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NET vs GOOGL vs MSFT vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
NET
Cloudflare, Inc.

Software - Infrastructure

TechnologyNYSE • US
Market Cap$87.85B
5Y Perf.+755.1%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+455.0%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.07T
5Y Perf.+125.8%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.96T
5Y Perf.+125.1%

NET vs GOOGL vs MSFT vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
NET logoNET
GOOGL logoGOOGL
MSFT logoMSFT
AMZN logoAMZN
IndustrySoftware - InfrastructureInternet Content & InformationSoftware - InfrastructureSpecialty Retail
Market Cap$87.85B$4.81T$3.07T$2.96T
Revenue (TTM)$2.17B$422.57B$318.27B$742.78B
Net Income (TTM)$-102M$160.21B$125.22B$90.80B
Gross Margin74.7%60.4%68.3%50.6%
Operating Margin-9.4%32.7%46.8%11.5%
Forward P/E221.4x29.6x24.9x35.3x
Total Debt$3.70B$59.29B$112.18B$152.99B
Cash & Equiv.$944M$30.71B$30.24B$86.81B

NET vs GOOGL vs MSFT vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

NET
GOOGL
MSFT
AMZN
StockMay 20May 26Return
Cloudflare, Inc. (NET)100855.1+755.1%
Alphabet Inc. (GOOGL)100555.0+455.0%
Microsoft Corporati… (MSFT)100225.8+125.8%
Amazon.com, Inc. (AMZN)100225.1+125.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: NET vs GOOGL vs MSFT vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Alphabet Inc. is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. NET also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
NET
Cloudflare, Inc.
The Long-Run Compounder

NET is the clearest fit if your priority is long-term compounding.

  • 12.8% 10Y total return vs GOOGL's 10.0%
  • 29.8% revenue growth vs AMZN's 12.4%
Best for: long-term compounding
GOOGL
Alphabet Inc.
The Growth Play

GOOGL is the #2 pick in this set and the best alternative if growth exposure and sleep-well-at-night is your priority.

  • Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
  • Lower volatility, beta 1.26, Low D/E 14.3%, current ratio 2.01x
  • PEG 0.99 vs MSFT's 1.32
  • +144.2% vs MSFT's -3.7%
Best for: growth exposure and sleep-well-at-night
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • Lower P/E (24.9x vs 35.3x)
  • 39.3% margin vs NET's -4.7%
Best for: income & stability and defensive
AMZN
Amazon.com, Inc.
The Secondary Option

AMZN lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthNET logoNET29.8% revenue growth vs AMZN's 12.4%
ValueMSFT logoMSFTLower P/E (24.9x vs 35.3x)
Quality / MarginsMSFT logoMSFT39.3% margin vs NET's -4.7%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs NET's 1.53, lower leverage
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs GOOGL's 0.2%, (2 stocks pay no dividend)
Momentum (1Y)GOOGL logoGOOGL+144.2% vs MSFT's -3.7%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs NET's -1.9%, ROIC 25.1% vs -4.6%

NET vs GOOGL vs MSFT vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

NETCloudflare, Inc.
FY 2025
Reportable Segment
100.0%$2.2B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

NET vs GOOGL vs MSFT vs AMZN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 342.6x NET's $2.2B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to NET's -4.7%. On growth, NET holds the edge at +33.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricNET logoNETCloudflare, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$2.2B$422.6B$318.3B$742.8B
EBITDAEarnings before interest/tax$118M$161.3B$192.6B$155.9B
Net IncomeAfter-tax profit-$102M$160.2B$125.2B$90.8B
Free Cash FlowCash after capex$324M$73.3B$72.9B-$2.5B
Gross MarginGross profit ÷ Revenue+74.7%+60.4%+68.3%+50.6%
Operating MarginEBIT ÷ Revenue-9.4%+32.7%+46.8%+11.5%
Net MarginNet income ÷ Revenue-4.7%+37.9%+39.3%+12.2%
FCF MarginFCF ÷ Revenue+15.0%+17.3%+22.9%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year+33.6%+21.8%+18.3%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+7.8%+81.9%+23.4%+74.8%
MSFT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

MSFT leads this category, winning 3 of 7 comparable metrics.

At 30.3x trailing earnings, MSFT trades at a 21% valuation discount to AMZN's 38.3x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs MSFT's 1.61x — a lower PEG means you pay less per unit of expected earnings growth.

MetricNET logoNETCloudflare, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$87.8B$4.81T$3.07T$2.96T
Enterprise ValueMkt cap + debt − cash$90.6B$4.84T$3.16T$3.02T
Trailing P/EPrice ÷ TTM EPS-857.21x36.80x30.34x38.35x
Forward P/EPrice ÷ next-FY EPS est.221.36x29.60x24.91x35.26x
PEG RatioP/E ÷ EPS growth rate1.23x1.61x1.37x
EV / EBITDAEnterprise value multiple1028.76x32.21x19.40x20.74x
Price / SalesMarket cap ÷ Revenue40.52x11.94x10.91x4.12x
Price / BookPrice ÷ Book value/share59.36x11.72x8.99x7.24x
Price / FCFMarket cap ÷ FCF270.86x65.69x42.93x384.26x
MSFT leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 7 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-7 for NET. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to NET's 2.54x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs NET's 3/9, reflecting strong financial health.

MetricNET logoNETCloudflare, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity-7.5%+39.0%+33.1%+23.3%
ROA (TTM)Return on assets-1.9%+27.4%+19.2%+11.5%
ROICReturn on invested capital-4.6%+25.1%+24.9%+14.7%
ROCEReturn on capital employed-6.6%+30.3%+29.7%+15.3%
Piotroski ScoreFundamental quality 0–93766
Debt / EquityFinancial leverage2.54x0.14x0.33x0.37x
Net DebtTotal debt minus cash$2.8B$28.6B$81.9B$66.2B
Cash & Equiv.Liquid assets$944M$30.7B$30.2B$86.8B
Total DebtShort + long-term debt$3.7B$59.3B$112.2B$153.0B
Interest CoverageEBIT ÷ Interest expense-9.58x392.15x55.65x39.96x
GOOGL leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

NET leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in NET five years ago would be worth $35,991 today (with dividends reinvested), compared to $16,632 for AMZN. Over the past 12 months, GOOGL leads with a +144.2% total return vs MSFT's -3.7%. The 3-year compound annual growth rate (CAGR) favors NET at 75.1% vs MSFT's 11.1% — a key indicator of consistent wealth creation.

MetricNET logoNETCloudflare, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date+26.8%+26.3%-12.3%+21.4%
1-Year ReturnPast 12 months+103.3%+144.2%-3.7%+48.6%
3-Year ReturnCumulative with dividends+436.8%+270.7%+37.2%+159.8%
5-Year ReturnCumulative with dividends+259.9%+241.8%+71.5%+66.3%
10-Year ReturnCumulative with dividends+1281.1%+1001.7%+768.1%+715.9%
CAGR (3Y)Annualised 3-year return+75.1%+54.8%+11.1%+37.5%
NET leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GOOGL and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than NET's 1.53 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs MSFT's 74.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricNET logoNETCloudflare, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5001.53x1.26x0.89x1.51x
52-Week HighHighest price in past year$260.00$399.85$555.45$278.56
52-Week LowLowest price in past year$120.46$147.84$356.28$183.85
% of 52W HighCurrent price vs 52-week peak+95.6%+99.5%+74.5%+98.7%
RSI (14)Momentum oscillator 0–10068.881.452.680.5
Avg Volume (50D)Average daily shares traded3.6M28.4M32.8M45.6M
Evenly matched — GOOGL and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: NET as "Buy", GOOGL as "Buy", MSFT as "Buy", AMZN as "Buy". Consensus price targets imply 33.3% upside for MSFT (target: $552) vs -12.9% for NET (target: $216). For income investors, MSFT offers the higher dividend yield at 0.78% vs GOOGL's 0.21%.

MetricNET logoNETCloudflare, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$216.43$406.28$551.75$306.77
# AnalystsCovering analysts40828194
Dividend YieldAnnual dividend ÷ price+0.2%+0.8%
Dividend StreakConsecutive years of raises219
Dividend / ShareAnnual DPS$0.82$3.23
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.9%+0.6%0.0%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MSFT leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). GOOGL leads in 1 (Profitability & Efficiency). 1 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 3 of 6 categories
Loading custom metrics...

NET vs GOOGL vs MSFT vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is NET or GOOGL or MSFT or AMZN a better buy right now?

For growth investors, Cloudflare, Inc.

(NET) is the stronger pick with 29. 8% revenue growth year-over-year, versus 12. 4% for Amazon. com, Inc. (AMZN). Microsoft Corporation (MSFT) offers the better valuation at 30. 3x trailing P/E (24. 9x forward), making it the more compelling value choice. Analysts rate Cloudflare, Inc. (NET) a "Buy" — based on 40 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — NET or GOOGL or MSFT or AMZN?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

3x versus Amazon. com, Inc. at 38. 3x. On forward P/E, Microsoft Corporation is actually cheaper at 24. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Microsoft Corporation's 1. 32x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — NET or GOOGL or MSFT or AMZN?

Over the past 5 years, Cloudflare, Inc.

(NET) delivered a total return of +259. 9%, compared to +66. 3% for Amazon. com, Inc. (AMZN). Over 10 years, the gap is even starker: NET returned +1281% versus AMZN's +715. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — NET or GOOGL or MSFT or AMZN?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Cloudflare, Inc. 's 1. 53β — meaning NET is approximately 73% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 3% for Cloudflare, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — NET or GOOGL or MSFT or AMZN?

By revenue growth (latest reported year), Cloudflare, Inc.

(NET) is pulling ahead at 29. 8% versus 12. 4% for Amazon. com, Inc. (AMZN). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -26. 1% for Cloudflare, Inc.. Over a 3-year CAGR, NET leads at 30. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — NET or GOOGL or MSFT or AMZN?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -4. 7% for Cloudflare, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -9. 4% for NET. At the gross margin level — before operating expenses — NET leads at 74. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is NET or GOOGL or MSFT or AMZN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Microsoft Corporation's 1. 32x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Microsoft Corporation (MSFT) trades at 24. 9x forward P/E versus 221. 4x for Cloudflare, Inc. — 196. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 33. 3% to $551. 75.

08

Which pays a better dividend — NET or GOOGL or MSFT or AMZN?

In this comparison, MSFT (0.

8% yield), GOOGL (0. 2% yield) pay a dividend. NET, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is NET or GOOGL or MSFT or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +768. 1% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +768. 1%, AMZN: +715. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between NET and GOOGL and MSFT and AMZN?

These companies operate in different sectors (NET (Technology) and GOOGL (Communication Services) and MSFT (Technology) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: NET is a mid-cap high-growth stock; GOOGL is a mega-cap high-growth stock; MSFT is a mega-cap quality compounder stock; AMZN is a mega-cap quality compounder stock. MSFT pays a dividend while NET, GOOGL, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Sector: Technology
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High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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(NET: 33.6% · GOOGL: 21.8%)

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