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RICK
NCLH logo
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LVS logo
LVS
MGM logo
MGM
WYNN logo
WYNN
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Stock Comparison

RICK vs NCLH vs LVS vs MGM vs WYNN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RICK
RCI Hospitality Holdings, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$216M
5Y Perf.+104.0%
NCLH
Norwegian Cruise Line Holdings Ltd.

Travel Services

Consumer CyclicalNYSE • US
Market Cap$9.38B
5Y Perf.+24.4%
LVS
Las Vegas Sands Corp.

Gambling, Resorts & Casinos

Consumer CyclicalNYSE • US
Market Cap$32.33B
5Y Perf.+7.0%
MGM
MGM Resorts International

Gambling, Resorts & Casinos

Consumer CyclicalNYSE • US
Market Cap$11.98B
5Y Perf.+178.8%
WYNN
Wynn Resorts, Limited

Gambling, Resorts & Casinos

Consumer CyclicalNASDAQ • US
Market Cap$10.95B
5Y Perf.+41.7%

RICK vs NCLH vs LVS vs MGM vs WYNN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RICK logoRICK
NCLH logoNCLH
LVS logoLVS
MGM logoMGM
WYNN logoWYNN
IndustryRestaurantsTravel ServicesGambling, Resorts & CasinosGambling, Resorts & CasinosGambling, Resorts & Casinos
Market Cap$216M$9.38B$32.33B$11.98B$10.95B
Revenue (TTM)$282M$10.03B$13.74B$17.72B$7.29B
Net Income (TTM)$-7M$568M$1.84B$183M$375M
Gross Margin55.2%43.0%26.7%44.2%36.5%
Operating Margin12.3%15.9%24.6%5.2%15.9%
Forward P/E4.6x12.5x14.7x27.5x22.6x
Total Debt$266M$14.61B$16.14B$56.16B$12.29B
Cash & Equiv.$34M$210M$3.84B$2.06B$1.46B

RICK vs NCLH vs LVS vs MGM vs WYNNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RICK
NCLH
LVS
MGM
WYNN
StockJun 20Jun 26Return
RCI Hospitality Hol… (RICK)100204.0+104.0%
Norwegian Cruise Li… (NCLH)100124.4+24.4%
Las Vegas Sands Cor… (LVS)100107.0+7.0%
MGM Resorts Interna… (MGM)100278.8+178.8%
Wynn Resorts, Limit… (WYNN)100141.7+41.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: RICK vs NCLH vs LVS vs MGM vs WYNN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: LVS leads in 4 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. RCI Hospitality Holdings, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. MGM also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
🥇LVS emerged as the overall leader. Track its performance:
RICK
RCI Hospitality Holdings, Inc.
The Value Play

RICK is the #2 pick in this set and the best alternative if value and dividends is your priority.

  • Lower P/E (4.6x vs 22.6x)
  • 1.0% yield, 7-year raise streak, vs LVS's 2.5%, (2 stocks pay no dividend)
Best for: value and dividends
NCLH
Norwegian Cruise Line Holdings Ltd.
The Value Angle

NCLH lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
LVS
Las Vegas Sands Corp.
The Income Pick

LVS carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 2 yrs, beta 0.78, yield 2.5%
  • Rev growth 15.2%, EPS growth 19.9%, 3Y rev CAGR 46.9%
  • Lower volatility, beta 0.78, current ratio 1.14x
  • Beta 0.78, yield 2.5%, current ratio 1.14x
Best for: income & stability and growth exposure
MGM
MGM Resorts International
The Long-Run Compounder

MGM ranks third and is worth considering specifically for long-term compounding.

  • 99.6% 10Y total return vs RICK's 188.5%
  • +38.0% vs RICK's -27.7%
Best for: long-term compounding
WYNN
Wynn Resorts, Limited
The Consumer Cyclical Pick

Among these 5 stocks, WYNN doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthLVS logoLVS15.2% revenue growth vs RICK's -5.5%
ValueRICK logoRICKLower P/E (4.6x vs 22.6x)
Quality / MarginsLVS logoLVS13.4% margin vs RICK's -2.3%
Stability / SafetyLVS logoLVSBeta 0.78 vs NCLH's 2.22
DividendsRICK logoRICK1.0% yield, 7-year raise streak, vs LVS's 2.5%, (2 stocks pay no dividend)
Momentum (1Y)MGM logoMGM+38.0% vs RICK's -27.7%
Efficiency (ROA)LVS logoLVS8.5% ROA vs RICK's -1.1%, ROIC 16.9% vs 5.5%

RICK vs NCLH vs LVS vs MGM vs WYNN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RICKRCI Hospitality Holdings, Inc.
FY 2025
Alcoholic Beverages
43.7%$122M
Service
34.7%$97M
Food And Merchandise
14.3%$40M
Other Revenues
7.3%$20M
NCLHNorwegian Cruise Line Holdings Ltd.
FY 2025
Passenger ticket
68.0%$6.7B
Onboard and other
32.0%$3.1B
LVSLas Vegas Sands Corp.
FY 2025
Casino
87.1%$9.8B
Mall
7.1%$801M
Food and Beverage
5.7%$644M
MGMMGM Resorts International
FY 2025
Casino
53.9%$9.5B
Occupancy
19.3%$3.4B
Food And Beverage
17.4%$3.0B
Entertainment Retail And Other
9.5%$1.7B
WYNNWynn Resorts, Limited
FY 2025
Casino
61.8%$4.4B
Occupancy
16.0%$1.1B
Food and Beverage
14.5%$1.0B
Entertainment Retail And Other
7.7%$549M

RICK vs NCLH vs LVS vs MGM vs WYNN — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLLVSLAGGINGWYNN

Income & Cash Flow (Last 12 Months)

LVS leads this category, winning 4 of 6 comparable metrics.

MGM is the larger business by revenue, generating $17.7B annually — 62.9x RICK's $282M. LVS is the more profitable business, keeping 13.4% of every revenue dollar as net income compared to RICK's -2.3%. On growth, LVS holds the edge at +25.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRICK logoRICKRCI Hospitality H…NCLH logoNCLHNorwegian Cruise …LVS logoLVSLas Vegas Sands C…MGM logoMGMMGM Resorts Inter…WYNN logoWYNNWynn Resorts, Lim…
RevenueTrailing 12 months$282M$10.0B$13.7B$17.7B$7.3B
EBITDAEarnings before interest/tax$51M$2.6B$4.9B$2.0B$1.8B
Net IncomeAfter-tax profit-$7M$568M$1.8B$183M$375M
Free Cash FlowCash after capex$39M-$949M$2.3B$1.7B$693M
Gross MarginGross profit ÷ Revenue+55.2%+43.0%+26.7%+44.2%+36.5%
Operating MarginEBIT ÷ Revenue+12.3%+15.9%+24.6%+5.2%+15.9%
Net MarginNet income ÷ Revenue-2.3%+5.7%+13.4%+1.0%+5.1%
FCF MarginFCF ÷ Revenue+14.0%-9.5%+16.9%+9.8%+9.5%
Rev. Growth (YoY)Latest quarter vs prior year+4.3%+9.6%+25.3%+4.2%+9.2%
EPS Growth (YoY)Latest quarter vs prior year-111.1%+3.5%+73.5%-5.9%+50.7%
LVS leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

RICK leads this category, winning 3 of 6 comparable metrics.

At 20.7x trailing earnings, LVS trades at a 66% valuation discount to MGM's 61.6x P/E. On an enterprise value basis, NCLH's 8.7x EV/EBITDA is more attractive than MGM's 32.7x.

MetricRICK logoRICKRCI Hospitality H…NCLH logoNCLHNorwegian Cruise …LVS logoLVSLas Vegas Sands C…MGM logoMGMMGM Resorts Inter…WYNN logoWYNNWynn Resorts, Lim…
Market CapShares × price$216M$9.4B$32.3B$12.0B$11.0B
Enterprise ValueMkt cap + debt − cash$449M$23.8B$44.6B$66.1B$21.8B
Trailing P/EPrice ÷ TTM EPS22.98x22.71x20.73x61.63x33.61x
Forward P/EPrice ÷ next-FY EPS est.4.63x12.46x14.69x27.53x22.56x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple8.75x8.68x9.64x32.72x12.25x
Price / SalesMarket cap ÷ Revenue0.77x0.95x2.48x0.68x1.53x
Price / BookPrice ÷ Book value/share0.96x4.25x17.46x3.79x
Price / FCFMarket cap ÷ FCF6.19x19.55x7.19x15.82x
RICK leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

LVS leads this category, winning 6 of 9 comparable metrics.

LVS delivers a 95.8% return on equity — every $100 of shareholder capital generates $96 in annual profit, vs $-3 for RICK. RICK carries lower financial leverage with a 1.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to MGM's 17.14x. On the Piotroski fundamental quality scale (0–9), LVS scores 7/9 vs WYNN's 5/9, reflecting strong financial health.

MetricRICK logoRICKRCI Hospitality H…NCLH logoNCLHNorwegian Cruise …LVS logoLVSLas Vegas Sands C…MGM logoMGMMGM Resorts Inter…WYNN logoWYNNWynn Resorts, Lim…
ROE (TTM)Return on equity-2.6%+27.0%+95.8%+5.3%
ROA (TTM)Return on assets-1.1%+2.5%+8.5%+0.4%+2.9%
ROICReturn on invested capital+5.5%+7.5%+16.9%+1.7%+9.3%
ROCEReturn on capital employed+6.8%+10.2%+19.0%+2.6%+9.9%
Piotroski ScoreFundamental quality 0–966755
Debt / EquityFinancial leverage1.02x6.61x8.34x17.14x
Net DebtTotal debt minus cash$233M$14.4B$12.3B$54.1B$10.8B
Cash & Equiv.Liquid assets$34M$210M$3.8B$2.1B$1.5B
Total DebtShort + long-term debt$266M$14.6B$16.1B$56.2B$12.3B
Interest CoverageEBIT ÷ Interest expense1.39x1.60x4.25x1.52x1.91x
LVS leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MGM leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in MGM five years ago would be worth $11,467 today (with dividends reinvested), compared to $4,649 for RICK. Over the past 12 months, MGM leads with a +38.0% total return vs RICK's -27.7%. The 3-year compound annual growth rate (CAGR) favors MGM at 2.8% vs RICK's -27.7% — a key indicator of consistent wealth creation.

MetricRICK logoRICKRCI Hospitality H…NCLH logoNCLHNorwegian Cruise …LVS logoLVSLas Vegas Sands C…MGM logoMGMMGM Resorts Inter…WYNN logoWYNNWynn Resorts, Lim…
YTD ReturnYear-to-date+21.3%-10.3%-24.4%+28.4%-13.5%
1-Year ReturnPast 12 months-27.7%+11.1%+19.2%+38.0%+22.6%
3-Year ReturnCumulative with dividends-62.3%+6.0%-12.2%+8.8%+2.2%
5-Year ReturnCumulative with dividends-53.5%-32.5%-2.8%+14.7%-12.6%
10-Year ReturnCumulative with dividends+188.5%-53.8%+43.2%+99.6%+18.9%
CAGR (3Y)Annualised 3-year return-27.7%+1.9%-4.3%+2.8%+0.7%
MGM leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — LVS and MGM each lead in 1 of 2 comparable metrics.

LVS is the less volatile stock with a 0.78 beta — it tends to amplify market swings less than NCLH's 2.22 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MGM currently trades 90.8% from its 52-week high vs RICK's 68.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRICK logoRICKRCI Hospitality H…NCLH logoNCLHNorwegian Cruise …LVS logoLVSLas Vegas Sands C…MGM logoMGMMGM Resorts Inter…WYNN logoWYNNWynn Resorts, Lim…
Beta (5Y)Sensitivity to S&P 5001.33x2.22x0.78x1.01x0.97x
52-Week HighHighest price in past year$41.37$27.18$70.45$51.59$134.72
52-Week LowLowest price in past year$20.76$14.53$40.94$29.19$86.53
% of 52W HighCurrent price vs 52-week peak+68.3%+75.2%+69.2%+90.8%+78.3%
RSI (14)Momentum oscillator 0–10067.260.235.061.047.0
Avg Volume (50D)Average daily shares traded47K20.0M4.1M4.6M1.4M
Evenly matched — LVS and MGM each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — RICK and LVS each lead in 1 of 2 comparable metrics.

Analyst consensus: RICK as "Buy", NCLH as "Buy", LVS as "Buy", MGM as "Buy", WYNN as "Buy". Consensus price targets imply 246.7% upside for RICK (target: $98) vs -7.7% for MGM (target: $43). For income investors, LVS offers the higher dividend yield at 2.47% vs RICK's 0.99%.

MetricRICK logoRICKRCI Hospitality H…NCLH logoNCLHNorwegian Cruise …LVS logoLVSLas Vegas Sands C…MGM logoMGMMGM Resorts Inter…WYNN logoWYNNWynn Resorts, Lim…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$98.00$21.38$67.89$43.22$138.38
# AnalystsCovering analysts337493745
Dividend YieldAnnual dividend ÷ price+1.0%+2.5%+1.6%
Dividend StreakConsecutive years of raises7200
Dividend / ShareAnnual DPS$0.28$1.20$1.68
Buyback YieldShare repurchases ÷ mkt cap+5.5%+0.3%+6.9%+10.2%+3.5%
Evenly matched — RICK and LVS each lead in 1 of 2 comparable metrics.
Key Takeaway

LVS leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). RICK leads in 1 (Valuation Metrics). 2 tied.

Best OverallLas Vegas Sands Corp. (LVS)Leads 2 of 6 categories
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RICK vs NCLH vs LVS vs MGM vs WYNN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RICK or NCLH or LVS or MGM or WYNN a better buy right now?

For growth investors, Las Vegas Sands Corp.

(LVS) is the stronger pick with 15. 2% revenue growth year-over-year, versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). Las Vegas Sands Corp. (LVS) offers the better valuation at 20. 7x trailing P/E (14. 7x forward), making it the more compelling value choice. Analysts rate RCI Hospitality Holdings, Inc. (RICK) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RICK or NCLH or LVS or MGM or WYNN?

On trailing P/E, Las Vegas Sands Corp.

(LVS) is the cheapest at 20. 7x versus MGM Resorts International at 61. 6x. On forward P/E, RCI Hospitality Holdings, Inc. is actually cheaper at 4. 6x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — RICK or NCLH or LVS or MGM or WYNN?

Over the past 5 years, MGM Resorts International (MGM) delivered a total return of +14.

7%, compared to -53. 5% for RCI Hospitality Holdings, Inc. (RICK). Over 10 years, the gap is even starker: RICK returned +188. 5% versus NCLH's -53. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RICK or NCLH or LVS or MGM or WYNN?

By beta (market sensitivity over 5 years), Las Vegas Sands Corp.

(LVS) is the lower-risk stock at 0. 78β versus Norwegian Cruise Line Holdings Ltd. 's 2. 22β — meaning NCLH is approximately 183% more volatile than LVS relative to the S&P 500. On balance sheet safety, RCI Hospitality Holdings, Inc. (RICK) carries a lower debt/equity ratio of 102% versus 17% for MGM Resorts International — giving it more financial flexibility in a downturn.

05

Which is growing faster — RICK or NCLH or LVS or MGM or WYNN?

By revenue growth (latest reported year), Las Vegas Sands Corp.

(LVS) is pulling ahead at 15. 2% versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). On earnings-per-share growth, the picture is similar: RCI Hospitality Holdings, Inc. grew EPS 272. 7% year-over-year, compared to -68. 3% for MGM Resorts International. Over a 3-year CAGR, LVS leads at 46. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RICK or NCLH or LVS or MGM or WYNN?

Las Vegas Sands Corp.

(LVS) is the more profitable company, earning 12. 5% net margin versus 1. 2% for MGM Resorts International — meaning it keeps 12. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LVS leads at 23. 7% versus 5. 7% for MGM. At the gross margin level — before operating expenses — RICK leads at 56. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RICK or NCLH or LVS or MGM or WYNN more undervalued right now?

On forward earnings alone, RCI Hospitality Holdings, Inc.

(RICK) trades at 4. 6x forward P/E versus 27. 5x for MGM Resorts International — 22. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RICK: 246. 7% to $98. 00.

08

Which pays a better dividend — RICK or NCLH or LVS or MGM or WYNN?

In this comparison, LVS (2.

5% yield), WYNN (1. 6% yield), RICK (1. 0% yield) pay a dividend. NCLH, MGM do not pay a meaningful dividend and should not be held primarily for income.

09

Is RICK or NCLH or LVS or MGM or WYNN better for a retirement portfolio?

For long-horizon retirement investors, Las Vegas Sands Corp.

(LVS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 78), 2. 5% yield). Norwegian Cruise Line Holdings Ltd. (NCLH) carries a higher beta of 2. 22 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (LVS: +43. 2%, NCLH: -53. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RICK and NCLH and LVS and MGM and WYNN?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: RICK is a small-cap quality compounder stock; NCLH is a small-cap quality compounder stock; LVS is a mid-cap high-growth stock; MGM is a mid-cap quality compounder stock; WYNN is a mid-cap quality compounder stock. RICK, LVS, WYNN pay a dividend while NCLH, MGM do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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