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Stock Comparison

RTO vs ROL vs BFAM vs ABM vs SERV

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RTO
Rentokil Initial plc

Specialty Business Services

IndustrialsNYSE • GB
Market Cap$16.92B
5Y Perf.+11.6%
ROL
Rollins, Inc.

Personal Products & Services

Consumer CyclicalNYSE • US
Market Cap$26.21B
5Y Perf.+17.5%
BFAM
Bright Horizons Family Solutions Inc.

Personal Products & Services

Consumer CyclicalNYSE • US
Market Cap$3.74B
5Y Perf.-39.7%
ABM
ABM Industries Incorporated

Specialty Business Services

IndustrialsNYSE • US
Market Cap$2.39B
5Y Perf.-8.7%
SERV
Serve Robotics Inc.

Industrial - Machinery

IndustrialsNASDAQ • US
Market Cap$560M
5Y Perf.+76.5%

RTO vs ROL vs BFAM vs ABM vs SERV — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RTO logoRTO
ROL logoROL
BFAM logoBFAM
ABM logoABM
SERV logoSERV
IndustrySpecialty Business ServicesPersonal Products & ServicesPersonal Products & ServicesSpecialty Business ServicesIndustrial - Machinery
Market Cap$16.92B$26.21B$3.74B$2.39B$560M
Revenue (TTM)$11.42B$3.84B$2.98B$8.87B$5M
Net Income (TTM)$704M$529M$227M$158M$-137M
Gross Margin13.5%51.8%23.6%11.5%-441.1%
Operating Margin10.7%19.0%10.7%3.7%-28.8%
Forward P/E31.4x44.7x13.6x10.3x
Total Debt$4.55B$1.33B$1.76B$1.69B$5M
Cash & Equiv.$1.72B$100M$141M$104M$106M

RTO vs ROL vs BFAM vs ABM vs SERVLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RTO
ROL
BFAM
ABM
SERV
StockMar 24May 26Return
Rentokil Initial plc (RTO)100111.6+11.6%
Rollins, Inc. (ROL)100117.5+17.5%
Bright Horizons Fam… (BFAM)10060.3-39.7%
ABM Industries Inco… (ABM)10091.3-8.7%
Serve Robotics Inc. (SERV)100176.5+76.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: RTO vs ROL vs BFAM vs ABM vs SERV

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: ROL leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. ABM Industries Incorporated is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. SERV also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
RTO
Rentokil Initial plc
The Lower-Volatility Pick

RTO lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: industrials exposure
ROL
Rollins, Inc.
The Long-Run Compounder

ROL carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.

  • 382.5% 10Y total return vs SERV's 70.9%
  • Lower volatility, beta 0.24, Low D/E 96.7%, current ratio 0.60x
  • 13.8% margin vs SERV's -26.4%
  • Beta 0.24 vs SERV's 4.09
Best for: long-term compounding and sleep-well-at-night
BFAM
Bright Horizons Family Solutions Inc.
The Lower-Volatility Pick

Among these 5 stocks, BFAM doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
ABM
ABM Industries Incorporated
The Income Pick

ABM is the #2 pick in this set and the best alternative if income & stability and valuation efficiency is your priority.

  • Dividend streak 36 yrs, beta 0.72, yield 2.6%
  • PEG 0.04 vs RTO's 4.51
  • Beta 0.72, yield 2.6%, current ratio 1.48x
  • Better valuation composite
Best for: income & stability and valuation efficiency
SERV
Serve Robotics Inc.
The Growth Play

SERV ranks third and is worth considering specifically for growth exposure.

  • Rev growth 46.3%, EPS growth -52.3%, 3Y rev CAGR 190.8%
  • 46.3% revenue growth vs RTO's -5.5%
  • +51.8% vs BFAM's -44.6%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthSERV logoSERV46.3% revenue growth vs RTO's -5.5%
ValueABM logoABMBetter valuation composite
Quality / MarginsROL logoROL13.8% margin vs SERV's -26.4%
Stability / SafetyROL logoROLBeta 0.24 vs SERV's 4.09
DividendsABM logoABM2.6% yield, 36-year raise streak, vs ROL's 1.2%, (2 stocks pay no dividend)
Momentum (1Y)SERV logoSERV+51.8% vs BFAM's -44.6%
Efficiency (ROA)ROL logoROL16.7% ROA vs SERV's -44.9%, ROIC 23.5% vs -64.9%

RTO vs ROL vs BFAM vs ABM vs SERV — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RTORentokil Initial plc

Segment breakdown not available.

ROLRollins, Inc.
FY 2025
Residential Contract Revenue
56.8%$1.7B
Commercial Contract Revenue
41.8%$1.2B
Other Revenues
0.9%$25M
Franchise Revenues
0.5%$16M
BFAMBright Horizons Family Solutions Inc.
FY 2025
Full Service Center Based Care
70.9%$2.1B
Backup Dependent Care
24.8%$728M
Educational Advisory And Other Services
4.2%$125M
ABMABM Industries Incorporated
FY 2024
Janitorial
64.8%$5.1B
Facility Services
14.8%$1.2B
Building And Energy Solutions
10.2%$809M
Parking
10.2%$805M
SERVServe Robotics Inc.
FY 2025
Fleet Services
61.2%$2M
Software Services
38.8%$1M

RTO vs ROL vs BFAM vs ABM vs SERV — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLROLLAGGINGBFAM

Income & Cash Flow (Last 12 Months)

ROL leads this category, winning 4 of 6 comparable metrics.

RTO is the larger business by revenue, generating $11.4B annually — 2198.5x SERV's $5M. ROL is the more profitable business, keeping 13.8% of every revenue dollar as net income compared to SERV's -26.4%. On growth, SERV holds the edge at +5.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRTO logoRTORentokil Initial …ROL logoROLRollins, Inc.BFAM logoBFAMBright Horizons F…ABM logoABMABM Industries In…SERV logoSERVServe Robotics In…
RevenueTrailing 12 months$11.4B$3.8B$3.0B$8.9B$5M
EBITDAEarnings before interest/tax$1.9B$858M$412M$431M-$142M
Net IncomeAfter-tax profit$704M$529M$227M$158M-$137M
Free Cash FlowCash after capex$1.2B$621M$273M$327M-$148M
Gross MarginGross profit ÷ Revenue+13.5%+51.8%+23.6%+11.5%-4.4%
Operating MarginEBIT ÷ Revenue+10.7%+19.0%+10.7%+3.7%-28.8%
Net MarginNet income ÷ Revenue+6.2%+13.8%+7.6%+1.8%-26.4%
FCF MarginFCF ÷ Revenue+10.2%+16.2%+9.2%+3.7%-28.5%
Rev. Growth (YoY)Latest quarter vs prior year-4.0%+10.2%+7.0%+6.1%+5.8%
EPS Growth (YoY)Latest quarter vs prior year+86.4%0.0%-6.1%-7.2%-80.6%
ROL leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

ABM leads this category, winning 5 of 7 comparable metrics.

At 15.7x trailing earnings, ABM trades at a 68% valuation discount to ROL's 49.9x P/E. Adjusting for growth (PEG ratio), ABM offers better value at 0.05x vs RTO's 5.08x — a lower PEG means you pay less per unit of expected earnings growth.

MetricRTO logoRTORentokil Initial …ROL logoROLRollins, Inc.BFAM logoBFAMBright Horizons F…ABM logoABMABM Industries In…SERV logoSERVServe Robotics In…
Market CapShares × price$16.9B$26.2B$3.7B$2.4B$560M
Enterprise ValueMkt cap + debt − cash$20.8B$27.4B$5.4B$4.0B$459M
Trailing P/EPrice ÷ TTM EPS35.35x49.88x20.33x15.74x-5.58x
Forward P/EPrice ÷ next-FY EPS est.31.43x44.66x13.56x10.30x
PEG RatioP/E ÷ EPS growth rate5.08x3.31x0.41x0.05x
EV / EBITDAEnterprise value multiple13.62x32.12x13.13x9.23x
Price / SalesMarket cap ÷ Revenue2.42x6.97x1.27x0.27x211.40x
Price / BookPrice ÷ Book value/share3.08x19.15x2.93x1.43x1.61x
Price / FCFMarket cap ÷ FCF21.76x40.32x14.57x15.40x
ABM leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

ROL leads this category, winning 5 of 9 comparable metrics.

ROL delivers a 36.9% return on equity — every $100 of shareholder capital generates $37 in annual profit, vs $-47 for SERV. SERV carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to BFAM's 1.31x. On the Piotroski fundamental quality scale (0–9), BFAM scores 8/9 vs SERV's 3/9, reflecting strong financial health.

MetricRTO logoRTORentokil Initial …ROL logoROLRollins, Inc.BFAM logoBFAMBright Horizons F…ABM logoABMABM Industries In…SERV logoSERVServe Robotics In…
ROE (TTM)Return on equity+15.9%+36.9%+17.1%+8.8%-47.3%
ROA (TTM)Return on assets+6.0%+16.7%+5.8%+3.0%-44.9%
ROICReturn on invested capital+7.3%+23.5%+8.0%+7.5%-64.9%
ROCEReturn on capital employed+8.7%+32.2%+10.1%+8.2%-46.3%
Piotroski ScoreFundamental quality 0–965863
Debt / EquityFinancial leverage1.12x0.97x1.31x0.95x0.01x
Net DebtTotal debt minus cash$2.8B$1.2B$1.6B$1.6B-$101M
Cash & Equiv.Liquid assets$1.7B$100M$141M$104M$106M
Total DebtShort + long-term debt$4.5B$1.3B$1.8B$1.7B$5M
Interest CoverageEBIT ÷ Interest expense3.78x23.14x6.83x3.25x-14706.75x
ROL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SERV leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in SERV five years ago would be worth $17,086 today (with dividends reinvested), compared to $5,022 for BFAM. Over the past 12 months, SERV leads with a +51.8% total return vs BFAM's -44.6%. The 3-year compound annual growth rate (CAGR) favors SERV at 19.6% vs BFAM's -9.3% — a key indicator of consistent wealth creation.

MetricRTO logoRTORentokil Initial …ROL logoROLRollins, Inc.BFAM logoBFAMBright Horizons F…ABM logoABMABM Industries In…SERV logoSERVServe Robotics In…
YTD ReturnYear-to-date+13.9%-7.6%-31.2%-3.1%-23.2%
1-Year ReturnPast 12 months+46.6%-3.2%-44.6%-16.0%+51.8%
3-Year ReturnCumulative with dividends-11.0%+35.0%-25.5%+3.4%+70.9%
5-Year ReturnCumulative with dividends+5.0%+54.0%-49.8%-14.1%+70.9%
10-Year ReturnCumulative with dividends+196.7%+382.5%+3.9%+48.7%+70.9%
CAGR (3Y)Annualised 3-year return-3.8%+10.5%-9.3%+1.1%+19.6%
SERV leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — RTO and ROL each lead in 1 of 2 comparable metrics.

ROL is the less volatile stock with a 0.24 beta — it tends to amplify market swings less than SERV's 4.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RTO currently trades 97.1% from its 52-week high vs SERV's 48.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRTO logoRTORentokil Initial …ROL logoROLRollins, Inc.BFAM logoBFAMBright Horizons F…ABM logoABMABM Industries In…SERV logoSERVServe Robotics In…
Beta (5Y)Sensitivity to S&P 5000.73x0.24x0.27x0.72x4.09x
52-Week HighHighest price in past year$34.66$66.14$132.99$52.94$18.64
52-Week LowLowest price in past year$22.72$52.34$63.68$36.96$5.87
% of 52W HighCurrent price vs 52-week peak+97.1%+82.2%+51.4%+77.0%+48.8%
RSI (14)Momentum oscillator 0–10058.942.920.654.853.6
Avg Volume (50D)Average daily shares traded1.3M2.6M779K512K3.7M
Evenly matched — RTO and ROL each lead in 1 of 2 comparable metrics.

Analyst Outlook

ABM leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: RTO as "Buy", ROL as "Hold", BFAM as "Hold", ABM as "Hold", SERV as "Buy". Consensus price targets imply 79.6% upside for SERV (target: $16) vs -13.8% for RTO (target: $29). For income investors, ABM offers the higher dividend yield at 2.57% vs ROL's 1.25%.

MetricRTO logoRTORentokil Initial …ROL logoROLRollins, Inc.BFAM logoBFAMBright Horizons F…ABM logoABMABM Industries In…SERV logoSERVServe Robotics In…
Analyst RatingConsensus buy/hold/sellBuyHoldHoldHoldBuy
Price TargetConsensus 12-month target$29.00$64.00$95.57$50.00$16.33
# AnalystsCovering analysts617201120
Dividend YieldAnnual dividend ÷ price+1.8%+1.2%+2.6%
Dividend StreakConsecutive years of raises02336
Dividend / ShareAnnual DPS$0.45$0.68$1.05
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.8%+6.0%+5.1%0.0%
ABM leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

ROL leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). ABM leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.

Best OverallRollins, Inc. (ROL)Leads 2 of 6 categories
Loading custom metrics...

RTO vs ROL vs BFAM vs ABM vs SERV: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RTO or ROL or BFAM or ABM or SERV a better buy right now?

For growth investors, Serve Robotics Inc.

(SERV) is the stronger pick with 46. 3% revenue growth year-over-year, versus -5. 5% for Rentokil Initial plc (RTO). ABM Industries Incorporated (ABM) offers the better valuation at 15. 7x trailing P/E (10. 3x forward), making it the more compelling value choice. Analysts rate Rentokil Initial plc (RTO) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RTO or ROL or BFAM or ABM or SERV?

On trailing P/E, ABM Industries Incorporated (ABM) is the cheapest at 15.

7x versus Rollins, Inc. at 49. 9x. On forward P/E, ABM Industries Incorporated is actually cheaper at 10. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: ABM Industries Incorporated wins at 0. 04x versus Rentokil Initial plc's 4. 51x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — RTO or ROL or BFAM or ABM or SERV?

Over the past 5 years, Serve Robotics Inc.

(SERV) delivered a total return of +70. 9%, compared to -49. 8% for Bright Horizons Family Solutions Inc. (BFAM). Over 10 years, the gap is even starker: ROL returned +382. 5% versus BFAM's +3. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RTO or ROL or BFAM or ABM or SERV?

By beta (market sensitivity over 5 years), Rollins, Inc.

(ROL) is the lower-risk stock at 0. 24β versus Serve Robotics Inc. 's 4. 09β — meaning SERV is approximately 1608% more volatile than ROL relative to the S&P 500. On balance sheet safety, Serve Robotics Inc. (SERV) carries a lower debt/equity ratio of 1% versus 131% for Bright Horizons Family Solutions Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — RTO or ROL or BFAM or ABM or SERV?

By revenue growth (latest reported year), Serve Robotics Inc.

(SERV) is pulling ahead at 46. 3% versus -5. 5% for Rentokil Initial plc (RTO). On earnings-per-share growth, the picture is similar: ABM Industries Incorporated grew EPS 102. 3% year-over-year, compared to -52. 3% for Serve Robotics Inc.. Over a 3-year CAGR, SERV leads at 190. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RTO or ROL or BFAM or ABM or SERV?

Rollins, Inc.

(ROL) is the more profitable company, earning 14. 0% net margin versus -38. 2% for Serve Robotics Inc. — meaning it keeps 14. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ROL leads at 19. 4% versus -42. 5% for SERV. At the gross margin level — before operating expenses — ROL leads at 49. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RTO or ROL or BFAM or ABM or SERV more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, ABM Industries Incorporated (ABM) is the more undervalued stock at a PEG of 0. 04x versus Rentokil Initial plc's 4. 51x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, ABM Industries Incorporated (ABM) trades at 10. 3x forward P/E versus 44. 7x for Rollins, Inc. — 34. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SERV: 79. 6% to $16. 33.

08

Which pays a better dividend — RTO or ROL or BFAM or ABM or SERV?

In this comparison, ABM (2.

6% yield), RTO (1. 8% yield), ROL (1. 2% yield) pay a dividend. BFAM, SERV do not pay a meaningful dividend and should not be held primarily for income.

09

Is RTO or ROL or BFAM or ABM or SERV better for a retirement portfolio?

For long-horizon retirement investors, Rollins, Inc.

(ROL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 24), 1. 2% yield, +382. 5% 10Y return). Serve Robotics Inc. (SERV) carries a higher beta of 4. 09 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (ROL: +382. 5%, SERV: +70. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RTO and ROL and BFAM and ABM and SERV?

These companies operate in different sectors (RTO (Industrials) and ROL (Consumer Cyclical) and BFAM (Consumer Cyclical) and ABM (Industrials) and SERV (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: RTO is a mid-cap quality compounder stock; ROL is a mid-cap quality compounder stock; BFAM is a small-cap quality compounder stock; ABM is a small-cap deep-value stock; SERV is a small-cap high-growth stock. RTO, ROL, ABM pay a dividend while BFAM, SERV do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Sector: Industrials
  • Market Cap > $100B
  • Revenue Growth > 288%
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Beat Both

Find stocks that outperform RTO and ROL and BFAM and ABM and SERV on the metrics below

Revenue Growth>
%
(RTO: -4.0% · ROL: 10.2%)
Net Margin>
%
(RTO: 6.2% · ROL: 13.8%)
P/E Ratio<
x
(RTO: 35.4x · ROL: 49.9x)

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