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4 / 10Stock Comparison
MSS vs WMT vs TGT vs COST
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
Discount Stores
Discount Stores
MSS vs WMT vs TGT vs COST — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Grocery Stores | Specialty Retail | Discount Stores | Discount Stores |
| Market Cap | $3M | $1.04T | $57.36B | $448.58B |
| Revenue (TTM) | $114M | $703.06B | $106.25B | $286.26B |
| Net Income (TTM) | $-12M | $22.91B | $4.04B | $8.55B |
| Gross Margin | 20.2% | 24.9% | 27.3% | 12.9% |
| Operating Margin | -7.6% | 4.1% | 5.3% | 3.8% |
| Forward P/E | 1.9x | 44.8x | 15.7x | 49.4x |
| Total Debt | $51M | $67.09B | $5.59B | $8.17B |
| Cash & Equiv. | $775K | $10.73B | $5.49B | $14.16B |
MSS vs WMT vs TGT vs COST — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Oct 23 | May 26 | Return |
|---|---|---|---|
| Maison Solutions In… (MSS) | 100 | 2.2 | -97.8% |
| Walmart Inc. (WMT) | 100 | 239.4 | +139.4% |
| Target Corporation (TGT) | 100 | 113.1 | +13.1% |
| Costco Wholesale Co… (COST) | 100 | 182.6 | +82.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MSS vs WMT vs TGT vs COST
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MSS is the #2 pick in this set and the best alternative if growth exposure is your priority.
- Rev growth 114.0%, EPS growth 134.7%, 3Y rev CAGR 43.6%
- 114.0% revenue growth vs TGT's -1.7%
- Lower P/E (1.9x vs 15.7x)
WMT is the clearest fit if your priority is income & stability and defensive.
- Dividend streak 37 yrs, beta 0.12, yield 0.7%
- Beta 0.12, yield 0.7%, current ratio 0.79x
- Beta 0.12 vs MSS's 0.98, lower leverage
TGT carries the broadest edge in this set and is the clearest fit for quality and dividends.
- 3.8% margin vs MSS's -10.6%
- 3.6% yield, 22-year raise streak, vs WMT's 0.7%, (1 stock pays no dividend)
- +36.6% vs MSS's -86.4%
COST is the clearest fit if your priority is long-term compounding and sleep-well-at-night.
- 6.2% 10Y total return vs WMT's 499.5%
- Lower volatility, beta 0.13, Low D/E 28.0%, current ratio 1.03x
- PEG 3.27 vs WMT's 4.07
- 10.7% ROA vs MSS's -16.1%, ROIC 34.5% vs -1.4%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 114.0% revenue growth vs TGT's -1.7% | |
| Value | Lower P/E (1.9x vs 15.7x) | |
| Quality / Margins | 3.8% margin vs MSS's -10.6% | |
| Stability / Safety | Beta 0.12 vs MSS's 0.98, lower leverage | |
| Dividends | 3.6% yield, 22-year raise streak, vs WMT's 0.7%, (1 stock pays no dividend) | |
| Momentum (1Y) | +36.6% vs MSS's -86.4% | |
| Efficiency (ROA) | 10.7% ROA vs MSS's -16.1%, ROIC 34.5% vs -1.4% |
MSS vs WMT vs TGT vs COST — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
MSS vs WMT vs TGT vs COST — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
TGT leads in 1 of 6 categories
MSS leads 1 • COST leads 1 • WMT leads 1 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
TGT leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
WMT is the larger business by revenue, generating $703.1B annually — 6181.7x MSS's $114M. TGT is the more profitable business, keeping 3.8% of every revenue dollar as net income compared to MSS's -10.6%. On growth, COST holds the edge at +9.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $114M | $703.1B | $106.2B | $286.3B |
| EBITDAEarnings before interest/tax | -$8M | $42.8B | $8.7B | $13.5B |
| Net IncomeAfter-tax profit | -$12M | $22.9B | $4.0B | $8.5B |
| Free Cash FlowCash after capex | -$738,151 | $15.3B | $2.9B | $9.1B |
| Gross MarginGross profit ÷ Revenue | +20.2% | +24.9% | +27.3% | +12.9% |
| Operating MarginEBIT ÷ Revenue | -7.6% | +4.1% | +5.3% | +3.8% |
| Net MarginNet income ÷ Revenue | -10.6% | +3.3% | +3.8% | +3.0% |
| FCF MarginFCF ÷ Revenue | -0.6% | +2.2% | +2.8% | +3.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | -13.5% | +5.8% | +3.2% | +9.2% |
| EPS Growth (YoY)Latest quarter vs prior year | -4.6% | +35.1% | +23.7% | -2.1% |
Valuation Metrics
MSS leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 1.9x trailing earnings, MSS trades at a 97% valuation discount to COST's 55.6x P/E. Adjusting for growth (PEG ratio), COST offers better value at 3.68x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $3M | $1.04T | $57.4B | $448.6B |
| Enterprise ValueMkt cap + debt − cash | $53M | $1.09T | $57.5B | $442.6B |
| Trailing P/EPrice ÷ TTM EPS | 1.85x | 47.69x | 15.49x | 55.58x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 44.77x | 15.66x | 49.35x |
| PEG RatioP/E ÷ EPS growth rate | — | 4.33x | — | 3.68x |
| EV / EBITDAEnterprise value multiple | — | 24.85x | 7.26x | 34.55x |
| Price / SalesMarket cap ÷ Revenue | 0.02x | 1.46x | 0.55x | 1.63x |
| Price / BookPrice ÷ Book value/share | 0.19x | 10.45x | 3.55x | 15.44x |
| Price / FCFMarket cap ÷ FCF | 0.56x | 24.97x | 20.23x | 57.24x |
Profitability & Efficiency
COST leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
COST delivers a 28.8% return on equity — every $100 of shareholder capital generates $29 in annual profit, vs $-118 for MSS. COST carries lower financial leverage with a 0.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to MSS's 4.40x. On the Piotroski fundamental quality scale (0–9), MSS scores 9/9 vs TGT's 6/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -118.2% | +22.3% | +26.1% | +28.8% |
| ROA (TTM)Return on assets | -16.1% | +7.9% | +6.9% | +10.7% |
| ROICReturn on invested capital | -1.4% | +14.7% | +16.7% | +34.5% |
| ROCEReturn on capital employed | -2.3% | +17.5% | +13.6% | +27.9% |
| Piotroski ScoreFundamental quality 0–9 | 9 | 6 | 6 | 7 |
| Debt / EquityFinancial leverage | 4.40x | 0.67x | 0.35x | 0.28x |
| Net DebtTotal debt minus cash | $50M | $56.4B | $104M | -$6.0B |
| Cash & Equiv.Liquid assets | $775,360 | $10.7B | $5.5B | $14.2B |
| Total DebtShort + long-term debt | $51M | $67.1B | $5.6B | $8.2B |
| Interest CoverageEBIT ÷ Interest expense | -4.78x | 11.85x | 12.40x | 77.52x |
Total Returns (Dividends Reinvested)
WMT leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $136 for MSS. Over the past 12 months, TGT leads with a +36.6% total return vs MSS's -86.4%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs MSS's -76.1% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -60.4% | +15.7% | +26.4% | +18.8% |
| 1-Year ReturnPast 12 months | -86.4% | +32.7% | +36.6% | +1.0% |
| 3-Year ReturnCumulative with dividends | -98.6% | +160.5% | -11.0% | +108.7% |
| 5-Year ReturnCumulative with dividends | -98.6% | +186.9% | -31.6% | +172.8% |
| 10-Year ReturnCumulative with dividends | -98.6% | +499.5% | +99.5% | +625.0% |
| CAGR (3Y)Annualised 3-year return | -76.1% | +37.6% | -3.8% | +27.8% |
Risk & Volatility
Evenly matched — WMT and COST each lead in 1 of 2 comparable metrics.
Risk & Volatility
WMT is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than MSS's 0.98 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WMT currently trades 96.7% from its 52-week high vs MSS's 3.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.93x | 0.11x | 0.94x | 0.10x |
| 52-Week HighHighest price in past year | $39.60 | $134.69 | $133.07 | $1067.08 |
| 52-Week LowLowest price in past year | $0.28 | $91.89 | $83.44 | $846.80 |
| % of 52W HighCurrent price vs 52-week peak | +3.1% | +96.7% | +94.6% | +94.8% |
| RSI (14)Momentum oscillator 0–100 | 47.8 | 55.9 | 61.4 | 47.3 |
| Avg Volume (50D)Average daily shares traded | 259K | 17.2M | 4.5M | 1.7M |
Analyst Outlook
Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: WMT as "Buy", TGT as "Hold", COST as "Buy". Consensus price targets imply 5.7% upside for COST (target: $1070) vs -8.3% for TGT (target: $115). For income investors, TGT offers the higher dividend yield at 3.58% vs COST's 0.48%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy | Hold | Buy |
| Price TargetConsensus 12-month target | — | $137.22 | $115.44 | $1070.13 |
| # AnalystsCovering analysts | — | 64 | 59 | 58 |
| Dividend YieldAnnual dividend ÷ price | — | +0.7% | +3.6% | +0.5% |
| Dividend StreakConsecutive years of raises | — | 37 | 22 | 0 |
| Dividend / ShareAnnual DPS | — | $0.94 | $4.51 | $4.91 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.8% | +0.7% | +0.2% |
TGT leads in 1 of 6 categories (Income & Cash Flow). MSS leads in 1 (Valuation Metrics). 2 tied.
MSS vs WMT vs TGT vs COST: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is MSS or WMT or TGT or COST a better buy right now?
For growth investors, Maison Solutions Inc.
Class A Common Stock (MSS) is the stronger pick with 114. 0% revenue growth year-over-year, versus -1. 7% for Target Corporation (TGT). Maison Solutions Inc. Class A Common Stock (MSS) offers the better valuation at 1. 9x trailing P/E, making it the more compelling value choice. Analysts rate Walmart Inc. (WMT) a "Buy" — based on 64 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MSS or WMT or TGT or COST?
On trailing P/E, Maison Solutions Inc.
Class A Common Stock (MSS) is the cheapest at 1. 9x versus Costco Wholesale Corporation at 55. 6x. On forward P/E, Target Corporation is actually cheaper at 15. 7x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Costco Wholesale Corporation wins at 3. 27x versus Walmart Inc. 's 4. 07x.
03Which is the better long-term investment — MSS or WMT or TGT or COST?
Over the past 5 years, Walmart Inc.
(WMT) delivered a total return of +186. 9%, compared to -98. 6% for Maison Solutions Inc. Class A Common Stock (MSS). Over 10 years, the gap is even starker: COST returned +622. 8% versus MSS's -98. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MSS or WMT or TGT or COST?
By beta (market sensitivity over 5 years), Costco Wholesale Corporation (COST) is the lower-risk stock at 0.
10β versus Target Corporation's 0. 94β — meaning TGT is approximately 847% more volatile than COST relative to the S&P 500. On balance sheet safety, Costco Wholesale Corporation (COST) carries a lower debt/equity ratio of 28% versus 4% for Maison Solutions Inc. Class A Common Stock — giving it more financial flexibility in a downturn.
05Which is growing faster — MSS or WMT or TGT or COST?
By revenue growth (latest reported year), Maison Solutions Inc.
Class A Common Stock (MSS) is pulling ahead at 114. 0% versus -1. 7% for Target Corporation (TGT). On earnings-per-share growth, the picture is similar: Maison Solutions Inc. Class A Common Stock grew EPS 134. 7% year-over-year, compared to -8. 2% for Target Corporation. Over a 3-year CAGR, MSS leads at 43. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MSS or WMT or TGT or COST?
Target Corporation (TGT) is the more profitable company, earning 3.
5% net margin versus 0. 9% for Maison Solutions Inc. Class A Common Stock — meaning it keeps 3. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TGT leads at 4. 9% versus -1. 0% for MSS. At the gross margin level — before operating expenses — TGT leads at 27. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MSS or WMT or TGT or COST more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Costco Wholesale Corporation (COST) is the more undervalued stock at a PEG of 3. 27x versus Walmart Inc. 's 4. 07x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, Target Corporation (TGT) trades at 15. 7x forward P/E versus 49. 4x for Costco Wholesale Corporation — 33. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for COST: 5. 7% to $1070. 13.
08Which pays a better dividend — MSS or WMT or TGT or COST?
In this comparison, TGT (3.
6% yield), WMT (0. 7% yield), COST (0. 5% yield) pay a dividend. MSS does not pay a meaningful dividend and should not be held primarily for income.
09Is MSS or WMT or TGT or COST better for a retirement portfolio?
For long-horizon retirement investors, Walmart Inc.
(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 11), 0. 7% yield, +501. 4% 10Y return). Both have compounded well over 10 years (WMT: +501. 4%, MSS: -98. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MSS and WMT and TGT and COST?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: MSS is a small-cap high-growth stock; WMT is a mega-cap quality compounder stock; TGT is a mid-cap deep-value stock; COST is a large-cap quality compounder stock. WMT, TGT pay a dividend while MSS, COST do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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