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PAPL logoPineapple Financial Inc.(PAPL)Earnings, Financials & Key Ratios

PAPL•AMEX•Banking & Credit
Price updated Jun 19, 2026
SectorFinancial ServicesIndustryMortgage FinanceSub-IndustryConsumer mortgage originators and brokers
AboutPineapple Financial Inc. operates as a mortgage technology and brokerage company in Canada. The company offers mortgage brokerage services and technology solutions to Canadian mortgage agents, brokers, sub-brokers, brokerages, and consumers through data-driven systems together with cloud based tools. The company also operates MyPineapple technology platform, which allows users to conduct their brokerage services. In addition, it offers back office support services, such as digital and automated onboarding and set up, loan packaging and processing, digital document collection and client portal, loan maintenance, payroll, lender communication, reporting requirements for regulators and business management, cloud services, expense collections, document preparation, compliance, training, administration, and marketing. Further, the company provides pre-underwriting support services, including credit review, data validation, fraud analysis and compliance, appraisal ordering and review, and data analytics. Additionally, it offers various insurance products, such as life, accident and disability, critical illness, and credit insurance. Pineapple Financial Inc. was formerly known as 2487269 Ontario Ltd and changed its name to Pineapple Financial Inc. in June 2021. The company was founded in 2016 and is based in North York, Canada.Show more
  • Net Interest Income-$336K-259.6%
  • Total Revenue$3M+11.1%
  • Net Income-$4M+11.3%
  • Return on Equity-322.56%-23.2%
  • Net Interest Margin-6.2%-171.9%
  • Efficiency Ratio143.62%-5.3%
  • ROA-76.49%+18.7%
  • Equity / Assets16.74%-49.2%
  • Book Value per Share1.36+621.2%

PAPL Key Insights

Pineapple Financial Inc. (PAPL) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓Well capitalized: 16.7% equity/assets
  • ✓Share count reduced 90.7% through buybacks
  • ✓Diversified revenue: 100.0% from non-interest income
  • ✓Trading at only 0.7x book value

✗Weaknesses

  • ✗Weak NIM of -6.2%
  • ✗High cost structure: 143.6% efficiency ratio
  • ✗Trading more than 30% below 52-week high

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

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PAPL Price & Volume

Pineapple Financial Inc. (PAPL) stock price & volume — 10-year historical chart

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PAPL Growth Metrics

Pineapple Financial Inc. (PAPL) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-
5 Years-3.76%
3 Years-6.04%
TTM-

Profit CAGR

10 Years-
5 Years-
3 Years-
TTM-640.48%

EPS CAGR

10 Years-
5 Years-
3 Years-
TTM-25343.9%

Return on Capital

10 Years-23.55%
5 Years-69.95%
3 Years-100.26%
Last Year-115.3%

PAPL Peer Comparison

Pineapple Financial Inc. (PAPL) competitors in Consumer mortgage originators and brokers — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
Institutional Holdings
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
TREE logoTREELendingTree, Inc.Direct Competitor541.35M39.073.6224.12%15.02%85.96%1.52
UWMC logoUWMCUWM Holdings CorporationDirect Competitor345.31M2.2218.5065.83%1.16%1.67%9.06
GHLD logoGHLDGuild Holdings CompanyDirect Competitor439.06M20.0112.8360.87%9.71%10.27%2.42
RKT logoRKTRocket Companies, Inc.Product Competitor40.72B14.42-524.3627.37%2.82%1.53%
PFSI logoPFSIPennyMac Financial Services, Inc.Product Competitor4.3B82.388.86173.81%14.31%12.02%5.35
LDI logoLDIloanDepot, Inc.Product Competitor391.98M1.17-3.9037.59%-5.42%-19.61%13.05
ICE logoICEIntercontinental Exchange, Inc.Supply Chain75.83B133.8823.207.46%26.14%11.57%0.70
FAF logoFAFFirst American Financial CorporationSupply Chain7.02B68.6311.4421.64%11.19%12.54%0.35

Compare PAPL vs Peers

Pineapple Financial Inc. (PAPL) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs TREE

Most directly comparable listed peer for PAPL.

Scale Benchmark

vs ICE

Larger-name benchmark to compare PAPL against a more recognizable public peer.

Peer Set

Compare Top 5

vs TREE, UWMC, GHLD, RKT

PAPL Income Statement

Pineapple Financial Inc. (PAPL) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
MetricAug'20Aug'21Aug'22Aug'23Aug'24Aug'25TTM
Net Interest Income
0-26.08K-94.2K-56.32K-93.47K-336.12K-3.3M
NII Growth %
---261.23%40.22%-65.98%-259.59%-2865.17%
Net Interest Margin %
0%-0.34%-1.47%-1.22%-2.28%-6.2%-6.76%
Interest Income
000000214.33K
Interest Expense
026.08K94.2K56.32K93.47K336.12K3.52M
Loan Loss Provision
2.1M13.22M2.27M2.27M2.34M1.31M4.91M
Non-Interest Income
3.62M16.12M3.6M2.5M2.69M2.99M9.36M
Non-Interest Income %
100%100%100%100%100%100%97.76%
Total Revenue
3.62M▲ 0%
16.12M▲ 345.6%
3.6M▼ 77.7%
2.5M▼ 30.5%
2.69M▲ 7.5%
2.99M▲ 11.1%
9.58M▲ 0%
Revenue Growth %
-345.58%-77.66%-30.51%7.46%11.08%875.09%
Non-Interest Expense
1.29M3.11M3.96M2.95M4.08M4.29M25.79M
Efficiency Ratio
35.57%19.27%109.87%118.05%151.62%143.62%269.29%
Operating Income
229.77K▲ 0%
-233.52K▼ 201.6%
-2.72M▼ 1063.0%
-2.78M▼ 2.4%
-3.82M▼ 37.5%
-2.95M▲ 22.9%
-24.64M▲ 0%
Operating Margin %
6.35%-1.45%-75.42%-111.18%-142.24%-98.7%-257.25%
Operating Income Growth %
--201.63%-1063.03%-2.43%-37.49%22.93%-
Pretax Income
214.78K▲ 0%
-261.8K▼ 221.9%
-2.81M▼ 973.4%
-2.81M▲ 0.0%
-4.1M▼ 46.1%
-3.64M▲ 11.3%
-28.32M▲ 0%
Pretax Margin %
5.94%-1.62%-78.04%-112.26%-152.57%-121.82%-295.68%
Income Tax
23.95K-27.12K00000
Effective Tax Rate %
11.15%10.36%0%0%0%0%0%
Net Income
190.84K▲ 0%
-234.68K▼ 223.0%
-2.81M▼ 1097.4%
-2.81M▲ 0.0%
-4.1M▼ 46.1%
-3.64M▲ 11.3%
-28.32M▲ 0%
Net Margin %
5.28%-1.46%-78.04%-112.26%-152.57%-121.82%-295.68%
Net Income Growth %
--222.98%-1097.39%0.04%-46.05%11.31%-640.48%
Net Income (Continuing)
190.84K-234.68K-2.81M-2.81M-4.1M-3.64M-28.32M
EPS (Diluted)
0.02▲ 0%
-0.03▼ 273.9%
-0.39▼ 1092.7%
-0.39▲ 0.0%
-0.57▼ 46.2%
-5.46▼ 857.9%
-21.06▲ 0%
EPS Growth %
--273.94%-1092.66%0%-46.15%-857.89%-25343.9%
EPS (Basic)
0.02-0.03-0.39-0.39-0.57-5.46-
Diluted Shares Outstanding
7.56M7.18M7.18M7.18M7.15M665.82K1.34M

PAPL Balance Sheet

Pineapple Financial Inc. (PAPL) balance sheet — assets, liabilities & shareholders' equity

MetricAug'20Aug'21Aug'22Aug'23Aug'24Aug'25TTM
Cash & Short Term Investments
288.25K7.01M3.9M720.37K580.36K2.12M22.63M
Cash & Due from Banks
288.25K7.01M3.9M720.37K580.36K2.12M17.9M
Short Term Investments
0000000
Total Investments
039.71K38.21K10.01K10.04K9.73K9.93K
Investments Growth %
---3.77%-73.8%0.29%-3.08%59605.7%
Long-Term Investments
039.71K38.21K10.01K10.04K9.73K5.8M
Accounts Receivables
083533.12K758.99K155.22K89.81K5.21M
Goodwill & Intangibles
00702.39K1.72M2.21M2.5M24.98M
Goodwill
0000000
Intangible Assets
00702.39K1.72M2.21M2.5M24.98M
PP&E (Net)
12.24K316.01K1.2M1.2M981.28K592.12K523.69K
Other Assets
-306.68K00000246.82K
Total Current Assets
388.48K7.23M4.48M1.7M893.49K2.32M23.11M
Total Non-Current Assets
15.94K355.71K1.94M2.93M3.2M3.1M25.76M
Total Assets
310.38K▲ 0%
7.58M▲ 2342.5%
6.43M▼ 15.2%
4.63M▼ 28.0%
4.1M▼ 11.5%
5.42M▲ 32.2%
48.87M▲ 0%
Asset Growth %
-2342.45%-15.22%-27.98%-11.5%32.24%1331.04%
Return on Assets (ROA)
61.48%-5.95%-40.12%-50.81%-94.04%-76.49%-162.7%
Accounts Payable
163.64K00002.13M0
Total Debt
10.45K263.24K1.02M1.54M977.11K1.33M19.62M
Net Debt
-277.8K-6.75M-2.88M817.69K396.75K-788.29K1.72M
Long-Term Debt
0000000
Short-Term Debt
13.62K00430.1K161.51K629.12K19.12M
Other Liabilities
000041.52K632.75K2.06M
Total Current Liabilities
200.15K449.75K782.14K1.17M1.4M3M19.12M
Total Non-Current Liabilities
-144.54K212.81K1.02M1.67M1.35M1.51M2.66M
Total Liabilities
153.61K662.56K1.8M2.84M2.75M4.51M21.77M
Total Equity
204.27K▲ 0%
6.92M▲ 3286.9%
4.63M▼ 33.1%
1.79M▼ 61.4%
1.35M▼ 24.4%
906.68K▼ 32.8%
27.1M▲ 0%
Equity Growth %
-3286.95%-33.13%-61.4%-24.45%-32.8%2895.59%
Equity / Assets (Capital Ratio)
65.81%91.26%71.98%38.58%32.94%16.74%55.45%
Return on Equity (ROE)
93.43%-6.59%-48.68%-87.61%-261.71%-322.56%-484.89%
Book Value per Share
0.030.960.640.250.191.3620.16
Tangible BV per Share
0.030.960.550.01-0.12-2.391.57
Common Stock
604.9M4.9M4.9M8.56M11.62M63.04M
Additional Paid-in Capital
02.2M2.92M2.96M2.96M3.1M3.1M
Retained Earnings
152.32K-36.22K-2.85M-5.66M-9.76M-13.4M-39.33M
Accumulated OCI
4.39K-148K-353.22K-417.73K-408.51K-509.3K196.78K
Treasury Stock
0000000
Preferred Stock
152.32K000000

PAPL Cash Flow Statement

Pineapple Financial Inc. (PAPL) cash flow — operating, investing & free cash flow history

MetricAug'20Aug'21Aug'22Aug'23Aug'24Aug'25TTM
Cash from Operations
159.93K668.55K-1.83M-2.12M-1.71M-946.82K-3.87M
Operating CF Growth %
-318.04%-374.46%-15.32%19.27%44.57%-1638.89%
Net Income
141.81K-234.68K-2.81M-2.81M-4.1M-3.64M-28.32M
Depreciation & Amortization
24.44K55.55K211.76K441.16K838.84K675.05K900.35K
Deferred Taxes
0000000
Other Non-Cash Items
57.87K267.83K32.02K83.46K468.06K899.14K24.08M
Working Capital Changes
-7.53K11.93K8.16K135.22K1.09M882.45K-539.99K
Cash from Investing
0-101.35K-1.05M-1.36M-1.12M-944.19K-19.7M
Purchase of Investments
0-39.71K00000
Sale/Maturity of Investments
0000000
Net Investment Activity
0-39.71K00000
Acquisitions
0000000
Other Investing
00-803.61K-1.3M-1.11M0-5M
Cash from Financing
-24.89K6.27M-61.47K349.01K2.91M3.45M40.42M
Dividends Paid
0000000
Share Repurchases
000000-487.31K
Stock Issued
47.33M002.75M3.52M22.71M
Net Stock Activity
47.33M002.75M3.52M22.23M
Debt Issuance (Net)
0-51.38K-61.47K-81.09K-130.1K422.94K1.98M
Other Financing
-24.89K-1M0430.1K290.79K-487.31K-93.02K
Net Change in Cash
135.04K▲ 0%
6.64M▲ 4814.0%
-3.11M▼ 146.9%
-3.18M▼ 2.0%
-140.01K▲ 95.6%
1.54M▲ 1197.8%
17.4M▲ 0%
Exchange Rate Effect
7.37K-204.87K-165.39K-47.08K-226.99K-23.07K548.45K
Cash at Beginning
153.21K375.58K7.01M3.9M720.37K580.36K1.48M
Cash at End
288.25K7.01M3.9M720.37K580.36K2.12M17.9M
Interest Paid
000035.28K00
Income Taxes Paid
061.83K00000
Free Cash Flow
159.93K▲ 0%
606.92K▲ 279.5%
-2.89M▼ 575.8%
-3.48M▼ 20.4%
-2.83M▲ 18.8%
-1.89M▲ 33.1%
-4.15M▲ 0%
FCF Growth %
-279.5%-575.82%-20.45%18.77%33.08%-100.06%

PAPL Banking Ratios

Pineapple Financial Inc. (PAPL) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric20212022202320242025TTM
Return on Equity (ROE)
-6.59%-48.68%-87.61%-261.71%-322.56%-484.89%
Return on Assets (ROA)
-5.95%-40.12%-50.81%-94.04%-76.49%-162.7%
Net Interest Margin
-0.34%-1.47%-1.22%-2.28%-6.2%-6.76%
Efficiency Ratio
19.27%109.87%118.05%151.62%143.62%269.29%
Equity / Assets
91.26%71.98%38.58%32.94%16.74%55.45%
Book Value / Share
0.960.640.250.191.3620.16
NII Growth
--261.23%40.22%-65.98%-259.59%-803.58%
Dividend Payout
-----0%
Related:PAPL Dividend History·PAPL Revenue History·PAPL Price History·PAPL P/E History·PAPL Financial Ratios·PAPL Institutional Holders

PAPL Frequently Asked Questions

Pineapple Financial Inc. (PAPL) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

Pineapple Financial Inc. (PAPL) grew revenue by 11.1% over the past year. This is steady growth.

Pineapple Financial Inc. (PAPL) reported a net loss of $28.3M for fiscal year 2025.

Dividend & Returns

Pineapple Financial Inc. (PAPL) has a return on equity (ROE) of -322.6%. Negative ROE indicates the company is unprofitable.

Industry Metrics

Pineapple Financial Inc. (PAPL) has a net interest margin (NIM) of -6.2%. NIM has been under pressure due to interest rate environment.

Pineapple Financial Inc. (PAPL) has an efficiency ratio of 143.6%. This is higher than peers, suggesting room for cost optimization.

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