Furnishings, Fixtures & Appliances
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4 / 10Stock Comparison
NCL vs AMZN vs MSFT vs MHK
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
Software - Infrastructure
Furnishings, Fixtures & Appliances
NCL vs AMZN vs MSFT vs MHK — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Furnishings, Fixtures & Appliances | Specialty Retail | Software - Infrastructure | Furnishings, Fixtures & Appliances |
| Market Cap | $4M | $2.92T | $3.13T | $6.29B |
| Revenue (TTM) | $13M | $742.78B | $318.27B | $10.99B |
| Net Income (TTM) | $-18M | $90.80B | $125.22B | $414M |
| Gross Margin | -15.8% | 50.6% | 68.3% | 24.3% |
| Operating Margin | -114.7% | 11.5% | 46.8% | 4.9% |
| Forward P/E | — | 34.8x | 25.3x | 11.2x |
| Total Debt | $7M | $152.99B | $112.18B | $2.76B |
| Cash & Equiv. | $245K | $86.81B | $30.24B | $856M |
NCL vs AMZN vs MSFT vs MHK — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Oct 23 | May 26 | Return |
|---|---|---|---|
| Northann Corp. (NCL) | 100 | 0.2 | -99.8% |
| Amazon.com, Inc. (AMZN) | 100 | 203.7 | +103.7% |
| Microsoft Corporati… (MSFT) | 100 | 124.5 | +24.5% |
| Mohawk Industries, … (MHK) | 100 | 127.8 | +27.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: NCL vs AMZN vs MSFT vs MHK
Each card shows where this stock fits in a portfolio — not just who wins on paper.
NCL is the #2 pick in this set and the best alternative if stability is your priority.
- Beta 0.57 vs AMZN's 1.51
AMZN is the clearest fit if your priority is valuation efficiency.
- PEG 1.24 vs MSFT's 1.35
- +43.7% vs NCL's -95.6%
MSFT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 19 yrs, beta 0.89, yield 0.8%
- Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
- 7.9% 10Y total return vs AMZN's 7.0%
- Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
MHK is the clearest fit if your priority is value.
- Lower P/E (11.2x vs 25.3x)
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 14.9% revenue growth vs MHK's -0.5% | |
| Value | Lower P/E (11.2x vs 25.3x) | |
| Quality / Margins | 39.3% margin vs NCL's -135.6% | |
| Stability / Safety | Beta 0.57 vs AMZN's 1.51 | |
| Dividends | 0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend | |
| Momentum (1Y) | +43.7% vs NCL's -95.6% | |
| Efficiency (ROA) | 19.2% ROA vs NCL's -117.9%, ROIC 24.9% vs -16.4% |
NCL vs AMZN vs MSFT vs MHK — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
NCL vs AMZN vs MSFT vs MHK — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MSFT leads in 3 of 6 categories
MHK leads 1 • AMZN leads 1 • NCL leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MSFT leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 57148.9x NCL's $13M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to NCL's -135.6%. On growth, NCL holds the edge at +38.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $13M | $742.8B | $318.3B | $11.0B |
| EBITDAEarnings before interest/tax | -$14M | $155.9B | $192.6B | $1.2B |
| Net IncomeAfter-tax profit | -$18M | $90.8B | $125.2B | $414M |
| Free Cash FlowCash after capex | -$6M | -$2.5B | $72.9B | $709M |
| Gross MarginGross profit ÷ Revenue | -15.8% | +50.6% | +68.3% | +24.3% |
| Operating MarginEBIT ÷ Revenue | -114.7% | +11.5% | +46.8% | +4.9% |
| Net MarginNet income ÷ Revenue | -135.6% | +12.2% | +39.3% | +3.8% |
| FCF MarginFCF ÷ Revenue | -49.2% | -0.3% | +22.9% | +6.5% |
| Rev. Growth (YoY)Latest quarter vs prior year | +38.6% | +16.6% | +18.3% | +8.0% |
| EPS Growth (YoY)Latest quarter vs prior year | -4.4% | +74.8% | +23.4% | +65.2% |
Valuation Metrics
MHK leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 17.3x trailing earnings, MHK trades at a 54% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $4M | $2.92T | $3.13T | $6.3B |
| Enterprise ValueMkt cap + debt − cash | $10M | $2.98T | $3.21T | $8.2B |
| Trailing P/EPrice ÷ TTM EPS | -0.86x | 37.82x | 30.86x | 17.33x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 34.77x | 25.34x | 11.23x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.35x | 1.64x | — |
| EV / EBITDAEnterprise value multiple | — | 20.47x | 19.72x | 7.05x |
| Price / SalesMarket cap ÷ Revenue | 0.25x | 4.07x | 11.10x | 0.58x |
| Price / BookPrice ÷ Book value/share | 1.47x | 7.14x | 9.15x | 0.77x |
| Price / FCFMarket cap ÷ FCF | — | 378.98x | 43.66x | 10.20x |
Profitability & Efficiency
MSFT leads this category, winning 6 of 8 comparable metrics.
Profitability & Efficiency
MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $-10 for NCL. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to NCL's 2.56x.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -9.6% | +23.3% | +33.1% | +5.0% |
| ROA (TTM)Return on assets | -117.9% | +11.5% | +19.2% | +3.0% |
| ROICReturn on invested capital | -16.4% | +14.7% | +24.9% | +3.9% |
| ROCEReturn on capital employed | -67.4% | +15.3% | +29.7% | +4.8% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 | 6 | 6 |
| Debt / EquityFinancial leverage | 2.56x | 0.37x | 0.33x | 0.33x |
| Net DebtTotal debt minus cash | $6M | $66.2B | $81.9B | $1.9B |
| Cash & Equiv.Liquid assets | $245,164 | $86.8B | $30.2B | $856M |
| Total DebtShort + long-term debt | $7M | $153.0B | $112.2B | $2.8B |
| Interest CoverageEBIT ÷ Interest expense | -72.01x | 39.96x | 55.65x | 36.90x |
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MSFT five years ago would be worth $17,246 today (with dividends reinvested), compared to $40 for NCL. Over the past 12 months, AMZN leads with a +43.7% total return vs NCL's -95.6%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs NCL's -84.2% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -51.5% | +19.7% | -10.8% | -6.2% |
| 1-Year ReturnPast 12 months | -95.6% | +43.7% | -2.1% | +1.9% |
| 3-Year ReturnCumulative with dividends | -99.6% | +156.2% | +39.5% | +2.9% |
| 5-Year ReturnCumulative with dividends | -99.6% | +64.8% | +72.5% | -55.3% |
| 10-Year ReturnCumulative with dividends | -99.6% | +697.8% | +787.7% | -47.6% |
| CAGR (3Y)Annualised 3-year return | -84.2% | +36.8% | +11.7% | +0.9% |
Risk & Volatility
Evenly matched — NCL and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
NCL is the less volatile stock with a 0.57 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs NCL's 1.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.57x | 1.51x | 0.89x | 1.34x |
| 52-Week HighHighest price in past year | $12.16 | $278.56 | $555.45 | $143.13 |
| 52-Week LowLowest price in past year | $0.10 | $185.01 | $356.28 | $93.60 |
| % of 52W HighCurrent price vs 52-week peak | +1.2% | +97.3% | +75.8% | +71.8% |
| RSI (14)Momentum oscillator 0–100 | 43.8 | 81.1 | 54.0 | 50.6 |
| Avg Volume (50D)Average daily shares traded | 272K | 45.5M | 32.5M | 1.1M |
Analyst Outlook
MSFT leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: AMZN as "Buy", MSFT as "Buy", MHK as "Hold". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs 13.1% for AMZN (target: $307). MSFT is the only dividend payer here at 0.77% yield — a key consideration for income-focused portfolios.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy | Buy | Hold |
| Price TargetConsensus 12-month target | — | $306.77 | $551.75 | $130.00 |
| # AnalystsCovering analysts | — | 94 | 81 | 32 |
| Dividend YieldAnnual dividend ÷ price | — | — | +0.8% | — |
| Dividend StreakConsecutive years of raises | — | — | 19 | 0 |
| Dividend / ShareAnnual DPS | — | — | $3.23 | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | +0.6% | +2.4% |
MSFT leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). MHK leads in 1 (Valuation Metrics). 1 tied.
NCL vs AMZN vs MSFT vs MHK: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is NCL or AMZN or MSFT or MHK a better buy right now?
For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.
9% revenue growth year-over-year, versus -0. 5% for Mohawk Industries, Inc. (MHK). Mohawk Industries, Inc. (MHK) offers the better valuation at 17. 3x trailing P/E (11. 2x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — NCL or AMZN or MSFT or MHK?
On trailing P/E, Mohawk Industries, Inc.
(MHK) is the cheapest at 17. 3x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Mohawk Industries, Inc. is actually cheaper at 11. 2x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Microsoft Corporation's 1. 35x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — NCL or AMZN or MSFT or MHK?
Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +72.
5%, compared to -99. 6% for Northann Corp. (NCL). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus NCL's -99. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — NCL or AMZN or MSFT or MHK?
By beta (market sensitivity over 5 years), Northann Corp.
(NCL) is the lower-risk stock at 0. 57β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 167% more volatile than NCL relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 3% for Northann Corp. — giving it more financial flexibility in a downturn.
05Which is growing faster — NCL or AMZN or MSFT or MHK?
By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.
9% versus -0. 5% for Mohawk Industries, Inc. (MHK). On earnings-per-share growth, the picture is similar: Northann Corp. grew EPS 51. 4% year-over-year, compared to -27. 1% for Mohawk Industries, Inc.. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — NCL or AMZN or MSFT or MHK?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus -28. 5% for Northann Corp. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -10. 9% for NCL. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is NCL or AMZN or MSFT or MHK more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Microsoft Corporation's 1. 35x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Mohawk Industries, Inc. (MHK) trades at 11. 2x forward P/E versus 34. 8x for Amazon. com, Inc. — 23. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.
08Which pays a better dividend — NCL or AMZN or MSFT or MHK?
In this comparison, MSFT (0.
8% yield) pays a dividend. NCL, AMZN, MHK do not pay a meaningful dividend and should not be held primarily for income.
09Is NCL or AMZN or MSFT or MHK better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
89), 0. 8% yield, +787. 7% 10Y return). Both have compounded well over 10 years (MSFT: +787. 7%, MHK: -47. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between NCL and AMZN and MSFT and MHK?
These companies operate in different sectors (NCL (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and MHK (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: NCL is a small-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; MHK is a small-cap deep-value stock. MSFT pays a dividend while NCL, AMZN, MHK do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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