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RICK
AMZN logo
AMZN
MSFT logo
MSFT
PLAY logo
PLAY
AAPL logo
AAPL
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Stock Comparison

RICK vs AMZN vs MSFT vs PLAY vs AAPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RICK
RCI Hospitality Holdings, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$216M
5Y Perf.+104.0%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.63T
5Y Perf.+77.2%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$2.82T
5Y Perf.+86.4%
PLAY
Dave & Buster's Entertainment, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$416M
5Y Perf.-10.4%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.38T
5Y Perf.+226.8%

RICK vs AMZN vs MSFT vs PLAY vs AAPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RICK logoRICK
AMZN logoAMZN
MSFT logoMSFT
PLAY logoPLAY
AAPL logoAAPL
IndustryRestaurantsSpecialty RetailSoftware - InfrastructureEntertainmentConsumer Electronics
Market Cap$216M$2.63T$2.82T$416M$4.38T
Revenue (TTM)$282M$742.78B$318.27B$2.09B$451.44B
Net Income (TTM)$-7M$90.80B$125.22B$-65M$122.58B
Gross Margin55.2%50.6%68.3%66.8%47.9%
Operating Margin12.3%11.5%46.8%4.3%32.6%
Forward P/E4.6x27.8x22.6x94.6x34.0x
Total Debt$266M$152.99B$112.18B$3.17B$112.38B
Cash & Equiv.$34M$86.81B$30.24B$17M$35.93B

RICK vs AMZN vs MSFT vs PLAY vs AAPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RICK
AMZN
MSFT
PLAY
AAPL
StockJun 20Jun 26Return
RCI Hospitality Hol… (RICK)100204.0+104.0%
Amazon.com, Inc. (AMZN)100177.2+77.2%
Microsoft Corporati… (MSFT)100186.4+86.4%
Dave & Buster's Ent… (PLAY)10089.6-10.4%
Apple Inc. (AAPL)100326.8+226.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: RICK vs AMZN vs MSFT vs PLAY vs AAPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AAPL leads in 3 of 7 categories (5-stock set), making it the strongest pick for capital preservation and lower volatility and recent price momentum and sentiment. RCI Hospitality Holdings, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. MSFT also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
🥇AAPL emerged as the overall leader. Track its performance:
RICK
RCI Hospitality Holdings, Inc.
The Value Play

RICK is the #2 pick in this set and the best alternative if value and dividends is your priority.

  • Lower P/E (4.6x vs 34.0x)
  • 1.0% yield, 7-year raise streak, vs MSFT's 0.9%, (2 stocks pay no dividend)
Best for: value and dividends
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the clearest fit if your priority is valuation efficiency.

  • PEG 0.99 vs AAPL's 1.91
Best for: valuation efficiency
MSFT
Microsoft Corporation
The Income Pick

MSFT ranks third and is worth considering specifically for income & stability and growth exposure.

  • Dividend streak 21 yrs, beta 0.88, yield 0.9%
  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • Lower volatility, beta 0.88, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.88, yield 0.9%, current ratio 1.35x
Best for: income & stability and growth exposure
PLAY
Dave & Buster's Entertainment, Inc.
The Communication Services Pick

Among these 5 stocks, PLAY doesn't own a clear edge in any measured category.

Best for: communication services exposure
AAPL
Apple Inc.
The Long-Run Compounder

AAPL carries the broadest edge in this set and is the clearest fit for long-term compounding.

  • 11.9% 10Y total return vs MSFT's 7.1%
  • Beta 0.87 vs PLAY's 1.80, lower leverage
  • +52.1% vs PLAY's -62.7%
  • 34.0% ROA vs PLAY's -1.6%, ROIC 67.4% vs 2.4%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs RICK's -5.5%
ValueRICK logoRICKLower P/E (4.6x vs 34.0x)
Quality / MarginsMSFT logoMSFT39.3% margin vs PLAY's -3.1%
Stability / SafetyAAPL logoAAPLBeta 0.87 vs PLAY's 1.80, lower leverage
DividendsRICK logoRICK1.0% yield, 7-year raise streak, vs MSFT's 0.9%, (2 stocks pay no dividend)
Momentum (1Y)AAPL logoAAPL+52.1% vs PLAY's -62.7%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs PLAY's -1.6%, ROIC 67.4% vs 2.4%

RICK vs AMZN vs MSFT vs PLAY vs AAPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

Discover the AI Stocks Theme

These companies are key players in the AI Stocks ecosystem. See how they stack up against the rest of the sector.

Explore Theme
RICKRCI Hospitality Holdings, Inc.
FY 2025
Alcoholic Beverages
43.7%$122M
Service
34.7%$97M
Food And Merchandise
14.3%$40M
Other Revenues
7.3%$20M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
PLAYDave & Buster's Entertainment, Inc.
FY 2025
Entertainment
62.9%$1.3B
Food and Beverage
37.1%$779M
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B

RICK vs AMZN vs MSFT vs PLAY vs AAPL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAAPLLAGGINGPLAY

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 2637.5x RICK's $282M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to PLAY's -3.1%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRICK logoRICKRCI Hospitality H…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…PLAY logoPLAYDave & Buster's E…AAPL logoAAPLApple Inc.
RevenueTrailing 12 months$282M$742.8B$318.3B$2.1B$451.4B
EBITDAEarnings before interest/tax$51M$155.9B$192.6B$377M$160.0B
Net IncomeAfter-tax profit-$7M$90.8B$125.2B-$65M$122.6B
Free Cash FlowCash after capex$39M-$2.5B$72.9B-$33M$129.2B
Gross MarginGross profit ÷ Revenue+55.2%+50.6%+68.3%+66.8%+47.9%
Operating MarginEBIT ÷ Revenue+12.3%+11.5%+46.8%+4.3%+32.6%
Net MarginNet income ÷ Revenue-2.3%+12.2%+39.3%-3.1%+27.2%
FCF MarginFCF ÷ Revenue+14.0%-0.3%+22.9%-1.6%+28.6%
Rev. Growth (YoY)Latest quarter vs prior year+4.3%+16.6%+18.3%-1.5%+16.6%
EPS Growth (YoY)Latest quarter vs prior year-111.1%+74.8%+23.4%-74.2%+21.8%
MSFT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

RICK leads this category, winning 4 of 7 comparable metrics.

At 23.0x trailing earnings, RICK trades at a 42% valuation discount to AAPL's 39.9x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.22x vs AAPL's 2.24x — a lower PEG means you pay less per unit of expected earnings growth.

MetricRICK logoRICKRCI Hospitality H…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…PLAY logoPLAYDave & Buster's E…AAPL logoAAPLApple Inc.
Market CapShares × price$216M$2.63T$2.82T$416M$4.38T
Enterprise ValueMkt cap + debt − cash$449M$2.69T$2.90T$3.6B$4.45T
Trailing P/EPrice ÷ TTM EPS22.98x34.09x27.82x-8.54x39.95x
Forward P/EPrice ÷ next-FY EPS est.4.63x27.78x22.58x94.62x34.04x
PEG RatioP/E ÷ EPS growth rate1.22x1.48x2.24x
EV / EBITDAEnterprise value multiple8.75x18.49x17.83x9.27x30.75x
Price / SalesMarket cap ÷ Revenue0.77x3.67x10.00x0.20x10.51x
Price / BookPrice ÷ Book value/share0.96x6.44x8.25x4.54x60.65x
Price / FCFMarket cap ÷ FCF6.19x341.55x39.36x44.30x
RICK leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $-53 for PLAY. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to PLAY's 34.71x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs PLAY's 6/9, reflecting strong financial health.

MetricRICK logoRICKRCI Hospitality H…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…PLAY logoPLAYDave & Buster's E…AAPL logoAAPLApple Inc.
ROE (TTM)Return on equity-2.6%+23.3%+33.1%-53.1%+146.7%
ROA (TTM)Return on assets-1.1%+11.5%+19.2%-1.6%+34.0%
ROICReturn on invested capital+5.5%+14.7%+24.9%+2.4%+67.4%
ROCEReturn on capital employed+6.8%+15.3%+29.7%+2.9%+69.6%
Piotroski ScoreFundamental quality 0–966668
Debt / EquityFinancial leverage1.02x0.37x0.33x34.71x1.52x
Net DebtTotal debt minus cash$233M$66.2B$81.9B$3.1B$76.4B
Cash & Equiv.Liquid assets$34M$86.8B$30.2B$17M$35.9B
Total DebtShort + long-term debt$266M$153.0B$112.2B$3.2B$112.4B
Interest CoverageEBIT ÷ Interest expense1.39x39.96x55.65x0.46x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AAPL leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in AAPL five years ago would be worth $23,215 today (with dividends reinvested), compared to $3,012 for PLAY. Over the past 12 months, AAPL leads with a +52.1% total return vs PLAY's -62.7%. The 3-year compound annual growth rate (CAGR) favors AMZN at 24.8% vs PLAY's -34.3% — a key indicator of consistent wealth creation.

MetricRICK logoRICKRCI Hospitality H…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…PLAY logoPLAYDave & Buster's E…AAPL logoAAPLApple Inc.
YTD ReturnYear-to-date+21.3%+7.9%-19.4%-29.9%+10.2%
1-Year ReturnPast 12 months-27.7%+15.0%-20.3%-62.7%+52.1%
3-Year ReturnCumulative with dividends-62.3%+94.3%+15.1%-71.6%+62.7%
5-Year ReturnCumulative with dividends-53.5%+40.2%+52.0%-69.9%+132.1%
10-Year ReturnCumulative with dividends+188.5%+584.6%+705.9%-73.0%+1188.7%
CAGR (3Y)Annualised 3-year return-27.7%+24.8%+4.8%-34.3%+17.6%
AAPL leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

AAPL leads this category, winning 2 of 2 comparable metrics.

AAPL is the less volatile stock with a 0.87 beta — it tends to amplify market swings less than PLAY's 1.80 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 93.9% from its 52-week high vs PLAY's 33.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRICK logoRICKRCI Hospitality H…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…PLAY logoPLAYDave & Buster's E…AAPL logoAAPLApple Inc.
Beta (5Y)Sensitivity to S&P 5001.33x1.46x0.88x1.80x0.87x
52-Week HighHighest price in past year$41.37$278.56$555.45$35.53$317.40
52-Week LowLowest price in past year$20.76$197.28$356.28$9.65$195.07
% of 52W HighCurrent price vs 52-week peak+68.3%+87.7%+68.3%+33.6%+93.9%
RSI (14)Momentum oscillator 0–10067.236.934.644.248.9
Avg Volume (50D)Average daily shares traded47K43.7M34.8M1.8M44.2M
AAPL leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — RICK and MSFT each lead in 1 of 2 comparable metrics.

Analyst consensus: RICK as "Buy", AMZN as "Buy", MSFT as "Buy", PLAY as "Buy", AAPL as "Buy". Consensus price targets imply 246.7% upside for RICK (target: $98) vs 9.6% for AAPL (target: $326). For income investors, RICK offers the higher dividend yield at 0.99% vs AAPL's 0.34%.

MetricRICK logoRICKRCI Hospitality H…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…PLAY logoPLAYDave & Buster's E…AAPL logoAAPLApple Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$98.00$307.77$551.96$17.33$326.47
# AnalystsCovering analysts3948220110
Dividend YieldAnnual dividend ÷ price+1.0%+0.9%+0.3%
Dividend StreakConsecutive years of raises721013
Dividend / ShareAnnual DPS$0.28$3.23$1.03
Buyback YieldShare repurchases ÷ mkt cap+5.5%0.0%+0.7%+0.4%+2.1%
Evenly matched — RICK and MSFT each lead in 1 of 2 comparable metrics.
Key Takeaway

AAPL leads in 3 of 6 categories (Profitability & Efficiency, Total Returns). MSFT leads in 1 (Income & Cash Flow). 1 tied.

Best OverallApple Inc. (AAPL)Leads 3 of 6 categories
Loading custom metrics...

RICK vs AMZN vs MSFT vs PLAY vs AAPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RICK or AMZN or MSFT or PLAY or AAPL a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). RCI Hospitality Holdings, Inc. (RICK) offers the better valuation at 23. 0x trailing P/E (4. 6x forward), making it the more compelling value choice. Analysts rate RCI Hospitality Holdings, Inc. (RICK) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RICK or AMZN or MSFT or PLAY or AAPL?

On trailing P/E, RCI Hospitality Holdings, Inc.

(RICK) is the cheapest at 23. 0x versus Apple Inc. at 39. 9x. On forward P/E, RCI Hospitality Holdings, Inc. is actually cheaper at 4. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 0. 99x versus Apple Inc. 's 1. 91x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — RICK or AMZN or MSFT or PLAY or AAPL?

Over the past 5 years, Apple Inc.

(AAPL) delivered a total return of +132. 1%, compared to -69. 9% for Dave & Buster's Entertainment, Inc. (PLAY). Over 10 years, the gap is even starker: AAPL returned +1189% versus PLAY's -73. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RICK or AMZN or MSFT or PLAY or AAPL?

By beta (market sensitivity over 5 years), Apple Inc.

(AAPL) is the lower-risk stock at 0. 87β versus Dave & Buster's Entertainment, Inc. 's 1. 80β — meaning PLAY is approximately 106% more volatile than AAPL relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 35% for Dave & Buster's Entertainment, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — RICK or AMZN or MSFT or PLAY or AAPL?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). On earnings-per-share growth, the picture is similar: RCI Hospitality Holdings, Inc. grew EPS 272. 7% year-over-year, compared to -195. 9% for Dave & Buster's Entertainment, Inc.. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RICK or AMZN or MSFT or PLAY or AAPL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -2. 3% for Dave & Buster's Entertainment, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 5. 0% for PLAY. At the gross margin level — before operating expenses — PLAY leads at 85. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RICK or AMZN or MSFT or PLAY or AAPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 0. 99x versus Apple Inc. 's 1. 91x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, RCI Hospitality Holdings, Inc. (RICK) trades at 4. 6x forward P/E versus 94. 6x for Dave & Buster's Entertainment, Inc. — 90. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RICK: 246. 7% to $98. 00.

08

Which pays a better dividend — RICK or AMZN or MSFT or PLAY or AAPL?

In this comparison, RICK (1.

0% yield), MSFT (0. 9% yield), AAPL (0. 3% yield) pay a dividend. AMZN, PLAY do not pay a meaningful dividend and should not be held primarily for income.

09

Is RICK or AMZN or MSFT or PLAY or AAPL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

88), 0. 9% yield, +705. 9% 10Y return). Dave & Buster's Entertainment, Inc. (PLAY) carries a higher beta of 1. 80 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +705. 9%, PLAY: -73. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RICK and AMZN and MSFT and PLAY and AAPL?

These companies operate in different sectors (RICK (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and PLAY (Communication Services) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

RICK, MSFT pay a dividend while AMZN, PLAY, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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