Compare Stocks

2 / 10
Try these comparisons:

Stock Comparison

PAPL vs UWMC

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
PAPL
Pineapple Financial Inc.

Financial - Mortgages

Financial ServicesAMEX • CA
Market Cap$2M
5Y Perf.-96.1%
UWMC
UWM Holdings Corporation

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$526M
5Y Perf.-38.0%

PAPL vs UWMC — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
PAPL logoPAPL
UWMC logoUWMC
IndustryFinancial - MortgagesFinancial - Mortgages
Market Cap$2M$526M
Revenue (TTM)$3M$3.16B
Net Income (TTM)$-9M$27M
Gross Margin44.9%85.6%
Operating Margin-98.7%58.0%
Forward P/E8.0x
Total Debt$1M$14.44B
Cash & Equiv.$2M$503M

PAPL vs UWMCLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

PAPL
UWMC
StockNov 23May 26Return
Pineapple Financial… (PAPL)1003.9-96.1%
UWM Holdings Corpor… (UWMC)10062.0-38.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: PAPL vs UWMC

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: UWMC leads in 6 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Pineapple Financial Inc. is the stronger pick specifically for capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
PAPL
Pineapple Financial Inc.
The Banking Pick

PAPL is the clearest fit if your priority is sleep-well-at-night and defensive.

  • Lower volatility, beta -0.01, current ratio 0.77x
  • Beta -0.01, current ratio 0.77x
  • Lower D/E ratio (146.6% vs 9.1%)
Best for: sleep-well-at-night and defensive
UWMC
UWM Holdings Corporation
The Banking Pick

UWMC carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 65.8%, EPS growth -7.7%
  • -41.1% 10Y total return vs PAPL's -97.5%
  • 65.8% NII/revenue growth vs PAPL's 11.1%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthUWMC logoUWMC65.8% NII/revenue growth vs PAPL's 11.1%
ValueUWMC logoUWMCBetter valuation composite
Quality / MarginsUWMC logoUWMCEfficiency ratio 0.3% vs PAPL's 1.4% (lower = leaner)
Stability / SafetyPAPL logoPAPLLower D/E ratio (146.6% vs 9.1%)
DividendsUWMC logoUWMC100.0% yield; 1-year raise streak; the other pay no meaningful dividend
Momentum (1Y)UWMC logoUWMC-7.4% vs PAPL's -48.5%
Efficiency (ROA)UWMC logoUWMCEfficiency ratio 0.3% vs PAPL's 1.4%

PAPL vs UWMC — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

PAPLPineapple Financial Inc.
FY 2025
Subscription Revenue
59.7%$750,042
Sponsorship Revenue
17.6%$220,923
Insurance
15.7%$197,852
Other Revenue
7.0%$87,535
UWMCUWM Holdings Corporation

Segment breakdown not available.

PAPL vs UWMC — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLUWMCLAGGINGPAPL

Income & Cash Flow (Last 12 Months)

UWMC leads this category, winning 3 of 4 comparable metrics.

UWMC is the larger business by revenue, generating $3.2B annually — 1058.2x PAPL's $3M. UWMC is the more profitable business, keeping 0.9% of every revenue dollar as net income compared to PAPL's -121.8%.

MetricPAPL logoPAPLPineapple Financi…UWMC logoUWMCUWM Holdings Corp…
RevenueTrailing 12 months$3M$3.2B
EBITDAEarnings before interest/tax-$8M$695M
Net IncomeAfter-tax profit-$9M$27M
Free Cash FlowCash after capex-$1M-$2.7B
Gross MarginGross profit ÷ Revenue+44.9%+85.6%
Operating MarginEBIT ÷ Revenue-98.7%+58.0%
Net MarginNet income ÷ Revenue-121.8%+0.9%
FCF MarginFCF ÷ Revenue-31.7%-86.1%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year-51.1%
UWMC leads this category, winning 3 of 4 comparable metrics.

Valuation Metrics

UWMC leads this category, winning 2 of 3 comparable metrics.
MetricPAPL logoPAPLPineapple Financi…UWMC logoUWMCUWM Holdings Corp…
Market CapShares × price$2M$526M
Enterprise ValueMkt cap + debt − cash$750,792$14.5B
Trailing P/EPrice ÷ TTM EPS-0.21x28.17x
Forward P/EPrice ÷ next-FY EPS est.8.01x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple7.68x
Price / SalesMarket cap ÷ Revenue0.52x0.17x
Price / BookPrice ÷ Book value/share0.84x0.45x
Price / FCFMarket cap ÷ FCF
UWMC leads this category, winning 2 of 3 comparable metrics.

Profitability & Efficiency

UWMC leads this category, winning 5 of 8 comparable metrics.

UWMC delivers a 1.7% return on equity — every $100 of shareholder capital generates $2 in annual profit, vs $-3 for PAPL. PAPL carries lower financial leverage with a 1.47x debt-to-equity ratio, signaling a more conservative balance sheet compared to UWMC's 9.06x.

MetricPAPL logoPAPLPineapple Financi…UWMC logoUWMCUWM Holdings Corp…
ROE (TTM)Return on equity-3.2%+1.7%
ROA (TTM)Return on assets-88.6%+0.2%
ROICReturn on invested capital-96.9%+8.9%
ROCEReturn on capital employed-115.3%+19.0%
Piotroski ScoreFundamental quality 0–955
Debt / EquityFinancial leverage1.47x9.06x
Net DebtTotal debt minus cash-$788,292$13.9B
Cash & Equiv.Liquid assets$2M$503M
Total DebtShort + long-term debt$1M$14.4B
Interest CoverageEBIT ÷ Interest expense-21.03x0.75x
UWMC leads this category, winning 5 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

UWMC leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in UWMC five years ago would be worth $7,730 today (with dividends reinvested), compared to $254 for PAPL. Over the past 12 months, UWMC leads with a -7.4% total return vs PAPL's -48.5%. The 3-year compound annual growth rate (CAGR) favors UWMC at -7.8% vs PAPL's -70.6% — a key indicator of consistent wealth creation.

MetricPAPL logoPAPLPineapple Financi…UWMC logoUWMCUWM Holdings Corp…
YTD ReturnYear-to-date-7.0%-21.1%
1-Year ReturnPast 12 months-48.5%-7.4%
3-Year ReturnCumulative with dividends-97.5%-21.7%
5-Year ReturnCumulative with dividends-97.5%-22.7%
10-Year ReturnCumulative with dividends-97.5%-41.1%
CAGR (3Y)Annualised 3-year return-70.6%-7.8%
UWMC leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — PAPL and UWMC each lead in 1 of 2 comparable metrics.

PAPL is the less volatile stock with a -0.01 beta — it tends to amplify market swings less than UWMC's 1.50 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. UWMC currently trades 47.3% from its 52-week high vs PAPL's 12.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricPAPL logoPAPLPineapple Financi…UWMC logoUWMCUWM Holdings Corp…
Beta (5Y)Sensitivity to S&P 500-0.01x1.50x
52-Week HighHighest price in past year$9.53$7.14
52-Week LowLowest price in past year$0.20$3.27
% of 52W HighCurrent price vs 52-week peak+12.0%+47.3%
RSI (14)Momentum oscillator 0–10057.142.1
Avg Volume (50D)Average daily shares traded4.2M15.7M
Evenly matched — PAPL and UWMC each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

UWMC is the only dividend payer here at 100.00% yield — a key consideration for income-focused portfolios.

MetricPAPL logoPAPLPineapple Financi…UWMC logoUWMCUWM Holdings Corp…
Analyst RatingConsensus buy/hold/sellHold
Price TargetConsensus 12-month target$5.98
# AnalystsCovering analysts13
Dividend YieldAnnual dividend ÷ price+100.0%
Dividend StreakConsecutive years of raises1
Dividend / ShareAnnual DPS$3.39
Buyback YieldShare repurchases ÷ mkt cap+31.7%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

UWMC leads in 4 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 1 category is tied.

Best OverallUWM Holdings Corporation (UWMC)Leads 4 of 6 categories
Loading custom metrics...

PAPL vs UWMC: Frequently Asked Questions

8 questions · data-driven answers · updated daily

01

Is PAPL or UWMC a better buy right now?

For growth investors, UWM Holdings Corporation (UWMC) is the stronger pick with 65.

8% revenue growth year-over-year, versus 11. 1% for Pineapple Financial Inc. (PAPL). UWM Holdings Corporation (UWMC) offers the better valuation at 28. 2x trailing P/E (8. 0x forward), making it the more compelling value choice. Analysts rate UWM Holdings Corporation (UWMC) a "Hold" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — PAPL or UWMC?

Over the past 5 years, UWM Holdings Corporation (UWMC) delivered a total return of -22.

7%, compared to -97. 5% for Pineapple Financial Inc. (PAPL). Over 10 years, the gap is even starker: UWMC returned -41. 1% versus PAPL's -97. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — PAPL or UWMC?

By beta (market sensitivity over 5 years), Pineapple Financial Inc.

(PAPL) is the lower-risk stock at -0. 01β versus UWM Holdings Corporation's 1. 50β — meaning UWMC is approximately -13741% more volatile than PAPL relative to the S&P 500. On balance sheet safety, Pineapple Financial Inc. (PAPL) carries a lower debt/equity ratio of 147% versus 9% for UWM Holdings Corporation — giving it more financial flexibility in a downturn.

04

Which is growing faster — PAPL or UWMC?

By revenue growth (latest reported year), UWM Holdings Corporation (UWMC) is pulling ahead at 65.

8% versus 11. 1% for Pineapple Financial Inc. (PAPL). On earnings-per-share growth, the picture is similar: UWM Holdings Corporation grew EPS -7. 7% year-over-year, compared to -857. 9% for Pineapple Financial Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

05

Which has better profit margins — PAPL or UWMC?

UWM Holdings Corporation (UWMC) is the more profitable company, earning 0.

9% net margin versus -121. 8% for Pineapple Financial Inc. — meaning it keeps 0. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: UWMC leads at 58. 0% versus -98. 7% for PAPL. At the gross margin level — before operating expenses — UWMC leads at 85. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Which pays a better dividend — PAPL or UWMC?

In this comparison, UWMC (100.

0% yield) pays a dividend. PAPL does not pay a meaningful dividend and should not be held primarily for income.

07

Is PAPL or UWMC better for a retirement portfolio?

For long-horizon retirement investors, Pineapple Financial Inc.

(PAPL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 01)). UWM Holdings Corporation (UWMC) carries a higher beta of 1. 50 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PAPL: -97. 5%, UWMC: -41. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

08

What are the main differences between PAPL and UWMC?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: PAPL is a small-cap quality compounder stock; UWMC is a small-cap high-growth stock. UWMC pays a dividend while PAPL does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

PAPL

Quality Business

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 26%
Run This Screen
Stocks Like

UWMC

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 32%
  • Gross Margin > 51%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform PAPL and UWMC on the metrics below

Revenue Growth>
%
(PAPL: 11.1% · UWMC: 65.8%)

You Might Also Compare

Based on how these companies actually compete and overlap — not just which sector they're filed under.