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RGR vs AXON vs MSA vs SWBI vs VNET

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RGR
Sturm, Ruger & Company, Inc.

Aerospace & Defense

IndustrialsNYSE • US
Market Cap$622M
5Y Perf.-37.4%
AXON
Axon Enterprise, Inc.

Aerospace & Defense

IndustrialsNASDAQ • US
Market Cap$32.51B
5Y Perf.+431.3%
MSA
MSA Safety Incorporated

Security & Protection Services

IndustrialsNYSE • US
Market Cap$6.59B
5Y Perf.+42.9%
SWBI
Smith & Wesson Brands, Inc.

Aerospace & Defense

IndustrialsNASDAQ • US
Market Cap$647M
5Y Perf.+60.0%
VNET
VNET Group, Inc.

Information Technology Services

TechnologyNASDAQ • CN
Market Cap$2.58B
5Y Perf.-39.0%

RGR vs AXON vs MSA vs SWBI vs VNET — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RGR logoRGR
AXON logoAXON
MSA logoMSA
SWBI logoSWBI
VNET logoVNET
IndustryAerospace & DefenseAerospace & DefenseSecurity & Protection ServicesAerospace & DefenseInformation Technology Services
Market Cap$622M$32.51B$6.59B$647M$2.58B
Revenue (TTM)$552M$2.98B$1.92B$486M$9.50B
Net Income (TTM)$-12M$206M$291M$12M$-568M
Gross Margin14.4%59.3%46.8%26.4%22.7%
Operating Margin-4.1%1.3%22.0%4.6%9.0%
Forward P/E21.2x52.5x19.2x52.9x29.6x
Total Debt$2M$1.91B$627M$115M$18.45B
Cash & Equiv.$18M$1.20B$165M$25M$2.04B

RGR vs AXON vs MSA vs SWBI vs VNETLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RGR
AXON
MSA
SWBI
VNET
StockMay 20May 26Return
Sturm, Ruger & Comp… (RGR)10062.6-37.4%
Axon Enterprise, In… (AXON)100531.3+431.3%
MSA Safety Incorpor… (MSA)100142.9+42.9%
Smith & Wesson Bran… (SWBI)100160.0+60.0%
VNET Group, Inc. (VNET)10061.0-39.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: RGR vs AXON vs MSA vs SWBI vs VNET

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSA leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Smith & Wesson Brands, Inc. is the stronger pick specifically for capital preservation and lower volatility and recent price momentum and sentiment. AXON also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
RGR
Sturm, Ruger & Company, Inc.
The Industrials Pick

RGR lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: industrials exposure
AXON
Axon Enterprise, Inc.
The Long-Run Compounder

AXON ranks third and is worth considering specifically for long-term compounding.

  • 20.7% 10Y total return vs MSA's 290.0%
  • 33.5% revenue growth vs SWBI's -11.4%
Best for: long-term compounding
MSA
MSA Safety Incorporated
The Value Play

MSA carries the broadest edge in this set and is the clearest fit for value and quality.

  • Lower P/E (19.2x vs 29.6x)
  • 15.2% margin vs VNET's -6.0%
  • 1.2% yield, 12-year raise streak, vs SWBI's 3.6%, (2 stocks pay no dividend)
  • 11.4% ROA vs RGR's -3.5%, ROIC 17.9% vs -3.0%
Best for: value and quality
SWBI
Smith & Wesson Brands, Inc.
The Income Pick

SWBI is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 5 yrs, beta 0.70, yield 3.6%
  • Lower volatility, beta 0.70, Low D/E 30.8%, current ratio 4.16x
  • Beta 0.70, yield 3.6%, current ratio 4.16x
  • Beta 0.70 vs VNET's 2.66, lower leverage
Best for: income & stability and sleep-well-at-night
VNET
VNET Group, Inc.
The Growth Play

VNET is the clearest fit if your priority is growth exposure.

  • Rev growth 11.4%, EPS growth 103.8%, 3Y rev CAGR 10.1%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthAXON logoAXON33.5% revenue growth vs SWBI's -11.4%
ValueMSA logoMSALower P/E (19.2x vs 29.6x)
Quality / MarginsMSA logoMSA15.2% margin vs VNET's -6.0%
Stability / SafetySWBI logoSWBIBeta 0.70 vs VNET's 2.66, lower leverage
DividendsMSA logoMSA1.2% yield, 12-year raise streak, vs SWBI's 3.6%, (2 stocks pay no dividend)
Momentum (1Y)SWBI logoSWBI+59.9% vs AXON's -41.2%
Efficiency (ROA)MSA logoMSA11.4% ROA vs RGR's -3.5%, ROIC 17.9% vs -3.0%

RGR vs AXON vs MSA vs SWBI vs VNET — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RGRSturm, Ruger & Company, Inc.
FY 2025
Firearms Member
99.5%$543M
Unaffiliated Castings Member
0.5%$3M
AXONAxon Enterprise, Inc.
FY 2025
Software And Sensors Segment
43.3%$1.2B
TASER X2
32.9%$914M
Axon Body
14.3%$397M
Platform Solutions
9.6%$266M
MSAMSA Safety Incorporated
FY 2025
Detection
100.0%$763M
SWBISmith & Wesson Brands, Inc.
FY 2024
Product One
71.3%$382M
Product Two
21.7%$116M
Other Products And Services
7.0%$37M
VNETVNET Group, Inc.
FY 2024
Hosting and Related Services
83.8%$71M
Cloud Services
16.2%$14M

RGR vs AXON vs MSA vs SWBI vs VNET — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSALAGGINGVNET

Income & Cash Flow (Last 12 Months)

MSA leads this category, winning 3 of 6 comparable metrics.

VNET is the larger business by revenue, generating $9.5B annually — 19.5x SWBI's $486M. MSA is the more profitable business, keeping 15.2% of every revenue dollar as net income compared to VNET's -6.0%. On growth, AXON holds the edge at +33.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRGR logoRGRSturm, Ruger & Co…AXON logoAXONAxon Enterprise, …MSA logoMSAMSA Safety Incorp…SWBI logoSWBISmith & Wesson Br…VNET logoVNETVNET Group, Inc.
RevenueTrailing 12 months$552M$3.0B$1.9B$486M$9.5B
EBITDAEarnings before interest/tax-$5M$97M$496M$30M$2.8B
Net IncomeAfter-tax profit-$12M$206M$291M$12M-$568M
Free Cash FlowCash after capex$42M$20M$309M$73M-$3.9B
Gross MarginGross profit ÷ Revenue+14.4%+59.3%+46.8%+26.4%+22.7%
Operating MarginEBIT ÷ Revenue-4.1%+1.3%+22.0%+4.6%+9.0%
Net MarginNet income ÷ Revenue-2.2%+6.9%+15.2%+2.5%-6.0%
FCF MarginFCF ÷ Revenue+7.7%+0.7%+16.1%+15.0%-40.7%
Rev. Growth (YoY)Latest quarter vs prior year+4.1%+33.7%+10.0%+17.1%+23.8%
EPS Growth (YoY)Latest quarter vs prior year-97.8%+89.8%+21.2%+122.4%-2.1%
MSA leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

RGR leads this category, winning 3 of 6 comparable metrics.

At 24.0x trailing earnings, MSA trades at a 91% valuation discount to AXON's 267.2x P/E. On an enterprise value basis, SWBI's 13.2x EV/EBITDA is more attractive than AXON's 1575.7x.

MetricRGR logoRGRSturm, Ruger & Co…AXON logoAXONAxon Enterprise, …MSA logoMSAMSA Safety Incorp…SWBI logoSWBISmith & Wesson Br…VNET logoVNETVNET Group, Inc.
Market CapShares × price$622M$32.5B$6.6B$647M$2.6B
Enterprise ValueMkt cap + debt − cash$606M$33.2B$7.1B$736M$5.0B
Trailing P/EPrice ÷ TTM EPS-144.59x267.25x23.97x48.47x91.74x
Forward P/EPrice ÷ next-FY EPS est.21.22x52.50x19.21x52.87x29.61x
PEG RatioP/E ÷ EPS growth rate1.37x
EV / EBITDAEnterprise value multiple53.81x1575.65x14.89x13.21x15.34x
Price / SalesMarket cap ÷ Revenue1.14x11.70x3.51x1.36x2.13x
Price / BookPrice ÷ Book value/share2.23x12.44x4.89x1.73x2.54x
Price / FCFMarket cap ÷ FCF16.18x433.05x22.30x
RGR leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

MSA leads this category, winning 5 of 9 comparable metrics.

MSA delivers a 22.0% return on equity — every $100 of shareholder capital generates $22 in annual profit, vs $-8 for VNET. RGR carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to VNET's 2.67x. On the Piotroski fundamental quality scale (0–9), VNET scores 7/9 vs SWBI's 3/9, reflecting strong financial health.

MetricRGR logoRGRSturm, Ruger & Co…AXON logoAXONAxon Enterprise, …MSA logoMSAMSA Safety Incorp…SWBI logoSWBISmith & Wesson Br…VNET logoVNETVNET Group, Inc.
ROE (TTM)Return on equity-4.2%+6.6%+22.0%+3.3%-7.6%
ROA (TTM)Return on assets-3.5%+3.1%+11.4%+2.2%-1.5%
ROICReturn on invested capital-3.0%-1.3%+17.9%+4.1%+2.4%
ROCEReturn on capital employed-3.8%-1.5%+19.2%+4.9%+3.2%
Piotroski ScoreFundamental quality 0–946637
Debt / EquityFinancial leverage0.01x0.59x0.46x0.31x2.67x
Net DebtTotal debt minus cash-$17M$709M$462M$90M$16.4B
Cash & Equiv.Liquid assets$18M$1.2B$165M$25M$2.0B
Total DebtShort + long-term debt$2M$1.9B$627M$115M$18.4B
Interest CoverageEBIT ÷ Interest expense-335.34x1.69x12.70x5.17x1.75x
MSA leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — AXON and SWBI and VNET each lead in 2 of 6 comparable metrics.

A $10,000 investment in AXON five years ago would be worth $31,282 today (with dividends reinvested), compared to $3,655 for VNET. Over the past 12 months, SWBI leads with a +59.9% total return vs AXON's -41.2%. The 3-year compound annual growth rate (CAGR) favors VNET at 43.8% vs RGR's -8.4% — a key indicator of consistent wealth creation.

MetricRGR logoRGRSturm, Ruger & Co…AXON logoAXONAxon Enterprise, …MSA logoMSAMSA Safety Incorp…SWBI logoSWBISmith & Wesson Br…VNET logoVNETVNET Group, Inc.
YTD ReturnYear-to-date+16.9%-28.4%+5.1%+47.0%-2.3%
1-Year ReturnPast 12 months+11.7%-41.2%+9.2%+59.9%+48.3%
3-Year ReturnCumulative with dividends-23.1%+81.9%+30.1%+34.8%+197.7%
5-Year ReturnCumulative with dividends-27.2%+212.8%+7.9%-14.0%-63.4%
10-Year ReturnCumulative with dividends-4.9%+2074.2%+290.0%-4.7%-37.2%
CAGR (3Y)Annualised 3-year return-8.4%+22.1%+9.2%+10.5%+43.8%
Evenly matched — AXON and SWBI and VNET each lead in 2 of 6 comparable metrics.

Risk & Volatility

SWBI leads this category, winning 2 of 2 comparable metrics.

SWBI is the less volatile stock with a 0.70 beta — it tends to amplify market swings less than VNET's 2.66 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SWBI currently trades 92.1% from its 52-week high vs AXON's 45.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRGR logoRGRSturm, Ruger & Co…AXON logoAXONAxon Enterprise, …MSA logoMSAMSA Safety Incorp…SWBI logoSWBISmith & Wesson Br…VNET logoVNETVNET Group, Inc.
Beta (5Y)Sensitivity to S&P 5000.94x1.06x0.92x0.70x2.66x
52-Week HighHighest price in past year$48.21$885.92$208.92$15.79$14.48
52-Week LowLowest price in past year$28.33$339.01$151.10$7.73$5.15
% of 52W HighCurrent price vs 52-week peak+81.0%+45.6%+81.3%+92.1%+61.5%
RSI (14)Momentum oscillator 0–10035.655.952.448.252.2
Avg Volume (50D)Average daily shares traded163K1.0M210K597K5.7M
SWBI leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — MSA and SWBI each lead in 1 of 2 comparable metrics.

Analyst consensus: RGR as "Buy", AXON as "Buy", MSA as "Buy", SWBI as "Buy", VNET as "Buy". Consensus price targets imply 164.6% upside for VNET (target: $24) vs 4.9% for SWBI (target: $15). For income investors, SWBI offers the higher dividend yield at 3.58% vs MSA's 1.23%.

MetricRGR logoRGRSturm, Ruger & Co…AXON logoAXONAxon Enterprise, …MSA logoMSAMSA Safety Incorp…SWBI logoSWBISmith & Wesson Br…VNET logoVNETVNET Group, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$46.00$653.89$222.33$15.25$23.55
# AnalystsCovering analysts122111416
Dividend YieldAnnual dividend ÷ price+1.6%+1.2%+3.6%
Dividend StreakConsecutive years of raises0125
Dividend / ShareAnnual DPS$0.62$2.09$0.52
Buyback YieldShare repurchases ÷ mkt cap+4.2%0.0%+1.4%+3.9%0.0%
Evenly matched — MSA and SWBI each lead in 1 of 2 comparable metrics.
Key Takeaway

MSA leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). RGR leads in 1 (Valuation Metrics). 2 tied.

Best OverallMSA Safety Incorporated (MSA)Leads 2 of 6 categories
Loading custom metrics...

RGR vs AXON vs MSA vs SWBI vs VNET: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RGR or AXON or MSA or SWBI or VNET a better buy right now?

For growth investors, Axon Enterprise, Inc.

(AXON) is the stronger pick with 33. 5% revenue growth year-over-year, versus -11. 4% for Smith & Wesson Brands, Inc. (SWBI). MSA Safety Incorporated (MSA) offers the better valuation at 24. 0x trailing P/E (19. 2x forward), making it the more compelling value choice. Analysts rate Sturm, Ruger & Company, Inc. (RGR) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RGR or AXON or MSA or SWBI or VNET?

On trailing P/E, MSA Safety Incorporated (MSA) is the cheapest at 24.

0x versus Axon Enterprise, Inc. at 267. 2x. On forward P/E, MSA Safety Incorporated is actually cheaper at 19. 2x.

03

Which is the better long-term investment — RGR or AXON or MSA or SWBI or VNET?

Over the past 5 years, Axon Enterprise, Inc.

(AXON) delivered a total return of +212. 8%, compared to -63. 4% for VNET Group, Inc. (VNET). Over 10 years, the gap is even starker: AXON returned +20. 7% versus VNET's -37. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RGR or AXON or MSA or SWBI or VNET?

By beta (market sensitivity over 5 years), Smith & Wesson Brands, Inc.

(SWBI) is the lower-risk stock at 0. 70β versus VNET Group, Inc. 's 2. 66β — meaning VNET is approximately 279% more volatile than SWBI relative to the S&P 500. On balance sheet safety, Sturm, Ruger & Company, Inc. (RGR) carries a lower debt/equity ratio of 1% versus 3% for VNET Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — RGR or AXON or MSA or SWBI or VNET?

By revenue growth (latest reported year), Axon Enterprise, Inc.

(AXON) is pulling ahead at 33. 5% versus -11. 4% for Smith & Wesson Brands, Inc. (SWBI). On earnings-per-share growth, the picture is similar: VNET Group, Inc. grew EPS 103. 8% year-over-year, compared to -115. 3% for Sturm, Ruger & Company, Inc.. Over a 3-year CAGR, AXON leads at 32. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RGR or AXON or MSA or SWBI or VNET?

MSA Safety Incorporated (MSA) is the more profitable company, earning 14.

9% net margin versus -0. 8% for Sturm, Ruger & Company, Inc. — meaning it keeps 14. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSA leads at 21. 4% versus -2. 2% for AXON. At the gross margin level — before operating expenses — AXON leads at 59. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RGR or AXON or MSA or SWBI or VNET more undervalued right now?

On forward earnings alone, MSA Safety Incorporated (MSA) trades at 19.

2x forward P/E versus 52. 9x for Smith & Wesson Brands, Inc. — 33. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for VNET: 164. 6% to $23. 55.

08

Which pays a better dividend — RGR or AXON or MSA or SWBI or VNET?

In this comparison, SWBI (3.

6% yield), RGR (1. 6% yield), MSA (1. 2% yield) pay a dividend. AXON, VNET do not pay a meaningful dividend and should not be held primarily for income.

09

Is RGR or AXON or MSA or SWBI or VNET better for a retirement portfolio?

For long-horizon retirement investors, MSA Safety Incorporated (MSA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

92), 1. 2% yield, +290. 0% 10Y return). VNET Group, Inc. (VNET) carries a higher beta of 2. 66 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSA: +290. 0%, VNET: -37. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RGR and AXON and MSA and SWBI and VNET?

These companies operate in different sectors (RGR (Industrials) and AXON (Industrials) and MSA (Industrials) and SWBI (Industrials) and VNET (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: RGR is a small-cap quality compounder stock; AXON is a mid-cap high-growth stock; MSA is a small-cap quality compounder stock; SWBI is a small-cap income-oriented stock; VNET is a small-cap quality compounder stock. RGR, MSA, SWBI pay a dividend while AXON, VNET do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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