Specialty Retail
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RH vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
RH vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Specialty Retail | Specialty Retail |
| Market Cap | $2.47B | $2.96T |
| Revenue (TTM) | $3.41B | $742.78B |
| Net Income (TTM) | $110M | $90.80B |
| Gross Margin | 44.5% | 50.6% |
| Operating Margin | 10.6% | 11.5% |
| Forward P/E | 19.1x | 35.3x |
| Total Debt | $3.94B | $152.99B |
| Cash & Equiv. | $30M | $86.81B |
RH vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Rh (RH) | 100 | 60.7 | -39.3% |
| Amazon.com, Inc. (AMZN) | 100 | 225.1 | +125.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: RH vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
RH is the clearest fit if your priority is value.
- Lower P/E (19.1x vs 35.3x)
AMZN carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- beta 1.51
- Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
- 7.2% 10Y total return vs RH's 246.2%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 12.4% revenue growth vs RH's 5.0% | |
| Value | Lower P/E (19.1x vs 35.3x) | |
| Quality / Margins | 12.2% margin vs RH's 3.2% | |
| Stability / Safety | Beta 1.51 vs RH's 2.36 | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | +48.6% vs RH's -28.0% | |
| Efficiency (ROA) | 11.5% ROA vs RH's 2.3%, ROIC 14.7% vs 6.9% |
RH vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
RH vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
AMZN leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 217.9x RH's $3.4B. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to RH's 3.2%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $3.4B | $742.8B |
| EBITDAEarnings before interest/tax | $465M | $155.9B |
| Net IncomeAfter-tax profit | $110M | $90.8B |
| Free Cash FlowCash after capex | $128M | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +44.5% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +10.6% | +11.5% |
| Net MarginNet income ÷ Revenue | +3.2% | +12.2% |
| FCF MarginFCF ÷ Revenue | +3.8% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +8.9% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +10.2% | +74.8% |
Valuation Metrics
RH leads this category, winning 4 of 4 comparable metrics.
Valuation Metrics
At 36.4x trailing earnings, RH trades at a 5% valuation discount to AMZN's 38.3x P/E. On an enterprise value basis, RH's 14.1x EV/EBITDA is more attractive than AMZN's 20.7x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $2.5B | $2.96T |
| Enterprise ValueMkt cap + debt − cash | $6.4B | $3.02T |
| Trailing P/EPrice ÷ TTM EPS | 36.38x | 38.35x |
| Forward P/EPrice ÷ next-FY EPS est. | 19.05x | 35.26x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.37x |
| EV / EBITDAEnterprise value multiple | 14.08x | 20.74x |
| Price / SalesMarket cap ÷ Revenue | 0.78x | 4.12x |
| Price / BookPrice ÷ Book value/share | — | 7.24x |
| Price / FCFMarket cap ÷ FCF | — | 384.26x |
Profitability & Efficiency
AMZN leads this category, winning 5 of 8 comparable metrics.
Profitability & Efficiency
RH delivers a 32.9% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $23 for AMZN. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs RH's 5/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +32.9% | +23.3% |
| ROA (TTM)Return on assets | +2.3% | +11.5% |
| ROICReturn on invested capital | +6.9% | +14.7% |
| ROCEReturn on capital employed | +9.3% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | — | 0.37x |
| Net DebtTotal debt minus cash | $3.9B | $66.2B |
| Cash & Equiv.Liquid assets | $30M | $86.8B |
| Total DebtShort + long-term debt | $3.9B | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 1.12x | 39.96x |
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AMZN five years ago would be worth $16,632 today (with dividends reinvested), compared to $1,923 for RH. Over the past 12 months, AMZN leads with a +48.6% total return vs RH's -28.0%. The 3-year compound annual growth rate (CAGR) favors AMZN at 37.5% vs RH's -20.0% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -31.9% | +21.4% |
| 1-Year ReturnPast 12 months | -28.0% | +48.6% |
| 3-Year ReturnCumulative with dividends | -48.8% | +159.8% |
| 5-Year ReturnCumulative with dividends | -80.8% | +66.3% |
| 10-Year ReturnCumulative with dividends | +246.2% | +715.9% |
| CAGR (3Y)Annualised 3-year return | -20.0% | +37.5% |
Risk & Volatility
AMZN leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
AMZN is the less volatile stock with a 1.51 beta — it tends to amplify market swings less than RH's 2.36 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 98.7% from its 52-week high vs RH's 51.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.36x | 1.51x |
| 52-Week HighHighest price in past year | $257.00 | $278.56 |
| 52-Week LowLowest price in past year | $106.31 | $183.85 |
| % of 52W HighCurrent price vs 52-week peak | +51.2% | +98.7% |
| RSI (14)Momentum oscillator 0–100 | 38.7 | 80.5 |
| Avg Volume (50D)Average daily shares traded | 1.3M | 45.6M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates RH as "Buy" and AMZN as "Buy". Consensus price targets imply 57.9% upside for RH (target: $208) vs 11.6% for AMZN (target: $307).
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $208.00 | $306.77 |
| # AnalystsCovering analysts | 37 | 94 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.5% | 0.0% |
AMZN leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). RH leads in 1 (Valuation Metrics).
RH vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is RH or AMZN a better buy right now?
For growth investors, Amazon.
com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus 5. 0% for Rh (RH). Rh (RH) offers the better valuation at 36. 4x trailing P/E (19. 1x forward), making it the more compelling value choice. Analysts rate Rh (RH) a "Buy" — based on 37 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RH or AMZN?
On trailing P/E, Rh (RH) is the cheapest at 36.
4x versus Amazon. com, Inc. at 38. 3x. On forward P/E, Rh is actually cheaper at 19. 1x.
03Which is the better long-term investment — RH or AMZN?
Over the past 5 years, Amazon.
com, Inc. (AMZN) delivered a total return of +66. 3%, compared to -80. 8% for Rh (RH). Over 10 years, the gap is even starker: AMZN returned +715. 9% versus RH's +246. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RH or AMZN?
By beta (market sensitivity over 5 years), Amazon.
com, Inc. (AMZN) is the lower-risk stock at 1. 51β versus Rh's 2. 36β — meaning RH is approximately 56% more volatile than AMZN relative to the S&P 500.
05Which is growing faster — RH or AMZN?
By revenue growth (latest reported year), Amazon.
com, Inc. (AMZN) is pulling ahead at 12. 4% versus 5. 0% for Rh (RH). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -38. 7% for Rh. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — RH or AMZN?
Amazon.
com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 2. 3% for Rh — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 10. 1% for RH. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is RH or AMZN more undervalued right now?
On forward earnings alone, Rh (RH) trades at 19.
1x forward P/E versus 35. 3x for Amazon. com, Inc. — 16. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RH: 57. 9% to $208. 00.
08Which pays a better dividend — RH or AMZN?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is RH or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Amazon.
com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+715. 9% 10Y return). Rh (RH) carries a higher beta of 2. 36 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (AMZN: +715. 9%, RH: +246. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between RH and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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