Pineapple Financial Inc.(PAPL)Earnings, Financials & Key Ratios
PAPL•AMEX•Banking & Credit
$1.21
$2M mkt cap·Price updated May 6, 2026
SectorFinancial ServicesIndustryMortgage FinanceSub-IndustryConsumer mortgage originators and brokers
AboutPineapple Financial Inc. operates as a mortgage technology and brokerage company in Canada. The company offers mortgage brokerage services and technology solutions to Canadian mortgage agents, brokers, sub-brokers, brokerages, and consumers through data-driven systems together with cloud based tools. The company also operates MyPineapple technology platform, which allows users to conduct their brokerage services. In addition, it offers back office support services, such as digital and automated onboarding and set up, loan packaging and processing, digital document collection and client portal, loan maintenance, payroll, lender communication, reporting requirements for regulators and business management, cloud services, expense collections, document preparation, compliance, training, administration, and marketing. Further, the company provides pre-underwriting support services, including credit review, data validation, fraud analysis and compliance, appraisal ordering and review, and data analytics. Additionally, it offers various insurance products, such as life, accident and disability, critical illness, and credit insurance. Pineapple Financial Inc. was formerly known as 2487269 Ontario Ltd and changed its name to Pineapple Financial Inc. in June 2021. The company was founded in 2016 and is based in North York, Canada.Show more
- Net Interest Income-$336K-259.6%
- Total Revenue$3M+11.1%
- Net Income-$4M+11.3%
- Return on Equity-322.56%-23.2%
- Net Interest Margin-6.2%-171.9%
- Efficiency Ratio143.62%-5.3%
- ROA-76.49%+18.7%
- Equity / Assets16.74%-49.2%
- Book Value per Share1.36+621.2%
- Tangible BV/Share-2.39-1877.5%
- Debt/Equity1.47+102.4%
PAPL Key Insights
Pineapple Financial Inc. (PAPL) fundamental analysis — strengths, weaknesses & financial health based on data analysis
✓Strengths
- ✓Well capitalized: 16.7% equity/assets
- ✓Share count reduced 90.7% through buybacks
- ✓Diversified revenue: 100.0% from non-interest income
- ✓Trading at only 0.9x book value
✗Weaknesses
- ✗Weak NIM of -6.2%
- ✗High cost structure: 143.6% efficiency ratio
- ✗Trading more than 30% below 52-week high
* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.
PAPL Price & Volume
Pineapple Financial Inc. (PAPL) stock price & volume — 10-year historical chart
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PAPL Growth Metrics
Pineapple Financial Inc. (PAPL) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR
Revenue CAGR
10 Years-
5 Years-3.76%
3 Years-6.04%
TTM-
Profit CAGR
10 Years-
5 Years-
3 Years-
TTM-142.31%
EPS CAGR
10 Years-
5 Years-
3 Years-
TTM-22328.11%
Return on Capital
10 Years-23.55%
5 Years-69.95%
3 Years-100.26%
Last Year-115.3%
PAPL Peer Comparison
Pineapple Financial Inc. (PAPL) competitors in Consumer mortgage originators and brokers — business model, growth, and fundamentals comparison
| Company | Market Cap | Stock Price | P/E Ratio (TTM) | Revenue Growth 1Y | Net Margin | Return on Equity (ROE) | FCF Yield | Debt / Equity |
|---|---|---|---|---|---|---|---|---|
 TREE | 549.66M | 39.67 | 3.68 | 24.12% | 13.54% | 85.96% | 11.04% | 1.52 |
 UWMC | 737.81M | 3.49 | 29.08 | 65.83% | 0.87% | 0.92% | ||
 GHLD | 439.06M | 20.01 | 12.83 | 60.87% | 8.27% | 10.27% | 2.42 | |
 RKT | 2.07B | 14.65 | 69.76 | 34.84% | 0.54% | -1.15% | 1.55 | |
 PFSI | 4.54B | 86.94 | 9.35 | 173.81% | 11.48% | 12.02% | 5.35 | |
 LDI | 469.04M | 1.40 | -4.67 | 37.59% | -4.08% | -14.5% | 13.05 | |
 ICE | 86.89B | 153.40 | 26.59 | 7.46% | 26.14% | 11.57% | 4.94% | 0.70 |
 FAF | 7.16B | 69.96 | 11.66 | 21.64% | 11.19% | 12.54% | 10.65% | 0.35 |
Compare PAPL vs Peers
Pineapple Financial Inc. (PAPL) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.
PAPL Income Statement
Pineapple Financial Inc. (PAPL) annual income statement — 10-year revenue, gross profit & net income history
10Y historyFree accessUpdated daily
| Line item | Aug'20 | Aug'21 | Aug'22 | Aug'23 | Aug'24 | Aug'25 | TTM |
|---|---|---|---|---|---|---|---|
| Net Interest Income | 0 | -26.08K | -94.2K | -56.32K | -93.47K | -336.12K | -426.85K |
| NII Growth % | - | - | -261.23% | 40.22% | -65.98% | -259.59% | -240.83% |
| Net Interest Margin % | 0% | -0.34% | -1.47% | -1.22% | -2.28% | -6.2% | -4.02% |
| Interest Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Interest Expense | 0 | 26.08K | 94.2K | 56.32K | 93.47K | 336.12K | 426.85K |
| Loan Loss Provision | 2.1M | 13.22M | 2.27M | 2.27M | 2.34M | 1.31M | 4.95M |
| Non-Interest Income | 3.62M | 16.12M | 3.6M | 2.5M | 2.69M | 2.99M | 6.66M |
| Non-Interest Income % | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
| Total Revenue | 3.62M▲ 0% | 16.12M▲ 345.6% | 3.6M▼ 77.7% | 2.5M▼ 30.5% | 2.69M▲ 7.5% | 2.99M▲ 11.1% | 6.66M▲ 0% |
| Revenue Growth % | - | 345.58% | -77.66% | -30.51% | 7.46% | 11.08% | 402.13% |
| Non-Interest Expense | 1.29M | 3.11M | 3.96M | 2.95M | 4.08M | 4.29M | 9.94M |
| Efficiency Ratio | 35.57% | 19.27% | 109.87% | 118.05% | 151.62% | 143.62% | 149.21% |
| Operating Income | 229.77K▲ 0% | -233.52K▼ 201.6% | -2.72M▼ 1063.0% | -2.78M▼ 2.4% | -3.82M▼ 37.5% | -2.95M▲ 22.9% | -8.65M▲ 0% |
| Operating Margin % | 6.35% | -1.45% | -75.42% | -111.18% | -142.24% | -98.7% | -129.88% |
| Operating Income Growth % | - | -201.63% | -1063.03% | -2.43% | -37.49% | 22.93% | - |
| Pretax Income | 214.78K▲ 0% | -261.8K▼ 221.9% | -2.81M▼ 973.4% | -2.81M▲ 0.0% | -4.1M▼ 46.1% | -3.64M▲ 11.3% | -9.42M▲ 0% |
| Pretax Margin % | 5.94% | -1.62% | -78.04% | -112.26% | -152.57% | -121.82% | -141.31% |
| Income Tax | 23.95K | -27.12K | 0 | 0 | 0 | 0 | 0 |
| Effective Tax Rate % | 11.15% | 10.36% | 0% | 0% | 0% | 0% | 0% |
| Net Income | 190.84K▲ 0% | -234.68K▼ 223.0% | -2.81M▼ 1097.4% | -2.81M▲ 0.0% | -4.1M▼ 46.1% | -3.64M▲ 11.3% | -9.42M▲ 0% |
| Net Margin % | 5.28% | -1.46% | -78.04% | -112.26% | -152.57% | -121.82% | -141.31% |
| Net Income Growth % | - | -222.98% | -1097.39% | 0.04% | -46.05% | 11.31% | -142.31% |
| Net Income (Continuing) | 190.84K | -234.68K | -2.81M | -2.81M | -4.1M | -3.64M | -9.42M |
| EPS (Diluted) | 0.02▲ 0% | -0.03▼ 273.9% | -0.39▼ 1092.7% | -0.39▲ 0.0% | -0.57▼ 46.2% | -5.46▼ 857.9% | -7.00▲ 0% |
| EPS Growth % | - | -273.94% | -1092.66% | 0% | -46.15% | -857.89% | -22328.11% |
| EPS (Basic) | 0.02 | -0.03 | -0.39 | -0.39 | -0.57 | -5.46 | - |
| Diluted Shares Outstanding | 7.56M | 7.18M | 7.18M | 7.18M | 7.15M | 665.82K | 1.34M |
PAPL Balance Sheet
Pineapple Financial Inc. (PAPL) balance sheet — assets, liabilities & shareholders' equity
| Line item | Aug'20 | Aug'21 | Aug'22 | Aug'23 | Aug'24 | Aug'25 | TTM |
|---|---|---|---|---|---|---|---|
| Cash & Short Term Investments | 288.25K | 7.01M | 3.9M | 720.37K | 580.36K | 2.12M | 5.22M |
| Cash & Due from Banks | 288.25K | 7.01M | 3.9M | 720.37K | 580.36K | 2.12M | 1.48M |
| Short Term Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Investments | 0 | 39.71K | 38.21K | 10.01K | 10.04K | 9.73K | 5.77M |
| Investments Growth % | - | - | -3.77% | -73.8% | 0.29% | -3.08% | 59593.46% |
| Long-Term Investments | 0 | 39.71K | 38.21K | 10.01K | 10.04K | 9.73K | 5.8M |
| Accounts Receivables | 0 | 835 | 33.12K | 758.99K | 155.22K | 89.81K | 143.73K |
| Goodwill & Intangibles | 0 | 0 | 702.39K | 1.72M | 2.21M | 2.5M | 2.51M |
| Goodwill | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Intangible Assets | 0 | 0 | 702.39K | 1.72M | 2.21M | 2.5M | 2.51M |
| PP&E (Net) | 12.24K | 316.01K | 1.2M | 1.2M | 981.28K | 592.12K | 521.33K |
| Other Assets | -306.68K | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Current Assets | 388.48K | 7.23M | 4.48M | 1.7M | 893.49K | 2.32M | 1.79M |
| Total Non-Current Assets | 15.94K | 355.71K | 1.94M | 2.93M | 3.2M | 3.1M | 8.84M |
| Total Assets | 310.38K▲ 0% | 7.58M▲ 2342.5% | 6.43M▼ 15.2% | 4.63M▼ 28.0% | 4.1M▼ 11.5% | 5.42M▲ 32.2% | 10.63M▲ 0% |
| Asset Growth % | - | 2342.45% | -15.22% | -27.98% | -11.5% | 32.24% | 169.37% |
| Return on Assets (ROA) | 61.48% | -5.95% | -40.12% | -50.81% | -94.04% | -76.49% | -88.61% |
| Accounts Payable | 163.64K | 0 | 0 | 0 | 0 | 0 | 2M |
| Total Debt | 10.45K | 263.24K | 1.02M | 1.54M | 977.11K | 1.33M | 1.29M |
| Net Debt | -277.8K | -6.75M | -2.88M | 817.69K | 396.75K | -788.29K | -186.22K |
| Long-Term Debt | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Short-Term Debt | 13.62K | 0 | 0 | 430.1K | 161.51K | 629.12K | 629.73K |
| Other Liabilities | 0 | 0 | 0 | 0 | 41.52K | 632.75K | 512.73K |
| Total Current Liabilities | 200.15K | 449.75K | 782.14K | 1.17M | 1.4M | 3M | 14.79M |
| Total Non-Current Liabilities | -144.54K | 212.81K | 1.02M | 1.67M | 1.35M | 1.51M | 1.32M |
| Total Liabilities | 153.61K | 662.56K | 1.8M | 2.84M | 2.75M | 4.51M | 16.12M |
| Total Equity | 204.27K▲ 0% | 6.92M▲ 3286.9% | 4.63M▼ 33.1% | 1.79M▼ 61.4% | 1.35M▼ 24.4% | 906.68K▼ 32.8% | -5.49M▲ 0% |
| Equity Growth % | - | 3286.95% | -33.13% | -61.4% | -24.45% | -32.8% | -743.04% |
| Equity / Assets (Capital Ratio) | 65.81% | 91.26% | 71.98% | 38.58% | 32.94% | 16.74% | -51.65% |
| Return on Equity (ROE) | 93.43% | -6.59% | -48.68% | -87.61% | -261.71% | -322.56% | 1255.72% |
| Book Value per Share | 0.03 | 0.96 | 0.64 | 0.25 | 0.19 | 1.36 | -4.08 |
| Tangible BV per Share | 0.03 | 0.96 | 0.55 | 0.01 | -0.12 | -2.39 | -5.95 |
| Common Stock | 60 | 4.9M | 4.9M | 4.9M | 8.56M | 11.62M | 11.66M |
| Additional Paid-in Capital | 0 | 2.2M | 2.92M | 2.96M | 2.96M | 3.1M | 3.1M |
| Retained Earnings | 152.32K | -36.22K | -2.85M | -5.66M | -9.76M | -13.4M | -19.83M |
| Accumulated OCI | 4.39K | -148K | -353.22K | -417.73K | -408.51K | -509.3K | -504.77K |
| Treasury Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Preferred Stock | 152.32K | 0 | 0 | 0 | 0 | 0 | 0 |
PAPL Cash Flow Statement
Pineapple Financial Inc. (PAPL) cash flow — operating, investing & free cash flow history
| Line item | Aug'20 | Aug'21 | Aug'22 | Aug'23 | Aug'24 | Aug'25 | TTM |
|---|---|---|---|---|---|---|---|
| Cash from Operations | 159.93K | 668.55K | -1.83M | -2.12M | -1.71M | -946.82K | -946.82K |
| Operating CF Growth % | - | 318.04% | -374.46% | -15.32% | 19.27% | 44.57% | 225.35% |
| Net Income | 141.81K | -234.68K | -2.81M | -2.81M | -4.1M | -3.64M | -9.42M |
| Depreciation & Amortization | 24.44K | 55.55K | 211.76K | 441.16K | 838.84K | 675.05K | 815.24K |
| Deferred Taxes | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Non-Cash Items | 57.87K | 267.83K | 32.02K | 83.46K | 468.06K | 899.14K | 7.11M |
| Working Capital Changes | -7.53K | 11.93K | 8.16K | 135.22K | 1.09M | 882.45K | 714.31K |
| Cash from Investing | 0 | -101.35K | -1.05M | -1.36M | -1.12M | -944.19K | -12.77M |
| Purchase of Investments | 0 | -39.71K | 0 | 0 | 0 | 0 | 0 |
| Sale/Maturity of Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Net Investment Activity | 0 | -39.71K | 0 | 0 | 0 | 0 | 0 |
| Acquisitions | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Investing | 0 | 0 | -803.61K | -1.3M | -1.11M | 0 | -257.11K |
| Cash from Financing | -24.89K | 6.27M | -61.47K | 349.01K | 2.91M | 3.45M | 14.22M |
| Dividends Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Share Repurchases | 0 | 0 | 0 | 0 | 0 | -487.31K | -487.31K |
| Stock Issued | 4 | 7.33M | 0 | 0 | 2.75M | 3.52M | 2.8M |
| Net Stock Activity | 4 | 7.33M | 0 | 0 | 2.75M | 3.03M | 2.31M |
| Debt Issuance (Net) | 0 | -51.38K | -61.47K | -81.09K | -130.1K | 629.12K | 1.02M |
| Other Financing | -24.89K | -1M | 0 | 430.1K | 290.79K | -206.19K | -93.02K |
| Net Change in Cash | 135.04K▲ 0% | 6.64M▲ 4814.0% | -3.11M▼ 146.9% | -3.18M▼ 2.0% | -140.01K▲ 95.6% | 1.54M▲ 1197.8% | 859.59K▲ 0% |
| Exchange Rate Effect | 7.37K | -204.87K | -165.39K | -47.08K | -226.99K | -23.07K | 184.12K |
| Cash at Beginning | 153.21K | 375.58K | 7.01M | 3.9M | 720.37K | 580.36K | 2.12M |
| Cash at End | 288.25K | 7.01M | 3.9M | 720.37K | 580.36K | 2.12M | 1.48M |
| Interest Paid | 0 | 0 | 0 | 0 | 35.28K | 0 | 0 |
| Income Taxes Paid | 0 | 61.83K | 0 | 0 | 0 | 0 | 0 |
| Free Cash Flow | 159.93K▲ 0% | 606.92K▲ 279.5% | -2.89M▼ 575.8% | -3.48M▼ 20.4% | -2.83M▲ 18.8% | -946.82K▲ 66.5% | -1.3M▲ 0% |
| FCF Growth % | - | 279.5% | -575.82% | -20.45% | 18.77% | 66.49% | 47.42% |
PAPL Banking Ratios
Pineapple Financial Inc. (PAPL) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 | TTM |
|---|---|---|---|---|---|---|
| Return on Equity (ROE) | -6.59% | -48.68% | -87.61% | -261.71% | -322.56% | 1255.72% |
| Return on Assets (ROA) | -5.95% | -40.12% | -50.81% | -94.04% | -76.49% | -88.61% |
| Net Interest Margin | -0.34% | -1.47% | -1.22% | -2.28% | -6.2% | -4.02% |
| Efficiency Ratio | 19.27% | 109.87% | 118.05% | 151.62% | 143.62% | 149.21% |
| Equity / Assets | 91.26% | 71.98% | 38.58% | 32.94% | 16.74% | -51.65% |
| Book Value / Share | 0.96 | 0.64 | 0.25 | 0.19 | 1.36 | -4.08 |
| NII Growth | - | -261.23% | 40.22% | -65.98% | -259.59% | -45.2% |
| Dividend Payout | - | - | - | - | - | 0% |
PAPL Frequently Asked Questions
Pineapple Financial Inc. (PAPL) stock FAQ — growth, dividends, profitability & financials explained
Growth & Financials
Pineapple Financial Inc. (PAPL) grew revenue by 11.1% over the past year. This is steady growth.
Pineapple Financial Inc. (PAPL) reported a net loss of $9.4M for fiscal year 2025.
Dividend & Returns
Pineapple Financial Inc. (PAPL) has a return on equity (ROE) of -322.6%. Negative ROE indicates the company is unprofitable.
Industry Metrics
Pineapple Financial Inc. (PAPL) has a net interest margin (NIM) of -6.2%. NIM has been under pressure due to interest rate environment.
Pineapple Financial Inc. (PAPL) has an efficiency ratio of 143.6%. This is higher than peers, suggesting room for cost optimization.
Explore More PAPL
Pineapple Financial Inc. (PAPL) financial analysis — history, returns, DCA and operating performance tools
Total Return Calculator
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Dividend History
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Earnings History
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Price History
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Revenue History
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Financial Ratios
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Valuation
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