Specialty Business Services
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5 / 10Stock Comparison
RTO vs ROL vs BFAM vs ABM vs SERV
Revenue, margins, valuation, and 5-year total return — side by side.
Personal Products & Services
Personal Products & Services
Specialty Business Services
Industrial - Machinery
RTO vs ROL vs BFAM vs ABM vs SERV — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Specialty Business Services | Personal Products & Services | Personal Products & Services | Specialty Business Services | Industrial - Machinery |
| Market Cap | $16.92B | $26.21B | $3.74B | $2.39B | $560M |
| Revenue (TTM) | $11.42B | $3.84B | $2.98B | $8.87B | $5M |
| Net Income (TTM) | $704M | $529M | $227M | $158M | $-137M |
| Gross Margin | 13.5% | 51.8% | 23.6% | 11.5% | -441.1% |
| Operating Margin | 10.7% | 19.0% | 10.7% | 3.7% | -28.8% |
| Forward P/E | 31.4x | 44.7x | 13.6x | 10.3x | — |
| Total Debt | $4.55B | $1.33B | $1.76B | $1.69B | $5M |
| Cash & Equiv. | $1.72B | $100M | $141M | $104M | $106M |
RTO vs ROL vs BFAM vs ABM vs SERV — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Mar 24 | May 26 | Return |
|---|---|---|---|
| Rentokil Initial plc (RTO) | 100 | 111.6 | +11.6% |
| Rollins, Inc. (ROL) | 100 | 117.5 | +17.5% |
| Bright Horizons Fam… (BFAM) | 100 | 60.3 | -39.7% |
| ABM Industries Inco… (ABM) | 100 | 91.3 | -8.7% |
| Serve Robotics Inc. (SERV) | 100 | 176.5 | +76.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: RTO vs ROL vs BFAM vs ABM vs SERV
Each card shows where this stock fits in a portfolio — not just who wins on paper.
RTO lags the leaders in this set but could rank higher in a more targeted comparison.
ROL carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.
- 382.5% 10Y total return vs SERV's 70.9%
- Lower volatility, beta 0.24, Low D/E 96.7%, current ratio 0.60x
- 13.8% margin vs SERV's -26.4%
- Beta 0.24 vs SERV's 4.09
Among these 5 stocks, BFAM doesn't own a clear edge in any measured category.
ABM is the #2 pick in this set and the best alternative if income & stability and valuation efficiency is your priority.
- Dividend streak 36 yrs, beta 0.72, yield 2.6%
- PEG 0.04 vs RTO's 4.51
- Beta 0.72, yield 2.6%, current ratio 1.48x
- Better valuation composite
SERV ranks third and is worth considering specifically for growth exposure.
- Rev growth 46.3%, EPS growth -52.3%, 3Y rev CAGR 190.8%
- 46.3% revenue growth vs RTO's -5.5%
- +51.8% vs BFAM's -44.6%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 46.3% revenue growth vs RTO's -5.5% | |
| Value | Better valuation composite | |
| Quality / Margins | 13.8% margin vs SERV's -26.4% | |
| Stability / Safety | Beta 0.24 vs SERV's 4.09 | |
| Dividends | 2.6% yield, 36-year raise streak, vs ROL's 1.2%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +51.8% vs BFAM's -44.6% | |
| Efficiency (ROA) | 16.7% ROA vs SERV's -44.9%, ROIC 23.5% vs -64.9% |
RTO vs ROL vs BFAM vs ABM vs SERV — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
RTO vs ROL vs BFAM vs ABM vs SERV — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
ROL leads in 2 of 6 categories
ABM leads 2 • SERV leads 1 • RTO leads 0 • BFAM leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
ROL leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
RTO is the larger business by revenue, generating $11.4B annually — 2198.5x SERV's $5M. ROL is the more profitable business, keeping 13.8% of every revenue dollar as net income compared to SERV's -26.4%. On growth, SERV holds the edge at +5.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $11.4B | $3.8B | $3.0B | $8.9B | $5M |
| EBITDAEarnings before interest/tax | $1.9B | $858M | $412M | $431M | -$142M |
| Net IncomeAfter-tax profit | $704M | $529M | $227M | $158M | -$137M |
| Free Cash FlowCash after capex | $1.2B | $621M | $273M | $327M | -$148M |
| Gross MarginGross profit ÷ Revenue | +13.5% | +51.8% | +23.6% | +11.5% | -4.4% |
| Operating MarginEBIT ÷ Revenue | +10.7% | +19.0% | +10.7% | +3.7% | -28.8% |
| Net MarginNet income ÷ Revenue | +6.2% | +13.8% | +7.6% | +1.8% | -26.4% |
| FCF MarginFCF ÷ Revenue | +10.2% | +16.2% | +9.2% | +3.7% | -28.5% |
| Rev. Growth (YoY)Latest quarter vs prior year | -4.0% | +10.2% | +7.0% | +6.1% | +5.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +86.4% | 0.0% | -6.1% | -7.2% | -80.6% |
Valuation Metrics
ABM leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 15.7x trailing earnings, ABM trades at a 68% valuation discount to ROL's 49.9x P/E. Adjusting for growth (PEG ratio), ABM offers better value at 0.05x vs RTO's 5.08x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $16.9B | $26.2B | $3.7B | $2.4B | $560M |
| Enterprise ValueMkt cap + debt − cash | $20.8B | $27.4B | $5.4B | $4.0B | $459M |
| Trailing P/EPrice ÷ TTM EPS | 35.35x | 49.88x | 20.33x | 15.74x | -5.58x |
| Forward P/EPrice ÷ next-FY EPS est. | 31.43x | 44.66x | 13.56x | 10.30x | — |
| PEG RatioP/E ÷ EPS growth rate | 5.08x | 3.31x | 0.41x | 0.05x | — |
| EV / EBITDAEnterprise value multiple | 13.62x | 32.12x | 13.13x | 9.23x | — |
| Price / SalesMarket cap ÷ Revenue | 2.42x | 6.97x | 1.27x | 0.27x | 211.40x |
| Price / BookPrice ÷ Book value/share | 3.08x | 19.15x | 2.93x | 1.43x | 1.61x |
| Price / FCFMarket cap ÷ FCF | 21.76x | 40.32x | 14.57x | 15.40x | — |
Profitability & Efficiency
ROL leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
ROL delivers a 36.9% return on equity — every $100 of shareholder capital generates $37 in annual profit, vs $-47 for SERV. SERV carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to BFAM's 1.31x. On the Piotroski fundamental quality scale (0–9), BFAM scores 8/9 vs SERV's 3/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +15.9% | +36.9% | +17.1% | +8.8% | -47.3% |
| ROA (TTM)Return on assets | +6.0% | +16.7% | +5.8% | +3.0% | -44.9% |
| ROICReturn on invested capital | +7.3% | +23.5% | +8.0% | +7.5% | -64.9% |
| ROCEReturn on capital employed | +8.7% | +32.2% | +10.1% | +8.2% | -46.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 5 | 8 | 6 | 3 |
| Debt / EquityFinancial leverage | 1.12x | 0.97x | 1.31x | 0.95x | 0.01x |
| Net DebtTotal debt minus cash | $2.8B | $1.2B | $1.6B | $1.6B | -$101M |
| Cash & Equiv.Liquid assets | $1.7B | $100M | $141M | $104M | $106M |
| Total DebtShort + long-term debt | $4.5B | $1.3B | $1.8B | $1.7B | $5M |
| Interest CoverageEBIT ÷ Interest expense | 3.78x | 23.14x | 6.83x | 3.25x | -14706.75x |
Total Returns (Dividends Reinvested)
SERV leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in SERV five years ago would be worth $17,086 today (with dividends reinvested), compared to $5,022 for BFAM. Over the past 12 months, SERV leads with a +51.8% total return vs BFAM's -44.6%. The 3-year compound annual growth rate (CAGR) favors SERV at 19.6% vs BFAM's -9.3% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +13.9% | -7.6% | -31.2% | -3.1% | -23.2% |
| 1-Year ReturnPast 12 months | +46.6% | -3.2% | -44.6% | -16.0% | +51.8% |
| 3-Year ReturnCumulative with dividends | -11.0% | +35.0% | -25.5% | +3.4% | +70.9% |
| 5-Year ReturnCumulative with dividends | +5.0% | +54.0% | -49.8% | -14.1% | +70.9% |
| 10-Year ReturnCumulative with dividends | +196.7% | +382.5% | +3.9% | +48.7% | +70.9% |
| CAGR (3Y)Annualised 3-year return | -3.8% | +10.5% | -9.3% | +1.1% | +19.6% |
Risk & Volatility
Evenly matched — RTO and ROL each lead in 1 of 2 comparable metrics.
Risk & Volatility
ROL is the less volatile stock with a 0.24 beta — it tends to amplify market swings less than SERV's 4.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RTO currently trades 97.1% from its 52-week high vs SERV's 48.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.73x | 0.24x | 0.27x | 0.72x | 4.09x |
| 52-Week HighHighest price in past year | $34.66 | $66.14 | $132.99 | $52.94 | $18.64 |
| 52-Week LowLowest price in past year | $22.72 | $52.34 | $63.68 | $36.96 | $5.87 |
| % of 52W HighCurrent price vs 52-week peak | +97.1% | +82.2% | +51.4% | +77.0% | +48.8% |
| RSI (14)Momentum oscillator 0–100 | 58.9 | 42.9 | 20.6 | 54.8 | 53.6 |
| Avg Volume (50D)Average daily shares traded | 1.3M | 2.6M | 779K | 512K | 3.7M |
Analyst Outlook
ABM leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: RTO as "Buy", ROL as "Hold", BFAM as "Hold", ABM as "Hold", SERV as "Buy". Consensus price targets imply 79.6% upside for SERV (target: $16) vs -13.8% for RTO (target: $29). For income investors, ABM offers the higher dividend yield at 2.57% vs ROL's 1.25%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold | Hold | Hold | Buy |
| Price TargetConsensus 12-month target | $29.00 | $64.00 | $95.57 | $50.00 | $16.33 |
| # AnalystsCovering analysts | 6 | 17 | 20 | 11 | 20 |
| Dividend YieldAnnual dividend ÷ price | +1.8% | +1.2% | — | +2.6% | — |
| Dividend StreakConsecutive years of raises | 0 | 23 | — | 36 | — |
| Dividend / ShareAnnual DPS | $0.45 | $0.68 | — | $1.05 | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.8% | +6.0% | +5.1% | 0.0% |
ROL leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). ABM leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.
RTO vs ROL vs BFAM vs ABM vs SERV: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is RTO or ROL or BFAM or ABM or SERV a better buy right now?
For growth investors, Serve Robotics Inc.
(SERV) is the stronger pick with 46. 3% revenue growth year-over-year, versus -5. 5% for Rentokil Initial plc (RTO). ABM Industries Incorporated (ABM) offers the better valuation at 15. 7x trailing P/E (10. 3x forward), making it the more compelling value choice. Analysts rate Rentokil Initial plc (RTO) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RTO or ROL or BFAM or ABM or SERV?
On trailing P/E, ABM Industries Incorporated (ABM) is the cheapest at 15.
7x versus Rollins, Inc. at 49. 9x. On forward P/E, ABM Industries Incorporated is actually cheaper at 10. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: ABM Industries Incorporated wins at 0. 04x versus Rentokil Initial plc's 4. 51x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — RTO or ROL or BFAM or ABM or SERV?
Over the past 5 years, Serve Robotics Inc.
(SERV) delivered a total return of +70. 9%, compared to -49. 8% for Bright Horizons Family Solutions Inc. (BFAM). Over 10 years, the gap is even starker: ROL returned +382. 5% versus BFAM's +3. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RTO or ROL or BFAM or ABM or SERV?
By beta (market sensitivity over 5 years), Rollins, Inc.
(ROL) is the lower-risk stock at 0. 24β versus Serve Robotics Inc. 's 4. 09β — meaning SERV is approximately 1608% more volatile than ROL relative to the S&P 500. On balance sheet safety, Serve Robotics Inc. (SERV) carries a lower debt/equity ratio of 1% versus 131% for Bright Horizons Family Solutions Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — RTO or ROL or BFAM or ABM or SERV?
By revenue growth (latest reported year), Serve Robotics Inc.
(SERV) is pulling ahead at 46. 3% versus -5. 5% for Rentokil Initial plc (RTO). On earnings-per-share growth, the picture is similar: ABM Industries Incorporated grew EPS 102. 3% year-over-year, compared to -52. 3% for Serve Robotics Inc.. Over a 3-year CAGR, SERV leads at 190. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — RTO or ROL or BFAM or ABM or SERV?
Rollins, Inc.
(ROL) is the more profitable company, earning 14. 0% net margin versus -38. 2% for Serve Robotics Inc. — meaning it keeps 14. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ROL leads at 19. 4% versus -42. 5% for SERV. At the gross margin level — before operating expenses — ROL leads at 49. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is RTO or ROL or BFAM or ABM or SERV more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, ABM Industries Incorporated (ABM) is the more undervalued stock at a PEG of 0. 04x versus Rentokil Initial plc's 4. 51x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, ABM Industries Incorporated (ABM) trades at 10. 3x forward P/E versus 44. 7x for Rollins, Inc. — 34. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SERV: 79. 6% to $16. 33.
08Which pays a better dividend — RTO or ROL or BFAM or ABM or SERV?
In this comparison, ABM (2.
6% yield), RTO (1. 8% yield), ROL (1. 2% yield) pay a dividend. BFAM, SERV do not pay a meaningful dividend and should not be held primarily for income.
09Is RTO or ROL or BFAM or ABM or SERV better for a retirement portfolio?
For long-horizon retirement investors, Rollins, Inc.
(ROL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 24), 1. 2% yield, +382. 5% 10Y return). Serve Robotics Inc. (SERV) carries a higher beta of 4. 09 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (ROL: +382. 5%, SERV: +70. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between RTO and ROL and BFAM and ABM and SERV?
These companies operate in different sectors (RTO (Industrials) and ROL (Consumer Cyclical) and BFAM (Consumer Cyclical) and ABM (Industrials) and SERV (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: RTO is a mid-cap quality compounder stock; ROL is a mid-cap quality compounder stock; BFAM is a small-cap quality compounder stock; ABM is a small-cap deep-value stock; SERV is a small-cap high-growth stock. RTO, ROL, ABM pay a dividend while BFAM, SERV do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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