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PEW vs AMZN vs EBAY vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
PEW
GrabAGun Digital Holdings Inc.

Aerospace & Defense

IndustrialsNYSE • US
Market Cap$89M
5Y Perf.-70.7%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+74.7%
EBAY
eBay Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$48.63B
5Y Perf.+159.1%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+5.9%

PEW vs AMZN vs EBAY vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
PEW logoPEW
AMZN logoAMZN
EBAY logoEBAY
MSFT logoMSFT
IndustryAerospace & DefenseSpecialty RetailSpecialty RetailSoftware - Infrastructure
Market Cap$89M$2.92T$48.63B$3.13T
Revenue (TTM)$52M$742.78B$11.60B$318.27B
Net Income (TTM)$-3M$90.80B$2.04B$125.22B
Gross Margin13.7%50.6%72.0%68.3%
Operating Margin-9.0%11.5%19.6%46.8%
Forward P/E34.8x17.4x25.3x
Total Debt$7M$152.99B$7.38B$112.18B
Cash & Equiv.$110M$86.81B$1.87B$30.24B

PEW vs AMZN vs EBAY vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

PEW
AMZN
EBAY
MSFT
StockJan 24May 26Return
GrabAGun Digital Ho… (PEW)10029.3-70.7%
Amazon.com, Inc. (AMZN)100174.7+74.7%
eBay Inc. (EBAY)100259.1+159.1%
Microsoft Corporati… (MSFT)100105.9+5.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: PEW vs AMZN vs EBAY vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: EBAY leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and capital preservation and lower volatility. Microsoft Corporation is the stronger pick specifically for growth and revenue expansion and profitability and margin quality. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
PEW
GrabAGun Digital Holdings Inc.
The Defensive Pick

PEW is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 0.82, Low D/E 6.4%, current ratio 7.19x
Best for: sleep-well-at-night
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the clearest fit if your priority is valuation efficiency.

  • PEG 1.24 vs MSFT's 1.35
Best for: valuation efficiency
EBAY
eBay Inc.
The Income Pick

EBAY carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 7 yrs, beta 0.73, yield 1.1%
  • Beta 0.73, yield 1.1%, current ratio 1.10x
  • Lower P/E (17.4x vs 25.3x)
  • Beta 0.73 vs AMZN's 1.51
Best for: income & stability and defensive
MSFT
Microsoft Corporation
The Growth Play

MSFT is the #2 pick in this set and the best alternative if growth exposure and long-term compounding is your priority.

  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • 7.9% 10Y total return vs EBAY's 369.5%
  • 14.9% revenue growth vs EBAY's 7.9%
  • 39.3% margin vs PEW's -4.8%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs EBAY's 7.9%
ValueEBAY logoEBAYLower P/E (17.4x vs 25.3x)
Quality / MarginsMSFT logoMSFT39.3% margin vs PEW's -4.8%
Stability / SafetyEBAY logoEBAYBeta 0.73 vs AMZN's 1.51
DividendsEBAY logoEBAY1.1% yield, 7-year raise streak, vs MSFT's 0.8%, (2 stocks pay no dividend)
Momentum (1Y)EBAY logoEBAY+54.2% vs PEW's -76.4%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs PEW's -4.0%, ROIC 24.9% vs -158.4%

PEW vs AMZN vs EBAY vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

PEWGrabAGun Digital Holdings Inc.

Segment breakdown not available.

AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
EBAYeBay Inc.
FY 2025
Marketplaces
82.0%$9.1B
Advertising Revenues
18.0%$2.0B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

PEW vs AMZN vs EBAY vs MSFT — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 14314.2x PEW's $52M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to PEW's -4.8%.

MetricPEW logoPEWGrabAGun Digital …AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$52M$742.8B$11.6B$318.3B
EBITDAEarnings before interest/tax-$4M$155.9B$2.6B$192.6B
Net IncomeAfter-tax profit-$3M$90.8B$2.0B$125.2B
Free Cash FlowCash after capex-$9M-$2.5B$1.7B$72.9B
Gross MarginGross profit ÷ Revenue+13.7%+50.6%+72.0%+68.3%
Operating MarginEBIT ÷ Revenue-9.0%+11.5%+19.6%+46.8%
Net MarginNet income ÷ Revenue-4.8%+12.2%+17.6%+39.3%
FCF MarginFCF ÷ Revenue-17.1%-0.3%+14.5%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year+16.6%+19.5%+18.3%
EPS Growth (YoY)Latest quarter vs prior year+74.8%+5.7%+23.4%
MSFT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

PEW leads this category, winning 3 of 7 comparable metrics.

At 24.5x trailing earnings, EBAY trades at a 35% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricPEW logoPEWGrabAGun Digital …AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$89M$2.92T$48.6B$3.13T
Enterprise ValueMkt cap + debt − cash-$14M$2.98T$54.1B$3.21T
Trailing P/EPrice ÷ TTM EPS-22.88x37.82x24.52x30.86x
Forward P/EPrice ÷ next-FY EPS est.34.77x17.40x25.34x
PEG RatioP/E ÷ EPS growth rate1.35x1.64x
EV / EBITDAEnterprise value multiple20.47x21.03x19.72x
Price / SalesMarket cap ÷ Revenue0.92x4.07x4.38x11.10x
Price / BookPrice ÷ Book value/share0.54x7.14x10.61x9.15x
Price / FCFMarket cap ÷ FCF378.98x29.28x43.66x
PEW leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

MSFT leads this category, winning 4 of 8 comparable metrics.

EBAY delivers a 44.1% return on equity — every $100 of shareholder capital generates $44 in annual profit, vs $-5 for PEW. PEW carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to EBAY's 1.60x.

MetricPEW logoPEWGrabAGun Digital …AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity-4.7%+23.3%+44.1%+33.1%
ROA (TTM)Return on assets-4.0%+11.5%+11.5%+19.2%
ROICReturn on invested capital-158.4%+14.7%+16.8%+24.9%
ROCEReturn on capital employed-3.6%+15.3%+17.4%+29.7%
Piotroski ScoreFundamental quality 0–96666
Debt / EquityFinancial leverage0.06x0.37x1.60x0.33x
Net DebtTotal debt minus cash-$103M$66.2B$5.5B$81.9B
Cash & Equiv.Liquid assets$110M$86.8B$1.9B$30.2B
Total DebtShort + long-term debt$7M$153.0B$7.4B$112.2B
Interest CoverageEBIT ÷ Interest expense39.96x10.52x55.65x
MSFT leads this category, winning 4 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

EBAY leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in EBAY five years ago would be worth $18,633 today (with dividends reinvested), compared to $2,951 for PEW. Over the past 12 months, EBAY leads with a +54.2% total return vs PEW's -76.4%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs PEW's -33.4% — a key indicator of consistent wealth creation.

MetricPEW logoPEWGrabAGun Digital …AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date-2.1%+19.7%+22.6%-10.8%
1-Year ReturnPast 12 months-76.4%+43.7%+54.2%-2.1%
3-Year ReturnCumulative with dividends-70.5%+156.2%+137.4%+39.5%
5-Year ReturnCumulative with dividends-70.5%+64.8%+86.3%+72.5%
10-Year ReturnCumulative with dividends-70.5%+697.8%+369.5%+787.7%
CAGR (3Y)Annualised 3-year return-33.4%+36.8%+33.4%+11.7%
EBAY leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and EBAY each lead in 1 of 2 comparable metrics.

EBAY is the less volatile stock with a 0.73 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs PEW's 13.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricPEW logoPEWGrabAGun Digital …AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 5000.82x1.51x0.73x0.89x
52-Week HighHighest price in past year$21.40$278.56$111.38$555.45
52-Week LowLowest price in past year$2.55$185.01$67.87$356.28
% of 52W HighCurrent price vs 52-week peak+13.9%+97.3%+95.5%+75.8%
RSI (14)Momentum oscillator 0–10041.581.163.154.0
Avg Volume (50D)Average daily shares traded345K45.5M5.4M32.5M
Evenly matched — AMZN and EBAY each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — EBAY and MSFT each lead in 1 of 2 comparable metrics.

Analyst consensus: AMZN as "Buy", EBAY as "Hold", MSFT as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs 3.1% for EBAY (target: $110). For income investors, EBAY offers the higher dividend yield at 1.08% vs MSFT's 0.77%.

MetricPEW logoPEWGrabAGun Digital …AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellBuyHoldBuy
Price TargetConsensus 12-month target$306.77$109.67$551.75
# AnalystsCovering analysts946881
Dividend YieldAnnual dividend ÷ price+1.1%+0.8%
Dividend StreakConsecutive years of raises719
Dividend / ShareAnnual DPS$1.15$3.23
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+5.1%+0.6%
Evenly matched — EBAY and MSFT each lead in 1 of 2 comparable metrics.
Key Takeaway

MSFT leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). PEW leads in 1 (Valuation Metrics). 2 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 2 of 6 categories
Loading custom metrics...

PEW vs AMZN vs EBAY vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is PEW or AMZN or EBAY or MSFT a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus 7. 9% for eBay Inc. (EBAY). eBay Inc. (EBAY) offers the better valuation at 24. 5x trailing P/E (17. 4x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — PEW or AMZN or EBAY or MSFT?

On trailing P/E, eBay Inc.

(EBAY) is the cheapest at 24. 5x versus Amazon. com, Inc. at 37. 8x. On forward P/E, eBay Inc. is actually cheaper at 17. 4x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Microsoft Corporation's 1. 35x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — PEW or AMZN or EBAY or MSFT?

Over the past 5 years, eBay Inc.

(EBAY) delivered a total return of +86. 3%, compared to -70. 5% for GrabAGun Digital Holdings Inc. (PEW). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus PEW's -70. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — PEW or AMZN or EBAY or MSFT?

By beta (market sensitivity over 5 years), eBay Inc.

(EBAY) is the lower-risk stock at 0. 73β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 106% more volatile than EBAY relative to the S&P 500. On balance sheet safety, GrabAGun Digital Holdings Inc. (PEW) carries a lower debt/equity ratio of 6% versus 160% for eBay Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — PEW or AMZN or EBAY or MSFT?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus 7. 9% for eBay Inc. (EBAY). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -148. 1% for GrabAGun Digital Holdings Inc.. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — PEW or AMZN or EBAY or MSFT?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -2. 6% for GrabAGun Digital Holdings Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -4. 5% for PEW. At the gross margin level — before operating expenses — EBAY leads at 71. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is PEW or AMZN or EBAY or MSFT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Microsoft Corporation's 1. 35x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, eBay Inc. (EBAY) trades at 17. 4x forward P/E versus 34. 8x for Amazon. com, Inc. — 17. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.

08

Which pays a better dividend — PEW or AMZN or EBAY or MSFT?

In this comparison, EBAY (1.

1% yield), MSFT (0. 8% yield) pay a dividend. PEW, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is PEW or AMZN or EBAY or MSFT better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between PEW and AMZN and EBAY and MSFT?

These companies operate in different sectors (PEW (Industrials) and AMZN (Consumer Cyclical) and EBAY (Consumer Cyclical) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

EBAY, MSFT pay a dividend while PEW, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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