Restaurants
Build Your Comparison
Side-by-side financial analysisStock Comparison
RICK vs NCLH vs LVS vs MGM
Revenue, margins, valuation, and 5-year total return — side by side.
Travel Services
Gambling, Resorts & Casinos
Gambling, Resorts & Casinos
RICK vs NCLH vs LVS vs MGM — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Restaurants | Travel Services | Gambling, Resorts & Casinos | Gambling, Resorts & Casinos |
| Market Cap | $216M | $9.38B | $32.33B | $11.98B |
| Revenue (TTM) | $282M | $10.03B | $13.74B | $17.72B |
| Net Income (TTM) | $-7M | $568M | $1.84B | $183M |
| Gross Margin | 55.2% | 43.0% | 26.7% | 44.2% |
| Operating Margin | 12.3% | 15.9% | 24.6% | 5.2% |
| Forward P/E | 4.6x | 12.5x | 14.7x | 27.5x |
| Total Debt | $266M | $14.61B | $16.14B | $56.16B |
| Cash & Equiv. | $34M | $210M | $3.84B | $2.06B |
RICK vs NCLH vs LVS vs MGM — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jun 20 | Jun 26 | Return |
|---|---|---|---|
| RCI Hospitality Hol… (RICK) | 100 | 204.0 | +104.0% |
| Norwegian Cruise Li… (NCLH) | 100 | 124.4 | +24.4% |
| Las Vegas Sands Cor… (LVS) | 100 | 107.0 | +7.0% |
| MGM Resorts Interna… (MGM) | 100 | 278.8 | +178.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: RICK vs NCLH vs LVS vs MGM
Each card shows where this stock fits in a portfolio — not just who wins on paper.
RICK is the #2 pick in this set and the best alternative if value and dividends is your priority.
- Lower P/E (4.6x vs 27.5x)
- 1.0% yield, 7-year raise streak, vs LVS's 2.5%, (2 stocks pay no dividend)
NCLH lags the leaders in this set but could rank higher in a more targeted comparison.
LVS carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 2 yrs, beta 0.78, yield 2.5%
- Rev growth 15.2%, EPS growth 19.9%, 3Y rev CAGR 46.9%
- Lower volatility, beta 0.78, current ratio 1.14x
- Beta 0.78, yield 2.5%, current ratio 1.14x
MGM is the clearest fit if your priority is long-term compounding.
- 99.6% 10Y total return vs RICK's 188.5%
- +38.0% vs RICK's -27.7%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.2% revenue growth vs RICK's -5.5% | |
| Value | Lower P/E (4.6x vs 27.5x) | |
| Quality / Margins | 13.4% margin vs RICK's -2.3% | |
| Stability / Safety | Beta 0.78 vs NCLH's 2.22 | |
| Dividends | 1.0% yield, 7-year raise streak, vs LVS's 2.5%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +38.0% vs RICK's -27.7% | |
| Efficiency (ROA) | 8.5% ROA vs RICK's -1.1%, ROIC 16.9% vs 5.5% |
RICK vs NCLH vs LVS vs MGM — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
RICK vs NCLH vs LVS vs MGM — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
LVS leads in 2 of 6 categories
RICK leads 1 • MGM leads 1 • NCLH leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
LVS leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MGM is the larger business by revenue, generating $17.7B annually — 62.9x RICK's $282M. LVS is the more profitable business, keeping 13.4% of every revenue dollar as net income compared to RICK's -2.3%. On growth, LVS holds the edge at +25.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $282M | $10.0B | $13.7B | $17.7B |
| EBITDAEarnings before interest/tax | $51M | $2.6B | $4.9B | $2.0B |
| Net IncomeAfter-tax profit | -$7M | $568M | $1.8B | $183M |
| Free Cash FlowCash after capex | $39M | -$949M | $2.3B | $1.7B |
| Gross MarginGross profit ÷ Revenue | +55.2% | +43.0% | +26.7% | +44.2% |
| Operating MarginEBIT ÷ Revenue | +12.3% | +15.9% | +24.6% | +5.2% |
| Net MarginNet income ÷ Revenue | -2.3% | +5.7% | +13.4% | +1.0% |
| FCF MarginFCF ÷ Revenue | +14.0% | -9.5% | +16.9% | +9.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +4.3% | +9.6% | +25.3% | +4.2% |
| EPS Growth (YoY)Latest quarter vs prior year | -111.1% | +3.5% | +73.5% | -5.9% |
Valuation Metrics
RICK leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 20.7x trailing earnings, LVS trades at a 66% valuation discount to MGM's 61.6x P/E. On an enterprise value basis, NCLH's 8.7x EV/EBITDA is more attractive than MGM's 32.7x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $216M | $9.4B | $32.3B | $12.0B |
| Enterprise ValueMkt cap + debt − cash | $449M | $23.8B | $44.6B | $66.1B |
| Trailing P/EPrice ÷ TTM EPS | 22.98x | 22.71x | 20.73x | 61.63x |
| Forward P/EPrice ÷ next-FY EPS est. | 4.63x | 12.46x | 14.69x | 27.53x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — |
| EV / EBITDAEnterprise value multiple | 8.75x | 8.68x | 9.64x | 32.72x |
| Price / SalesMarket cap ÷ Revenue | 0.77x | 0.95x | 2.48x | 0.68x |
| Price / BookPrice ÷ Book value/share | 0.96x | 4.25x | 17.46x | 3.79x |
| Price / FCFMarket cap ÷ FCF | 6.19x | — | 19.55x | 7.19x |
Profitability & Efficiency
LVS leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
LVS delivers a 95.8% return on equity — every $100 of shareholder capital generates $96 in annual profit, vs $-3 for RICK. RICK carries lower financial leverage with a 1.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to MGM's 17.14x. On the Piotroski fundamental quality scale (0–9), LVS scores 7/9 vs MGM's 5/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -2.6% | +27.0% | +95.8% | +5.3% |
| ROA (TTM)Return on assets | -1.1% | +2.5% | +8.5% | +0.4% |
| ROICReturn on invested capital | +5.5% | +7.5% | +16.9% | +1.7% |
| ROCEReturn on capital employed | +6.8% | +10.2% | +19.0% | +2.6% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 | 7 | 5 |
| Debt / EquityFinancial leverage | 1.02x | 6.61x | 8.34x | 17.14x |
| Net DebtTotal debt minus cash | $233M | $14.4B | $12.3B | $54.1B |
| Cash & Equiv.Liquid assets | $34M | $210M | $3.8B | $2.1B |
| Total DebtShort + long-term debt | $266M | $14.6B | $16.1B | $56.2B |
| Interest CoverageEBIT ÷ Interest expense | 1.39x | 1.60x | 4.25x | 1.52x |
Total Returns (Dividends Reinvested)
MGM leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MGM five years ago would be worth $11,467 today (with dividends reinvested), compared to $4,649 for RICK. Over the past 12 months, MGM leads with a +38.0% total return vs RICK's -27.7%. The 3-year compound annual growth rate (CAGR) favors MGM at 2.8% vs RICK's -27.7% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +21.3% | -10.3% | -24.4% | +28.4% |
| 1-Year ReturnPast 12 months | -27.7% | +11.1% | +19.2% | +38.0% |
| 3-Year ReturnCumulative with dividends | -62.3% | +6.0% | -12.2% | +8.8% |
| 5-Year ReturnCumulative with dividends | -53.5% | -32.5% | -2.8% | +14.7% |
| 10-Year ReturnCumulative with dividends | +188.5% | -53.8% | +43.2% | +99.6% |
| CAGR (3Y)Annualised 3-year return | -27.7% | +1.9% | -4.3% | +2.8% |
Risk & Volatility
Evenly matched — LVS and MGM each lead in 1 of 2 comparable metrics.
Risk & Volatility
LVS is the less volatile stock with a 0.78 beta — it tends to amplify market swings less than NCLH's 2.22 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MGM currently trades 90.8% from its 52-week high vs RICK's 68.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.33x | 2.22x | 0.78x | 1.01x |
| 52-Week HighHighest price in past year | $41.37 | $27.18 | $70.45 | $51.59 |
| 52-Week LowLowest price in past year | $20.76 | $14.53 | $40.94 | $29.19 |
| % of 52W HighCurrent price vs 52-week peak | +68.3% | +75.2% | +69.2% | +90.8% |
| RSI (14)Momentum oscillator 0–100 | 67.2 | 60.2 | 35.0 | 61.0 |
| Avg Volume (50D)Average daily shares traded | 47K | 20.0M | 4.1M | 4.6M |
Analyst Outlook
Evenly matched — RICK and LVS each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: RICK as "Buy", NCLH as "Buy", LVS as "Buy", MGM as "Buy". Consensus price targets imply 246.7% upside for RICK (target: $98) vs -7.7% for MGM (target: $43). For income investors, LVS offers the higher dividend yield at 2.47% vs RICK's 0.99%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $98.00 | $21.38 | $67.89 | $43.22 |
| # AnalystsCovering analysts | 3 | 37 | 49 | 37 |
| Dividend YieldAnnual dividend ÷ price | +1.0% | — | +2.5% | — |
| Dividend StreakConsecutive years of raises | 7 | — | 2 | 0 |
| Dividend / ShareAnnual DPS | $0.28 | — | $1.20 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +5.5% | +0.3% | +6.9% | +10.2% |
LVS leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). RICK leads in 1 (Valuation Metrics). 2 tied.
RICK vs NCLH vs LVS vs MGM: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is RICK or NCLH or LVS or MGM a better buy right now?
For growth investors, Las Vegas Sands Corp.
(LVS) is the stronger pick with 15. 2% revenue growth year-over-year, versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). Las Vegas Sands Corp. (LVS) offers the better valuation at 20. 7x trailing P/E (14. 7x forward), making it the more compelling value choice. Analysts rate RCI Hospitality Holdings, Inc. (RICK) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RICK or NCLH or LVS or MGM?
On trailing P/E, Las Vegas Sands Corp.
(LVS) is the cheapest at 20. 7x versus MGM Resorts International at 61. 6x. On forward P/E, RCI Hospitality Holdings, Inc. is actually cheaper at 4. 6x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — RICK or NCLH or LVS or MGM?
Over the past 5 years, MGM Resorts International (MGM) delivered a total return of +14.
7%, compared to -53. 5% for RCI Hospitality Holdings, Inc. (RICK). Over 10 years, the gap is even starker: RICK returned +188. 5% versus NCLH's -53. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RICK or NCLH or LVS or MGM?
By beta (market sensitivity over 5 years), Las Vegas Sands Corp.
(LVS) is the lower-risk stock at 0. 78β versus Norwegian Cruise Line Holdings Ltd. 's 2. 22β — meaning NCLH is approximately 183% more volatile than LVS relative to the S&P 500. On balance sheet safety, RCI Hospitality Holdings, Inc. (RICK) carries a lower debt/equity ratio of 102% versus 17% for MGM Resorts International — giving it more financial flexibility in a downturn.
05Which is growing faster — RICK or NCLH or LVS or MGM?
By revenue growth (latest reported year), Las Vegas Sands Corp.
(LVS) is pulling ahead at 15. 2% versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). On earnings-per-share growth, the picture is similar: RCI Hospitality Holdings, Inc. grew EPS 272. 7% year-over-year, compared to -68. 3% for MGM Resorts International. Over a 3-year CAGR, LVS leads at 46. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — RICK or NCLH or LVS or MGM?
Las Vegas Sands Corp.
(LVS) is the more profitable company, earning 12. 5% net margin versus 1. 2% for MGM Resorts International — meaning it keeps 12. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LVS leads at 23. 7% versus 5. 7% for MGM. At the gross margin level — before operating expenses — RICK leads at 56. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is RICK or NCLH or LVS or MGM more undervalued right now?
On forward earnings alone, RCI Hospitality Holdings, Inc.
(RICK) trades at 4. 6x forward P/E versus 27. 5x for MGM Resorts International — 22. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RICK: 246. 7% to $98. 00.
08Which pays a better dividend — RICK or NCLH or LVS or MGM?
In this comparison, LVS (2.
5% yield), RICK (1. 0% yield) pay a dividend. NCLH, MGM do not pay a meaningful dividend and should not be held primarily for income.
09Is RICK or NCLH or LVS or MGM better for a retirement portfolio?
For long-horizon retirement investors, Las Vegas Sands Corp.
(LVS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 78), 2. 5% yield). Norwegian Cruise Line Holdings Ltd. (NCLH) carries a higher beta of 2. 22 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (LVS: +43. 2%, NCLH: -53. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between RICK and NCLH and LVS and MGM?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: RICK is a small-cap quality compounder stock; NCLH is a small-cap quality compounder stock; LVS is a mid-cap high-growth stock; MGM is a mid-cap quality compounder stock. RICK, LVS pay a dividend while NCLH, MGM do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.