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RUM vs DIS vs WBD vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
Entertainment
Entertainment
Specialty Retail
RUM vs DIS vs WBD vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Software - Application | Entertainment | Entertainment | Specialty Retail |
| Market Cap | $790M | $192.60B | $67.98B | $2.92T |
| Revenue (TTM) | $104M | $97.26B | $37.21B | $742.78B |
| Net Income (TTM) | $-286M | $11.22B | $-2.15B | $90.80B |
| Gross Margin | -15.8% | 37.2% | 41.5% | 50.6% |
| Operating Margin | -111.2% | 15.5% | -4.0% | 11.5% |
| Forward P/E | — | 16.5x | 93.5x | 34.8x |
| Total Debt | $2M | $44.88B | $32.57B | $152.99B |
| Cash & Equiv. | $114M | $5.70B | $4.57B | $86.81B |
RUM vs DIS vs WBD vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Apr 21 | May 26 | Return |
|---|---|---|---|
| Rumble Inc. (RUM) | 100 | 76.4 | -23.6% |
| The Walt Disney Com… (DIS) | 100 | 58.4 | -41.6% |
| Warner Bros. Discov… (WBD) | 100 | 72.0 | -28.0% |
| Amazon.com, Inc. (AMZN) | 100 | 156.4 | +56.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: RUM vs DIS vs WBD vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
RUM is the clearest fit if your priority is growth exposure.
- Rev growth 17.9%, EPS growth -186.2%, 3Y rev CAGR 116.1%
- 17.9% revenue growth vs WBD's -5.1%
DIS carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 1 yrs, beta 0.90, yield 0.9%
- Lower volatility, beta 0.90, Low D/E 39.2%, current ratio 0.71x
- Lower P/E (16.5x vs 34.8x)
- Beta 0.90 vs RUM's 2.66
WBD is the clearest fit if your priority is defensive.
- Beta 0.90, current ratio 1.06x
- +216.8% vs RUM's -1.7%
AMZN is the #2 pick in this set and the best alternative if long-term compounding is your priority.
- 7.0% 10Y total return vs DIS's 11.8%
- 12.2% margin vs RUM's -275.5%
- 11.5% ROA vs RUM's -77.9%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 17.9% revenue growth vs WBD's -5.1% | |
| Value | Lower P/E (16.5x vs 34.8x) | |
| Quality / Margins | 12.2% margin vs RUM's -275.5% | |
| Stability / Safety | Beta 0.90 vs RUM's 2.66 | |
| Dividends | 0.9% yield; 1-year raise streak; the other 3 pay no meaningful dividend | |
| Momentum (1Y) | +216.8% vs RUM's -1.7% | |
| Efficiency (ROA) | 11.5% ROA vs RUM's -77.9% |
RUM vs DIS vs WBD vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
RUM vs DIS vs WBD vs AMZN — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
AMZN leads in 3 of 6 categories
DIS leads 1 • RUM leads 0 • WBD leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
AMZN leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 7157.1x RUM's $104M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to RUM's -2.8%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $104M | $97.3B | $37.2B | $742.8B |
| EBITDAEarnings before interest/tax | -$100M | $20.5B | $7.5B | $155.9B |
| Net IncomeAfter-tax profit | -$286M | $11.2B | -$2.2B | $90.8B |
| Free Cash FlowCash after capex | -$56M | $7.1B | $2.3B | -$2.5B |
| Gross MarginGross profit ÷ Revenue | -15.8% | +37.2% | +41.5% | +50.6% |
| Operating MarginEBIT ÷ Revenue | -111.2% | +15.5% | -4.0% | +11.5% |
| Net MarginNet income ÷ Revenue | -2.8% | +11.5% | -5.8% | +12.2% |
| FCF MarginFCF ÷ Revenue | -54.4% | +7.3% | +6.2% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -1.2% | +6.5% | -1.0% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +58.4% | -29.8% | -5.5% | +74.8% |
Valuation Metrics
DIS leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 15.9x trailing earnings, DIS trades at a 83% valuation discount to WBD's 93.5x P/E. On an enterprise value basis, DIS's 12.1x EV/EBITDA is more attractive than AMZN's 20.5x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $790M | $192.6B | $68.0B | $2.92T |
| Enterprise ValueMkt cap + debt − cash | $678M | $231.8B | $96.0B | $2.98T |
| Trailing P/EPrice ÷ TTM EPS | -4.50x | 15.87x | 93.52x | 37.82x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 16.53x | — | 34.77x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | 1.35x |
| EV / EBITDAEnterprise value multiple | — | 12.10x | 13.73x | 20.47x |
| Price / SalesMarket cap ÷ Revenue | 8.28x | 2.04x | 1.82x | 4.07x |
| Price / BookPrice ÷ Book value/share | — | 1.72x | 1.85x | 7.14x |
| Price / FCFMarket cap ÷ FCF | — | 19.11x | 22.02x | 378.98x |
Profitability & Efficiency
AMZN leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $-95 for RUM. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to WBD's 0.88x. On the Piotroski fundamental quality scale (0–9), DIS scores 8/9 vs RUM's 3/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -94.6% | +9.8% | -5.9% | +23.3% |
| ROA (TTM)Return on assets | -77.9% | +5.6% | -2.2% | +11.5% |
| ROICReturn on invested capital | — | +6.9% | +1.5% | +14.7% |
| ROCEReturn on capital employed | -108.7% | +8.5% | +1.5% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 8 | 6 | 6 |
| Debt / EquityFinancial leverage | — | 0.39x | 0.88x | 0.37x |
| Net DebtTotal debt minus cash | -$112M | $39.2B | $28.0B | $66.2B |
| Cash & Equiv.Liquid assets | $114M | $5.7B | $4.6B | $86.8B |
| Total DebtShort + long-term debt | $2M | $44.9B | $32.6B | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | — | 9.95x | 3.56x | 39.96x |
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $6,017 for DIS. Over the past 12 months, WBD leads with a +216.8% total return vs RUM's -1.7%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs RUM's -8.9% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +17.3% | -2.8% | -4.9% | +19.7% |
| 1-Year ReturnPast 12 months | -1.7% | +7.7% | +216.8% | +43.7% |
| 3-Year ReturnCumulative with dividends | -24.4% | +8.0% | +101.5% | +156.2% |
| 5-Year ReturnCumulative with dividends | -23.3% | -39.8% | -27.8% | +64.8% |
| 10-Year ReturnCumulative with dividends | -23.4% | +11.8% | -3.7% | +697.8% |
| CAGR (3Y)Annualised 3-year return | -8.9% | +2.6% | +26.3% | +36.8% |
Risk & Volatility
Evenly matched — DIS and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
DIS is the less volatile stock with a 0.90 beta — it tends to amplify market swings less than RUM's 2.66 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs RUM's 68.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.66x | 0.90x | 0.90x | 1.51x |
| 52-Week HighHighest price in past year | $10.99 | $124.69 | $30.00 | $278.56 |
| 52-Week LowLowest price in past year | $4.62 | $92.19 | $8.06 | $185.01 |
| % of 52W HighCurrent price vs 52-week peak | +68.0% | +87.2% | +90.4% | +97.3% |
| RSI (14)Momentum oscillator 0–100 | 69.8 | 64.4 | 48.9 | 81.1 |
| Avg Volume (50D)Average daily shares traded | 2.5M | 9.1M | 22.2M | 45.5M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Analyst consensus: RUM as "Hold", DIS as "Buy", WBD as "Hold", AMZN as "Buy". Consensus price targets imply 53.9% upside for RUM (target: $12) vs 10.4% for WBD (target: $30). DIS is the only dividend payer here at 0.92% yield — a key consideration for income-focused portfolios.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy | Hold | Buy |
| Price TargetConsensus 12-month target | $11.50 | $139.50 | $29.94 | $306.77 |
| # AnalystsCovering analysts | 3 | 63 | 32 | 94 |
| Dividend YieldAnnual dividend ÷ price | — | +0.9% | — | — |
| Dividend StreakConsecutive years of raises | — | 1 | 1 | — |
| Dividend / ShareAnnual DPS | — | $1.00 | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.2% | +1.8% | 0.0% | 0.0% |
AMZN leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). DIS leads in 1 (Valuation Metrics). 1 tied.
RUM vs DIS vs WBD vs AMZN: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is RUM or DIS or WBD or AMZN a better buy right now?
For growth investors, Rumble Inc.
(RUM) is the stronger pick with 17. 9% revenue growth year-over-year, versus -5. 1% for Warner Bros. Discovery, Inc. (WBD). The Walt Disney Company (DIS) offers the better valuation at 15. 9x trailing P/E (16. 5x forward), making it the more compelling value choice. Analysts rate The Walt Disney Company (DIS) a "Buy" — based on 63 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RUM or DIS or WBD or AMZN?
On trailing P/E, The Walt Disney Company (DIS) is the cheapest at 15.
9x versus Warner Bros. Discovery, Inc. at 93. 5x. On forward P/E, The Walt Disney Company is actually cheaper at 16. 5x.
03Which is the better long-term investment — RUM or DIS or WBD or AMZN?
Over the past 5 years, Amazon.
com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -39. 8% for The Walt Disney Company (DIS). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus RUM's -23. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RUM or DIS or WBD or AMZN?
By beta (market sensitivity over 5 years), The Walt Disney Company (DIS) is the lower-risk stock at 0.
90β versus Rumble Inc. 's 2. 66β — meaning RUM is approximately 196% more volatile than DIS relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 88% for Warner Bros. Discovery, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — RUM or DIS or WBD or AMZN?
By revenue growth (latest reported year), Rumble Inc.
(RUM) is pulling ahead at 17. 9% versus -5. 1% for Warner Bros. Discovery, Inc. (WBD). On earnings-per-share growth, the picture is similar: The Walt Disney Company grew EPS 151. 8% year-over-year, compared to -186. 2% for Rumble Inc.. Over a 3-year CAGR, RUM leads at 116. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — RUM or DIS or WBD or AMZN?
The Walt Disney Company (DIS) is the more profitable company, earning 13.
1% net margin versus -354. 4% for Rumble Inc. — meaning it keeps 13. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: DIS leads at 14. 6% versus -137. 0% for RUM. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is RUM or DIS or WBD or AMZN more undervalued right now?
On forward earnings alone, The Walt Disney Company (DIS) trades at 16.
5x forward P/E versus 34. 8x for Amazon. com, Inc. — 18. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RUM: 53. 9% to $11. 50.
08Which pays a better dividend — RUM or DIS or WBD or AMZN?
In this comparison, DIS (0.
9% yield) pays a dividend. RUM, WBD, AMZN do not pay a meaningful dividend and should not be held primarily for income.
09Is RUM or DIS or WBD or AMZN better for a retirement portfolio?
For long-horizon retirement investors, The Walt Disney Company (DIS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
90), 0. 9% yield). Rumble Inc. (RUM) carries a higher beta of 2. 66 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (DIS: +11. 8%, RUM: -23. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between RUM and DIS and WBD and AMZN?
These companies operate in different sectors (RUM (Technology) and DIS (Communication Services) and WBD (Communication Services) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: RUM is a small-cap high-growth stock; DIS is a mid-cap deep-value stock; WBD is a mid-cap quality compounder stock; AMZN is a mega-cap quality compounder stock. DIS pays a dividend while RUM, WBD, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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