% | +2.2% | -67.8% | -40.3% |
| 5-Year ReturnCumulative with dividends | +84.5% | -84.3% | +16.6% | -64.3% | -59.7% |
| 10-Year ReturnCumulative with dividends | +321.1% | -84.3% | +19.9% | +3.7% | +40.1% |
| CAGR (3Y)Annualised 3-year return | +17.6% | -47.3% | +0.7% | -31.5% | -15.8% |
Risk & Volatility
Evenly matched — MANU and NOMD each lead in 1 of 2 comparable metrics.
Risk & Volatility
NOMD is the less volatile stock with a 0.07 beta — it tends to amplify market swings less than MANU's 0.92 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MANU currently trades 97.4% from its 52-week high vs BRLS's 21.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.63x | 0.15x | 0.94x | 0.34x | 0.08x |
| 52-Week HighHighest price in past year | $345.50 | $7.05 | $19.65 | $36.92 | $19.71 |
| 52-Week LowLowest price in past year | $186.00 | $0.60 | $13.22 | $10.21 | $9.17 |
| % of 52W HighCurrent price vs 52-week peak | +96.2% | +21.8% | +97.4% | +33.7% | +51.3% |
| RSI (14)Momentum oscillator 0–100 | 54.4 | 56.6 | 64.2 | 42.9 | 58.6 |
| Avg Volume (50D)Average daily shares traded | 223K | 290K | 307K | 2.8M | 1.6M |
Analyst Outlook
NOMD leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: MSGS as "Buy", MANU as "Hold", SMPL as "Buy", NOMD as "Buy". Consensus price targets imply 47.3% upside for SMPL (target: $18) vs -6.2% for MANU (target: $18). NOMD is the only dividend payer here at 7.06% yield — a key consideration for income-focused portfolios.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | — | Hold | Buy | Buy |
| Price TargetConsensus 12-month target | $382.80 | — | $17.95 | $18.33 | $13.50 |
| # AnalystsCovering analysts | 29 | — | 10 | 24 | 13 |
| Dividend YieldAnnual dividend ÷ price | +0.0% | — | — | — | +7.1% |
| Dividend StreakConsecutive years of raises | 0 | — | 1 | — | 2 |
| Dividend / ShareAnnual DPS | $0.03 | — | — | — | $0.61 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.1% | 0.0% | 0.0% | +4.1% | +16.5% |
SMPL leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). NOMD leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.
MSGS vs BRLS vs MANU vs SMPL vs NOMD: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is MSGS or BRLS or MANU or SMPL or NOMD a better buy right now?
For growth investors, The Simply Good Foods Company (SMPL) is the stronger pick with 9.
0% revenue growth year-over-year, versus -2. 2% for Nomad Foods Limited (NOMD). Nomad Foods Limited (NOMD) offers the better valuation at 9. 5x trailing P/E (6. 2x forward), making it the more compelling value choice. Analysts rate Madison Square Garden Sports Corp. (MSGS) a "Buy" — based on 29 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MSGS or BRLS or MANU or SMPL or NOMD?
On trailing P/E, Nomad Foods Limited (NOMD) is the cheapest at 9.
5x versus The Simply Good Foods Company at 12. 2x. On forward P/E, Nomad Foods Limited is actually cheaper at 6. 2x.
03Which is the better long-term investment — MSGS or BRLS or MANU or SMPL or NOMD?
Over the past 5 years, Madison Square Garden Sports Corp.
(MSGS) delivered a total return of +84. 5%, compared to -84. 3% for Borealis Foods Inc. (BRLS). Over 10 years, the gap is even starker: MSGS returned +318. 0% versus BRLS's -85. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MSGS or BRLS or MANU or SMPL or NOMD?
By beta (market sensitivity over 5 years), Nomad Foods Limited (NOMD) is the lower-risk stock at 0.
08β versus Manchester United plc's 0. 94β — meaning MANU is approximately 1133% more volatile than NOMD relative to the S&P 500. On balance sheet safety, The Simply Good Foods Company (SMPL) carries a lower debt/equity ratio of 17% versus 3% for Manchester United plc — giving it more financial flexibility in a downturn.
05Which is growing faster — MSGS or BRLS or MANU or SMPL or NOMD?
By revenue growth (latest reported year), The Simply Good Foods Company (SMPL) is pulling ahead at 9.
0% versus -2. 2% for Nomad Foods Limited (NOMD). On earnings-per-share growth, the picture is similar: Manchester United plc grew EPS 72. 1% year-over-year, compared to -733. 3% for Borealis Foods Inc.. Over a 3-year CAGR, BRLS leads at 26. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MSGS or BRLS or MANU or SMPL or NOMD?
The Simply Good Foods Company (SMPL) is the more profitable company, earning 7.
1% net margin versus -91. 5% for Borealis Foods Inc. — meaning it keeps 7. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SMPL leads at 15. 1% versus -73. 7% for BRLS. At the gross margin level — before operating expenses — MANU leads at 82. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MSGS or BRLS or MANU or SMPL or NOMD more undervalued right now?
On forward earnings alone, Nomad Foods Limited (NOMD) trades at 6.
2x forward P/E versus 7. 4x for The Simply Good Foods Company — 1. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SMPL: 47. 3% to $18. 33.
08Which pays a better dividend — MSGS or BRLS or MANU or SMPL or NOMD?
In this comparison, NOMD (7.
1% yield) pays a dividend. MSGS, BRLS, MANU, SMPL do not pay a meaningful dividend and should not be held primarily for income.
09Is MSGS or BRLS or MANU or SMPL or NOMD better for a retirement portfolio?
For long-horizon retirement investors, Nomad Foods Limited (NOMD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
08), 7. 1% yield). Both have compounded well over 10 years (NOMD: +31. 8%, MANU: +23. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MSGS and BRLS and MANU and SMPL and NOMD?
These companies operate in different sectors (MSGS (Communication Services) and BRLS (Consumer Defensive) and MANU (Communication Services) and SMPL (Consumer Defensive) and NOMD (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: MSGS is a small-cap quality compounder stock; BRLS is a small-cap quality compounder stock; MANU is a small-cap quality compounder stock; SMPL is a small-cap deep-value stock; NOMD is a small-cap deep-value stock. NOMD pays a dividend while MSGS, BRLS, MANU, SMPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 6%
- Gross Margin > 15%
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