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Stock Comparison

RH vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RH
Rh

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$2.47B
5Y Perf.-39.3%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.96T
5Y Perf.+125.1%

RH vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RH logoRH
AMZN logoAMZN
IndustrySpecialty RetailSpecialty Retail
Market Cap$2.47B$2.96T
Revenue (TTM)$3.41B$742.78B
Net Income (TTM)$110M$90.80B
Gross Margin44.5%50.6%
Operating Margin10.6%11.5%
Forward P/E19.1x35.3x
Total Debt$3.94B$152.99B
Cash & Equiv.$30M$86.81B

RH vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RH
AMZN
StockMay 20May 26Return
Rh (RH)10060.7-39.3%
Amazon.com, Inc. (AMZN)100225.1+125.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: RH vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Rh is the stronger pick specifically for valuation and capital efficiency. As sector peers, any of these can serve as alternatives in the same allocation.
RH
Rh
The Value Play

RH is the clearest fit if your priority is value.

  • Lower P/E (19.1x vs 35.3x)
Best for: value
AMZN
Amazon.com, Inc.
The Income Pick

AMZN carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • beta 1.51
  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • 7.2% 10Y total return vs RH's 246.2%
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthAMZN logoAMZN12.4% revenue growth vs RH's 5.0%
ValueRH logoRHLower P/E (19.1x vs 35.3x)
Quality / MarginsAMZN logoAMZN12.2% margin vs RH's 3.2%
Stability / SafetyAMZN logoAMZNBeta 1.51 vs RH's 2.36
DividendsTieNeither stock pays a meaningful dividend
Momentum (1Y)AMZN logoAMZN+48.6% vs RH's -28.0%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs RH's 2.3%, ROIC 14.7% vs 6.9%

RH vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RHRh
FY 2024
RH Segment
93.9%$3.0B
Waterworks
6.1%$193M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

RH vs AMZN — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAMZNLAGGINGRH

Income & Cash Flow (Last 12 Months)

AMZN leads this category, winning 5 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 217.9x RH's $3.4B. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to RH's 3.2%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRH logoRHRhAMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$3.4B$742.8B
EBITDAEarnings before interest/tax$465M$155.9B
Net IncomeAfter-tax profit$110M$90.8B
Free Cash FlowCash after capex$128M-$2.5B
Gross MarginGross profit ÷ Revenue+44.5%+50.6%
Operating MarginEBIT ÷ Revenue+10.6%+11.5%
Net MarginNet income ÷ Revenue+3.2%+12.2%
FCF MarginFCF ÷ Revenue+3.8%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year+8.9%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+10.2%+74.8%
AMZN leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

RH leads this category, winning 4 of 4 comparable metrics.

At 36.4x trailing earnings, RH trades at a 5% valuation discount to AMZN's 38.3x P/E. On an enterprise value basis, RH's 14.1x EV/EBITDA is more attractive than AMZN's 20.7x.

MetricRH logoRHRhAMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$2.5B$2.96T
Enterprise ValueMkt cap + debt − cash$6.4B$3.02T
Trailing P/EPrice ÷ TTM EPS36.38x38.35x
Forward P/EPrice ÷ next-FY EPS est.19.05x35.26x
PEG RatioP/E ÷ EPS growth rate1.37x
EV / EBITDAEnterprise value multiple14.08x20.74x
Price / SalesMarket cap ÷ Revenue0.78x4.12x
Price / BookPrice ÷ Book value/share7.24x
Price / FCFMarket cap ÷ FCF384.26x
RH leads this category, winning 4 of 4 comparable metrics.

Profitability & Efficiency

AMZN leads this category, winning 5 of 8 comparable metrics.

RH delivers a 32.9% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $23 for AMZN. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs RH's 5/9, reflecting solid financial health.

MetricRH logoRHRhAMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity+32.9%+23.3%
ROA (TTM)Return on assets+2.3%+11.5%
ROICReturn on invested capital+6.9%+14.7%
ROCEReturn on capital employed+9.3%+15.3%
Piotroski ScoreFundamental quality 0–956
Debt / EquityFinancial leverage0.37x
Net DebtTotal debt minus cash$3.9B$66.2B
Cash & Equiv.Liquid assets$30M$86.8B
Total DebtShort + long-term debt$3.9B$153.0B
Interest CoverageEBIT ÷ Interest expense1.12x39.96x
AMZN leads this category, winning 5 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in AMZN five years ago would be worth $16,632 today (with dividends reinvested), compared to $1,923 for RH. Over the past 12 months, AMZN leads with a +48.6% total return vs RH's -28.0%. The 3-year compound annual growth rate (CAGR) favors AMZN at 37.5% vs RH's -20.0% — a key indicator of consistent wealth creation.

MetricRH logoRHRhAMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date-31.9%+21.4%
1-Year ReturnPast 12 months-28.0%+48.6%
3-Year ReturnCumulative with dividends-48.8%+159.8%
5-Year ReturnCumulative with dividends-80.8%+66.3%
10-Year ReturnCumulative with dividends+246.2%+715.9%
CAGR (3Y)Annualised 3-year return-20.0%+37.5%
AMZN leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

AMZN leads this category, winning 2 of 2 comparable metrics.

AMZN is the less volatile stock with a 1.51 beta — it tends to amplify market swings less than RH's 2.36 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 98.7% from its 52-week high vs RH's 51.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRH logoRHRhAMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5002.36x1.51x
52-Week HighHighest price in past year$257.00$278.56
52-Week LowLowest price in past year$106.31$183.85
% of 52W HighCurrent price vs 52-week peak+51.2%+98.7%
RSI (14)Momentum oscillator 0–10038.780.5
Avg Volume (50D)Average daily shares traded1.3M45.6M
AMZN leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates RH as "Buy" and AMZN as "Buy". Consensus price targets imply 57.9% upside for RH (target: $208) vs 11.6% for AMZN (target: $307).

MetricRH logoRHRhAMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$208.00$306.77
# AnalystsCovering analysts3794
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+0.5%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

AMZN leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). RH leads in 1 (Valuation Metrics).

Best OverallAmazon.com, Inc. (AMZN)Leads 4 of 6 categories
Loading custom metrics...

RH vs AMZN: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is RH or AMZN a better buy right now?

For growth investors, Amazon.

com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus 5. 0% for Rh (RH). Rh (RH) offers the better valuation at 36. 4x trailing P/E (19. 1x forward), making it the more compelling value choice. Analysts rate Rh (RH) a "Buy" — based on 37 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RH or AMZN?

On trailing P/E, Rh (RH) is the cheapest at 36.

4x versus Amazon. com, Inc. at 38. 3x. On forward P/E, Rh is actually cheaper at 19. 1x.

03

Which is the better long-term investment — RH or AMZN?

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +66. 3%, compared to -80. 8% for Rh (RH). Over 10 years, the gap is even starker: AMZN returned +715. 9% versus RH's +246. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RH or AMZN?

By beta (market sensitivity over 5 years), Amazon.

com, Inc. (AMZN) is the lower-risk stock at 1. 51β versus Rh's 2. 36β — meaning RH is approximately 56% more volatile than AMZN relative to the S&P 500.

05

Which is growing faster — RH or AMZN?

By revenue growth (latest reported year), Amazon.

com, Inc. (AMZN) is pulling ahead at 12. 4% versus 5. 0% for Rh (RH). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -38. 7% for Rh. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RH or AMZN?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 2. 3% for Rh — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 10. 1% for RH. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RH or AMZN more undervalued right now?

On forward earnings alone, Rh (RH) trades at 19.

1x forward P/E versus 35. 3x for Amazon. com, Inc. — 16. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RH: 57. 9% to $208. 00.

08

Which pays a better dividend — RH or AMZN?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is RH or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Amazon.

com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+715. 9% 10Y return). Rh (RH) carries a higher beta of 2. 36 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (AMZN: +715. 9%, RH: +246. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RH and AMZN?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

RH

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 26%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform RH and AMZN on the metrics below

Revenue Growth>
%
(RH: 8.9% · AMZN: 16.6%)
Net Margin>
%
(RH: 3.2% · AMZN: 12.2%)
P/E Ratio<
x
(RH: 36.4x · AMZN: 38.3x)

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