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NFLX vs GOOGL
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
NFLX vs GOOGL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Entertainment | Internet Content & Information |
| Market Cap | $372.42B | $4.70T |
| Revenue (TTM) | $45.18B | $422.57B |
| Net Income (TTM) | $10.98B | $160.21B |
| Gross Margin | 48.5% | 60.4% |
| Operating Margin | 29.5% | 32.7% |
| Forward P/E | 24.7x | 28.9x |
| Total Debt | $14.46B | $59.29B |
| Cash & Equiv. | $9.03B | $30.71B |
NFLX vs GOOGL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Netflix, Inc. (NFLX) | 100 | 209.4 | +109.4% |
| Alphabet Inc. (GOOGL) | 100 | 542.0 | +442.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: NFLX vs GOOGL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
NFLX is the clearest fit if your priority is income & stability and growth exposure.
- beta 0.39
- Rev growth 15.9%, EPS growth 27.6%, 3Y rev CAGR 12.6%
- Lower volatility, beta 0.39, Low D/E 54.3%, current ratio 1.19x
GOOGL carries the broadest edge in this set and is the clearest fit for long-term compounding.
- 9.9% 10Y total return vs NFLX's 8.8%
- 37.9% margin vs NFLX's 24.3%
- 0.2% yield; 2-year raise streak; the other pay no meaningful dividend
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.9% revenue growth vs GOOGL's 15.1% | |
| Value | Lower P/E (24.7x vs 28.9x), PEG 0.75 vs 0.97 | |
| Quality / Margins | 37.9% margin vs NFLX's 24.3% | |
| Stability / Safety | Beta 0.39 vs GOOGL's 1.26 | |
| Dividends | 0.2% yield; 2-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +137.1% vs NFLX's -22.5% | |
| Efficiency (ROA) | 27.4% ROA vs NFLX's 19.8%, ROIC 25.1% vs 29.8% |
NFLX vs GOOGL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
NFLX vs GOOGL — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
GOOGL leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
GOOGL is the larger business by revenue, generating $422.6B annually — 9.4x NFLX's $45.2B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to NFLX's 24.3%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $45.2B | $422.6B |
| EBITDAEarnings before interest/tax | $30.1B | $161.3B |
| Net IncomeAfter-tax profit | $11.0B | $160.2B |
| Free Cash FlowCash after capex | $9.5B | $73.3B |
| Gross MarginGross profit ÷ Revenue | +48.5% | +60.4% |
| Operating MarginEBIT ÷ Revenue | +29.5% | +32.7% |
| Net MarginNet income ÷ Revenue | +24.3% | +37.9% |
| FCF MarginFCF ÷ Revenue | +20.9% | +17.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +17.6% | +21.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +31.1% | +81.9% |
Valuation Metrics
NFLX leads this category, winning 6 of 7 comparable metrics.
Valuation Metrics
At 34.7x trailing earnings, NFLX trades at a 3% valuation discount to GOOGL's 35.9x P/E. Adjusting for growth (PEG ratio), NFLX offers better value at 1.05x vs GOOGL's 1.20x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||
|---|---|---|
| Market CapShares × price | $372.4B | $4.70T |
| Enterprise ValueMkt cap + debt − cash | $377.8B | $4.73T |
| Trailing P/EPrice ÷ TTM EPS | 34.74x | 35.94x |
| Forward P/EPrice ÷ next-FY EPS est. | 24.69x | 28.91x |
| PEG RatioP/E ÷ EPS growth rate | 1.05x | 1.20x |
| EV / EBITDAEnterprise value multiple | 12.56x | 31.46x |
| Price / SalesMarket cap ÷ Revenue | 8.24x | 11.66x |
| Price / BookPrice ÷ Book value/share | 14.26x | 11.44x |
| Price / FCFMarket cap ÷ FCF | 39.36x | 64.14x |
Profitability & Efficiency
NFLX leads this category, winning 5 of 8 comparable metrics.
Profitability & Efficiency
NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $39 for GOOGL. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to NFLX's 0.54x.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +41.3% | +39.0% |
| ROA (TTM)Return on assets | +19.8% | +27.4% |
| ROICReturn on invested capital | +29.8% | +25.1% |
| ROCEReturn on capital employed | +30.5% | +30.3% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 7 |
| Debt / EquityFinancial leverage | 0.54x | 0.14x |
| Net DebtTotal debt minus cash | $5.4B | $28.6B |
| Cash & Equiv.Liquid assets | $9.0B | $30.7B |
| Total DebtShort + long-term debt | $14.5B | $59.3B |
| Interest CoverageEBIT ÷ Interest expense | 17.33x | 392.15x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $33,706 today (with dividends reinvested), compared to $17,716 for NFLX. Over the past 12 months, GOOGL leads with a +137.1% total return vs NFLX's -22.5%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.6% vs NFLX's 39.6% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -3.4% | +23.3% |
| 1-Year ReturnPast 12 months | -22.5% | +137.1% |
| 3-Year ReturnCumulative with dividends | +172.3% | +269.5% |
| 5-Year ReturnCumulative with dividends | +77.2% | +237.1% |
| 10-Year ReturnCumulative with dividends | +883.1% | +991.5% |
| CAGR (3Y)Annualised 3-year return | +39.6% | +54.6% |
Risk & Volatility
Evenly matched — NFLX and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than GOOGL's 1.26 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 98.9% from its 52-week high vs NFLX's 65.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.39x | 1.26x |
| 52-Week HighHighest price in past year | $134.12 | $392.82 |
| 52-Week LowLowest price in past year | $75.01 | $147.84 |
| % of 52W HighCurrent price vs 52-week peak | +65.5% | +98.9% |
| RSI (14)Momentum oscillator 0–100 | 39.8 | 80.1 |
| Avg Volume (50D)Average daily shares traded | 44.8M | 28.3M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates NFLX as "Buy" and GOOGL as "Buy". Consensus price targets imply 32.3% upside for NFLX (target: $116) vs 4.6% for GOOGL (target: $406). GOOGL is the only dividend payer here at 0.21% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $116.29 | $406.28 |
| # AnalystsCovering analysts | 99 | 82 |
| Dividend YieldAnnual dividend ÷ price | — | +0.2% |
| Dividend StreakConsecutive years of raises | — | 2 |
| Dividend / ShareAnnual DPS | — | $0.82 |
| Buyback YieldShare repurchases ÷ mkt cap | +2.5% | +1.0% |
GOOGL leads in 2 of 6 categories (Income & Cash Flow, Total Returns). NFLX leads in 2 (Valuation Metrics, Profitability & Efficiency). 1 tied.
NFLX vs GOOGL: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is NFLX or GOOGL a better buy right now?
For growth investors, Netflix, Inc.
(NFLX) is the stronger pick with 15. 9% revenue growth year-over-year, versus 15. 1% for Alphabet Inc. (GOOGL). Netflix, Inc. (NFLX) offers the better valuation at 34. 7x trailing P/E (24. 7x forward), making it the more compelling value choice. Analysts rate Netflix, Inc. (NFLX) a "Buy" — based on 99 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — NFLX or GOOGL?
On trailing P/E, Netflix, Inc.
(NFLX) is the cheapest at 34. 7x versus Alphabet Inc. at 35. 9x. On forward P/E, Netflix, Inc. is actually cheaper at 24. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Netflix, Inc. wins at 0. 75x versus Alphabet Inc. 's 0. 97x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — NFLX or GOOGL?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +237. 1%, compared to +77. 2% for Netflix, Inc. (NFLX). Over 10 years, the gap is even starker: GOOGL returned +991. 5% versus NFLX's +883. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — NFLX or GOOGL?
By beta (market sensitivity over 5 years), Netflix, Inc.
(NFLX) is the lower-risk stock at 0. 39β versus Alphabet Inc. 's 1. 26β — meaning GOOGL is approximately 224% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 54% for Netflix, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — NFLX or GOOGL?
By revenue growth (latest reported year), Netflix, Inc.
(NFLX) is pulling ahead at 15. 9% versus 15. 1% for Alphabet Inc. (GOOGL). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to 27. 6% for Netflix, Inc.. Over a 3-year CAGR, NFLX leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — NFLX or GOOGL?
Alphabet Inc.
(GOOGL) is the more profitable company, earning 32. 8% net margin versus 24. 3% for Netflix, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus 29. 5% for NFLX. At the gross margin level — before operating expenses — GOOGL leads at 59. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is NFLX or GOOGL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Netflix, Inc. (NFLX) is the more undervalued stock at a PEG of 0. 75x versus Alphabet Inc. 's 0. 97x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Netflix, Inc. (NFLX) trades at 24. 7x forward P/E versus 28. 9x for Alphabet Inc. — 4. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NFLX: 32. 3% to $116. 29.
08Which pays a better dividend — NFLX or GOOGL?
In this comparison, GOOGL (0.
2% yield) pays a dividend. NFLX does not pay a meaningful dividend and should not be held primarily for income.
09Is NFLX or GOOGL better for a retirement portfolio?
For long-horizon retirement investors, Netflix, Inc.
(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), +883. 1% 10Y return). Both have compounded well over 10 years (NFLX: +883. 1%, GOOGL: +991. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between NFLX and GOOGL?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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