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ROKU vs MGNI vs PUBM vs FUBO vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ROKU
Roku, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$18.71B
5Y Perf.-61.8%
MGNI
Magnite, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$2.01B
5Y Perf.-54.4%
PUBM
PubMatic, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$485M
5Y Perf.-63.4%
FUBO
fuboTV Inc.

Broadcasting

Communication ServicesNYSE • US
Market Cap$317M
5Y Perf.-96.8%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+66.5%

ROKU vs MGNI vs PUBM vs FUBO vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ROKU logoROKU
MGNI logoMGNI
PUBM logoPUBM
FUBO logoFUBO
AMZN logoAMZN
IndustryEntertainmentAdvertising AgenciesSoftware - ApplicationBroadcastingSpecialty Retail
Market Cap$18.71B$2.01B$485M$317M$2.92T
Revenue (TTM)$4.97B$723M$282M$2.72B$742.78B
Net Income (TTM)$201M$159M$-17M$156M$90.80B
Gross Margin44.2%63.4%63.2%11.1%50.6%
Operating Margin2.1%14.8%-7.3%-2.6%11.5%
Forward P/E57.5x13.4x34.8x
Total Debt$872M$279M$44M$670M$152.99B
Cash & Equiv.$1.59B$553M$146M$452M$86.81B

ROKU vs MGNI vs PUBM vs FUBO vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ROKU
MGNI
PUBM
FUBO
AMZN
StockDec 20May 26Return
Roku, Inc. (ROKU)10038.2-61.8%
Magnite, Inc. (MGNI)10045.6-54.4%
PubMatic, Inc. (PUBM)10036.6-63.4%
fuboTV Inc. (FUBO)1003.2-96.8%
Amazon.com, Inc. (AMZN)100166.5+66.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: ROKU vs MGNI vs PUBM vs FUBO vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MGNI leads in 2 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Roku, Inc. is the stronger pick specifically for recent price momentum and sentiment. PUBM, FUBO, and AMZN also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
ROKU
Roku, Inc.
The Momentum Pick

ROKU is the #2 pick in this set and the best alternative if momentum is your priority.

  • +111.5% vs FUBO's -65.6%
Best for: momentum
MGNI
Magnite, Inc.
The Value Play

MGNI has the current edge in this matchup, primarily because of its strength in value and quality.

  • Lower P/E (13.4x vs 34.8x)
  • 22.0% margin vs PUBM's -6.2%
Best for: value and quality
PUBM
PubMatic, Inc.
The Income Pick

PUBM ranks third and is worth considering specifically for income & stability and sleep-well-at-night.

  • beta 1.51
  • Lower volatility, beta 1.51, Low D/E 16.7%, current ratio 1.39x
  • Beta 1.51, current ratio 1.39x
  • Beta 1.51 vs ROKU's 2.10, lower leverage
Best for: income & stability and sleep-well-at-night
FUBO
fuboTV Inc.
The Growth Play

FUBO is the clearest fit if your priority is growth exposure.

  • Rev growth 67.7%, EPS growth 96.3%, 3Y rev CAGR 39.2%
  • 67.7% revenue growth vs PUBM's -2.9%
Best for: growth exposure
AMZN
Amazon.com, Inc.
The Long-Run Compounder

AMZN is the clearest fit if your priority is long-term compounding.

  • 7.0% 10Y total return vs ROKU's 439.0%
  • 11.5% ROA vs PUBM's -2.6%, ROIC 14.7% vs -6.8%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthFUBO logoFUBO67.7% revenue growth vs PUBM's -2.9%
ValueMGNI logoMGNILower P/E (13.4x vs 34.8x)
Quality / MarginsMGNI logoMGNI22.0% margin vs PUBM's -6.2%
Stability / SafetyPUBM logoPUBMBeta 1.51 vs ROKU's 2.10, lower leverage
DividendsTieNone of these 5 stocks pay a meaningful dividend
Momentum (1Y)ROKU logoROKU+111.5% vs FUBO's -65.6%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs PUBM's -2.6%, ROIC 14.7% vs -6.8%

ROKU vs MGNI vs PUBM vs FUBO vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ROKURoku, Inc.
FY 2025
Platform Segment
100.0%$4.1B
MGNIMagnite, Inc.

Segment breakdown not available.

PUBMPubMatic, Inc.
FY 2025
Reportable Segment
100.0%$283M
FUBOfuboTV Inc.
FY 2024
Subscription and Circulation
92.4%$1.5B
Advertising
7.1%$115M
Service, Other
0.5%$7M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

ROKU vs MGNI vs PUBM vs FUBO vs AMZN — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAMZNLAGGINGPUBM

Income & Cash Flow (Last 12 Months)

MGNI leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 2637.1x PUBM's $282M. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to PUBM's -6.2%. On growth, FUBO holds the edge at +2.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricROKU logoROKURoku, Inc.MGNI logoMGNIMagnite, Inc.PUBM logoPUBMPubMatic, Inc.FUBO logoFUBOfuboTV Inc.AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$5.0B$723M$282M$2.7B$742.8B
EBITDAEarnings before interest/tax$223M$145M$11M-$14M$155.9B
Net IncomeAfter-tax profit$201M$159M-$17M$156M$90.8B
Free Cash FlowCash after capex$653M$44M$43M-$81M-$2.5B
Gross MarginGross profit ÷ Revenue+44.2%+63.4%+63.2%+11.1%+50.6%
Operating MarginEBIT ÷ Revenue+2.1%+14.8%-7.3%-2.6%+11.5%
Net MarginNet income ÷ Revenue+4.1%+22.0%-6.2%+5.7%+12.2%
FCF MarginFCF ÷ Revenue+13.1%+6.1%+15.1%-3.0%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year+22.4%+5.5%-2.0%+2.5%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+4.0%+142.9%-35.0%+81.8%+74.8%
MGNI leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

FUBO leads this category, winning 3 of 6 comparable metrics.

At 14.7x trailing earnings, MGNI trades at a 93% valuation discount to ROKU's 214.7x P/E. On an enterprise value basis, MGNI's 11.4x EV/EBITDA is more attractive than ROKU's 53.7x.

MetricROKU logoROKURoku, Inc.MGNI logoMGNIMagnite, Inc.PUBM logoPUBMPubMatic, Inc.FUBO logoFUBOfuboTV Inc.AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$18.7B$2.0B$485M$317M$2.92T
Enterprise ValueMkt cap + debt − cash$18.0B$1.7B$384M$534M$2.98T
Trailing P/EPrice ÷ TTM EPS214.69x14.74x-33.03x-44.88x37.82x
Forward P/EPrice ÷ next-FY EPS est.57.52x13.45x34.77x
PEG RatioP/E ÷ EPS growth rate1.35x
EV / EBITDAEnterprise value multiple53.71x11.43x14.47x20.47x
Price / SalesMarket cap ÷ Revenue3.95x2.81x1.72x0.12x4.07x
Price / BookPrice ÷ Book value/share7.19x2.33x1.83x0.12x7.14x
Price / FCFMarket cap ÷ FCF39.10x12.11x7.28x378.98x
FUBO leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

AMZN leads this category, winning 5 of 9 comparable metrics.

AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $-7 for PUBM. PUBM carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to AMZN's 0.37x. On the Piotroski fundamental quality scale (0–9), ROKU scores 6/9 vs FUBO's 4/9, reflecting solid financial health.

MetricROKU logoROKURoku, Inc.MGNI logoMGNIMagnite, Inc.PUBM logoPUBMPubMatic, Inc.FUBO logoFUBOfuboTV Inc.AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity+7.6%+18.6%-7.0%+16.2%+23.3%
ROA (TTM)Return on assets+4.6%+5.3%-2.6%+8.1%+11.5%
ROICReturn on invested capital-0.3%+9.5%-6.8%-3.3%+14.7%
ROCEReturn on capital employed-0.2%+7.3%-5.5%-4.1%+15.3%
Piotroski ScoreFundamental quality 0–966546
Debt / EquityFinancial leverage0.33x0.30x0.17x0.25x0.37x
Net DebtTotal debt minus cash-$715M-$275M-$102M$218M$66.2B
Cash & Equiv.Liquid assets$1.6B$553M$146M$452M$86.8B
Total DebtShort + long-term debt$872M$279M$44M$670M$153.0B
Interest CoverageEBIT ÷ Interest expense129.08x4.03x10.35x39.96x
AMZN leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $521 for FUBO. Over the past 12 months, ROKU leads with a +111.5% total return vs FUBO's -65.6%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs FUBO's -21.6% — a key indicator of consistent wealth creation.

MetricROKU logoROKURoku, Inc.MGNI logoMGNIMagnite, Inc.PUBM logoPUBMPubMatic, Inc.FUBO logoFUBOfuboTV Inc.AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date+16.5%-12.8%+19.2%-65.3%+19.7%
1-Year ReturnPast 12 months+111.5%+12.6%+2.0%-65.6%+43.7%
3-Year ReturnCumulative with dividends+127.4%+58.7%-18.5%-51.7%+156.2%
5-Year ReturnCumulative with dividends-60.0%-60.9%-77.1%-94.8%+64.8%
10-Year ReturnCumulative with dividends+439.0%-4.7%-65.2%-90.3%+697.8%
CAGR (3Y)Annualised 3-year return+31.5%+16.7%-6.6%-21.6%+36.8%
AMZN leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — ROKU and PUBM each lead in 1 of 2 comparable metrics.

PUBM is the less volatile stock with a 1.51 beta — it tends to amplify market swings less than ROKU's 2.10 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ROKU currently trades 97.6% from its 52-week high vs FUBO's 19.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricROKU logoROKURoku, Inc.MGNI logoMGNIMagnite, Inc.PUBM logoPUBMPubMatic, Inc.FUBO logoFUBOfuboTV Inc.AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5002.10x1.63x1.51x1.77x1.51x
52-Week HighHighest price in past year$129.80$26.65$13.88$56.64$278.56
52-Week LowLowest price in past year$59.45$10.82$6.21$2.48$185.01
% of 52W HighCurrent price vs 52-week peak+97.6%+52.5%+73.8%+19.0%+97.3%
RSI (14)Momentum oscillator 0–10072.755.466.538.081.1
Avg Volume (50D)Average daily shares traded2.7M2.1M746K1.9M45.5M
Evenly matched — ROKU and PUBM each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: ROKU as "Buy", MGNI as "Buy", PUBM as "Buy", FUBO as "Hold", AMZN as "Buy". Consensus price targets imply 299.3% upside for FUBO (target: $43) vs 12.3% for ROKU (target: $142).

MetricROKU logoROKURoku, Inc.MGNI logoMGNIMagnite, Inc.PUBM logoPUBMPubMatic, Inc.FUBO logoFUBOfuboTV Inc.AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHoldBuy
Price TargetConsensus 12-month target$142.19$18.00$14.00$43.00$306.77
# AnalystsCovering analysts4531161494
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+0.8%+2.3%+9.6%0.0%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

AMZN leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). MGNI leads in 1 (Income & Cash Flow). 1 tied.

Best OverallAmazon.com, Inc. (AMZN)Leads 2 of 6 categories
Loading custom metrics...

ROKU vs MGNI vs PUBM vs FUBO vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is ROKU or MGNI or PUBM or FUBO or AMZN a better buy right now?

For growth investors, fuboTV Inc.

(FUBO) is the stronger pick with 67. 7% revenue growth year-over-year, versus -2. 9% for PubMatic, Inc. (PUBM). Magnite, Inc. (MGNI) offers the better valuation at 14. 7x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate Roku, Inc. (ROKU) a "Buy" — based on 45 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ROKU or MGNI or PUBM or FUBO or AMZN?

On trailing P/E, Magnite, Inc.

(MGNI) is the cheapest at 14. 7x versus Roku, Inc. at 214. 7x. On forward P/E, Magnite, Inc. is actually cheaper at 13. 4x.

03

Which is the better long-term investment — ROKU or MGNI or PUBM or FUBO or AMZN?

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -94. 8% for fuboTV Inc. (FUBO). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus FUBO's -90. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ROKU or MGNI or PUBM or FUBO or AMZN?

By beta (market sensitivity over 5 years), PubMatic, Inc.

(PUBM) is the lower-risk stock at 1. 51β versus Roku, Inc. 's 2. 10β — meaning ROKU is approximately 39% more volatile than PUBM relative to the S&P 500. On balance sheet safety, PubMatic, Inc. (PUBM) carries a lower debt/equity ratio of 17% versus 37% for Amazon. com, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — ROKU or MGNI or PUBM or FUBO or AMZN?

By revenue growth (latest reported year), fuboTV Inc.

(FUBO) is pulling ahead at 67. 7% versus -2. 9% for PubMatic, Inc. (PUBM). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to -234. 8% for PubMatic, Inc.. Over a 3-year CAGR, FUBO leads at 39. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ROKU or MGNI or PUBM or FUBO or AMZN?

Magnite, Inc.

(MGNI) is the more profitable company, earning 20. 3% net margin versus -5. 1% for PubMatic, Inc. — meaning it keeps 20. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MGNI leads at 13. 7% versus -6. 1% for PUBM. At the gross margin level — before operating expenses — PUBM leads at 63. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ROKU or MGNI or PUBM or FUBO or AMZN more undervalued right now?

On forward earnings alone, Magnite, Inc.

(MGNI) trades at 13. 4x forward P/E versus 57. 5x for Roku, Inc. — 44. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FUBO: 299. 3% to $43. 00.

08

Which pays a better dividend — ROKU or MGNI or PUBM or FUBO or AMZN?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is ROKU or MGNI or PUBM or FUBO or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Amazon.

com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+697. 8% 10Y return). fuboTV Inc. (FUBO) carries a higher beta of 1. 77 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (AMZN: +697. 8%, FUBO: -90. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ROKU and MGNI and PUBM and FUBO and AMZN?

These companies operate in different sectors (ROKU (Communication Services) and MGNI (Communication Services) and PUBM (Technology) and FUBO (Communication Services) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: ROKU is a mid-cap high-growth stock; MGNI is a small-cap deep-value stock; PUBM is a small-cap quality compounder stock; FUBO is a small-cap high-growth stock; AMZN is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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ROKU

High-Growth Disruptor

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 26%
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MGNI

Quality Mega-Cap Compounder

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 13%
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PUBM

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 37%
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FUBO

High-Growth Disruptor

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 124%
  • Net Margin > 5%
Run This Screen
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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Custom Screen

Beat Both

Find stocks that outperform ROKU and MGNI and PUBM and FUBO and AMZN on the metrics below

Revenue Growth>
%
(ROKU: 22.4% · MGNI: 5.5%)
Net Margin>
%
(ROKU: 4.1% · MGNI: 22.0%)
P/E Ratio<
x
(ROKU: 214.7x · MGNI: 14.7x)

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