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Stock Comparison

RMAX vs DOUG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RMAX
RE/MAX Holdings, Inc.

Real Estate - Services

Real EstateNYSE • US
Market Cap$223M
5Y Perf.-63.7%
DOUG
Douglas Elliman Inc.

Real Estate - Services

Real EstateNYSE • US
Market Cap$183M
5Y Perf.-81.1%

RMAX vs DOUG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RMAX logoRMAX
DOUG logoDOUG
IndustryReal Estate - ServicesReal Estate - Services
Market Cap$223M$183M
Revenue (TTM)$292M$1.03B
Net Income (TTM)$8M$15M
Gross Margin70.8%16.8%
Operating Margin16.4%-5.9%
Forward P/E8.6x20.7x
Total Debt$459M$103M
Cash & Equiv.$119M$120M

RMAX vs DOUGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RMAX
DOUG
StockDec 21May 26Return
RE/MAX Holdings, In… (RMAX)10036.3-63.7%
Douglas Elliman Inc. (DOUG)10018.9-81.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: RMAX vs DOUG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: RMAX leads in 5 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Douglas Elliman Inc. is the stronger pick specifically for growth and revenue expansion and operational efficiency and capital deployment. As sector peers, any of these can serve as alternatives in the same allocation.
RMAX
RE/MAX Holdings, Inc.
The Real Estate Income Play

RMAX carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 0 yrs, beta 1.39, yield 0.2%
  • -54.8% 10Y total return vs DOUG's -80.0%
  • Lower volatility, beta 1.39, current ratio 1.69x
Best for: income & stability and long-term compounding
DOUG
Douglas Elliman Inc.
The Real Estate Income Play

DOUG is the clearest fit if your priority is growth exposure.

  • Rev growth 3.8%, EPS growth 118.7%, 3Y rev CAGR -3.6%
  • 3.8% FFO/revenue growth vs RMAX's -5.2%
  • 3.2% ROA vs RMAX's 1.4%, ROIC -26.1% vs 10.9%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthDOUG logoDOUG3.8% FFO/revenue growth vs RMAX's -5.2%
ValueRMAX logoRMAXLower P/E (8.6x vs 20.7x)
Quality / MarginsRMAX logoRMAX2.8% margin vs DOUG's 1.5%
Stability / SafetyRMAX logoRMAXBeta 1.39 vs DOUG's 1.82
DividendsRMAX logoRMAX0.2% yield; the other pay no meaningful dividend
Momentum (1Y)RMAX logoRMAX+38.4% vs DOUG's +13.7%
Efficiency (ROA)DOUG logoDOUG3.2% ROA vs RMAX's 1.4%, ROIC -26.1% vs 10.9%

RMAX vs DOUG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RMAXRE/MAX Holdings, Inc.
FY 2025
Continuing franchise fees
57.3%$113M
Brokerage
27.3%$54M
Annual dues
15.5%$30M
DOUGDouglas Elliman Inc.
FY 2025
Commissions And Other Brokerage Income
95.8%$990M
Property Management
3.1%$32M
Other Ancillary Services
1.1%$12M

RMAX vs DOUG — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLRMAXLAGGINGDOUG

Income & Cash Flow (Last 12 Months)

RMAX leads this category, winning 4 of 6 comparable metrics.

DOUG is the larger business by revenue, generating $1.0B annually — 3.5x RMAX's $292M. Profitability is closely matched — net margins range from 2.8% (RMAX) to 1.5% (DOUG).

MetricRMAX logoRMAXRE/MAX Holdings, …DOUG logoDOUGDouglas Elliman I…
RevenueTrailing 12 months$292M$1.0B
EBITDAEarnings before interest/tax$74M-$52M
Net IncomeAfter-tax profit$8M$15M
Free Cash FlowCash after capex$34M-$17M
Gross MarginGross profit ÷ Revenue+70.8%+16.8%
Operating MarginEBIT ÷ Revenue+16.4%-5.9%
Net MarginNet income ÷ Revenue+2.8%+1.5%
FCF MarginFCF ÷ Revenue+11.5%-1.7%
Rev. Growth (YoY)Latest quarter vs prior year-1.8%+0.9%
EPS Growth (YoY)Latest quarter vs prior year-76.2%+10.7%
RMAX leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

DOUG leads this category, winning 2 of 3 comparable metrics.

At 12.2x trailing earnings, DOUG trades at a 56% valuation discount to RMAX's 27.6x P/E.

MetricRMAX logoRMAXRE/MAX Holdings, …DOUG logoDOUGDouglas Elliman I…
Market CapShares × price$223M$183M
Enterprise ValueMkt cap + debt − cash$564M$165M
Trailing P/EPrice ÷ TTM EPS27.65x12.18x
Forward P/EPrice ÷ next-FY EPS est.8.56x20.70x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple7.90x
Price / SalesMarket cap ÷ Revenue0.76x0.18x
Price / BookPrice ÷ Book value/share1.01x
Price / FCFMarket cap ÷ FCF6.65x
DOUG leads this category, winning 2 of 3 comparable metrics.

Profitability & Efficiency

DOUG leads this category, winning 4 of 7 comparable metrics.

On the Piotroski fundamental quality scale (0–9), RMAX scores 6/9 vs DOUG's 4/9, reflecting solid financial health.

MetricRMAX logoRMAXRE/MAX Holdings, …DOUG logoDOUGDouglas Elliman I…
ROE (TTM)Return on equity+10.3%
ROA (TTM)Return on assets+1.4%+3.2%
ROICReturn on invested capital+10.9%-26.1%
ROCEReturn on capital employed+10.5%-16.3%
Piotroski ScoreFundamental quality 0–964
Debt / EquityFinancial leverage0.56x
Net DebtTotal debt minus cash$341M-$17M
Cash & Equiv.Liquid assets$119M$120M
Total DebtShort + long-term debt$459M$103M
Interest CoverageEBIT ÷ Interest expense1.62x4.53x
DOUG leads this category, winning 4 of 7 comparable metrics.

Total Returns (Dividends Reinvested)

RMAX leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in RMAX five years ago would be worth $3,677 today (with dividends reinvested), compared to $1,998 for DOUG. Over the past 12 months, RMAX leads with a +38.4% total return vs DOUG's +13.7%. The 3-year compound annual growth rate (CAGR) favors DOUG at -8.5% vs RMAX's -15.2% — a key indicator of consistent wealth creation.

MetricRMAX logoRMAXRE/MAX Holdings, …DOUG logoDOUGDouglas Elliman I…
YTD ReturnYear-to-date+49.5%-9.2%
1-Year ReturnPast 12 months+38.4%+13.7%
3-Year ReturnCumulative with dividends-39.1%-23.3%
5-Year ReturnCumulative with dividends-63.2%-80.0%
10-Year ReturnCumulative with dividends-54.8%-80.0%
CAGR (3Y)Annualised 3-year return-15.2%-8.5%
RMAX leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

RMAX leads this category, winning 2 of 2 comparable metrics.

RMAX is the less volatile stock with a 1.39 beta — it tends to amplify market swings less than DOUG's 1.82 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RMAX currently trades 95.2% from its 52-week high vs DOUG's 64.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRMAX logoRMAXRE/MAX Holdings, …DOUG logoDOUGDouglas Elliman I…
Beta (5Y)Sensitivity to S&P 5001.39x1.82x
52-Week HighHighest price in past year$11.62$3.20
52-Week LowLowest price in past year$5.46$1.53
% of 52W HighCurrent price vs 52-week peak+95.2%+64.7%
RSI (14)Momentum oscillator 0–10076.462.1
Avg Volume (50D)Average daily shares traded742K734K
RMAX leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates RMAX as "Hold" and DOUG as "Buy". RMAX is the only dividend payer here at 0.22% yield — a key consideration for income-focused portfolios.

MetricRMAX logoRMAXRE/MAX Holdings, …DOUG logoDOUGDouglas Elliman I…
Analyst RatingConsensus buy/hold/sellHoldBuy
Price TargetConsensus 12-month target$16.67
# AnalystsCovering analysts141
Dividend YieldAnnual dividend ÷ price+0.2%
Dividend StreakConsecutive years of raises00
Dividend / ShareAnnual DPS$0.02
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

RMAX leads in 3 of 6 categories (Income & Cash Flow, Total Returns). DOUG leads in 2 (Valuation Metrics, Profitability & Efficiency).

Best OverallRE/MAX Holdings, Inc. (RMAX)Leads 3 of 6 categories
Loading custom metrics...

RMAX vs DOUG: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is RMAX or DOUG a better buy right now?

For growth investors, Douglas Elliman Inc.

(DOUG) is the stronger pick with 3. 8% revenue growth year-over-year, versus -5. 2% for RE/MAX Holdings, Inc. (RMAX). Douglas Elliman Inc. (DOUG) offers the better valuation at 12. 2x trailing P/E (20. 7x forward), making it the more compelling value choice. Analysts rate Douglas Elliman Inc. (DOUG) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RMAX or DOUG?

On trailing P/E, Douglas Elliman Inc.

(DOUG) is the cheapest at 12. 2x versus RE/MAX Holdings, Inc. at 27. 6x. On forward P/E, RE/MAX Holdings, Inc. is actually cheaper at 8. 6x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — RMAX or DOUG?

Over the past 5 years, RE/MAX Holdings, Inc.

(RMAX) delivered a total return of -63. 2%, compared to -80. 0% for Douglas Elliman Inc. (DOUG). Over 10 years, the gap is even starker: RMAX returned -54. 8% versus DOUG's -80. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RMAX or DOUG?

By beta (market sensitivity over 5 years), RE/MAX Holdings, Inc.

(RMAX) is the lower-risk stock at 1. 39β versus Douglas Elliman Inc. 's 1. 82β — meaning DOUG is approximately 30% more volatile than RMAX relative to the S&P 500.

05

Which is growing faster — RMAX or DOUG?

By revenue growth (latest reported year), Douglas Elliman Inc.

(DOUG) is pulling ahead at 3. 8% versus -5. 2% for RE/MAX Holdings, Inc. (RMAX). On earnings-per-share growth, the picture is similar: Douglas Elliman Inc. grew EPS 118. 7% year-over-year, compared to 8. 1% for RE/MAX Holdings, Inc.. Over a 3-year CAGR, DOUG leads at -3. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RMAX or DOUG?

RE/MAX Holdings, Inc.

(RMAX) is the more profitable company, earning 2. 8% net margin versus 1. 5% for Douglas Elliman Inc. — meaning it keeps 2. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RMAX leads at 15. 6% versus -5. 9% for DOUG. At the gross margin level — before operating expenses — RMAX leads at 57. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RMAX or DOUG more undervalued right now?

On forward earnings alone, RE/MAX Holdings, Inc.

(RMAX) trades at 8. 6x forward P/E versus 20. 7x for Douglas Elliman Inc. — 12. 1x cheaper on a one-year earnings basis.

08

Which pays a better dividend — RMAX or DOUG?

In this comparison, RMAX (0.

2% yield) pays a dividend. DOUG does not pay a meaningful dividend and should not be held primarily for income.

09

Is RMAX or DOUG better for a retirement portfolio?

For long-horizon retirement investors, RE/MAX Holdings, Inc.

(RMAX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Douglas Elliman Inc. (DOUG) carries a higher beta of 1. 82 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (RMAX: -54. 8%, DOUG: -80. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RMAX and DOUG?

Both stocks operate in the Real Estate sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: RMAX is a small-cap quality compounder stock; DOUG is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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RMAX

Quality Business

  • Sector: Real Estate
  • Market Cap > $100B
  • Gross Margin > 42%
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DOUG

Quality Business

  • Sector: Real Estate
  • Market Cap > $100B
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Beat Both

Find stocks that outperform RMAX and DOUG on the metrics below

Revenue Growth>
%
(RMAX: -1.8% · DOUG: 0.9%)
P/E Ratio<
x
(RMAX: 27.6x · DOUG: 12.2x)

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