Software - Application
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5 / 10Stock Comparison
ORKT vs KPLT vs UPBD vs APPS vs MGNI
Revenue, margins, valuation, and 5-year total return — side by side.
Software - Infrastructure
Software - Application
Software - Application
Advertising Agencies
ORKT vs KPLT vs UPBD vs APPS vs MGNI — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Software - Application | Software - Infrastructure | Software - Application | Software - Application | Advertising Agencies |
| Market Cap | $5M | $31M | $1.09B | $477M | $2.01B |
| Revenue (TTM) | $10M | $299M | $4.74B | $532M | $723M |
| Net Income (TTM) | $-10M | $13M | $84M | $-42M | $159M |
| Gross Margin | 38.7% | -26.9% | 45.2% | 60.1% | 63.4% |
| Operating Margin | -99.1% | 11.3% | 5.0% | 0.1% | 14.8% |
| Forward P/E | — | — | 4.5x | 10.1x | 13.4x |
| Total Debt | $504K | $79M | $1.86B | $418M | $279M |
| Cash & Equiv. | $8M | $22M | $121M | $40M | $553M |
ORKT vs KPLT vs UPBD vs APPS vs MGNI — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jul 24 | May 26 | Return |
|---|---|---|---|
| Orangekloud Technol… (ORKT) | 100 | 5.3 | -94.7% |
| Katapult Holdings, … (KPLT) | 100 | 33.3 | -66.7% |
| Upbound Group, Inc. (UPBD) | 100 | 49.7 | -50.3% |
| Digital Turbine, In… (APPS) | 100 | 167.6 | +67.6% |
| Magnite, Inc. (MGNI) | 100 | 96.3 | -3.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: ORKT vs KPLT vs UPBD vs APPS vs MGNI
Each card shows where this stock fits in a portfolio — not just who wins on paper.
ORKT is the clearest fit if your priority is income & stability and sleep-well-at-night.
- Dividend streak 1 yrs, beta 1.56
- Lower volatility, beta 1.56, Low D/E 3.7%, current ratio 5.98x
- Beta 1.56, current ratio 5.98x
KPLT carries the broadest edge in this set and is the clearest fit for growth exposure.
- Rev growth 18.0%, EPS growth 98.2%, 3Y rev CAGR 11.7%
- 18.0% revenue growth vs ORKT's -33.6%
- Beta 0.04 vs UPBD's 1.89
- 13.1% ROA vs ORKT's -62.1%, ROIC 39.6% vs -167.1%
UPBD is the #2 pick in this set and the best alternative if long-term compounding is your priority.
- 104.3% 10Y total return vs APPS's 353.4%
- Lower P/E (4.5x vs 13.4x)
- 8.0% yield; 1-year raise streak; the other 4 pay no meaningful dividend
Among these 5 stocks, APPS doesn't own a clear edge in any measured category.
MGNI ranks third and is worth considering specifically for quality and momentum.
- 22.0% margin vs ORKT's -98.3%
- +12.6% vs ORKT's -36.7%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 18.0% revenue growth vs ORKT's -33.6% | |
| Value | Lower P/E (4.5x vs 13.4x) | |
| Quality / Margins | 22.0% margin vs ORKT's -98.3% | |
| Stability / Safety | Beta 0.04 vs UPBD's 1.89 | |
| Dividends | 8.0% yield; 1-year raise streak; the other 4 pay no meaningful dividend | |
| Momentum (1Y) | +12.6% vs ORKT's -36.7% | |
| Efficiency (ROA) | 13.1% ROA vs ORKT's -62.1%, ROIC 39.6% vs -167.1% |
ORKT vs KPLT vs UPBD vs APPS vs MGNI — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Segment breakdown not available.
Segment breakdown not available.
ORKT vs KPLT vs UPBD vs APPS vs MGNI — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MGNI leads in 3 of 6 categories
KPLT leads 1 • ORKT leads 0 • UPBD leads 0 • APPS leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MGNI leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
UPBD is the larger business by revenue, generating $4.7B annually — 467.7x ORKT's $10M. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to ORKT's -98.3%. On growth, APPS holds the edge at +12.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $10M | $299M | $4.7B | $532M | $723M |
| EBITDAEarnings before interest/tax | -$10M | $159M | $1.0B | $70M | $145M |
| Net IncomeAfter-tax profit | -$10M | $13M | $84M | -$42M | $159M |
| Free Cash FlowCash after capex | -$1M | -$4M | $349M | $19M | $44M |
| Gross MarginGross profit ÷ Revenue | +38.7% | -26.9% | +45.2% | +60.1% | +63.4% |
| Operating MarginEBIT ÷ Revenue | -99.1% | +11.3% | +5.0% | +0.1% | +14.8% |
| Net MarginNet income ÷ Revenue | -98.3% | +4.3% | +1.8% | -7.9% | +22.0% |
| FCF MarginFCF ÷ Revenue | -10.1% | -1.2% | +7.4% | +3.5% | +6.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | -39.1% | +9.8% | +3.7% | +12.4% | +5.5% |
| EPS Growth (YoY)Latest quarter vs prior year | -15.0% | +105.7% | +45.2% | +113.6% | +142.9% |
Valuation Metrics
KPLT leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 14.7x trailing earnings, MGNI trades at a 2% valuation discount to UPBD's 15.0x P/E. On an enterprise value basis, KPLT's 0.5x EV/EBITDA is more attractive than APPS's 29.7x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $5M | $31M | $1.1B | $477M | $2.0B |
| Enterprise ValueMkt cap + debt − cash | -$694,871 | $87M | $2.8B | $855M | $1.7B |
| Trailing P/EPrice ÷ TTM EPS | -0.78x | -63.00x | 15.01x | -4.48x | 14.74x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — | 4.47x | 10.10x | 13.45x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — | — |
| EV / EBITDAEnterprise value multiple | — | 0.45x | 10.27x | 29.66x | 11.43x |
| Price / SalesMarket cap ÷ Revenue | 1.68x | 0.10x | 0.23x | 0.97x | 2.81x |
| Price / BookPrice ÷ Book value/share | 0.50x | — | 1.58x | 2.69x | 2.33x |
| Price / FCFMarket cap ÷ FCF | — | — | 4.57x | — | 12.11x |
Profitability & Efficiency
MGNI leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $-73 for ORKT. ORKT carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to APPS's 2.72x. On the Piotroski fundamental quality scale (0–9), MGNI scores 6/9 vs ORKT's 3/9, reflecting solid financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -73.4% | — | +12.1% | -21.5% | +18.6% |
| ROA (TTM)Return on assets | -62.1% | +13.1% | +2.7% | -4.9% | +5.3% |
| ROICReturn on invested capital | -167.1% | +39.6% | +7.3% | -7.4% | +9.5% |
| ROCEReturn on capital employed | -105.9% | — | +9.5% | -8.9% | +7.3% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 5 | 4 | 4 | 6 |
| Debt / EquityFinancial leverage | 0.04x | — | 2.67x | 2.72x | 0.30x |
| Net DebtTotal debt minus cash | -$8M | $57M | $1.7B | $378M | -$275M |
| Cash & Equiv.Liquid assets | $8M | $22M | $121M | $40M | $553M |
| Total DebtShort + long-term debt | $503,579 | $79M | $1.9B | $418M | $279M |
| Interest CoverageEBIT ÷ Interest expense | -533.17x | 1.85x | 1.41x | -1.83x | 4.03x |
Total Returns (Dividends Reinvested)
MGNI leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in UPBD five years ago would be worth $4,365 today (with dividends reinvested), compared to $230 for KPLT. Over the past 12 months, MGNI leads with a +12.6% total return vs ORKT's -36.7%. The 3-year compound annual growth rate (CAGR) favors MGNI at 16.7% vs ORKT's -63.9% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +48.4% | +7.1% | +10.4% | -16.5% | -12.8% |
| 1-Year ReturnPast 12 months | -36.7% | -1.0% | -12.2% | +10.5% | +12.6% |
| 3-Year ReturnCumulative with dividends | -95.3% | -56.0% | -25.8% | -66.5% | +58.7% |
| 5-Year ReturnCumulative with dividends | -95.3% | -97.7% | -56.3% | -93.9% | -60.9% |
| 10-Year ReturnCumulative with dividends | -95.3% | -97.2% | +104.3% | +353.4% | -4.7% |
| CAGR (3Y)Annualised 3-year return | -63.9% | -23.9% | -9.5% | -30.6% | +16.7% |
Risk & Volatility
Evenly matched — KPLT and UPBD each lead in 1 of 2 comparable metrics.
Risk & Volatility
KPLT is the less volatile stock with a 0.04 beta — it tends to amplify market swings less than UPBD's 1.89 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. UPBD currently trades 66.9% from its 52-week high vs KPLT's 28.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.56x | 0.04x | 1.89x | 1.72x | 1.63x |
| 52-Week HighHighest price in past year | $3.55 | $24.34 | $28.03 | $8.28 | $26.65 |
| 52-Week LowLowest price in past year | $0.62 | $5.50 | $15.82 | $2.74 | $10.82 |
| % of 52W HighCurrent price vs 52-week peak | +30.1% | +28.5% | +66.9% | +48.2% | +52.5% |
| RSI (14)Momentum oscillator 0–100 | 48.6 | 48.1 | 49.8 | 62.9 | 55.4 |
| Avg Volume (50D)Average daily shares traded | 114K | 20K | 849K | 2.1M | 2.1M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Analyst consensus: UPBD as "Buy", APPS as "Hold", MGNI as "Buy". Consensus price targets imply 150.6% upside for APPS (target: $10) vs 28.6% for MGNI (target: $18). UPBD is the only dividend payer here at 7.99% yield — a key consideration for income-focused portfolios.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | — | Buy | Hold | Buy |
| Price TargetConsensus 12-month target | — | — | $39.67 | $10.00 | $18.00 |
| # AnalystsCovering analysts | — | — | 20 | 11 | 31 |
| Dividend YieldAnnual dividend ÷ price | — | — | +8.0% | — | — |
| Dividend StreakConsecutive years of raises | 1 | — | 1 | — | — |
| Dividend / ShareAnnual DPS | — | — | $1.50 | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +1.9% | 0.0% | 0.0% | +2.3% |
MGNI leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). KPLT leads in 1 (Valuation Metrics). 1 tied.
ORKT vs KPLT vs UPBD vs APPS vs MGNI: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is ORKT or KPLT or UPBD or APPS or MGNI a better buy right now?
For growth investors, Katapult Holdings, Inc.
(KPLT) is the stronger pick with 18. 0% revenue growth year-over-year, versus -33. 6% for Orangekloud Technology Inc. (ORKT). Magnite, Inc. (MGNI) offers the better valuation at 14. 7x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate Upbound Group, Inc. (UPBD) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — ORKT or KPLT or UPBD or APPS or MGNI?
On trailing P/E, Magnite, Inc.
(MGNI) is the cheapest at 14. 7x versus Upbound Group, Inc. at 15. 0x. On forward P/E, Upbound Group, Inc. is actually cheaper at 4. 5x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — ORKT or KPLT or UPBD or APPS or MGNI?
Over the past 5 years, Upbound Group, Inc.
(UPBD) delivered a total return of -56. 3%, compared to -97. 7% for Katapult Holdings, Inc. (KPLT). Over 10 years, the gap is even starker: APPS returned +353. 4% versus KPLT's -97. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — ORKT or KPLT or UPBD or APPS or MGNI?
By beta (market sensitivity over 5 years), Katapult Holdings, Inc.
(KPLT) is the lower-risk stock at 0. 04β versus Upbound Group, Inc. 's 1. 89β — meaning UPBD is approximately 5061% more volatile than KPLT relative to the S&P 500. On balance sheet safety, Orangekloud Technology Inc. (ORKT) carries a lower debt/equity ratio of 4% versus 3% for Digital Turbine, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — ORKT or KPLT or UPBD or APPS or MGNI?
By revenue growth (latest reported year), Katapult Holdings, Inc.
(KPLT) is pulling ahead at 18. 0% versus -33. 6% for Orangekloud Technology Inc. (ORKT). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to -565. 4% for Orangekloud Technology Inc.. Over a 3-year CAGR, KPLT leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — ORKT or KPLT or UPBD or APPS or MGNI?
Magnite, Inc.
(MGNI) is the more profitable company, earning 20. 3% net margin versus -213. 9% for Orangekloud Technology Inc. — meaning it keeps 20. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MGNI leads at 13. 7% versus -214. 9% for ORKT. At the gross margin level — before operating expenses — MGNI leads at 62. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is ORKT or KPLT or UPBD or APPS or MGNI more undervalued right now?
On forward earnings alone, Upbound Group, Inc.
(UPBD) trades at 4. 5x forward P/E versus 13. 4x for Magnite, Inc. — 9. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for APPS: 150. 6% to $10. 00.
08Which pays a better dividend — ORKT or KPLT or UPBD or APPS or MGNI?
In this comparison, UPBD (8.
0% yield) pays a dividend. ORKT, KPLT, APPS, MGNI do not pay a meaningful dividend and should not be held primarily for income.
09Is ORKT or KPLT or UPBD or APPS or MGNI better for a retirement portfolio?
For long-horizon retirement investors, Katapult Holdings, Inc.
(KPLT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 04)). Magnite, Inc. (MGNI) carries a higher beta of 1. 63 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KPLT: -97. 2%, MGNI: -4. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between ORKT and KPLT and UPBD and APPS and MGNI?
These companies operate in different sectors (ORKT (Technology) and KPLT (Technology) and UPBD (Technology) and APPS (Technology) and MGNI (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: ORKT is a small-cap quality compounder stock; KPLT is a small-cap high-growth stock; UPBD is a small-cap deep-value stock; APPS is a small-cap quality compounder stock; MGNI is a small-cap deep-value stock. UPBD pays a dividend while ORKT, KPLT, APPS, MGNI do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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