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Stock Comparison

RTO vs BFAM vs SHW vs ROL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RTO
Rentokil Initial plc

Specialty Business Services

IndustrialsNYSE • GB
Market Cap$16.92B
5Y Perf.+7.3%
BFAM
Bright Horizons Family Solutions Inc.

Personal Products & Services

Consumer CyclicalNYSE • US
Market Cap$3.74B
5Y Perf.-39.0%
SHW
The Sherwin-Williams Company

Chemicals - Specialty

Basic MaterialsNYSE • US
Market Cap$78.98B
5Y Perf.+61.8%
ROL
Rollins, Inc.

Personal Products & Services

Consumer CyclicalNYSE • US
Market Cap$26.21B
5Y Perf.+95.1%

RTO vs BFAM vs SHW vs ROL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RTO logoRTO
BFAM logoBFAM
SHW logoSHW
ROL logoROL
IndustrySpecialty Business ServicesPersonal Products & ServicesChemicals - SpecialtyPersonal Products & Services
Market Cap$16.92B$3.74B$78.98B$26.21B
Revenue (TTM)$11.42B$2.98B$23.94B$3.84B
Net Income (TTM)$704M$227M$2.60B$529M
Gross Margin13.5%23.6%49.1%51.8%
Operating Margin10.7%10.7%16.1%19.0%
Forward P/E31.4x13.6x27.3x44.7x
Total Debt$4.55B$1.76B$14.53B$1.33B
Cash & Equiv.$1.72B$141M$207M$100M

RTO vs BFAM vs SHW vs ROLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RTO
BFAM
SHW
ROL
StockMay 20May 26Return
Rentokil Initial plc (RTO)100107.3+7.3%
Bright Horizons Fam… (BFAM)10061.0-39.0%
The Sherwin-William… (SHW)100161.8+61.8%
Rollins, Inc. (ROL)100195.1+95.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: RTO vs BFAM vs SHW vs ROL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: ROL leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Rentokil Initial plc is the stronger pick specifically for dividend income and shareholder returns and recent price momentum and sentiment. BFAM also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
RTO
Rentokil Initial plc
The Defensive Pick

RTO is the #2 pick in this set and the best alternative if defensive is your priority.

  • Beta 0.73, yield 1.8%, current ratio 1.16x
  • 1.8% yield, vs SHW's 1.0%, (1 stock pays no dividend)
  • +46.6% vs BFAM's -44.6%
Best for: defensive
BFAM
Bright Horizons Family Solutions Inc.
The Growth Play

BFAM is the clearest fit if your priority is growth exposure and valuation efficiency.

  • Rev growth 9.2%, EPS growth 40.0%, 3Y rev CAGR 13.2%
  • PEG 0.27 vs RTO's 4.51
  • Lower P/E (13.6x vs 44.7x), PEG 0.27 vs 2.96
Best for: growth exposure and valuation efficiency
SHW
The Sherwin-Williams Company
The Secondary Option

SHW lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: basic materials exposure
ROL
Rollins, Inc.
The Income Pick

ROL carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 23 yrs, beta 0.24, yield 1.2%
  • 382.5% 10Y total return vs SHW's 250.0%
  • Lower volatility, beta 0.24, Low D/E 96.7%, current ratio 0.60x
  • 11.0% revenue growth vs RTO's -5.5%
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthROL logoROL11.0% revenue growth vs RTO's -5.5%
ValueBFAM logoBFAMLower P/E (13.6x vs 44.7x), PEG 0.27 vs 2.96
Quality / MarginsROL logoROL13.8% margin vs RTO's 6.2%
Stability / SafetyROL logoROLBeta 0.24 vs SHW's 0.79, lower leverage
DividendsRTO logoRTO1.8% yield, vs SHW's 1.0%, (1 stock pays no dividend)
Momentum (1Y)RTO logoRTO+46.6% vs BFAM's -44.6%
Efficiency (ROA)ROL logoROL16.7% ROA vs BFAM's 5.8%, ROIC 23.5% vs 8.0%

RTO vs BFAM vs SHW vs ROL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RTORentokil Initial plc

Segment breakdown not available.

BFAMBright Horizons Family Solutions Inc.
FY 2025
Full Service Center Based Care
70.9%$2.1B
Backup Dependent Care
24.8%$728M
Educational Advisory And Other Services
4.2%$125M
SHWThe Sherwin-Williams Company
FY 2025
Paint Stores Group
57.7%$13.6B
Consumer Group
36.3%$8.6B
Global Finishes Group
28.9%$6.8B
Corporate And Eliminations
-22.9%$-5,408,000,000
ROLRollins, Inc.
FY 2025
Residential Contract Revenue
56.8%$1.7B
Commercial Contract Revenue
41.8%$1.2B
Other Revenues
0.9%$25M
Franchise Revenues
0.5%$16M

RTO vs BFAM vs SHW vs ROL — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLROLLAGGINGSHW

Income & Cash Flow (Last 12 Months)

ROL leads this category, winning 5 of 6 comparable metrics.

SHW is the larger business by revenue, generating $23.9B annually — 8.0x BFAM's $3.0B. ROL is the more profitable business, keeping 13.8% of every revenue dollar as net income compared to RTO's 6.2%. On growth, ROL holds the edge at +10.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRTO logoRTORentokil Initial …BFAM logoBFAMBright Horizons F…SHW logoSHWThe Sherwin-Willi…ROL logoROLRollins, Inc.
RevenueTrailing 12 months$11.4B$3.0B$23.9B$3.8B
EBITDAEarnings before interest/tax$1.9B$412M$4.5B$858M
Net IncomeAfter-tax profit$704M$227M$2.6B$529M
Free Cash FlowCash after capex$1.2B$273M$2.9B$621M
Gross MarginGross profit ÷ Revenue+13.5%+23.6%+49.1%+51.8%
Operating MarginEBIT ÷ Revenue+10.7%+10.7%+16.1%+19.0%
Net MarginNet income ÷ Revenue+6.2%+7.6%+10.9%+13.8%
FCF MarginFCF ÷ Revenue+10.2%+9.2%+12.1%+16.2%
Rev. Growth (YoY)Latest quarter vs prior year-4.0%+7.0%+6.8%+10.2%
EPS Growth (YoY)Latest quarter vs prior year+86.4%-6.1%+7.5%0.0%
ROL leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

BFAM leads this category, winning 7 of 7 comparable metrics.

At 20.3x trailing earnings, BFAM trades at a 59% valuation discount to ROL's 49.9x P/E. Adjusting for growth (PEG ratio), BFAM offers better value at 0.41x vs RTO's 5.08x — a lower PEG means you pay less per unit of expected earnings growth.

MetricRTO logoRTORentokil Initial …BFAM logoBFAMBright Horizons F…SHW logoSHWThe Sherwin-Willi…ROL logoROLRollins, Inc.
Market CapShares × price$16.9B$3.7B$79.0B$26.2B
Enterprise ValueMkt cap + debt − cash$20.8B$5.4B$93.3B$27.4B
Trailing P/EPrice ÷ TTM EPS35.35x20.33x31.18x49.88x
Forward P/EPrice ÷ next-FY EPS est.31.43x13.56x27.27x44.66x
PEG RatioP/E ÷ EPS growth rate5.08x0.41x4.51x3.31x
EV / EBITDAEnterprise value multiple13.62x13.13x21.24x32.12x
Price / SalesMarket cap ÷ Revenue2.42x1.27x3.35x6.97x
Price / BookPrice ÷ Book value/share3.08x2.93x17.33x19.15x
Price / FCFMarket cap ÷ FCF21.76x14.57x29.76x40.32x
BFAM leads this category, winning 7 of 7 comparable metrics.

Profitability & Efficiency

ROL leads this category, winning 7 of 9 comparable metrics.

SHW delivers a 58.2% return on equity — every $100 of shareholder capital generates $58 in annual profit, vs $16 for RTO. ROL carries lower financial leverage with a 0.97x debt-to-equity ratio, signaling a more conservative balance sheet compared to SHW's 3.16x. On the Piotroski fundamental quality scale (0–9), BFAM scores 8/9 vs ROL's 5/9, reflecting strong financial health.

MetricRTO logoRTORentokil Initial …BFAM logoBFAMBright Horizons F…SHW logoSHWThe Sherwin-Willi…ROL logoROLRollins, Inc.
ROE (TTM)Return on equity+15.9%+17.1%+58.2%+36.9%
ROA (TTM)Return on assets+6.0%+5.8%+10.0%+16.7%
ROICReturn on invested capital+7.3%+8.0%+16.5%+23.5%
ROCEReturn on capital employed+8.7%+10.1%+21.3%+32.2%
Piotroski ScoreFundamental quality 0–96865
Debt / EquityFinancial leverage1.12x1.31x3.16x0.97x
Net DebtTotal debt minus cash$2.8B$1.6B$14.3B$1.2B
Cash & Equiv.Liquid assets$1.7B$141M$207M$100M
Total DebtShort + long-term debt$4.5B$1.8B$14.5B$1.3B
Interest CoverageEBIT ÷ Interest expense3.78x6.83x7.83x23.14x
ROL leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — RTO and SHW and ROL each lead in 2 of 6 comparable metrics.

A $10,000 investment in ROL five years ago would be worth $15,397 today (with dividends reinvested), compared to $5,022 for BFAM. Over the past 12 months, RTO leads with a +46.6% total return vs BFAM's -44.6%. The 3-year compound annual growth rate (CAGR) favors SHW at 12.5% vs BFAM's -9.3% — a key indicator of consistent wealth creation.

MetricRTO logoRTORentokil Initial …BFAM logoBFAMBright Horizons F…SHW logoSHWThe Sherwin-Willi…ROL logoROLRollins, Inc.
YTD ReturnYear-to-date+13.9%-31.2%-2.1%-7.6%
1-Year ReturnPast 12 months+46.6%-44.6%-8.0%-3.2%
3-Year ReturnCumulative with dividends-11.0%-25.5%+42.4%+35.0%
5-Year ReturnCumulative with dividends+5.0%-49.8%+16.1%+54.0%
10-Year ReturnCumulative with dividends+196.7%+3.9%+250.0%+382.5%
CAGR (3Y)Annualised 3-year return-3.8%-9.3%+12.5%+10.5%
Evenly matched — RTO and SHW and ROL each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — RTO and ROL each lead in 1 of 2 comparable metrics.

ROL is the less volatile stock with a 0.24 beta — it tends to amplify market swings less than SHW's 0.79 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RTO currently trades 97.1% from its 52-week high vs BFAM's 51.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRTO logoRTORentokil Initial …BFAM logoBFAMBright Horizons F…SHW logoSHWThe Sherwin-Willi…ROL logoROLRollins, Inc.
Beta (5Y)Sensitivity to S&P 5000.73x0.27x0.79x0.24x
52-Week HighHighest price in past year$34.66$132.99$379.65$66.14
52-Week LowLowest price in past year$22.72$63.68$301.58$52.34
% of 52W HighCurrent price vs 52-week peak+97.1%+51.4%+84.3%+82.2%
RSI (14)Momentum oscillator 0–10058.920.647.642.9
Avg Volume (50D)Average daily shares traded1.3M779K1.6M2.6M
Evenly matched — RTO and ROL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — RTO and SHW each lead in 1 of 2 comparable metrics.

Analyst consensus: RTO as "Buy", BFAM as "Hold", SHW as "Buy", ROL as "Hold". Consensus price targets imply 39.9% upside for BFAM (target: $96) vs -13.8% for RTO (target: $29). For income investors, RTO offers the higher dividend yield at 1.80% vs SHW's 0.99%.

MetricRTO logoRTORentokil Initial …BFAM logoBFAMBright Horizons F…SHW logoSHWThe Sherwin-Willi…ROL logoROLRollins, Inc.
Analyst RatingConsensus buy/hold/sellBuyHoldBuyHold
Price TargetConsensus 12-month target$29.00$95.57$389.43$64.00
# AnalystsCovering analysts6203817
Dividend YieldAnnual dividend ÷ price+1.8%+1.0%+1.2%
Dividend StreakConsecutive years of raises03723
Dividend / ShareAnnual DPS$0.45$3.17$0.68
Buyback YieldShare repurchases ÷ mkt cap0.0%+6.0%0.0%+0.8%
Evenly matched — RTO and SHW each lead in 1 of 2 comparable metrics.
Key Takeaway

ROL leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). BFAM leads in 1 (Valuation Metrics). 3 tied.

Best OverallRollins, Inc. (ROL)Leads 2 of 6 categories
Loading custom metrics...

RTO vs BFAM vs SHW vs ROL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RTO or BFAM or SHW or ROL a better buy right now?

For growth investors, Rollins, Inc.

(ROL) is the stronger pick with 11. 0% revenue growth year-over-year, versus -5. 5% for Rentokil Initial plc (RTO). Bright Horizons Family Solutions Inc. (BFAM) offers the better valuation at 20. 3x trailing P/E (13. 6x forward), making it the more compelling value choice. Analysts rate Rentokil Initial plc (RTO) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RTO or BFAM or SHW or ROL?

On trailing P/E, Bright Horizons Family Solutions Inc.

(BFAM) is the cheapest at 20. 3x versus Rollins, Inc. at 49. 9x. On forward P/E, Bright Horizons Family Solutions Inc. is actually cheaper at 13. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Bright Horizons Family Solutions Inc. wins at 0. 27x versus Rentokil Initial plc's 4. 51x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — RTO or BFAM or SHW or ROL?

Over the past 5 years, Rollins, Inc.

(ROL) delivered a total return of +54. 0%, compared to -49. 8% for Bright Horizons Family Solutions Inc. (BFAM). Over 10 years, the gap is even starker: ROL returned +382. 5% versus BFAM's +3. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RTO or BFAM or SHW or ROL?

By beta (market sensitivity over 5 years), Rollins, Inc.

(ROL) is the lower-risk stock at 0. 24β versus The Sherwin-Williams Company's 0. 79β — meaning SHW is approximately 231% more volatile than ROL relative to the S&P 500. On balance sheet safety, Rollins, Inc. (ROL) carries a lower debt/equity ratio of 97% versus 3% for The Sherwin-Williams Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — RTO or BFAM or SHW or ROL?

By revenue growth (latest reported year), Rollins, Inc.

(ROL) is pulling ahead at 11. 0% versus -5. 5% for Rentokil Initial plc (RTO). On earnings-per-share growth, the picture is similar: Bright Horizons Family Solutions Inc. grew EPS 40. 0% year-over-year, compared to -2. 7% for The Sherwin-Williams Company. Over a 3-year CAGR, BFAM leads at 13. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RTO or BFAM or SHW or ROL?

Rollins, Inc.

(ROL) is the more profitable company, earning 14. 0% net margin versus 6. 6% for Bright Horizons Family Solutions Inc. — meaning it keeps 14. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ROL leads at 19. 4% versus 10. 7% for BFAM. At the gross margin level — before operating expenses — ROL leads at 49. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RTO or BFAM or SHW or ROL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Bright Horizons Family Solutions Inc. (BFAM) is the more undervalued stock at a PEG of 0. 27x versus Rentokil Initial plc's 4. 51x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Bright Horizons Family Solutions Inc. (BFAM) trades at 13. 6x forward P/E versus 44. 7x for Rollins, Inc. — 31. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BFAM: 39. 9% to $95. 57.

08

Which pays a better dividend — RTO or BFAM or SHW or ROL?

In this comparison, RTO (1.

8% yield), ROL (1. 2% yield), SHW (1. 0% yield) pay a dividend. BFAM does not pay a meaningful dividend and should not be held primarily for income.

09

Is RTO or BFAM or SHW or ROL better for a retirement portfolio?

For long-horizon retirement investors, Rollins, Inc.

(ROL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 24), 1. 2% yield, +382. 5% 10Y return). Both have compounded well over 10 years (ROL: +382. 5%, BFAM: +3. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RTO and BFAM and SHW and ROL?

These companies operate in different sectors (RTO (Industrials) and BFAM (Consumer Cyclical) and SHW (Basic Materials) and ROL (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

RTO, SHW, ROL pay a dividend while BFAM does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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RTO

Income & Dividend Stock

  • Sector: Industrials
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 0.7%
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BFAM

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
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SHW

Stable Dividend Mega-Cap

  • Sector: Basic Materials
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 6%
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ROL

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 8%
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Beat Both

Find stocks that outperform RTO and BFAM and SHW and ROL on the metrics below

Revenue Growth>
%
(RTO: -4.0% · BFAM: 7.0%)
Net Margin>
%
(RTO: 6.2% · BFAM: 7.6%)
P/E Ratio<
x
(RTO: 35.4x · BFAM: 20.3x)

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