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4 / 10Stock Comparison
RTO vs BFAM vs SHW vs ROL
Revenue, margins, valuation, and 5-year total return — side by side.
Personal Products & Services
Chemicals - Specialty
Personal Products & Services
RTO vs BFAM vs SHW vs ROL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Specialty Business Services | Personal Products & Services | Chemicals - Specialty | Personal Products & Services |
| Market Cap | $16.92B | $3.74B | $78.98B | $26.21B |
| Revenue (TTM) | $11.42B | $2.98B | $23.94B | $3.84B |
| Net Income (TTM) | $704M | $227M | $2.60B | $529M |
| Gross Margin | 13.5% | 23.6% | 49.1% | 51.8% |
| Operating Margin | 10.7% | 10.7% | 16.1% | 19.0% |
| Forward P/E | 31.4x | 13.6x | 27.3x | 44.7x |
| Total Debt | $4.55B | $1.76B | $14.53B | $1.33B |
| Cash & Equiv. | $1.72B | $141M | $207M | $100M |
RTO vs BFAM vs SHW vs ROL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Rentokil Initial plc (RTO) | 100 | 107.3 | +7.3% |
| Bright Horizons Fam… (BFAM) | 100 | 61.0 | -39.0% |
| The Sherwin-William… (SHW) | 100 | 161.8 | +61.8% |
| Rollins, Inc. (ROL) | 100 | 195.1 | +95.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: RTO vs BFAM vs SHW vs ROL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
RTO is the #2 pick in this set and the best alternative if defensive is your priority.
- Beta 0.73, yield 1.8%, current ratio 1.16x
- 1.8% yield, vs SHW's 1.0%, (1 stock pays no dividend)
- +46.6% vs BFAM's -44.6%
BFAM is the clearest fit if your priority is growth exposure and valuation efficiency.
- Rev growth 9.2%, EPS growth 40.0%, 3Y rev CAGR 13.2%
- PEG 0.27 vs RTO's 4.51
- Lower P/E (13.6x vs 44.7x), PEG 0.27 vs 2.96
SHW lags the leaders in this set but could rank higher in a more targeted comparison.
ROL carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 23 yrs, beta 0.24, yield 1.2%
- 382.5% 10Y total return vs SHW's 250.0%
- Lower volatility, beta 0.24, Low D/E 96.7%, current ratio 0.60x
- 11.0% revenue growth vs RTO's -5.5%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 11.0% revenue growth vs RTO's -5.5% | |
| Value | Lower P/E (13.6x vs 44.7x), PEG 0.27 vs 2.96 | |
| Quality / Margins | 13.8% margin vs RTO's 6.2% | |
| Stability / Safety | Beta 0.24 vs SHW's 0.79, lower leverage | |
| Dividends | 1.8% yield, vs SHW's 1.0%, (1 stock pays no dividend) | |
| Momentum (1Y) | +46.6% vs BFAM's -44.6% | |
| Efficiency (ROA) | 16.7% ROA vs BFAM's 5.8%, ROIC 23.5% vs 8.0% |
RTO vs BFAM vs SHW vs ROL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
RTO vs BFAM vs SHW vs ROL — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
ROL leads in 2 of 6 categories
BFAM leads 1 • RTO leads 0 • SHW leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
ROL leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
SHW is the larger business by revenue, generating $23.9B annually — 8.0x BFAM's $3.0B. ROL is the more profitable business, keeping 13.8% of every revenue dollar as net income compared to RTO's 6.2%. On growth, ROL holds the edge at +10.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $11.4B | $3.0B | $23.9B | $3.8B |
| EBITDAEarnings before interest/tax | $1.9B | $412M | $4.5B | $858M |
| Net IncomeAfter-tax profit | $704M | $227M | $2.6B | $529M |
| Free Cash FlowCash after capex | $1.2B | $273M | $2.9B | $621M |
| Gross MarginGross profit ÷ Revenue | +13.5% | +23.6% | +49.1% | +51.8% |
| Operating MarginEBIT ÷ Revenue | +10.7% | +10.7% | +16.1% | +19.0% |
| Net MarginNet income ÷ Revenue | +6.2% | +7.6% | +10.9% | +13.8% |
| FCF MarginFCF ÷ Revenue | +10.2% | +9.2% | +12.1% | +16.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | -4.0% | +7.0% | +6.8% | +10.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +86.4% | -6.1% | +7.5% | 0.0% |
Valuation Metrics
BFAM leads this category, winning 7 of 7 comparable metrics.
Valuation Metrics
At 20.3x trailing earnings, BFAM trades at a 59% valuation discount to ROL's 49.9x P/E. Adjusting for growth (PEG ratio), BFAM offers better value at 0.41x vs RTO's 5.08x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $16.9B | $3.7B | $79.0B | $26.2B |
| Enterprise ValueMkt cap + debt − cash | $20.8B | $5.4B | $93.3B | $27.4B |
| Trailing P/EPrice ÷ TTM EPS | 35.35x | 20.33x | 31.18x | 49.88x |
| Forward P/EPrice ÷ next-FY EPS est. | 31.43x | 13.56x | 27.27x | 44.66x |
| PEG RatioP/E ÷ EPS growth rate | 5.08x | 0.41x | 4.51x | 3.31x |
| EV / EBITDAEnterprise value multiple | 13.62x | 13.13x | 21.24x | 32.12x |
| Price / SalesMarket cap ÷ Revenue | 2.42x | 1.27x | 3.35x | 6.97x |
| Price / BookPrice ÷ Book value/share | 3.08x | 2.93x | 17.33x | 19.15x |
| Price / FCFMarket cap ÷ FCF | 21.76x | 14.57x | 29.76x | 40.32x |
Profitability & Efficiency
ROL leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
SHW delivers a 58.2% return on equity — every $100 of shareholder capital generates $58 in annual profit, vs $16 for RTO. ROL carries lower financial leverage with a 0.97x debt-to-equity ratio, signaling a more conservative balance sheet compared to SHW's 3.16x. On the Piotroski fundamental quality scale (0–9), BFAM scores 8/9 vs ROL's 5/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +15.9% | +17.1% | +58.2% | +36.9% |
| ROA (TTM)Return on assets | +6.0% | +5.8% | +10.0% | +16.7% |
| ROICReturn on invested capital | +7.3% | +8.0% | +16.5% | +23.5% |
| ROCEReturn on capital employed | +8.7% | +10.1% | +21.3% | +32.2% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 8 | 6 | 5 |
| Debt / EquityFinancial leverage | 1.12x | 1.31x | 3.16x | 0.97x |
| Net DebtTotal debt minus cash | $2.8B | $1.6B | $14.3B | $1.2B |
| Cash & Equiv.Liquid assets | $1.7B | $141M | $207M | $100M |
| Total DebtShort + long-term debt | $4.5B | $1.8B | $14.5B | $1.3B |
| Interest CoverageEBIT ÷ Interest expense | 3.78x | 6.83x | 7.83x | 23.14x |
Total Returns (Dividends Reinvested)
Evenly matched — RTO and SHW and ROL each lead in 2 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in ROL five years ago would be worth $15,397 today (with dividends reinvested), compared to $5,022 for BFAM. Over the past 12 months, RTO leads with a +46.6% total return vs BFAM's -44.6%. The 3-year compound annual growth rate (CAGR) favors SHW at 12.5% vs BFAM's -9.3% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +13.9% | -31.2% | -2.1% | -7.6% |
| 1-Year ReturnPast 12 months | +46.6% | -44.6% | -8.0% | -3.2% |
| 3-Year ReturnCumulative with dividends | -11.0% | -25.5% | +42.4% | +35.0% |
| 5-Year ReturnCumulative with dividends | +5.0% | -49.8% | +16.1% | +54.0% |
| 10-Year ReturnCumulative with dividends | +196.7% | +3.9% | +250.0% | +382.5% |
| CAGR (3Y)Annualised 3-year return | -3.8% | -9.3% | +12.5% | +10.5% |
Risk & Volatility
Evenly matched — RTO and ROL each lead in 1 of 2 comparable metrics.
Risk & Volatility
ROL is the less volatile stock with a 0.24 beta — it tends to amplify market swings less than SHW's 0.79 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RTO currently trades 97.1% from its 52-week high vs BFAM's 51.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.73x | 0.27x | 0.79x | 0.24x |
| 52-Week HighHighest price in past year | $34.66 | $132.99 | $379.65 | $66.14 |
| 52-Week LowLowest price in past year | $22.72 | $63.68 | $301.58 | $52.34 |
| % of 52W HighCurrent price vs 52-week peak | +97.1% | +51.4% | +84.3% | +82.2% |
| RSI (14)Momentum oscillator 0–100 | 58.9 | 20.6 | 47.6 | 42.9 |
| Avg Volume (50D)Average daily shares traded | 1.3M | 779K | 1.6M | 2.6M |
Analyst Outlook
Evenly matched — RTO and SHW each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: RTO as "Buy", BFAM as "Hold", SHW as "Buy", ROL as "Hold". Consensus price targets imply 39.9% upside for BFAM (target: $96) vs -13.8% for RTO (target: $29). For income investors, RTO offers the higher dividend yield at 1.80% vs SHW's 0.99%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold | Buy | Hold |
| Price TargetConsensus 12-month target | $29.00 | $95.57 | $389.43 | $64.00 |
| # AnalystsCovering analysts | 6 | 20 | 38 | 17 |
| Dividend YieldAnnual dividend ÷ price | +1.8% | — | +1.0% | +1.2% |
| Dividend StreakConsecutive years of raises | 0 | — | 37 | 23 |
| Dividend / ShareAnnual DPS | $0.45 | — | $3.17 | $0.68 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +6.0% | 0.0% | +0.8% |
ROL leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). BFAM leads in 1 (Valuation Metrics). 3 tied.
RTO vs BFAM vs SHW vs ROL: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is RTO or BFAM or SHW or ROL a better buy right now?
For growth investors, Rollins, Inc.
(ROL) is the stronger pick with 11. 0% revenue growth year-over-year, versus -5. 5% for Rentokil Initial plc (RTO). Bright Horizons Family Solutions Inc. (BFAM) offers the better valuation at 20. 3x trailing P/E (13. 6x forward), making it the more compelling value choice. Analysts rate Rentokil Initial plc (RTO) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RTO or BFAM or SHW or ROL?
On trailing P/E, Bright Horizons Family Solutions Inc.
(BFAM) is the cheapest at 20. 3x versus Rollins, Inc. at 49. 9x. On forward P/E, Bright Horizons Family Solutions Inc. is actually cheaper at 13. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Bright Horizons Family Solutions Inc. wins at 0. 27x versus Rentokil Initial plc's 4. 51x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — RTO or BFAM or SHW or ROL?
Over the past 5 years, Rollins, Inc.
(ROL) delivered a total return of +54. 0%, compared to -49. 8% for Bright Horizons Family Solutions Inc. (BFAM). Over 10 years, the gap is even starker: ROL returned +382. 5% versus BFAM's +3. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RTO or BFAM or SHW or ROL?
By beta (market sensitivity over 5 years), Rollins, Inc.
(ROL) is the lower-risk stock at 0. 24β versus The Sherwin-Williams Company's 0. 79β — meaning SHW is approximately 231% more volatile than ROL relative to the S&P 500. On balance sheet safety, Rollins, Inc. (ROL) carries a lower debt/equity ratio of 97% versus 3% for The Sherwin-Williams Company — giving it more financial flexibility in a downturn.
05Which is growing faster — RTO or BFAM or SHW or ROL?
By revenue growth (latest reported year), Rollins, Inc.
(ROL) is pulling ahead at 11. 0% versus -5. 5% for Rentokil Initial plc (RTO). On earnings-per-share growth, the picture is similar: Bright Horizons Family Solutions Inc. grew EPS 40. 0% year-over-year, compared to -2. 7% for The Sherwin-Williams Company. Over a 3-year CAGR, BFAM leads at 13. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — RTO or BFAM or SHW or ROL?
Rollins, Inc.
(ROL) is the more profitable company, earning 14. 0% net margin versus 6. 6% for Bright Horizons Family Solutions Inc. — meaning it keeps 14. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ROL leads at 19. 4% versus 10. 7% for BFAM. At the gross margin level — before operating expenses — ROL leads at 49. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is RTO or BFAM or SHW or ROL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Bright Horizons Family Solutions Inc. (BFAM) is the more undervalued stock at a PEG of 0. 27x versus Rentokil Initial plc's 4. 51x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Bright Horizons Family Solutions Inc. (BFAM) trades at 13. 6x forward P/E versus 44. 7x for Rollins, Inc. — 31. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BFAM: 39. 9% to $95. 57.
08Which pays a better dividend — RTO or BFAM or SHW or ROL?
In this comparison, RTO (1.
8% yield), ROL (1. 2% yield), SHW (1. 0% yield) pay a dividend. BFAM does not pay a meaningful dividend and should not be held primarily for income.
09Is RTO or BFAM or SHW or ROL better for a retirement portfolio?
For long-horizon retirement investors, Rollins, Inc.
(ROL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 24), 1. 2% yield, +382. 5% 10Y return). Both have compounded well over 10 years (ROL: +382. 5%, BFAM: +3. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between RTO and BFAM and SHW and ROL?
These companies operate in different sectors (RTO (Industrials) and BFAM (Consumer Cyclical) and SHW (Basic Materials) and ROL (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
RTO, SHW, ROL pay a dividend while BFAM does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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