Real Estate - Services
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RMAX vs DOUG
Revenue, margins, valuation, and 5-year total return — side by side.
Real Estate - Services
RMAX vs DOUG — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Real Estate - Services | Real Estate - Services |
| Market Cap | $223M | $183M |
| Revenue (TTM) | $292M | $1.03B |
| Net Income (TTM) | $8M | $15M |
| Gross Margin | 70.8% | 16.8% |
| Operating Margin | 16.4% | -5.9% |
| Forward P/E | 8.6x | 20.7x |
| Total Debt | $459M | $103M |
| Cash & Equiv. | $119M | $120M |
RMAX vs DOUG — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Dec 21 | May 26 | Return |
|---|---|---|---|
| RE/MAX Holdings, In… (RMAX) | 100 | 36.3 | -63.7% |
| Douglas Elliman Inc. (DOUG) | 100 | 18.9 | -81.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: RMAX vs DOUG
Each card shows where this stock fits in a portfolio — not just who wins on paper.
RMAX carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 0 yrs, beta 1.39, yield 0.2%
- -54.8% 10Y total return vs DOUG's -80.0%
- Lower volatility, beta 1.39, current ratio 1.69x
DOUG is the clearest fit if your priority is growth exposure.
- Rev growth 3.8%, EPS growth 118.7%, 3Y rev CAGR -3.6%
- 3.8% FFO/revenue growth vs RMAX's -5.2%
- 3.2% ROA vs RMAX's 1.4%, ROIC -26.1% vs 10.9%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 3.8% FFO/revenue growth vs RMAX's -5.2% | |
| Value | Lower P/E (8.6x vs 20.7x) | |
| Quality / Margins | 2.8% margin vs DOUG's 1.5% | |
| Stability / Safety | Beta 1.39 vs DOUG's 1.82 | |
| Dividends | 0.2% yield; the other pay no meaningful dividend | |
| Momentum (1Y) | +38.4% vs DOUG's +13.7% | |
| Efficiency (ROA) | 3.2% ROA vs RMAX's 1.4%, ROIC -26.1% vs 10.9% |
RMAX vs DOUG — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
RMAX vs DOUG — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
RMAX leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
DOUG is the larger business by revenue, generating $1.0B annually — 3.5x RMAX's $292M. Profitability is closely matched — net margins range from 2.8% (RMAX) to 1.5% (DOUG).
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $292M | $1.0B |
| EBITDAEarnings before interest/tax | $74M | -$52M |
| Net IncomeAfter-tax profit | $8M | $15M |
| Free Cash FlowCash after capex | $34M | -$17M |
| Gross MarginGross profit ÷ Revenue | +70.8% | +16.8% |
| Operating MarginEBIT ÷ Revenue | +16.4% | -5.9% |
| Net MarginNet income ÷ Revenue | +2.8% | +1.5% |
| FCF MarginFCF ÷ Revenue | +11.5% | -1.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | -1.8% | +0.9% |
| EPS Growth (YoY)Latest quarter vs prior year | -76.2% | +10.7% |
Valuation Metrics
DOUG leads this category, winning 2 of 3 comparable metrics.
Valuation Metrics
At 12.2x trailing earnings, DOUG trades at a 56% valuation discount to RMAX's 27.6x P/E.
| Metric | ||
|---|---|---|
| Market CapShares × price | $223M | $183M |
| Enterprise ValueMkt cap + debt − cash | $564M | $165M |
| Trailing P/EPrice ÷ TTM EPS | 27.65x | 12.18x |
| Forward P/EPrice ÷ next-FY EPS est. | 8.56x | 20.70x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 7.90x | — |
| Price / SalesMarket cap ÷ Revenue | 0.76x | 0.18x |
| Price / BookPrice ÷ Book value/share | — | 1.01x |
| Price / FCFMarket cap ÷ FCF | 6.65x | — |
Profitability & Efficiency
DOUG leads this category, winning 4 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), RMAX scores 6/9 vs DOUG's 4/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | — | +10.3% |
| ROA (TTM)Return on assets | +1.4% | +3.2% |
| ROICReturn on invested capital | +10.9% | -26.1% |
| ROCEReturn on capital employed | +10.5% | -16.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 4 |
| Debt / EquityFinancial leverage | — | 0.56x |
| Net DebtTotal debt minus cash | $341M | -$17M |
| Cash & Equiv.Liquid assets | $119M | $120M |
| Total DebtShort + long-term debt | $459M | $103M |
| Interest CoverageEBIT ÷ Interest expense | 1.62x | 4.53x |
Total Returns (Dividends Reinvested)
RMAX leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in RMAX five years ago would be worth $3,677 today (with dividends reinvested), compared to $1,998 for DOUG. Over the past 12 months, RMAX leads with a +38.4% total return vs DOUG's +13.7%. The 3-year compound annual growth rate (CAGR) favors DOUG at -8.5% vs RMAX's -15.2% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +49.5% | -9.2% |
| 1-Year ReturnPast 12 months | +38.4% | +13.7% |
| 3-Year ReturnCumulative with dividends | -39.1% | -23.3% |
| 5-Year ReturnCumulative with dividends | -63.2% | -80.0% |
| 10-Year ReturnCumulative with dividends | -54.8% | -80.0% |
| CAGR (3Y)Annualised 3-year return | -15.2% | -8.5% |
Risk & Volatility
RMAX leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
RMAX is the less volatile stock with a 1.39 beta — it tends to amplify market swings less than DOUG's 1.82 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RMAX currently trades 95.2% from its 52-week high vs DOUG's 64.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.39x | 1.82x |
| 52-Week HighHighest price in past year | $11.62 | $3.20 |
| 52-Week LowLowest price in past year | $5.46 | $1.53 |
| % of 52W HighCurrent price vs 52-week peak | +95.2% | +64.7% |
| RSI (14)Momentum oscillator 0–100 | 76.4 | 62.1 |
| Avg Volume (50D)Average daily shares traded | 742K | 734K |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates RMAX as "Hold" and DOUG as "Buy". RMAX is the only dividend payer here at 0.22% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $16.67 | — |
| # AnalystsCovering analysts | 14 | 1 |
| Dividend YieldAnnual dividend ÷ price | +0.2% | — |
| Dividend StreakConsecutive years of raises | 0 | 0 |
| Dividend / ShareAnnual DPS | $0.02 | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
RMAX leads in 3 of 6 categories (Income & Cash Flow, Total Returns). DOUG leads in 2 (Valuation Metrics, Profitability & Efficiency).
RMAX vs DOUG: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is RMAX or DOUG a better buy right now?
For growth investors, Douglas Elliman Inc.
(DOUG) is the stronger pick with 3. 8% revenue growth year-over-year, versus -5. 2% for RE/MAX Holdings, Inc. (RMAX). Douglas Elliman Inc. (DOUG) offers the better valuation at 12. 2x trailing P/E (20. 7x forward), making it the more compelling value choice. Analysts rate Douglas Elliman Inc. (DOUG) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RMAX or DOUG?
On trailing P/E, Douglas Elliman Inc.
(DOUG) is the cheapest at 12. 2x versus RE/MAX Holdings, Inc. at 27. 6x. On forward P/E, RE/MAX Holdings, Inc. is actually cheaper at 8. 6x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — RMAX or DOUG?
Over the past 5 years, RE/MAX Holdings, Inc.
(RMAX) delivered a total return of -63. 2%, compared to -80. 0% for Douglas Elliman Inc. (DOUG). Over 10 years, the gap is even starker: RMAX returned -54. 8% versus DOUG's -80. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RMAX or DOUG?
By beta (market sensitivity over 5 years), RE/MAX Holdings, Inc.
(RMAX) is the lower-risk stock at 1. 39β versus Douglas Elliman Inc. 's 1. 82β — meaning DOUG is approximately 30% more volatile than RMAX relative to the S&P 500.
05Which is growing faster — RMAX or DOUG?
By revenue growth (latest reported year), Douglas Elliman Inc.
(DOUG) is pulling ahead at 3. 8% versus -5. 2% for RE/MAX Holdings, Inc. (RMAX). On earnings-per-share growth, the picture is similar: Douglas Elliman Inc. grew EPS 118. 7% year-over-year, compared to 8. 1% for RE/MAX Holdings, Inc.. Over a 3-year CAGR, DOUG leads at -3. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — RMAX or DOUG?
RE/MAX Holdings, Inc.
(RMAX) is the more profitable company, earning 2. 8% net margin versus 1. 5% for Douglas Elliman Inc. — meaning it keeps 2. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RMAX leads at 15. 6% versus -5. 9% for DOUG. At the gross margin level — before operating expenses — RMAX leads at 57. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is RMAX or DOUG more undervalued right now?
On forward earnings alone, RE/MAX Holdings, Inc.
(RMAX) trades at 8. 6x forward P/E versus 20. 7x for Douglas Elliman Inc. — 12. 1x cheaper on a one-year earnings basis.
08Which pays a better dividend — RMAX or DOUG?
In this comparison, RMAX (0.
2% yield) pays a dividend. DOUG does not pay a meaningful dividend and should not be held primarily for income.
09Is RMAX or DOUG better for a retirement portfolio?
For long-horizon retirement investors, RE/MAX Holdings, Inc.
(RMAX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Douglas Elliman Inc. (DOUG) carries a higher beta of 1. 82 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (RMAX: -54. 8%, DOUG: -80. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between RMAX and DOUG?
Both stocks operate in the Real Estate sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: RMAX is a small-cap quality compounder stock; DOUG is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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