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Stock Comparison

NFLX vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
NFLX
Netflix, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$372.42B
5Y Perf.+109.4%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.70T
5Y Perf.+442.0%

NFLX vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
NFLX logoNFLX
GOOGL logoGOOGL
IndustryEntertainmentInternet Content & Information
Market Cap$372.42B$4.70T
Revenue (TTM)$45.18B$422.57B
Net Income (TTM)$10.98B$160.21B
Gross Margin48.5%60.4%
Operating Margin29.5%32.7%
Forward P/E24.7x28.9x
Total Debt$14.46B$59.29B
Cash & Equiv.$9.03B$30.71B

NFLX vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

NFLX
GOOGL
StockMay 20May 26Return
Netflix, Inc. (NFLX)100209.4+109.4%
Alphabet Inc. (GOOGL)100542.0+442.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: NFLX vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 4 of 7 categories, making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. Netflix, Inc. is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. As sector peers, any of these can serve as alternatives in the same allocation.
NFLX
Netflix, Inc.
The Income Pick

NFLX is the clearest fit if your priority is income & stability and growth exposure.

  • beta 0.39
  • Rev growth 15.9%, EPS growth 27.6%, 3Y rev CAGR 12.6%
  • Lower volatility, beta 0.39, Low D/E 54.3%, current ratio 1.19x
Best for: income & stability and growth exposure
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL carries the broadest edge in this set and is the clearest fit for long-term compounding.

  • 9.9% 10Y total return vs NFLX's 8.8%
  • 37.9% margin vs NFLX's 24.3%
  • 0.2% yield; 2-year raise streak; the other pay no meaningful dividend
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthNFLX logoNFLX15.9% revenue growth vs GOOGL's 15.1%
ValueNFLX logoNFLXLower P/E (24.7x vs 28.9x), PEG 0.75 vs 0.97
Quality / MarginsGOOGL logoGOOGL37.9% margin vs NFLX's 24.3%
Stability / SafetyNFLX logoNFLXBeta 0.39 vs GOOGL's 1.26
DividendsGOOGL logoGOOGL0.2% yield; 2-year raise streak; the other pay no meaningful dividend
Momentum (1Y)GOOGL logoGOOGL+137.1% vs NFLX's -22.5%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs NFLX's 19.8%, ROIC 25.1% vs 29.8%

NFLX vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

NFLXNetflix, Inc.
FY 2024
Streaming
100.0%$39.0B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

NFLX vs GOOGL — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNFLXLAGGINGGOOGL

Income & Cash Flow (Last 12 Months)

GOOGL leads this category, winning 5 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 9.4x NFLX's $45.2B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to NFLX's 24.3%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricNFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$45.2B$422.6B
EBITDAEarnings before interest/tax$30.1B$161.3B
Net IncomeAfter-tax profit$11.0B$160.2B
Free Cash FlowCash after capex$9.5B$73.3B
Gross MarginGross profit ÷ Revenue+48.5%+60.4%
Operating MarginEBIT ÷ Revenue+29.5%+32.7%
Net MarginNet income ÷ Revenue+24.3%+37.9%
FCF MarginFCF ÷ Revenue+20.9%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year+17.6%+21.8%
EPS Growth (YoY)Latest quarter vs prior year+31.1%+81.9%
GOOGL leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

NFLX leads this category, winning 6 of 7 comparable metrics.

At 34.7x trailing earnings, NFLX trades at a 3% valuation discount to GOOGL's 35.9x P/E. Adjusting for growth (PEG ratio), NFLX offers better value at 1.05x vs GOOGL's 1.20x — a lower PEG means you pay less per unit of expected earnings growth.

MetricNFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$372.4B$4.70T
Enterprise ValueMkt cap + debt − cash$377.8B$4.73T
Trailing P/EPrice ÷ TTM EPS34.74x35.94x
Forward P/EPrice ÷ next-FY EPS est.24.69x28.91x
PEG RatioP/E ÷ EPS growth rate1.05x1.20x
EV / EBITDAEnterprise value multiple12.56x31.46x
Price / SalesMarket cap ÷ Revenue8.24x11.66x
Price / BookPrice ÷ Book value/share14.26x11.44x
Price / FCFMarket cap ÷ FCF39.36x64.14x
NFLX leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

NFLX leads this category, winning 5 of 8 comparable metrics.

NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $39 for GOOGL. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to NFLX's 0.54x.

MetricNFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity+41.3%+39.0%
ROA (TTM)Return on assets+19.8%+27.4%
ROICReturn on invested capital+29.8%+25.1%
ROCEReturn on capital employed+30.5%+30.3%
Piotroski ScoreFundamental quality 0–977
Debt / EquityFinancial leverage0.54x0.14x
Net DebtTotal debt minus cash$5.4B$28.6B
Cash & Equiv.Liquid assets$9.0B$30.7B
Total DebtShort + long-term debt$14.5B$59.3B
Interest CoverageEBIT ÷ Interest expense17.33x392.15x
NFLX leads this category, winning 5 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,706 today (with dividends reinvested), compared to $17,716 for NFLX. Over the past 12 months, GOOGL leads with a +137.1% total return vs NFLX's -22.5%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.6% vs NFLX's 39.6% — a key indicator of consistent wealth creation.

MetricNFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date-3.4%+23.3%
1-Year ReturnPast 12 months-22.5%+137.1%
3-Year ReturnCumulative with dividends+172.3%+269.5%
5-Year ReturnCumulative with dividends+77.2%+237.1%
10-Year ReturnCumulative with dividends+883.1%+991.5%
CAGR (3Y)Annualised 3-year return+39.6%+54.6%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — NFLX and GOOGL each lead in 1 of 2 comparable metrics.

NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than GOOGL's 1.26 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 98.9% from its 52-week high vs NFLX's 65.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricNFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5000.39x1.26x
52-Week HighHighest price in past year$134.12$392.82
52-Week LowLowest price in past year$75.01$147.84
% of 52W HighCurrent price vs 52-week peak+65.5%+98.9%
RSI (14)Momentum oscillator 0–10039.880.1
Avg Volume (50D)Average daily shares traded44.8M28.3M
Evenly matched — NFLX and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates NFLX as "Buy" and GOOGL as "Buy". Consensus price targets imply 32.3% upside for NFLX (target: $116) vs 4.6% for GOOGL (target: $406). GOOGL is the only dividend payer here at 0.21% yield — a key consideration for income-focused portfolios.

MetricNFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$116.29$406.28
# AnalystsCovering analysts9982
Dividend YieldAnnual dividend ÷ price+0.2%
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS$0.82
Buyback YieldShare repurchases ÷ mkt cap+2.5%+1.0%
Insufficient data to determine a leader in this category.
Key Takeaway

GOOGL leads in 2 of 6 categories (Income & Cash Flow, Total Returns). NFLX leads in 2 (Valuation Metrics, Profitability & Efficiency). 1 tied.

Best OverallNetflix, Inc. (NFLX)Leads 2 of 6 categories
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NFLX vs GOOGL: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is NFLX or GOOGL a better buy right now?

For growth investors, Netflix, Inc.

(NFLX) is the stronger pick with 15. 9% revenue growth year-over-year, versus 15. 1% for Alphabet Inc. (GOOGL). Netflix, Inc. (NFLX) offers the better valuation at 34. 7x trailing P/E (24. 7x forward), making it the more compelling value choice. Analysts rate Netflix, Inc. (NFLX) a "Buy" — based on 99 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — NFLX or GOOGL?

On trailing P/E, Netflix, Inc.

(NFLX) is the cheapest at 34. 7x versus Alphabet Inc. at 35. 9x. On forward P/E, Netflix, Inc. is actually cheaper at 24. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Netflix, Inc. wins at 0. 75x versus Alphabet Inc. 's 0. 97x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — NFLX or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +237. 1%, compared to +77. 2% for Netflix, Inc. (NFLX). Over 10 years, the gap is even starker: GOOGL returned +991. 5% versus NFLX's +883. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — NFLX or GOOGL?

By beta (market sensitivity over 5 years), Netflix, Inc.

(NFLX) is the lower-risk stock at 0. 39β versus Alphabet Inc. 's 1. 26β — meaning GOOGL is approximately 224% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 54% for Netflix, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — NFLX or GOOGL?

By revenue growth (latest reported year), Netflix, Inc.

(NFLX) is pulling ahead at 15. 9% versus 15. 1% for Alphabet Inc. (GOOGL). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to 27. 6% for Netflix, Inc.. Over a 3-year CAGR, NFLX leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — NFLX or GOOGL?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus 24. 3% for Netflix, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus 29. 5% for NFLX. At the gross margin level — before operating expenses — GOOGL leads at 59. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is NFLX or GOOGL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Netflix, Inc. (NFLX) is the more undervalued stock at a PEG of 0. 75x versus Alphabet Inc. 's 0. 97x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Netflix, Inc. (NFLX) trades at 24. 7x forward P/E versus 28. 9x for Alphabet Inc. — 4. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NFLX: 32. 3% to $116. 29.

08

Which pays a better dividend — NFLX or GOOGL?

In this comparison, GOOGL (0.

2% yield) pays a dividend. NFLX does not pay a meaningful dividend and should not be held primarily for income.

09

Is NFLX or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, Netflix, Inc.

(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), +883. 1% 10Y return). Both have compounded well over 10 years (NFLX: +883. 1%, GOOGL: +991. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between NFLX and GOOGL?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

NFLX

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 14%
Run This Screen
Stocks Like

GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
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Beat Both

Find stocks that outperform NFLX and GOOGL on the metrics below

Revenue Growth>
%
(NFLX: 17.6% · GOOGL: 21.8%)
Net Margin>
%
(NFLX: 24.3% · GOOGL: 37.9%)
P/E Ratio<
x
(NFLX: 34.7x · GOOGL: 35.9x)

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