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RUM vs DIS vs WBD vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RUM
Rumble Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$790M
5Y Perf.-23.6%
DIS
The Walt Disney Company

Entertainment

Communication ServicesNYSE • US
Market Cap$192.60B
5Y Perf.-41.6%
WBD
Warner Bros. Discovery, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$67.98B
5Y Perf.-28.0%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+56.4%

RUM vs DIS vs WBD vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RUM logoRUM
DIS logoDIS
WBD logoWBD
AMZN logoAMZN
IndustrySoftware - ApplicationEntertainmentEntertainmentSpecialty Retail
Market Cap$790M$192.60B$67.98B$2.92T
Revenue (TTM)$104M$97.26B$37.21B$742.78B
Net Income (TTM)$-286M$11.22B$-2.15B$90.80B
Gross Margin-15.8%37.2%41.5%50.6%
Operating Margin-111.2%15.5%-4.0%11.5%
Forward P/E16.5x93.5x34.8x
Total Debt$2M$44.88B$32.57B$152.99B
Cash & Equiv.$114M$5.70B$4.57B$86.81B

RUM vs DIS vs WBD vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RUM
DIS
WBD
AMZN
StockApr 21May 26Return
Rumble Inc. (RUM)10076.4-23.6%
The Walt Disney Com… (DIS)10058.4-41.6%
Warner Bros. Discov… (WBD)10072.0-28.0%
Amazon.com, Inc. (AMZN)100156.4+56.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: RUM vs DIS vs WBD vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: DIS leads in 3 of 7 categories, making it the strongest pick for valuation and capital efficiency and capital preservation and lower volatility. Amazon.com, Inc. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. RUM and WBD also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
RUM
Rumble Inc.
The Growth Play

RUM is the clearest fit if your priority is growth exposure.

  • Rev growth 17.9%, EPS growth -186.2%, 3Y rev CAGR 116.1%
  • 17.9% revenue growth vs WBD's -5.1%
Best for: growth exposure
DIS
The Walt Disney Company
The Income Pick

DIS carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 1 yrs, beta 0.90, yield 0.9%
  • Lower volatility, beta 0.90, Low D/E 39.2%, current ratio 0.71x
  • Lower P/E (16.5x vs 34.8x)
  • Beta 0.90 vs RUM's 2.66
Best for: income & stability and sleep-well-at-night
WBD
Warner Bros. Discovery, Inc.
The Defensive Pick

WBD is the clearest fit if your priority is defensive.

  • Beta 0.90, current ratio 1.06x
  • +216.8% vs RUM's -1.7%
Best for: defensive
AMZN
Amazon.com, Inc.
The Long-Run Compounder

AMZN is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 7.0% 10Y total return vs DIS's 11.8%
  • 12.2% margin vs RUM's -275.5%
  • 11.5% ROA vs RUM's -77.9%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthRUM logoRUM17.9% revenue growth vs WBD's -5.1%
ValueDIS logoDISLower P/E (16.5x vs 34.8x)
Quality / MarginsAMZN logoAMZN12.2% margin vs RUM's -275.5%
Stability / SafetyDIS logoDISBeta 0.90 vs RUM's 2.66
DividendsDIS logoDIS0.9% yield; 1-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)WBD logoWBD+216.8% vs RUM's -1.7%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs RUM's -77.9%

RUM vs DIS vs WBD vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RUMRumble Inc.

Segment breakdown not available.

DISThe Walt Disney Company
FY 2025
Admission
20.7%$11.7B
Advertising
19.6%$11.1B
Retail and wholesale sales of merchandise, food and beverage
17.0%$9.6B
Resort and vacations
16.3%$9.2B
Other Revenue
8.3%$4.7B
License
6.8%$3.9B
TV/SVOD distribution licensing
6.7%$3.8B
Other (1)
4.6%$2.6B
WBDWarner Bros. Discovery, Inc.
FY 2024
Distribution Revenue
50.1%$19.7B
Content Licensing Contracts
26.2%$10.3B
Advertising
20.6%$8.1B
Service, Other
3.1%$1.2B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

RUM vs DIS vs WBD vs AMZN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAMZNLAGGINGWBD

Income & Cash Flow (Last 12 Months)

AMZN leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 7157.1x RUM's $104M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to RUM's -2.8%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRUM logoRUMRumble Inc.DIS logoDISThe Walt Disney C…WBD logoWBDWarner Bros. Disc…AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$104M$97.3B$37.2B$742.8B
EBITDAEarnings before interest/tax-$100M$20.5B$7.5B$155.9B
Net IncomeAfter-tax profit-$286M$11.2B-$2.2B$90.8B
Free Cash FlowCash after capex-$56M$7.1B$2.3B-$2.5B
Gross MarginGross profit ÷ Revenue-15.8%+37.2%+41.5%+50.6%
Operating MarginEBIT ÷ Revenue-111.2%+15.5%-4.0%+11.5%
Net MarginNet income ÷ Revenue-2.8%+11.5%-5.8%+12.2%
FCF MarginFCF ÷ Revenue-54.4%+7.3%+6.2%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year-1.2%+6.5%-1.0%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+58.4%-29.8%-5.5%+74.8%
AMZN leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

DIS leads this category, winning 4 of 6 comparable metrics.

At 15.9x trailing earnings, DIS trades at a 83% valuation discount to WBD's 93.5x P/E. On an enterprise value basis, DIS's 12.1x EV/EBITDA is more attractive than AMZN's 20.5x.

MetricRUM logoRUMRumble Inc.DIS logoDISThe Walt Disney C…WBD logoWBDWarner Bros. Disc…AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$790M$192.6B$68.0B$2.92T
Enterprise ValueMkt cap + debt − cash$678M$231.8B$96.0B$2.98T
Trailing P/EPrice ÷ TTM EPS-4.50x15.87x93.52x37.82x
Forward P/EPrice ÷ next-FY EPS est.16.53x34.77x
PEG RatioP/E ÷ EPS growth rate1.35x
EV / EBITDAEnterprise value multiple12.10x13.73x20.47x
Price / SalesMarket cap ÷ Revenue8.28x2.04x1.82x4.07x
Price / BookPrice ÷ Book value/share1.72x1.85x7.14x
Price / FCFMarket cap ÷ FCF19.11x22.02x378.98x
DIS leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

AMZN leads this category, winning 6 of 9 comparable metrics.

AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $-95 for RUM. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to WBD's 0.88x. On the Piotroski fundamental quality scale (0–9), DIS scores 8/9 vs RUM's 3/9, reflecting strong financial health.

MetricRUM logoRUMRumble Inc.DIS logoDISThe Walt Disney C…WBD logoWBDWarner Bros. Disc…AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity-94.6%+9.8%-5.9%+23.3%
ROA (TTM)Return on assets-77.9%+5.6%-2.2%+11.5%
ROICReturn on invested capital+6.9%+1.5%+14.7%
ROCEReturn on capital employed-108.7%+8.5%+1.5%+15.3%
Piotroski ScoreFundamental quality 0–93866
Debt / EquityFinancial leverage0.39x0.88x0.37x
Net DebtTotal debt minus cash-$112M$39.2B$28.0B$66.2B
Cash & Equiv.Liquid assets$114M$5.7B$4.6B$86.8B
Total DebtShort + long-term debt$2M$44.9B$32.6B$153.0B
Interest CoverageEBIT ÷ Interest expense9.95x3.56x39.96x
AMZN leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $6,017 for DIS. Over the past 12 months, WBD leads with a +216.8% total return vs RUM's -1.7%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs RUM's -8.9% — a key indicator of consistent wealth creation.

MetricRUM logoRUMRumble Inc.DIS logoDISThe Walt Disney C…WBD logoWBDWarner Bros. Disc…AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date+17.3%-2.8%-4.9%+19.7%
1-Year ReturnPast 12 months-1.7%+7.7%+216.8%+43.7%
3-Year ReturnCumulative with dividends-24.4%+8.0%+101.5%+156.2%
5-Year ReturnCumulative with dividends-23.3%-39.8%-27.8%+64.8%
10-Year ReturnCumulative with dividends-23.4%+11.8%-3.7%+697.8%
CAGR (3Y)Annualised 3-year return-8.9%+2.6%+26.3%+36.8%
AMZN leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — DIS and AMZN each lead in 1 of 2 comparable metrics.

DIS is the less volatile stock with a 0.90 beta — it tends to amplify market swings less than RUM's 2.66 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs RUM's 68.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRUM logoRUMRumble Inc.DIS logoDISThe Walt Disney C…WBD logoWBDWarner Bros. Disc…AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5002.66x0.90x0.90x1.51x
52-Week HighHighest price in past year$10.99$124.69$30.00$278.56
52-Week LowLowest price in past year$4.62$92.19$8.06$185.01
% of 52W HighCurrent price vs 52-week peak+68.0%+87.2%+90.4%+97.3%
RSI (14)Momentum oscillator 0–10069.864.448.981.1
Avg Volume (50D)Average daily shares traded2.5M9.1M22.2M45.5M
Evenly matched — DIS and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: RUM as "Hold", DIS as "Buy", WBD as "Hold", AMZN as "Buy". Consensus price targets imply 53.9% upside for RUM (target: $12) vs 10.4% for WBD (target: $30). DIS is the only dividend payer here at 0.92% yield — a key consideration for income-focused portfolios.

MetricRUM logoRUMRumble Inc.DIS logoDISThe Walt Disney C…WBD logoWBDWarner Bros. Disc…AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyHoldBuy
Price TargetConsensus 12-month target$11.50$139.50$29.94$306.77
# AnalystsCovering analysts3633294
Dividend YieldAnnual dividend ÷ price+0.9%
Dividend StreakConsecutive years of raises11
Dividend / ShareAnnual DPS$1.00
Buyback YieldShare repurchases ÷ mkt cap+0.2%+1.8%0.0%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

AMZN leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). DIS leads in 1 (Valuation Metrics). 1 tied.

Best OverallAmazon.com, Inc. (AMZN)Leads 3 of 6 categories
Loading custom metrics...

RUM vs DIS vs WBD vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RUM or DIS or WBD or AMZN a better buy right now?

For growth investors, Rumble Inc.

(RUM) is the stronger pick with 17. 9% revenue growth year-over-year, versus -5. 1% for Warner Bros. Discovery, Inc. (WBD). The Walt Disney Company (DIS) offers the better valuation at 15. 9x trailing P/E (16. 5x forward), making it the more compelling value choice. Analysts rate The Walt Disney Company (DIS) a "Buy" — based on 63 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RUM or DIS or WBD or AMZN?

On trailing P/E, The Walt Disney Company (DIS) is the cheapest at 15.

9x versus Warner Bros. Discovery, Inc. at 93. 5x. On forward P/E, The Walt Disney Company is actually cheaper at 16. 5x.

03

Which is the better long-term investment — RUM or DIS or WBD or AMZN?

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -39. 8% for The Walt Disney Company (DIS). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus RUM's -23. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RUM or DIS or WBD or AMZN?

By beta (market sensitivity over 5 years), The Walt Disney Company (DIS) is the lower-risk stock at 0.

90β versus Rumble Inc. 's 2. 66β — meaning RUM is approximately 196% more volatile than DIS relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 88% for Warner Bros. Discovery, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — RUM or DIS or WBD or AMZN?

By revenue growth (latest reported year), Rumble Inc.

(RUM) is pulling ahead at 17. 9% versus -5. 1% for Warner Bros. Discovery, Inc. (WBD). On earnings-per-share growth, the picture is similar: The Walt Disney Company grew EPS 151. 8% year-over-year, compared to -186. 2% for Rumble Inc.. Over a 3-year CAGR, RUM leads at 116. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RUM or DIS or WBD or AMZN?

The Walt Disney Company (DIS) is the more profitable company, earning 13.

1% net margin versus -354. 4% for Rumble Inc. — meaning it keeps 13. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: DIS leads at 14. 6% versus -137. 0% for RUM. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RUM or DIS or WBD or AMZN more undervalued right now?

On forward earnings alone, The Walt Disney Company (DIS) trades at 16.

5x forward P/E versus 34. 8x for Amazon. com, Inc. — 18. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RUM: 53. 9% to $11. 50.

08

Which pays a better dividend — RUM or DIS or WBD or AMZN?

In this comparison, DIS (0.

9% yield) pays a dividend. RUM, WBD, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is RUM or DIS or WBD or AMZN better for a retirement portfolio?

For long-horizon retirement investors, The Walt Disney Company (DIS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

90), 0. 9% yield). Rumble Inc. (RUM) carries a higher beta of 2. 66 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (DIS: +11. 8%, RUM: -23. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RUM and DIS and WBD and AMZN?

These companies operate in different sectors (RUM (Technology) and DIS (Communication Services) and WBD (Communication Services) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: RUM is a small-cap high-growth stock; DIS is a mid-cap deep-value stock; WBD is a mid-cap quality compounder stock; AMZN is a mega-cap quality compounder stock. DIS pays a dividend while RUM, WBD, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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RUM

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  • Sector: Technology
  • Market Cap > $100B
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  • Sector: Communication Services
  • Market Cap > $100B
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  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 24%
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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
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