Specialty Business Services
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5 / 10Stock Comparison
RBA vs HRI vs URI vs CAT vs DE
Revenue, margins, valuation, and 5-year total return — side by side.
Rental & Leasing Services
Rental & Leasing Services
Agricultural - Machinery
Agricultural - Machinery
RBA vs HRI vs URI vs CAT vs DE — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Specialty Business Services | Rental & Leasing Services | Rental & Leasing Services | Agricultural - Machinery | Agricultural - Machinery |
| Market Cap | $19.27B | $4.41B | $59.14B | $416.75B | $157.32B |
| Revenue (TTM) | $4.74B | $4.65B | $16.36B | $70.75B | $45.88B |
| Net Income (TTM) | $452M | $-5M | $2.51B | $9.42B | $4.08B |
| Gross Margin | 33.4% | 29.2% | 36.3% | 32.5% | 34.7% |
| Operating Margin | 18.6% | 16.4% | 24.7% | 16.6% | 17.0% |
| Forward P/E | 23.7x | 22.4x | 20.1x | 38.8x | 32.5x |
| Total Debt | $5.50B | $11.16B | $16.48B | $43.33B | $63.94B |
| Cash & Equiv. | $694M | $52M | $459M | $9.98B | $8.28B |
RBA vs HRI vs URI vs CAT vs DE — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| RB Global, Inc. (RBA) | 100 | 238.7 | +138.7% |
| Herc Holdings Inc. (HRI) | 100 | 468.8 | +368.8% |
| United Rentals, Inc. (URI) | 100 | 674.6 | +574.6% |
| Caterpillar Inc. (CAT) | 100 | 747.1 | +647.1% |
| Deere & Company (DE) | 100 | 377.9 | +277.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: RBA vs HRI vs URI vs CAT vs DE
Each card shows where this stock fits in a portfolio — not just who wins on paper.
RBA is the clearest fit if your priority is growth exposure.
- Rev growth 9.0%, EPS growth 3.5%, 3Y rev CAGR 39.1%
HRI has the current edge in this matchup, primarily because of its strength in growth and dividends.
- 22.6% revenue growth vs DE's -2.2%
- 2.1% yield, 4-year raise streak, vs DE's 1.1%
URI is the #2 pick in this set and the best alternative if long-term compounding and valuation efficiency is your priority.
- 14.8% 10Y total return vs CAT's 12.3%
- PEG 0.78 vs RBA's 3.82
- Lower P/E (20.1x vs 32.5x), PEG 0.78 vs 1.99
- 15.3% margin vs HRI's -0.1%
CAT ranks third and is worth considering specifically for momentum and efficiency.
- +181.5% vs RBA's +2.3%
- 10.0% ROA vs HRI's -0.0%, ROIC 15.9% vs 5.2%
DE is the clearest fit if your priority is income & stability and sleep-well-at-night.
- Dividend streak 8 yrs, beta 0.56, yield 1.1%
- Lower volatility, beta 0.56, current ratio 2.31x
- Beta 0.56, yield 1.1%, current ratio 2.31x
- Beta 0.56 vs HRI's 2.02, lower leverage
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 22.6% revenue growth vs DE's -2.2% | |
| Value | Lower P/E (20.1x vs 32.5x), PEG 0.78 vs 1.99 | |
| Quality / Margins | 15.3% margin vs HRI's -0.1% | |
| Stability / Safety | Beta 0.56 vs HRI's 2.02, lower leverage | |
| Dividends | 2.1% yield, 4-year raise streak, vs DE's 1.1% | |
| Momentum (1Y) | +181.5% vs RBA's +2.3% | |
| Efficiency (ROA) | 10.0% ROA vs HRI's -0.0%, ROIC 15.9% vs 5.2% |
RBA vs HRI vs URI vs CAT vs DE — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
RBA vs HRI vs URI vs CAT vs DE — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
CAT leads in 2 of 6 categories
URI leads 1 • RBA leads 0 • HRI leads 0 • DE leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
URI leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
CAT is the larger business by revenue, generating $70.8B annually — 15.2x HRI's $4.7B. URI is the more profitable business, keeping 15.3% of every revenue dollar as net income compared to HRI's -0.1%. On growth, HRI holds the edge at +32.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $4.7B | $4.7B | $16.4B | $70.8B | $45.9B |
| EBITDAEarnings before interest/tax | $1.4B | $1.3B | $6.5B | $14.0B | $9.5B |
| Net IncomeAfter-tax profit | $452M | -$5M | $2.5B | $9.4B | $4.1B |
| Free Cash FlowCash after capex | $754M | $150M | $1.5B | $11.4B | $5.5B |
| Gross MarginGross profit ÷ Revenue | +33.4% | +29.2% | +36.3% | +32.5% | +34.7% |
| Operating MarginEBIT ÷ Revenue | +18.6% | +16.4% | +24.7% | +16.6% | +17.0% |
| Net MarginNet income ÷ Revenue | +9.5% | -0.1% | +15.3% | +13.3% | +8.9% |
| FCF MarginFCF ÷ Revenue | +15.9% | +3.2% | +9.1% | +16.2% | +12.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +11.4% | +32.3% | +7.2% | +22.2% | +16.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +20.0% | -14.3% | +5.6% | +30.2% | -24.1% |
Valuation Metrics
Evenly matched — HRI and URI each lead in 3 of 7 comparable metrics.
Valuation Metrics
At 24.5x trailing earnings, URI trades at a 99% valuation discount to HRI's 4123.8x P/E. Adjusting for growth (PEG ratio), URI offers better value at 0.94x vs RBA's 8.02x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $19.3B | $4.4B | $59.1B | $416.8B | $157.3B |
| Enterprise ValueMkt cap + debt − cash | $24.1B | $15.5B | $75.2B | $450.1B | $213.0B |
| Trailing P/EPrice ÷ TTM EPS | 49.72x | 4123.75x | 24.45x | 47.57x | 31.37x |
| Forward P/EPrice ÷ next-FY EPS est. | 23.65x | 22.36x | 20.14x | 38.79x | 32.53x |
| PEG RatioP/E ÷ EPS growth rate | 8.02x | — | 0.94x | 1.69x | 1.92x |
| EV / EBITDAEnterprise value multiple | 16.27x | 8.87x | 10.61x | 33.41x | 20.01x |
| Price / SalesMarket cap ÷ Revenue | 4.12x | 1.01x | 3.67x | 6.17x | 3.52x |
| Price / BookPrice ÷ Book value/share | 3.19x | 2.13x | 6.80x | 19.71x | 6.06x |
| Price / FCFMarket cap ÷ FCF | 26.33x | — | 89.34x | 40.56x | 48.69x |
Profitability & Efficiency
CAT leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
CAT delivers a 47.5% return on equity — every $100 of shareholder capital generates $48 in annual profit, vs $-0 for HRI. RBA carries lower financial leverage with a 0.91x debt-to-equity ratio, signaling a more conservative balance sheet compared to HRI's 5.73x. On the Piotroski fundamental quality scale (0–9), RBA scores 5/9 vs HRI's 3/9, reflecting solid financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +7.5% | -0.3% | +27.9% | +47.5% | +15.5% |
| ROA (TTM)Return on assets | +3.7% | -0.0% | +8.4% | +10.0% | +3.9% |
| ROICReturn on invested capital | +6.0% | +5.2% | +12.4% | +15.9% | +7.7% |
| ROCEReturn on capital employed | +7.9% | +6.6% | +15.6% | +19.1% | +11.4% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 3 | 4 | 5 | 5 |
| Debt / EquityFinancial leverage | 0.91x | 5.73x | 1.84x | 2.03x | 2.46x |
| Net DebtTotal debt minus cash | $4.8B | $11.1B | $16.0B | $33.4B | $55.7B |
| Cash & Equiv.Liquid assets | $694M | $52M | $459M | $10.0B | $8.3B |
| Total DebtShort + long-term debt | $5.5B | $11.2B | $16.5B | $43.3B | $63.9B |
| Interest CoverageEBIT ÷ Interest expense | 5.34x | 1.27x | 5.72x | 9.22x | 2.74x |
Total Returns (Dividends Reinvested)
CAT leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in CAT five years ago would be worth $38,251 today (with dividends reinvested), compared to $12,723 for HRI. Over the past 12 months, CAT leads with a +181.5% total return vs RBA's +2.3%. The 3-year compound annual growth rate (CAGR) favors CAT at 62.0% vs HRI's 11.1% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +0.4% | -12.9% | +12.0% | +50.2% | +24.7% |
| 1-Year ReturnPast 12 months | +2.3% | +18.2% | +46.0% | +181.5% | +24.2% |
| 3-Year ReturnCumulative with dividends | +86.9% | +37.3% | +182.8% | +324.9% | +57.4% |
| 5-Year ReturnCumulative with dividends | +63.9% | +27.2% | +178.0% | +282.5% | +54.1% |
| 10-Year ReturnCumulative with dividends | +270.4% | +445.9% | +1482.5% | +1227.6% | +671.0% |
| CAGR (3Y)Annualised 3-year return | +23.2% | +11.1% | +41.4% | +62.0% | +16.3% |
Risk & Volatility
Evenly matched — CAT and DE each lead in 1 of 2 comparable metrics.
Risk & Volatility
DE is the less volatile stock with a 0.56 beta — it tends to amplify market swings less than HRI's 2.02 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CAT currently trades 96.2% from its 52-week high vs HRI's 70.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.66x | 2.04x | 1.17x | 1.54x | 0.56x |
| 52-Week HighHighest price in past year | $119.58 | $188.35 | $1021.47 | $931.35 | $674.19 |
| 52-Week LowLowest price in past year | $93.58 | $88.45 | $647.05 | $318.11 | $433.00 |
| % of 52W HighCurrent price vs 52-week peak | +86.5% | +70.1% | +92.4% | +96.2% | +86.1% |
| RSI (14)Momentum oscillator 0–100 | 58.0 | 64.0 | 69.4 | 76.2 | 54.0 |
| Avg Volume (50D)Average daily shares traded | 1.1M | 615K | 557K | 2.4M | 1.2M |
Analyst Outlook
Evenly matched — HRI and CAT and DE each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: RBA as "Buy", HRI as "Buy", URI as "Buy", CAT as "Buy", DE as "Hold". Consensus price targets imply 39.0% upside for HRI (target: $183) vs -7.9% for CAT (target: $825). For income investors, HRI offers the higher dividend yield at 2.10% vs CAT's 0.65%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy | Hold |
| Price TargetConsensus 12-month target | $124.00 | $183.40 | $1037.13 | $824.80 | $680.54 |
| # AnalystsCovering analysts | 23 | 17 | 40 | 53 | 46 |
| Dividend YieldAnnual dividend ÷ price | +1.2% | +2.1% | +0.8% | +0.7% | +1.1% |
| Dividend StreakConsecutive years of raises | 1 | 4 | 4 | 8 | 8 |
| Dividend / ShareAnnual DPS | $1.22 | $2.77 | $7.18 | $5.86 | $6.33 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.2% | +3.3% | +1.2% | +0.7% |
CAT leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). URI leads in 1 (Income & Cash Flow). 3 tied.
RBA vs HRI vs URI vs CAT vs DE: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is RBA or HRI or URI or CAT or DE a better buy right now?
For growth investors, Herc Holdings Inc.
(HRI) is the stronger pick with 22. 6% revenue growth year-over-year, versus -2. 2% for Deere & Company (DE). United Rentals, Inc. (URI) offers the better valuation at 24. 5x trailing P/E (20. 1x forward), making it the more compelling value choice. Analysts rate RB Global, Inc. (RBA) a "Buy" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RBA or HRI or URI or CAT or DE?
On trailing P/E, United Rentals, Inc.
(URI) is the cheapest at 24. 5x versus Herc Holdings Inc. at 4123. 8x. On forward P/E, United Rentals, Inc. is actually cheaper at 20. 1x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: United Rentals, Inc. wins at 0. 78x versus RB Global, Inc. 's 3. 82x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — RBA or HRI or URI or CAT or DE?
Over the past 5 years, Caterpillar Inc.
(CAT) delivered a total return of +282. 5%, compared to +27. 2% for Herc Holdings Inc. (HRI). Over 10 years, the gap is even starker: URI returned +1471% versus RBA's +269. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RBA or HRI or URI or CAT or DE?
By beta (market sensitivity over 5 years), Deere & Company (DE) is the lower-risk stock at 0.
56β versus Herc Holdings Inc. 's 2. 04β — meaning HRI is approximately 262% more volatile than DE relative to the S&P 500. On balance sheet safety, RB Global, Inc. (RBA) carries a lower debt/equity ratio of 91% versus 6% for Herc Holdings Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — RBA or HRI or URI or CAT or DE?
By revenue growth (latest reported year), Herc Holdings Inc.
(HRI) is pulling ahead at 22. 6% versus -2. 2% for Deere & Company (DE). On earnings-per-share growth, the picture is similar: RB Global, Inc. grew EPS 3. 5% year-over-year, compared to -99. 6% for Herc Holdings Inc.. Over a 3-year CAGR, RBA leads at 39. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — RBA or HRI or URI or CAT or DE?
United Rentals, Inc.
(URI) is the more profitable company, earning 15. 5% net margin versus 0. 0% for Herc Holdings Inc. — meaning it keeps 15. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: URI leads at 24. 7% versus 15. 3% for HRI. At the gross margin level — before operating expenses — DE leads at 36. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is RBA or HRI or URI or CAT or DE more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, United Rentals, Inc. (URI) is the more undervalued stock at a PEG of 0. 78x versus RB Global, Inc. 's 3. 82x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, United Rentals, Inc. (URI) trades at 20. 1x forward P/E versus 38. 8x for Caterpillar Inc. — 18. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HRI: 39. 0% to $183. 40.
08Which pays a better dividend — RBA or HRI or URI or CAT or DE?
All stocks in this comparison pay dividends.
Herc Holdings Inc. (HRI) offers the highest yield at 2. 1%, versus 0. 7% for Caterpillar Inc. (CAT).
09Is RBA or HRI or URI or CAT or DE better for a retirement portfolio?
For long-horizon retirement investors, Deere & Company (DE) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
56), 1. 1% yield, +664. 1% 10Y return). Herc Holdings Inc. (HRI) carries a higher beta of 2. 04 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (DE: +664. 1%, HRI: +452. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between RBA and HRI and URI and CAT and DE?
Both stocks operate in the Industrials sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: RBA is a mid-cap quality compounder stock; HRI is a small-cap high-growth stock; URI is a mid-cap quality compounder stock; CAT is a large-cap quality compounder stock; DE is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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