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NFLX vs GOOGL vs META vs MSFT
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
Internet Content & Information
Software - Infrastructure
NFLX vs GOOGL vs META vs MSFT — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Entertainment | Internet Content & Information | Internet Content & Information | Software - Infrastructure |
| Market Cap | $372.42B | $4.70T | $1.53T | $3.06T |
| Revenue (TTM) | $45.18B | $422.57B | $214.96B | $318.27B |
| Net Income (TTM) | $10.98B | $160.21B | $70.59B | $125.22B |
| Gross Margin | 48.5% | 60.4% | 81.9% | 68.3% |
| Operating Margin | 29.5% | 32.7% | 41.2% | 46.8% |
| Forward P/E | 24.7x | 28.9x | 20.0x | 24.8x |
| Total Debt | $14.46B | $59.29B | $83.90B | $112.18B |
| Cash & Equiv. | $9.03B | $30.71B | $35.87B | $30.24B |
NFLX vs GOOGL vs META vs MSFT — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Netflix, Inc. (NFLX) | 100 | 209.4 | +109.4% |
| Alphabet Inc. (GOOGL) | 100 | 542.0 | +442.0% |
| Meta Platforms, Inc. (META) | 100 | 268.8 | +168.8% |
| Microsoft Corporati… (MSFT) | 100 | 224.5 | +124.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: NFLX vs GOOGL vs META vs MSFT
Each card shows where this stock fits in a portfolio — not just who wins on paper.
NFLX is the clearest fit if your priority is valuation efficiency.
- PEG 0.75 vs MSFT's 1.32
- Beta 0.39 vs META's 1.59
GOOGL has the current edge in this matchup, primarily because of its strength in long-term compounding and sleep-well-at-night.
- 9.9% 10Y total return vs NFLX's 8.8%
- Lower volatility, beta 1.26, Low D/E 14.3%, current ratio 2.01x
- +137.1% vs NFLX's -22.5%
- 27.4% ROA vs MSFT's 19.2%, ROIC 25.1% vs 24.9%
META is the #2 pick in this set and the best alternative if growth exposure is your priority.
- Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
- 22.2% revenue growth vs MSFT's 14.9%
- Lower P/E (20.0x vs 24.8x), PEG 1.08 vs 1.32
MSFT is the clearest fit if your priority is income & stability and defensive.
- Dividend streak 19 yrs, beta 0.89, yield 0.8%
- Beta 0.89, yield 0.8%, current ratio 1.35x
- 39.3% margin vs NFLX's 24.3%
- 0.8% yield, 19-year raise streak, vs GOOGL's 0.2%, (1 stock pays no dividend)
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 22.2% revenue growth vs MSFT's 14.9% | |
| Value | Lower P/E (20.0x vs 24.8x), PEG 1.08 vs 1.32 | |
| Quality / Margins | 39.3% margin vs NFLX's 24.3% | |
| Stability / Safety | Beta 0.39 vs META's 1.59 | |
| Dividends | 0.8% yield, 19-year raise streak, vs GOOGL's 0.2%, (1 stock pays no dividend) | |
| Momentum (1Y) | +137.1% vs NFLX's -22.5% | |
| Efficiency (ROA) | 27.4% ROA vs MSFT's 19.2%, ROIC 25.1% vs 24.9% |
NFLX vs GOOGL vs META vs MSFT — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
NFLX vs GOOGL vs META vs MSFT — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MSFT leads in 2 of 6 categories
META leads 1 • NFLX leads 1 • GOOGL leads 1 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MSFT leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
GOOGL is the larger business by revenue, generating $422.6B annually — 9.4x NFLX's $45.2B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to NFLX's 24.3%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $45.2B | $422.6B | $215.0B | $318.3B |
| EBITDAEarnings before interest/tax | $30.1B | $161.3B | $109.3B | $192.6B |
| Net IncomeAfter-tax profit | $11.0B | $160.2B | $70.6B | $125.2B |
| Free Cash FlowCash after capex | $9.5B | $73.3B | $48.3B | $72.9B |
| Gross MarginGross profit ÷ Revenue | +48.5% | +60.4% | +81.9% | +68.3% |
| Operating MarginEBIT ÷ Revenue | +29.5% | +32.7% | +41.2% | +46.8% |
| Net MarginNet income ÷ Revenue | +24.3% | +37.9% | +32.8% | +39.3% |
| FCF MarginFCF ÷ Revenue | +20.9% | +17.3% | +22.4% | +22.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | +17.6% | +21.8% | +33.1% | +18.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +31.1% | +81.9% | +62.4% | +23.4% |
Valuation Metrics
META leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 25.8x trailing earnings, META trades at a 28% valuation discount to GOOGL's 35.9x P/E. Adjusting for growth (PEG ratio), NFLX offers better value at 1.05x vs MSFT's 1.60x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $372.4B | $4.70T | $1.53T | $3.06T |
| Enterprise ValueMkt cap + debt − cash | $377.8B | $4.73T | $1.58T | $3.14T |
| Trailing P/EPrice ÷ TTM EPS | 34.74x | 35.94x | 25.75x | 30.16x |
| Forward P/EPrice ÷ next-FY EPS est. | 24.69x | 28.91x | 19.97x | 24.76x |
| PEG RatioP/E ÷ EPS growth rate | 1.05x | 1.20x | 1.40x | 1.60x |
| EV / EBITDAEnterprise value multiple | 12.56x | 31.46x | 15.52x | 19.29x |
| Price / SalesMarket cap ÷ Revenue | 8.24x | 11.66x | 7.63x | 10.85x |
| Price / BookPrice ÷ Book value/share | 14.26x | 11.44x | 7.17x | 8.94x |
| Price / FCFMarket cap ÷ FCF | 39.36x | 64.14x | 33.25x | 42.67x |
Profitability & Efficiency
NFLX leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $33 for MSFT. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to NFLX's 0.54x. On the Piotroski fundamental quality scale (0–9), NFLX scores 7/9 vs META's 5/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +41.3% | +39.0% | +33.2% | +33.1% |
| ROA (TTM)Return on assets | +19.8% | +27.4% | +20.8% | +19.2% |
| ROICReturn on invested capital | +29.8% | +25.1% | +27.6% | +24.9% |
| ROCEReturn on capital employed | +30.5% | +30.3% | +29.4% | +29.7% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 7 | 5 | 6 |
| Debt / EquityFinancial leverage | 0.54x | 0.14x | 0.39x | 0.33x |
| Net DebtTotal debt minus cash | $5.4B | $28.6B | $48.0B | $81.9B |
| Cash & Equiv.Liquid assets | $9.0B | $30.7B | $35.9B | $30.2B |
| Total DebtShort + long-term debt | $14.5B | $59.3B | $83.9B | $112.2B |
| Interest CoverageEBIT ÷ Interest expense | 17.33x | 392.15x | 78.84x | 55.65x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $33,706 today (with dividends reinvested), compared to $17,276 for MSFT. Over the past 12 months, GOOGL leads with a +137.1% total return vs NFLX's -22.5%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.6% vs MSFT's 10.6% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -3.4% | +23.3% | -6.9% | -12.8% |
| 1-Year ReturnPast 12 months | -22.5% | +137.1% | +1.3% | -4.9% |
| 3-Year ReturnCumulative with dividends | +172.3% | +269.5% | +161.9% | +35.5% |
| 5-Year ReturnCumulative with dividends | +77.2% | +237.1% | +93.5% | +72.8% |
| 10-Year ReturnCumulative with dividends | +883.1% | +991.5% | +417.4% | +770.8% |
| CAGR (3Y)Annualised 3-year return | +39.6% | +54.6% | +37.8% | +10.6% |
Risk & Volatility
Evenly matched — NFLX and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than META's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 98.9% from its 52-week high vs NFLX's 65.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.39x | 1.26x | 1.59x | 0.89x |
| 52-Week HighHighest price in past year | $134.12 | $392.82 | $796.25 | $555.45 |
| 52-Week LowLowest price in past year | $75.01 | $147.84 | $520.26 | $356.28 |
| % of 52W HighCurrent price vs 52-week peak | +65.5% | +98.9% | +76.0% | +74.1% |
| RSI (14)Momentum oscillator 0–100 | 39.8 | 80.1 | 41.3 | 54.0 |
| Avg Volume (50D)Average daily shares traded | 44.8M | 28.3M | 15.5M | 32.9M |
Analyst Outlook
MSFT leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: NFLX as "Buy", GOOGL as "Buy", META as "Buy", MSFT as "Buy". Consensus price targets imply 35.8% upside for META (target: $822) vs 4.6% for GOOGL (target: $406). For income investors, MSFT offers the higher dividend yield at 0.78% vs GOOGL's 0.21%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $116.29 | $406.28 | $821.80 | $551.75 |
| # AnalystsCovering analysts | 99 | 82 | 60 | 81 |
| Dividend YieldAnnual dividend ÷ price | — | +0.2% | +0.3% | +0.8% |
| Dividend StreakConsecutive years of raises | — | 2 | 2 | 19 |
| Dividend / ShareAnnual DPS | — | $0.82 | $2.07 | $3.23 |
| Buyback YieldShare repurchases ÷ mkt cap | +2.5% | +1.0% | +1.7% | +0.6% |
MSFT leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). META leads in 1 (Valuation Metrics). 1 tied.
NFLX vs GOOGL vs META vs MSFT: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is NFLX or GOOGL or META or MSFT a better buy right now?
For growth investors, Meta Platforms, Inc.
(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 14. 9% for Microsoft Corporation (MSFT). Meta Platforms, Inc. (META) offers the better valuation at 25. 8x trailing P/E (20. 0x forward), making it the more compelling value choice. Analysts rate Netflix, Inc. (NFLX) a "Buy" — based on 99 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — NFLX or GOOGL or META or MSFT?
On trailing P/E, Meta Platforms, Inc.
(META) is the cheapest at 25. 8x versus Alphabet Inc. at 35. 9x. On forward P/E, Meta Platforms, Inc. is actually cheaper at 20. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Netflix, Inc. wins at 0. 75x versus Microsoft Corporation's 1. 32x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — NFLX or GOOGL or META or MSFT?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +237. 1%, compared to +72. 8% for Microsoft Corporation (MSFT). Over 10 years, the gap is even starker: GOOGL returned +991. 5% versus META's +417. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — NFLX or GOOGL or META or MSFT?
By beta (market sensitivity over 5 years), Netflix, Inc.
(NFLX) is the lower-risk stock at 0. 39β versus Meta Platforms, Inc. 's 1. 59β — meaning META is approximately 310% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 54% for Netflix, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — NFLX or GOOGL or META or MSFT?
By revenue growth (latest reported year), Meta Platforms, Inc.
(META) is pulling ahead at 22. 2% versus 14. 9% for Microsoft Corporation (MSFT). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — NFLX or GOOGL or META or MSFT?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus 24. 3% for Netflix, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 29. 5% for NFLX. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is NFLX or GOOGL or META or MSFT more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Netflix, Inc. (NFLX) is the more undervalued stock at a PEG of 0. 75x versus Microsoft Corporation's 1. 32x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Meta Platforms, Inc. (META) trades at 20. 0x forward P/E versus 28. 9x for Alphabet Inc. — 8. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 35. 8% to $821. 80.
08Which pays a better dividend — NFLX or GOOGL or META or MSFT?
In this comparison, MSFT (0.
8% yield), META (0. 3% yield), GOOGL (0. 2% yield) pay a dividend. NFLX does not pay a meaningful dividend and should not be held primarily for income.
09Is NFLX or GOOGL or META or MSFT better for a retirement portfolio?
For long-horizon retirement investors, Netflix, Inc.
(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), +883. 1% 10Y return). Meta Platforms, Inc. (META) carries a higher beta of 1. 59 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NFLX: +883. 1%, META: +417. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between NFLX and GOOGL and META and MSFT?
These companies operate in different sectors (NFLX (Communication Services) and GOOGL (Communication Services) and META (Communication Services) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: NFLX is a large-cap high-growth stock; GOOGL is a mega-cap high-growth stock; META is a mega-cap high-growth stock; MSFT is a mega-cap quality compounder stock. MSFT pays a dividend while NFLX, GOOGL, META do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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